Atlantik

What Atlantik does

Atlantik ehf. is a privately held, family-owned Destination Management Company (DMC) headquartered in Reykjavik, Iceland, founded in 1978 by Böðvar Valgeirsson and owned since 1999 by Gunnar Rafn Birgisson and family. The company operates three interconnected service divisions: Cruise Services (shore excursions and turnaround operations), MICE (meetings, incentives, conferences, and exhibitions/events), and Bespoke Luxury Travel. It serves international cruise lines, corporate event planners, incentive houses, and travel agencies with tailor-made programs executed for groups ranging from 3 to 3,500+ passengers, with stated volume of 100,000+ guests served, 100+ cruise calls, and 100+ bespoke programs annually.

The underlying technology stack consists of standard off-the-shelf destination management tooling — travel planning systems, booking management, and logistics coordination software. No proprietary platforms, APIs, SDKs, or AI/ML capabilities are disclosed, and the company does not offer direct consumer booking through its website. Service delivery is led by a 45-person multilingual professional team in Reykjavik that orchestrates an extensive local supplier network across hotels, transport providers, guides, venues, and 25+ Icelandic ports.

Atlantik's business model is professional services revenue generated through custom quotation on a project basis. Pricing is not publicly disclosed and varies by group size, program complexity, services required, and seasonal factors. The go-to-market is B2B enterprise field sales supported by an inquiry-based website and augmented through partnerships with Euromic, TWLGO, Body and Soul International, Destinations Unlimited, Meet in Reykjavik, Cruise Iceland, and SAF. The company carries Travelife Stage 3, Vakinn, GSTC, and ÍST 85:2012 Equal Pay certifications and operates from a dedicated space in the new VÖR cruise terminal at the Port of Reykjavik. Revenue and funding are not publicly disclosed.

Name

Atlantik

Legal name

Atlantik ehf.

Website

https://atlantik.is

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantik is a family-owned Destination Management Company headquartered in Reykjavik, Iceland, providing shore excursions, cruise turnaround, MICE, and bespoke luxury travel services to international cruise lines, corporate event planners, and travel agencies, supported by a 45-person team and operating from VÖR Cruise Terminal.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Destination Management Companies (Cruise DMCs) (THAEAFAD), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)

Keywords

• Destination management services
• Cruise shore excursions
• MICE event planning
• Luxury travel services
• Ground handling operations

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Destination Management Services: Professional services revenue from designing and managing custom travel programs for groups. Includes cruise shore excursions, MICE events, and luxury travel arrangements. Fees are custom-quoted based on program scope, group size, and services required.
2. Ground Operations and Logistics: Fees for turnaround services, ground handling operations, airport services, and hospitality services for cruise lines. Revenue generated from coordination, staffing, and logistics management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Atlantik is a full-service Destination Management Company (DMC) that designs and delivers tailor-made travel programs in Iceland for groups of 3 to 3,500 passengers. Its three core service divisions are Cruise Services (shore excursions and full turnaround operations), MICE Services (meetings, incentives, conferences, and themed events), and Bespoke Luxury FIT Travel (private guided journeys with VIP transportation and concierge services). All programs are coordinated end-to-end in-house by a 45-person multilingual team based in Reykjavik.

Product overview

Atlantik is a full-service Destination Management Company (DMC) providing three interconnected service divisions: Cruise Services (Shore Excursions and Turnaround Services), MICE Services (Meetings, Incentives, Conferences, and Exhibitions & Events), and Luxury Travel (Bespoke Luxury FIT Travel). The company operates as a unified service portfolio where cruise ground operations, corporate event management, and luxury travel programs share local expertise, supplier networks, and operational infrastructure. All services are coordinated through a dedicated team of professionals based in Reykjavik, Iceland, serving groups from 3 to 3,000+ passengers.

Differentiator

Problem solved

Functional benefit

Products and services

• Shore Excursions Curated shore excursion experiences for cruise passengers visiting Iceland, designed as culturally immersive, tailor-made tours delivered at Icelandic ports for international cruise line clients.
• Turnaround Services Full embarkation and debarkation support for cruise ships in Reykjavik, including hand-picked drivers, luggage handling, hospitality desks, and 24-hour emergency coverage for passenger ground handling operations.
• Meetings End-to-end meeting planning services for corporate clients in Iceland, including unique venue sourcing, logistics management, and on-site execution backed by local expertise.
• Incentives Bespoke incentive travel programs in Iceland pairing dramatic landscapes with modern venues and custom-designed experiences intended to inspire and reward corporate participants.
• Conferences Professional Conference Organizer (PCO) services for conferences of all sizes in Iceland, including venue sourcing, program design, logistics management, and gala dinners.
• Exhibitions & Events High-end exhibition and event experiences with full coordination, featuring themed programs such as Icelandic Nature, Fire and Ice, Northern Lights, Viking, and Volcano themes for corporate and association clients.
• Luxury FIT Travel Bespoke luxury travel programs for individuals, couples, families, and small groups in Iceland, featuring tailor-made journeys, exclusive experiences, VIP transportation, concierge services, and personalized itineraries.

Quantifiable outcome

• 100,000+ guests served annually
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• EuromiccoreChannel Partner/ Reseller/ DistributorGlobal network of inspirational Destination Management Companies specializing in local knowledge. Atlantik is a member partner, enabling referrals and collaborative destination management services for international clients seeking DMC services in Iceland.
• TWLGO (The World's Leading Ground Operators)coreChannel Partner/ Reseller/ DistributorNetwork of leading ground operators worldwide. Partnership provides Atlantik with access to global ground handling coordination and referral network for seamless multi-destination operations.
• TravelifecoreOthersLeading training, management and certification initiative for tourism companies committed to sustainability. Atlantik holds Travelife Certified status (Stage 3), meeting over 200 sustainability criteria formally recognized by the Global Sustainable Tourism Council (GSTC).
• Meet in ReykjavíkcoreStrategic or Co-development PartnerOfficial Convention Bureau for Iceland and Reykjavík City. Partnership helps business event planners create unforgettable events in Iceland. Provides venue access, local coordination, and marketing support for MICE programs.
• Cruise IcelandcoreStrategic or Co-development PartnerLeading company in reception and service of cruise ships in Iceland. Serves as collaborative platform for various stakeholders in the Icelandic cruise industry. Primary mission is to promote Iceland as attractive cruise destination.
• Body and Soul InternationalminorChannel Partner/ Reseller/ DistributorQuality DMC network connecting destination management companies globally. Partnership provides referral opportunities and network access for international client coordination.
• Destinations UnlimitedminorChannel Partner/ Reseller/ DistributorEstablished in 1989, represents comprehensive portfolio of independent DMCs covering over 40 destinations worldwide. Partnership enables global DMC referrals and collaborative program delivery.
• SAF (Samtök Ferðaþjónustunnar - Icelandic Travel Industry Association)coreOthersIcelandic Travel Industry Association working to protect common interests of members, ensure competitive working conditions, and promote professionalism and respect for nature. Atlantik is a member benefiting from industry representation and standards.
• Icelandic Tourist Board (Ferðamálastofa)coreOthersIndependent authority under Ministry of Industries regulating tourism activities through the Act on Icelandic Tourist Board and Package Travel Act. Atlantik operates as a licensed operator under their regulatory oversight.
• Fly Over IcelandminorImplementation/ SI/ Consulting PartnerState-of-the-art flight simulation attraction using hanging seats before 20-metre spherical screen with wind, mist and scent effects. Partner for unique Iceland immersive experiences for cruise and MICE clients.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Arctic Adventures: Icelandic adventure tour operator providing group excursions and outdoor experiences. Overlaps with Atlantik's shore excursion and luxury activity offerings, particularly for active FIT and incentive groups.

Direct peers

• Gray Line Iceland: Globally branded tour and excursion operator with strong cruise and FIT presence in Iceland. Competes for shore excursion and group tour contracts across Iceland's main destinations.
• Reykjavik Excursions: Long-standing Icelandic tour operator specializing in shore excursions and cruise ground handling. Overlaps directly with Atlantik on cruise passenger programs and turnaround services at Reykjavik ports.
• Iceland Travel: Iceland's largest inbound DMC offering MICE, incentive, and cruise ground services with similar group sizes and B2B channels. Direct competitor for international event planners routing groups through Reykjavik.

Emerging players

• Nordic Visitor: Iceland/Nordics self-drive and guided tour specialist with similar inbound traveler base. Competes on luxury FIT and tailormade itineraries but with a more online-direct booking model.
• Trip.com / Guide to Iceland: Iceland-focused digital travel marketplace and tour aggregator. Partial overlap on leisure FIT and luxury travel demand but oriented toward self-serve online booking rather than B2B DMC services.

Broad incumbents

• BCD Meetings & Events: Global MICE agency that sources destination partners worldwide. Comparable as a channel through which international incentive houses access Iceland DMCs and a potential partner for Atlantik's MICE division.

Others

• Cruise Iceland (consortium): Industry consortium promoting Iceland as a cruise destination. Atlantik is already a partner; included as a relevant ecosystem player shaping inbound cruise demand and port development priorities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atlantikiceland8772
• Facebookfacebook.com/AtlantikDMC
• LinkedInlinkedin.com/company/atlantikdmc
• Instagraminstagram.com/atlantik.dmc
• Xx.com/AtlantikDmc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantik