Verbeek & Associates

What Verbeek & Associates does

Verbeek & Associates is a privately-held financial advisory practice founded by Gerard Verbeek in 1993, operating under the Osaic Wealth, Inc. broker-dealer and SEC-registered investment advisory platform (member FINRA/SIPC), with investment advisory services marketed under the Sagemark Consulting name. The firm is an active member of The Resource Group (TRG), an invitation-only nationwide network of roughly 200 elite financial planning practices within Osaic Wealth. It maintains physical offices in Salem, NH and Rye Brook, NY, with a referenced Boston-area presence, and serves clients nationally.

The firm's core offering is a seven-step proprietary planning methodology branded the Strategic Wealth Experience, which integrates financial planning, estate planning, investment planning, retirement planning, and charitable planning into a single written, multi-generational plan. Underlying tooling consists of a client-facing resource center (articles, an interactive calculator suite, an educational video library, a 200+ term financial glossary, and tax resources) plus a mobile application supporting secure messaging, appointment requests, and notifications. The technology architecture is fundamentally human-advisor-driven; there is no evidence of proprietary AI/ML or automated portfolio engines.

Verbeek & Associates monetizes through fee-based financial advisory services and securities commissions flowing via Osaic Wealth, with personalized quote-based pricing determined by client complexity. Its go-to-market is relationship-led, enterprise-style field advisory targeting high-net-worth individuals, pre-retirees, and retirees, supported by content marketing, email newsletters, and community involvement. The firm employs between 1 and 10 people across four named professionals (Principal, Director of Financial Advisory Services, Practice Manager, Underwriting Manager), and generates undisclosed revenue from a diversified base of individual clients.

Name

Verbeek & Associates

Legal name

Verbeek & Associates

Website

https://verbeekandassociates.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Verbeek & Associates is a private financial advisory practice that delivers integrated financial, estate, retirement, investment, and charitable planning to high-net-worth individuals and families under a seven-step Strategic Wealth Experience methodology, operating under Osaic Wealth, Inc.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• Financial planning services
• Retirement planning
• Estate planning
• Investment advisory
• Wealth management

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial planning and investment advisory services provided through the firm's affiliation with Osaic Wealth, Inc. Services include comprehensive financial analysis, portfolio design, retirement planning, estate planning, and insurance strategies.
2. Securities and Investment Products: Securities offered through Osaic Wealth, Inc., member FINRA/SIPC. The firm provides access to investment products and retirement accounts including 401(k), 403(b), SIMPLE IRA, and defined benefit plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Verbeek & Associates is a financial advisory practice that provides personalized financial planning, retirement planning, investment planning, estate planning, and charitable planning services to high-net-worth individuals and families. The firm delivers its services through a proprietary seven-step Strategic Wealth Experience process and is licensed to offer securities and investment advisory services through Osaic Wealth, Inc. (member FINRA/SIPC). Multi-year, fee-based client engagements are structured around integrated estate, business succession, investment, and tax reduction strategies.

Product overview

Verbeek & Associates is a financial advisory firm offering a comprehensive suite of financial planning services under a proprietary Strategic Wealth Experience process. Their core services include Financial Planning, Estate Planning, Investment Planning, Retirement Planning, and Charitable Planning. They provide clients with an extensive collection of interactive financial calculators (retirement, investment, estate, insurance, tax, and money management), educational videos and articles, a financial glossary with over 200 terms, and a mobile app for secure client communication. The firm operates as part of The Resource Group network within Osaic Wealth, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Core financial planning service providing in-depth analysis of the client's current financial situation, establishment of life objectives, creation of realistic timelines, team analysis, written analytics and recommendations, and family/team meetings for individuals and families.
• Estate Planning Comprehensive estate planning including current estate value assessment, will and trust assessment, transfer and preservation objectives, multi-generational planning opportunities, generation skipping options, and estate sustainability analysis for individuals and families.
• Investment Planning Investment planning encompassing portfolio analysis, personalized portfolio design, retirement planning, and retirement plan design (401(k), 403(b), SIMPLE IRA, defined benefit plans) for individuals and families.
• Retirement Planning Retirement planning services including establishment of retirement requirements, comprehensive funding needs calculation, retirement gap analysis, and a retirement plan of action for individuals and families.
• Charitable Planning Charitable giving strategies and planning services integrated with the client's overall financial and estate plan, for individuals and families.
• Strategic Wealth Experience Process Seven-step proprietary wealth planning methodology that guides clients through review current strategies, qualify value, understand situation, access opportunities, chart course, initiate action, and continue an ongoing partnership for generations. Produces a written living record of client intentions for family and advisory teams.
• Mobile App Companion mobile application that allows clients to ask questions, send and receive secure messages, request appointments, get directions, and receive helpful notifications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Osaic Wealth, Inc.coreStrategic or Co-development PartnerVerbeek & Associates operates under the arm of Osaic Wealth, Inc., a premier financial planning firm. Securities are offered through Osaic Wealth, Inc., member FINRA/SIPC. Investment advisory services are offered through Sagemark Consulting, a marketing name for Osaic Wealth, Inc. This affiliation provides the firm with resources of a large company while maintaining personalized client attention.
• The Resource Group (TRG)coreStrategic or Co-development PartnerThe Resource Group is an internal invitation-only, nationwide network of top planners within Osaic Wealth, Inc. Gerard Verbeek is an active member, providing access to collaborate with approximately 200 elite financial planning practices throughout the country. Many TRG advisor members are licensed to practice in multiple states, enabling cross-state client referrals and collaboration.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edward Jones: National broker-dealer and RIA serving individual investors and HNW clients with personalized financial planning and investment services; comparable to Verbeek in relationship-based service model and HNW/retail investor focus, but with thousands of advisors across a much larger branch network.
• LPL Financial: Largest independent broker-dealer in the U.S. providing platform, technology, and compliance support to affiliated financial advisors; structurally similar to Verbeek's relationship with Osaic Wealth, serving comparable HNW client base via independent advisor practices.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of financial professionals with practice management, technology, and product access; comparable to Verbeek as a similar independent-advisor platform model under which affiliated advisors serve HNW clients.
• Ameriprise Financial: Large diversified financial advisory firm serving HNW individuals with comprehensive financial planning, wealth management, and investment products; comparable to Verbeek in target customer (HNW households) and breadth of services, but operates at significantly greater scale and offers proprietary products.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with practice solutions, compliance, and product access; comparable to Verbeek as a similar independent-advisor business model serving HNW clients through affiliated practices.
• Northwestern Mutual: Comprehensive financial planning provider offering investment, retirement, estate, and insurance solutions to individuals and business owners; comparable to Verbeek in integrated planning services and HNW segment focus, but with vastly greater scale and proprietary product suite.

Direct peers

• Savant Wealth Management: Independent RIA providing comprehensive financial planning, investment management, and tax services to HNW individuals and families; directly comparable to Verbeek in target segment (HNW households), integrated service offering, and personalized planning approach.
• Carson Group: Independent wealth management firm and RIA platform serving HNW individuals and families through affiliated advisor practices with holistic financial planning focus; comparable to Verbeek in target client (HNW households), service breadth, and emphasis on integrated financial and retirement planning.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verbeek & Associates