Indomie

Name

Indomie

Legal name

Pinehill Arabia Food Co. Ltd. (باينهيل العربية للأغذية المحدودة)

Website

https://indomie.com.sa

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Instant Noodles Manufacturing

NAICS

Food Manufacturing (311), All Other Food Manufacturing (31199), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Instant noodles
• Packaged noodles
• Cup noodles
• Wheat noodles
• Instant food manufacturing

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Instant Noodle Sales: Revenue generated from selling Indomie instant noodle products including pillow packs and cup noodles in various flavors such as Curry Chicken, Chicken, Chicken Special, Chicken with Onions, Button Chicken, Fried Noodles, Fried Oriental, Shrimp, Seafood, Vegetables, and Beef. The company operates manufacturing facilities in Saudi Arabia and exports to global markets.
2. Seasoning and Sauce Packets: A third factory located in Jeddah produces hot sauce and ketchup packets for all noodle products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Indomie Saudi Arabia manufactures and distributes pre-packaged instant noodles under the Indomie brand, including pillow-pack noodles and cup noodles in multiple flavors (Curry Chicken, Chicken, Chicken Special, Chicken with Onions, Button Chicken, Fried Noodles, Fried Oriental, Shrimp, Seafood, Vegetables, and Beef). Products are produced in two Saudi factories (Jeddah and Dammam) using premium local wheat flour and palm oil, with a third factory in Jeddah producing seasoning and sauce packets. The combined capacity reaches up to 6 million packs per day, serving the Saudi domestic market and exports to 40+ countries.

Product overview

Indomie is a Saudi Arabian instant noodle manufacturer operated by Pinehill Arabia Food Limited. The company offers two main product lines: pillow-pack instant noodles (Indomie Pillow, Premium, and Jumbo variants) and convenient cup noodles (Indomie Cup). Both product lines are available in multiple flavors including Chicken, Curry Chicken, Vegetable, Beef, Shrimp, and Seafood. All products are manufactured in Saudi Arabia using premium local wheat flour and vegetable palm oil, with facilities in Jeddah and Dammam. The company exports to Middle East, North Africa, and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Indomie Cup: Convenient cup noodles that can be prepared and eaten anywhere instantly by just adding hot water. Available in vegetable, curry, chicken, and beef flavors.
• Indomie Pillow (كنوز اندومي)

Products and services

• Indomie Pillow (أكياس إندومي) Indomie's signature pillow-pack instant noodles, available in multiple flavors including Curry Chicken, Chicken, Chicken Special, Chicken with Onions, Button Chicken, Fried Noodles, Fried Oriental, Shrimp, Seafood, Vegetables, and Beef. Produced in Saudi Arabia using premium wheat flour.
• Indomie Cup (أكواب إندومي) Convenient cup noodles that can be prepared anywhere instantly by adding hot water. Available in vegetable, curry, chicken, and beef flavors. Produced in Saudi Arabia for at-home and on-the-go consumption.
• Indomie Premium (إندومي الفاخرة) Premium wheat instant noodles made from Saudi hard wheat flour, representing the company's flagship product line for home consumption.
• Indomie Jumbo (إندومي جامبو) Larger-sized instant noodle packs offering more quantity per serving compared to standard pillow packs.
• Seasoning and Sauce Packets (Hot Sauce and Ketchup) Hot sauce and ketchup packets produced at a dedicated third factory in Jeddah. These packets are bundled with all Indomie noodle products and also serve as an ancillary product line.

Quantifiable outcome

• Each Indomie product must be '100 percent healthy' with rigorous quality control at every production stage
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 500+ Distributors and Trading PartnerscoreChannel Partner/ Reseller/ DistributorIndomie maintains a network of over 500 distributors and trading partners who have contributed to the company's growth over 27 years. The company holds regular celebration events (4 dinner events annually) in different cities including Qassim, Tabuk, Yanbu, and Abha to honor these success partners.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tingyi (Cayman Islands) Holding Corp: China's largest instant noodle producer (Master Kong brand) and one of the highest-volume instant noodle manufacturers in the world. Comparable in scale-driven, multi-format approach and is an active international competitor in emerging markets.
• Nissin Foods Holdings: Japanese-origin global leader in instant noodles (Cup Noodles, Top Ramen) and the founding category creator. Nissin competes with Indomie across multiple emerging markets in Asia, MENA, and Africa and is the most directly comparable peer in product format, business model, and global expansion strategy.
• Thai President Foods (Mama): Thailand-based instant noodle manufacturer behind the Mama brand with strong presence across Southeast Asia and exports to MENA and Africa. Directly comparable to Indomie as a regional champion scaling internationally via local production and broad flavor portfolios.
• Samyang Foods: Korean instant noodle maker famous for its Buldak hot chicken line and rapidly expanding global distribution. Comparable to Indomie as a flavor-driven noodle brand leveraging digital and youth-oriented marketing to grow internationally.
• Nongshim: Korean instant noodle manufacturer (Shin Ramyun) with growing international distribution, including in the Middle East. Comparable to Indomie as a single-category focused CPG manufacturer competing on flavor differentiation and brand-led international expansion.
• Ottogi Corporation: Korean food manufacturer with significant instant noodle operations (Ottogi Ramen) alongside sauces and processed foods. Comparable in single-country-origin expansion model and is a relevant peer as Korean noodle brands target MENA.

Regional players

• PT SASA Inti: Indonesian seasoning, sauces, and instant noodle producer focused primarily on domestic Indonesian and Southeast Asian markets. Comparable as an integrated seasonings-and-noodle manufacturer with regional rather than global ambitions.
• Mamee-Double Decker: Malaysian snack and instant noodle manufacturer (Mamee Chef) with primary distribution across Southeast Asia and selective export markets. Comparable in format innovation (cup noodles, snack noodles) and Southeast Asian / emerging market export profile.

Broad incumbents

• Indofood Sukses Makmur (parent of global Indomie): Indonesian diversified food conglomerate and the originator of the Indomie brand that Pinehill Arabia licenses and produces locally. Highly comparable product portfolio and business model; the parent controls the broader global Indomie brand while Pinehill Arabia operates the MENA production base.
• Maggi (Nestlé): Global instant noodle and boullion brand owned by Nestlé, with deep penetration across MENA, Africa, and South Asia. Comparable to Indomie in the instant noodle category but operates as one line within a diversified global food and beverage giant, with materially larger marketing and distribution resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/indomieksa
• YouTubeyoutube.com/@IndomieKSA/shorts
• Facebookfacebook.com/indomieksa
• LinkedInlinkedin.com/company/indomie-ksa
• Instagraminstagram.com/indomieksa
• TikToktiktok.com/@indomieksa?lang=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indomie