Hayward Wright

What Hayward Wright does

Hayward Wright is a UK-based chartered accountancy and business advisory firm headquartered in Redditch, Worcestershire, founded in 2007 and operating across five offices (Redditch, Worcester, Cannock, Birmingham, and Leeds following the April 2026 Auker Rhodes merger). The firm delivers a full spectrum of professional services: core compliance work including management accounts, year-end accounts, tax returns, self-assessment, VAT, bookkeeping, payroll (including pension submissions and RTI), and company secretarial; plus higher-margin advisory services covering business advisory, financial planning and analysis, corporate finance, risk management, due diligence, business valuations, fractional finance director services, and bespoke work such as forensic accounting, estate planning, wealth management, and audit and assurance. Its technology stack is built around mainstream cloud accounting platforms — Xero (its preferred and certified partner), Sage, and QuickBooks — integrated for Making Tax Digital compliance, with no proprietary platform or AI/ML capability indicated.

The firm's revenue model combines recurring monthly retainers (e.g., £1,034/month for a full-service SME engagement), annual fixed fees (e.g., £1,776/year for year-end accounts), fixed monthly payroll fees (e.g., £181/month for a 32-person agency), and project-based pricing for specialist work (e.g., £12,500 disclosed corporate finance engagement). Hayward Wright primarily targets owner-managed businesses and SMEs as its core segment, with adjacent service to startups, sole traders, individuals, and in-house finance teams, alongside sector specialisation across IT, Property, Retail & Wholesale, Hospitality & Leisure, and Agriculture. Go-to-market is sales-led with an emphasis on referrals, local content marketing, community partnerships (Worcester City FC, Brake road safety charity), and an in-house webinar programme.

The firm is privately held (Hayward Wright Ltd, company number 06118955, registered in England and Wales), founder-led by Managing Director Alistair Hayward-Wright, and has pursued a hybrid organic-plus-inorganic growth strategy, completing three acquisitions (Ansell Munden 2024-09-03, Wharfside Accountancy Services 2025-10-20, Auker Rhodes 2026-04-28) to expand headcount, capability, and geographic reach. It holds ACCA and ICAEW professional accreditation, Cyber Essentials certification, and Investors in People Gold status, and operates with a director bench covering acquisitions, client relationships, operations, and people/HR functions.

Name

Hayward Wright

Legal name

Hayward Wright Ltd

Website

https://haywardwright.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayward Wright is a UK-based chartered accountancy and business advisory firm serving owner-managed SMEs, startups, sole traders, and individuals across the Midlands and Yorkshire through five offices and online accounting services, with core compliance, tax, payroll, and corporate finance advisory offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Accountancy and Advisory Services: Recurring service fees through monthly retainers for ongoing advisory and support, supplemented by fixed-fee packages for routine services such as year-end accounts, tax returns, and payroll. Project-based pricing applied for strategic engagements including acquisitions, due diligence, and business valuations.
2. Professional Services: Hourly rate billing available for ad-hoc consultations or specialist input, providing flexibility for clients with irregular advisory needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Hayward Wright is a chartered accountancy and business advisory firm delivering compliance services including year-end accounts, bookkeeping, VAT, payroll, and tax returns alongside strategic advisory such as corporate finance, due diligence, business valuations, and fractional finance director support. Services are delivered through five physical offices across the Midlands and Yorkshire and a nationwide online accounting service using Xero, Sage, and QuickBooks cloud platforms.

Product overview

Hayward Wright is a full-service accountancy and advisory firm offering a comprehensive suite of professional services. The firm operates as a unified practice combining core accounting services (management accounts, bookkeeping, year-end accounts) with specialized advisory offerings. Key service modules include tax services (advice, returns, self-assessment, making tax digital, VAT), business advisory (financial planning, corporate finance, risk management, due diligence, business valuation, fractional finance director), company secretarial, and payroll services. The firm also provides bespoke services including forensic accounting, estate planning, and wealth management. Services are delivered through both traditional in-person support at their Midlands and Yorkshire offices and online accounting services using cloud platforms. The firm primarily serves owner-managed businesses, SMEs, startups, sole traders, and individuals across sectors including IT, property, retail, hospitality, and agriculture.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Accounts
• Online Accounting
• Tax Advice
• Tax Returns
• Self Assessment
• Tax Preparation
• Making Tax Digital
• VAT Returns
• Bookkeeping
• Business Advisory
• Financial Planning & Analysis
• Corporate Finance
• Risk Management
• Commercial Finance
• Due Diligence
• Business Valuation
• Fractional Finance Director Services
• Company Secretarial
• Forensic Accounting
• Estate Planning
• Wealth Management
• Audit and Assurance
• Payroll Services

Named customers7 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Worcester City Football ClubcoreGTM or Marketing Partner · 3 December 202512-month partnership and sponsorship programme as commercial partner. Hayward Wright holds key branding position as sponsors of the club's shorts on home, away, and third kits. The partnership also includes support for the club's business networking groups and provision of accountancy and advisory services to local businesses and community groups.
• Brake (Road Safety Charity)minorOthersPartnership for Annual Charity Golf Day, now in its fourth consecutive year. Hayward Wright raises funds for the road safety charity through this community event.
• XerocoreTechnology or IntegrationPreferred cloud accounting platform partner. Hayward Wright provides Xero support, implementation, and training services. Logo featured on website as certified Xero advisor.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Crowe UK: Top 10 UK audit, tax and advisory firm with a comparable SME and owner-managed business segment alongside mid-market and corporate clients; significantly larger and broader than Hayward Wright.
• BDO UK: Major UK accounting, tax and advisory network serving SMEs, mid-market and large corporates; overlaps with Hayward Wright on SME compliance and advisory but at materially greater scale.
• MHA (MacIntyre Hudson): Top 20 UK chartered accountancy and advisory network with overlapping services (accounts, tax, audit, advisory) for SMEs and mid-market clients; larger scale and broader sector coverage than Hayward Wright.
• Moore Kingston Smith: UK chartered accountancy firm offering accounts, tax, advisory and corporate finance to SMEs, owner-managed businesses and individuals, with a wider London-centric footprint than Hayward Wright.
• Azets (formerly Baldwins): Top 10 UK chartered accountancy and advisory group actively consolidating regional firms, providing direct overlap on accounts, tax, payroll and advisory services to owner-managed businesses and SMEs.

Direct peers

• Dains Accountants: Midlands-based chartered accountancy and business advisory firm of broadly comparable size and service mix (accounts, tax, payroll, advisory), serving owner-managed businesses and SMEs across similar regional corridors.
• Bishop Fleming: UK Top 30 chartered accountancy practice offering accounts, tax, audit, corporate finance and advisory to SMEs and owner-managed businesses, comparable in service breadth and target customer profile.
• Kreston Reeves: South East England chartered firm offering a comparable suite of compliance, advisory and corporate finance services to owner-managed businesses, individuals and growing SMEs.
• Haines Watts: UK chartered accountancy network with multi-office presence delivering accounts, tax, payroll and advisory services to SMEs and owner-managed businesses nationally.
• PKF Francis Clark: Regional UK chartered firm with a comparable mix of compliance, advisory and corporate finance work for SMEs, sole traders and individuals across multiple offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@haywardwrightltd
• Facebookfacebook.com/haywardwrightltd
• LinkedInlinkedin.com/company/hayward-wright
• Xx.com/HaywardWright

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayward Wright