Al Fozan

What Al Fozan does

Al Fozan Holding Company is a privately held Saudi Arabian family conglomerate founded in 1959 by brothers Abdul Latif bin Ahmed Al Fozan and Mohammed bin Ahmed Al Fozan, headquartered in Al Khobar on the Eastern Province coast. The group has grown over more than 60 years into a diversified portfolio of more than 30 wholly-owned subsidiaries and joint ventures operating across five business sectors: Retail (eXtra electronics and Nice homeware), Real Estate Development (Ajdan for luxury projects, Retal Urban Development listed on Tadawul since June 2022, and Shomoul Holding as a joint venture with Kuwait's Mabanee), Industrial Manufacturing (Uniglass for architectural glass, Unisteel for scaffolding and formwork, Bawan Holding, and Midad Holding for energy and industrial services), Trading (Madar Group subsidiaries for building materials, electrical materials, and hardware across Saudi Arabia and the MENA region), and Healthcare/Other (Ascend Healthcare Solutions). Revenue is generated through direct real estate sales to individuals and investors, B2C retail storefronts, B2B wholesale distribution of construction and industrial materials, and industrial product sales.

The group's underlying technology is sector-specific rather than platform-centric: Unisteel uses modern robotics and machinery for steel manufacturing, the Abdullatif Al Fozan Award for Mosque Architecture maintains proprietary content databases (Mosquepedia, Asfar, Manaber) cataloguing mosque design, and eXtra operates a network of electronics retail stores supported by standard point-of-sale and logistics systems. There is no disclosed proprietary AI/ML platform; instead, the company relies on sector-specific operational technologies and brand heritage. The group operates a parallel Al Fozan Social Foundation with 10+ non-profit initiatives covering autism care (AFAC, the largest autism center in the Middle East), rehabilitation, food banking (Eta'am), computer refurbishment (Ertiqa, Guinness World Record holder), mosque architecture recognition, the UNESCO-Al Fozan International Prize for STEM, and affordable housing — operating as a corporate social responsibility arm rather than a revenue driver. Strategic direction is set by Chairman Abdullah bin Abdullatif Al Fozan under a formal family constitution governing intergenerational transfer and share distribution, with key partnerships spanning Roshn/PIF, National Housing Company, Hilton, Accor (Fairmont), Tourism Development Fund, and the Ministry of Islamic Affairs.

Name

Al Fozan

Legal name

Al Fozan Holding Company

Website

https://alfozan.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Al Fozan Holding Company is a privately held Saudi family conglomerate founded in 1959, operating 30+ subsidiaries across retail (eXtra, Nice), real estate (Ajdan, Retal, Shomoul), industrial (Uniglass, Unisteel, Bawan), trading (Madar Group), and a parallel social foundation serving Saudi and MENA markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Trading: Revenue from trading construction materials, industrial supplies, and hardware through Madar Group subsidiaries (building materials, electrical materials, tools). One of the leading Saudi suppliers of construction and industrial products.
2. Real Estate Development: Revenue from development and sale of residential and commercial properties through Ajdan, Retal, and Shomoul subsidiaries. Includes land plots, villas, residential units, and mixed-use projects across Saudi Arabia.
3. Retail: Revenue from retail operations through eXtra (electronics) and Nice (homeware) subsidiaries operating across Saudi Arabia and the Middle East.
4. Industrial Manufacturing: Revenue from industrial manufacturing including glass products (Uniglass), steel (Unisteel), and diversified industrial products through Bawan, Midad Holding.
5. Social and Community Services: Non-profit social initiatives including autism center, rehabilitation center, and community programs operated through the Al Fozan Social Foundation.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Al Fozan Holding is a diversified Saudi Arabian conglomerate managing more than 30 subsidiary companies across five core sectors: Retail (eXtra electronics stores and Nice homeware), Real Estate Development (Ajdan luxury projects, Retal Urban Development, Shomoul Holding for mixed-use developments), Industrial Manufacturing (Uniglass, Unisteel, Midad Holding, Bawan Holding), Trading and Distribution (Madar Group covering building materials, hardware, and electrical materials across the GCC and MENA), and Healthcare (Ascend Healthcare Solutions). It also operates the Al Fozan Social Foundation, an umbrella for non-profit initiatives in autism care, food banking, education, computer refurbishment, and cultural programs.

Product overview

Al Fozan Holding is a diversified Saudi conglomerate managing a portfolio of over 30 subsidiary companies across five core business sectors: Retail (eXtra electronics, Nice homeware), Real Estate (Ajdan, Shomoul Holding, Retal Urban Development), Industrial (Uniglass, Midad Holding, Unisteel, Bawan Holding), Trading (Madar Building Materials, Madar Hardware, Madar Electrical Materials), and Healthcare (Ascend Healthcare Solutions). The company operates through a platform structure where the holding company provides governance, strategic direction, and operational enablement to its subsidiaries. Additionally, Al Fozan operates an extensive Corporate Social Responsibility arm (Al Fozan Social Foundation) with initiatives including Ertiqa (computer rehabilitation), Afaq Autism Center, Mujassam Watan (urban landmarks competition), Abdullatif Al Fozan Award for Mosque Architecture, Al Fozan Academy, UNESCO-Al Fozan International Prize, Saudi Food Bank (Ita'am), and various other social initiatives. The group was founded in 1959 and has grown to become one of the largest family-owned enterprises in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Ertiqa: Charitable association for computer rehabilitation, collecting and refurbishing used computers for charitable distribution.
• AFAC (Abdullatif Al Fozan Autism Center)
• Mujassam Watan
• Abdullatif Al Fozan Award for Mosque Architecture
• Al Fozan Academy
• UNESCO-Al Fozan International Prize
• Eta'am (Saudi Food Bank)
• Al Fozan Social Foundation
• Al Fozan Rehabilitation Center
• Al Fozan Facilitated Housing
• Aram Al Ihsan
• Al Fozan Cultural Forum
• eXtra
• Nice
• Ajdan
• Retal
• Shomoul Holding
• Madar
• Uniglass
• Midad Holding
• Unisteel
• Bawan Holding
• Ascend

Products and services

• eXtra Electronics Retail Electronics retail chain operating in Saudi Arabia, offering globally leading brands in electronics and appliances. Holds 21.8% market share in Saudi electronics retail.
• Nice Homeware Retail Homeware retail company offering curated international products, established 2011 in Saudi Arabia.
• Ajdan Real Estate Development Luxury lifestyle real estate development company established in 2016 in Al Khobar, developing waterfront, mixed-use, and hotel projects including Fairmont Ajdan Al Khobar.
• Retal Urban Development Urban development company creating residential and commercial projects across Saudi Arabia; listed on Tadawul in June 2022. Sold 700 residential units in 96 hours and launched SAR 14 billion in projects at Cityscape 2024.
• Shomoul Holding Real estate and investment holding company developed as a partnership with Mabanee (Kuwait) for large-scale mixed-use projects including The Avenues Riyadh and Khobar.
• Uniglass Glass Manufacturing Glass manufacturing company producing architectural glass for exterior and interior use from its factory in Riyadh.
• Unisteel Steel Manufacturing Steel manufacturing company producing scaffolding, formwork, and metal tensioning systems according to international standards using modern machinery and robotics.
• Midad Holding Industrial Services Industrial holding company established in 2007 in Al Khobar, providing energy and industrial services in partnership with international companies.
• Bawan Holding Industrial group established in 1980 in Riyadh, operating in plastics and other industrial sectors with significant market presence.
• Madar Building Materials Trading Building materials trading company founded in 1969, supplying high-quality construction materials across Saudi Arabia.
• Madar Hardware Trading Hardware trading company importing and selling a wide range of high-quality construction and hardware products.
• Madar Electrical Materials Trading Electrical materials trading company providing comprehensive range of high-quality electrical products for residential and industrial use.
• Ascend Healthcare Solutions Healthcare solutions company providing comprehensive healthcare services to deliver patient care across Saudi Arabia.

Quantifiable outcome

• Retal IPO oversubscribed 62.7x at Tadawul listing in June 2022
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Fakeeh Healthcare GroupcoreStrategic or Co-development Partner · 1 February 2025Ertiqa association (under Al Fozan Social Foundation) signed a strategic partnership agreement with Fakeeh Healthcare Group. The partnership aims to enhance healthcare services and community wellness initiatives.
• Cityscape GlobalcoreChannel Partner/ Reseller/ Distributor · 1 November 2024Retal was the strategic partner of Cityscape Global 2023 exhibition in Riyadh and a diamond sponsor of Cityscape 2024, launching landmark projects worth SAR 14 billion and signing 11 agreements.
• Prince Sultan bin Abdulaziz FundminorStrategic or Co-development Partner · 1 August 2024Partnership between Prince Sultan bin Abdulaziz Fund and Al Fozan Social Foundation for social development programs.
• Misk FoundationminorStrategic or Co-development Partner · 1 February 2024Ajdan Real Estate, Misk Investment, and Sedco Capital established a real estate investment fund exceeding SAR 1 billion for the 'Grand Square' project in Jeddah.
• RestatexminorChannel Partner/ Reseller/ Distributor · 1 February 2024Ajdan was a platinum sponsor of the Restatex real estate exhibition in February 2024, showcasing luxury projects.
• Ithra (King Abdulaziz Center for World Culture)coreStrategic or Co-development Partner · 1 September 2023Al Fozan Award for Mosque Architecture and Ithra collaborated on the second International Islamic Art Conference and multiple mosque culture projects through an MoU.
• STC (Saudi Telecom Company)minorStrategic or Co-development Partner · 1 June 2023Al Fozan Social Foundation signed an MoU with STC for cooperation in sustainability and social responsibility projects. Ertiqa also partnered with STC to refurbish and recycle over 8,000 devices through STC employees.
• Saudi Railways (SAR)minorStrategic or Co-development Partner · 1 March 2023SAR signed an agreement with Retal Urban Development for a mixed-use project — the first of its kind with the private sector in the Eastern Province.
• Eastern Province Development AuthoritycoreStrategic or Co-development Partner · 1 March 2023Al Fozan subsidiaries partnered with Eastern Province Development Authority for multiple projects including the Marasi residential project inaugurated by the Governor of the Eastern Province.
• Ministry of Islamic AffairscoreStrategic or Co-development Partner · 1 February 2023Ministry of Islamic Affairs and Abdullatif Al Fozan Award for Mosque Architecture jointly launched the world's first technical guidelines for building and developing mosques.
• Roshn (Saudi Arabia's PIF-backed developer)coreStrategic or Co-development Partner · 1 December 2022Retal Urban Development signed agreements with Roshn (PIF-backed developer) for projects within the Sedra scheme in Riyadh, including Phase 2 of Ewan Sedra project with 372 villas. Ajdan signed a conditional land purchase agreement with Roshn for residential villas on over 80,700 sqm within the Sedra community in Riyadh.
• SipchemminorStrategic or Co-development Partner · 1 December 2022Ertiqa extended its strategic partnership with Sipchem, inaugurating the Sipchem Volunteering Oasis as part of environmental sustainability initiatives.
• Aramco (Saudi Arabian Oil Company)minorStrategic or Co-development Partner · 1 November 2022Ertiqa partnered with Aramco to collect used computers from employees and their families for students in need. Aramco and Athath charity signed an MoU for furniture recycling.
• Saudi Aramco (ASDivot)minorStrategic or Co-development Partner · 1 February 2022Saudi Aramco's ASDivot initiative partnered with Al Fozan Academy for professional development programs.
• National Housing Company (الشركة الوطنية للإسكان)coreStrategic or Co-development Partner · 1 November 2021Retal partnered with National Housing Company to develop Nesaj Town projects including Al Narjis in Riyadh (providing 455+ housing units) and Nesaj Town Safwa. The partnership covers Nesaj Town Dammam as well. Nesaj Town Al Narjis achieved 100% reservation.
• Accor (Fairmont Hotels)coreStrategic or Co-development Partner · 1 September 2021Ajdan enhanced its luxury projects by launching Fairmont Ajdan Al Khobar in collaboration with Accor, the international hospitality group.
• American Institute of Architects (AIA)minorStrategic or Co-development Partner · 1 September 2021Strategic partnership between Abdullatif Al Fozan Award for Mosque Architecture and the American Institute of Architects to promote mosque architecture excellence globally.
• Eastern Province Municipality (الأمانة)coreStrategic or Co-development Partner · 1 September 2021Ajdan and Eastern Province Municipality signed an operating agreement for Central Awamiyah district development. Mujassam Watan competition signed 4 agreements with Eastern Province Municipality to implement urban development projects. Shomoul signed an MoU for developing roads surrounding The Avenues – Khobar.
• National Center for Non-profit Sector DevelopmentminorStrategic or Co-development Partner · 1 April 2021Al Fozan Academy received support and recognition from the National Center for Non-profit Sector Development for its professional excellence programs.
• Ministry of EducationcoreStrategic or Co-development Partner · 1 September 2020AFAC autism center operates in partnership with the Ministry of Education for integrating students with autism spectrum disorder into mainstream classrooms through qualified professionals.
• Mabanee Company (Kuwait)coreStrategic or Co-development Partner · 1 August 2020Mabanee Kuwait continued partnership with Shomoul/Al Fozan for The Avenues – Khobar project. Mabanee described itself as 'proceeding' with implementation of the project.
• Hilton Hotels & ResortscoreStrategic or Co-development Partner · 1 March 2019Shomoul Holding signed a partnership with Hilton to develop and operate four landmark hotels at The Avenues – Riyadh project, marking Hilton's presence in major retail destinations.
• King Fahd University of Petroleum and Minerals (KFUPM)coreStrategic or Co-development Partner · 1 November 2017Al Fozan Academy was established as a joint collaboration between KFUPM and Al Fozan Social Foundation. KFUPM's HRH the Energy Minister presided over signing ceremonies for additional agreements between the university and various entities.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savola Group: Saudi publicly-listed diversified conglomerate with food, industrial, and retail operations; comparable to Al Fozan as a diversified Saudi family-rooted group with industrial and consumer-facing business lines.
• Mabanee Company: Kuwaiti real estate developer and operator of The Avenues shopping destinations, partnered with Al Fozan in Shomoul Holding; comparable as a regional real estate and mall operator pursuing mixed-use retail-led developments.
• Olayan Group: One of the largest Saudi private diversified family conglomerates with operations spanning trading, manufacturing, real estate, and consumer services, making it the closest structural peer to Al Fozan Holding's diversified holding-company model.
• Jarir Marketing Company: Saudi publicly-listed retailer specializing in consumer electronics and office supplies; directly comparable to Al Fozan's eXtra subsidiary as a Saudi consumer electronics retailer competing in the same category.
• SEDCO Holding: Saudi diversified family holding company with interests in real estate, financial services, and industrial sectors; a comparable Saudi private diversified conglomerate with similar holding-company governance structure.
• Bin Laden Group: Saudi construction and real estate conglomerate with deep exposure to infrastructure, building materials, and large-scale project delivery; closely comparable to Al Fozan's construction, trading, and real estate development arms.
• Kingdom Holding Company: Saudi-listed diversified investment conglomerate holding stakes across real estate, hospitality, media, and financial services; comparable to Al Fozan as a Saudi family-controlled diversified holding company with broad sector exposure.
• Abdul Latif Jameel: Saudi family-owned diversified conglomerate with operations in mobility, real estate, financial services, and consumer products, sharing Al Fozan's diversified multi-sector holding structure and Saudi family ownership profile.

Broad incumbents

• Dar Al Arkan Real Estate Development: Largest publicly-listed Saudi real estate developer with broad luxury and mixed-use project portfolio; comparable to Al Fozan's Retal and Ajdan real estate subsidiaries as a major Saudi residential and commercial developer.

Regional players

• Emaar Properties: UAE-based regional real estate developer with major mixed-use and luxury residential projects across the Middle East; comparable to Al Fozan's Ajdan luxury development subsidiary as a regional competitor in premium real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/alfozanholding
• YouTubeyoutube.com/user/AlFozanGroup
• LinkedInlinkedin.com/company/alfozanholding
• Instagraminstagram.com/alfozanholding

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Fozan