Sijoittaa
- Company typePrivate
- Founded2014
- HeadquartersOulu, Finland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Sijoittaa does
Sijoittaja.fi (legal entity Investment Intelligence Oy, headquartered at Kasarmintie 23, Oulu, Finland) is a subscription-based Finnish-language investment intelligence platform serving retail and professional investors. Founded by private investors Timo Heikkilä and Hannu Huuskonen and positioned as independent of banks and fund companies, the platform delivers daily investment news, articles, and analyses alongside a suite of integrated analytical tools branded under Sijoittaja360. Its product surface includes the Osaketyökalu stock screener scoring thousands of equities on six investment factors, an ETF comparison tool covering 4,000+ funds, a fund comparison module covering 270+ funds, a portfolio analysis tool, a market environment indicator dashboard, model portfolios (Strategiamestari, Suomi Fundamentti, Passiivinen kulupihtari), the SijoittajaApp mobile application, and community features including Sijoittaja-Live webinars and a Sijoittaja-Chat WhatsApp channel.
The underlying technology stack is a cloud-based investment intelligence platform built on proprietary multi-factor scoring algorithms with historical validation (TOP 15 lists cited at 14.5% annual returns and 10+ year benchmark outperformance claims). Recent product additions layer generative AI through the Sijoittaja AI virtual analyst and a Treidityökalu trading-idea engine on top of the existing content and scoring infrastructure. Distribution is fully digital and self-serve, with acquisition driven primarily by Finnish-language SEO, content marketing, email newsletters, and an active social media footprint across Instagram, Facebook, YouTube, Spotify, LinkedIn, and X. An eToro referral partnership extends the funnel into international multi-asset brokerage.
Monetization is exclusively subscription recurring revenue across three published tiers: a Standard monthly membership at 11.90 €/month, a Premium annual membership at 299 €/year (the only way to access Treidityökalu and Sijoittaja AI), and a Business annual membership at 185.90 €/year targeting investment companies, with additional Business seats at 79 €/person. Geographic focus is single-country Finland within the Nordic/Baltic region, and the service explicitly does not provide personalized investment advice. The company operates within the broader SIJOITTAJA-group alongside SijoittajaPRO Corporate Finance, SFR Advisors, and SFR Research.
Sijoittaa firmographics
Firmographics- Name
- Sijoittaa
- Legal name
- Investment Intelligence Oy
- Website
- https://sijoittaja.fi
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sijoittaa industry classification
Industry- Product category
- Investment Research & Analytics Software
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Analytics, Risk Models & Factor/Style Indices (FSAFAIAG)
Keywords
Where Sijoittaa is headquartered
LocationHeadquarters
- HQ city
- Oulu
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Sijoittaa business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Revenue: Monthly and annual subscription fees for access to investment content, analysis tools, and portfolio services. Two tiers: standard membership and Sijoittaja Premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription for active investors |
| Subscription | Annual | Premium annual subscription for active traders |
| Subscription | Annual | Business membership for investment companies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Sijoittaa product offering
Product offeringCore offering
Sijoittaja.fi is a subscription-based Finnish investment intelligence platform operated by Investment Intelligence Oy. Members receive impartial investment news, articles and analyses, and access the Sijoittaja360 tool suite, including a proprietary stock screener scoring equities on six investment factors, an ETF comparison tool covering 4,000+ funds, a fund comparison tool, a portfolio analysis tool, and a market environment module. Curated model portfolios (Strategiamestari, Suomi Fundamentti, Passiivinen kulupihtari) and an AI-powered virtual analyst (Premium) complete the offering.
Product overview
Sijoittaja.fi operates as a comprehensive investment intelligence platform built around a core subscription service with integrated tools. The main Sijoittaja.fi platform provides impartial investment news, articles, and analyses, while the Sijoittaja360 tool platform aggregates all investor tools including Osaketyökalu (stock screening), ETF-työkalu, Rahastotyökalu, Markkinaympäristö, and Portfoliotyökalu. Premium membership (Sijoittaja Premium) adds Treidityökalu for daily trading ideas and Sijoittaja AI as a virtual analyst. The platform also offers curated model portfolios (Strategiamestari, Suomi Fundamentti, Passiivinen kulupihtari), the SijoittajaApp mobile application, and community features like Sijoittaja-Live webinaaris and Sijoittaja-Chat. The service is not a regulated investment services company and does not provide personalized investment advice.
Differentiator
Problem solved
Functional benefit
Brands
- Sijoittaja360: A comprehensive platform combining investor tools and market analysis, including portfolio tools, stock screening tools, and market environment indicators.
- Sijoittaja Premium
- SijoittajaApp
- Sijoittaja-Live
- Sijoittaja-Chat
- Sijoittaja AI
- Suomi Fundamentti
- Strategiamestari
- Passiivinen kulupihtari
Products and services
- Sijoittaja.fi membership Core subscription product providing Finnish retail investors with impartial investment news, articles, analyses, model portfolios and access to the Sijoittaja360 tool platform on a monthly or annual basis.
- Sijoittaja Premium
Quantifiable outcome
- TOP 15 stocks by scoring methodology have produced 14.5% annual returns
- +1 more outcomes
Companies that use Sijoittaa
Customer profileSegments3 records
Ideal customer profiles2 records
Sijoittaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Sijoittaa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eTorominorMarketing partnership where Sijoittaja.fi directs users to eToro for international stock investing. Sijoittaja.fi has negotiated better pricing for its users on the eToro platform, including waived withdrawal fees. eToro offers international stocks, ETFs, cryptocurrencies, and CFD trading.
Recent moves7 records
Expansion highlights6 records
Sijoittaa competitors and assessment
Company assessmentBroad incumbents
- Investing.com: Global financial portal offering real-time data, news, analysis, and tools across multiple asset classes. Overlaps with Sijoittaja.fi on stock/ETF/fund information and tools, but is free, ad-supported, and globally oriented.
- Morningstar: Global investment research powerhouse offering stock analysis, fund research, portfolio tools, and ratings. Overlaps with Sijoittaja.fi's stock scoring, ETF/fund comparison, and portfolio analytics, but operates at much greater scale and across geographies.
Direct peers
- Simply Wall St: Subscription-based investment research platform that visualizes fundamental stock analysis for retail investors. Directly comparable through its retail-focused subscription model and visualized fundamental analytics.
- The Motley Fool: Subscription-driven investment advisory and research service for retail investors with multiple tiers and community features. Comparable in monetization (multi-tier subscriptions), audience (self-directed retail), and content + tools combined offering.
- Seeking Alpha: Subscription-based retail investment research platform offering stock analysis, ratings, and articles. Highly comparable business model: self-serve online subscription targeting self-directed retail investors with premium tiers.
- TipRanks: Investment analytics platform that tracks analyst ratings, financial data, and provides stock scoring tools for retail and professional investors. Comparable through its analytical tool focus and similar target audience of self-directed investors.
Regional players
- Inderes: Finnish equity research firm providing company analysis and investor communications services. Highly comparable by geography (Finland) and product (equity research and analysis), though Inderes serves more institutional/corporate clients.
- Kauppalehti: Finland's leading financial news outlet providing market news, company analysis, and investor content in Finnish. Comparable as a Finland-focused financial information provider, though broader news rather than subscription tools.
- Nordnet: Nordic online broker offering trading, research, and educational content to retail investors across the Nordics. Comparable as a Nordic retail-investor platform, though Nordnet is a broker rather than an independent research subscription service.
Emerging players
- Stockstory: Smaller retail-focused investment research subscription with stock analysis and screening. Comparable through subscription-driven retail investment research, though with different geographic focus and smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sijoittaa social profiles
Digital presenceSijoittaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sijoittaa leadership team
Management profileNumber of profiles
Profiles2 records
Sijoittaa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sijoittaa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sijoittaa
What does Sijoittaa do?
Sijoittaja.fi is a subscription-based Finnish investment intelligence platform operated by Investment Intelligence Oy. Members receive impartial investment news, articles and analyses, and access the Sijoittaja360 tool suite, including a proprietary stock screener scoring equities on six investment factors, an ETF comparison tool covering 4,000+ funds, a fund comparison tool, a portfolio analysis tool, and a market environment module. Curated model portfolios (Strategiamestari, Suomi Fundamentti, Passiivinen kulupihtari) and an AI-powered virtual analyst (Premium) complete the offering.
Is Sijoittaa a public or private company?
Sijoittaa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sijoittaa founded?
Sijoittaa was founded in 2014. It employs 11 to 50 people.
Where is Sijoittaa based?
Sijoittaa is headquartered in Oulu, Finland, in the Europe region.
How does Sijoittaa make money?
One revenue line is on record: subscription Revenue.
Who are Sijoittaa's main competitors?
Broad incumbents on record are Investing.com and Morningstar. Direct peers are Simply Wall St, The Motley Fool, Seeking Alpha and TipRanks. Regional players are Inderes, Kauppalehti and Nordnet. Stockstory is listed as an emerging player.
Does Sijoittaa have an API?
No public API is recorded for Sijoittaa.
What industry is Sijoittaa in?
Sijoittaa's product category is Investment Research & Analytics Software. Its primary akta.pro industry code is FSAFAIAG, Analytics, Risk Models & Factor/Style Indices. Its NAICS code is 523940 and its SIC code is 6282.