St. Charles Senior Living

What St. Charles Senior Living does

St. Charles Senior Living is a privately operated residential senior care facility located at 402 W 4th St, St. Charles, Minnesota, providing Assisted Living and Memory Care services to older adults and their families. The legal entity is St. Charles Living Center, operating under the management of Cornerstone Management. The company markets across a regional footprint spanning St. Charles, Rochester, and Lewiston (MN) and La Crosse/Onalaska (WI), leveraging its proximity to the Mayo Clinic in Rochester as a key acquisition channel for medically complex seniors.

The company's two core service lines—Assisted Living and Memory Care—are co-located on a single campus, enabling residents to transition between care levels without changing environment or staff. Assisted Living offers apartment-style accommodations (studio, one-bedroom, two-bedroom) with kitchenettes, emergency pendants, restaurant-style dining, daily activities, wellness programs, and 24/7 caregiver support. Memory Care provides specialized services for residents with dementia or cognitive impairment, featuring secure alarmed doors, protected outdoor patios, structured routines, and trained staff. Additional fee-for-service offerings include medication assistance, bathing assistance, beauty salon services, foot care, meal delivery, and private garage rental.

The business model is recurring monthly subscription revenue per resident, with pricing varying by apartment type and care level (pricing is not publicly disclosed; prospective customers are directed to call the facility). The go-to-market motion is sales-led, relying on SEO-optimized website content, an educational blog, Google reviews and testimonials, and direct phone-based outreach that converts into in-person facility tours. The primary decision-makers are adult children and spouses researching care options for aging parents. Marketing channels are entirely digital and local: blog content marketing, organic search, Google Business Profile, phone consultations, and on-site tours. There is no proprietary technology platform, no mobile application, and no AI-enabled product features—the offering is fundamentally human-delivered residential care.

Name

St. Charles Senior Living

Legal name

St. Charles Living Center

Website

https://stcharlesseniorliving.com

Company type

Private

Operating status

Operating

Short description

St. Charles Senior Living is a private, single-campus residential care facility in St. Charles, MN, offering Assisted Living and Memory Care to seniors across southeast Minnesota and western Wisconsin, managed by Cornerstone Management and marketed primarily to family decision-makers.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAB

Assisted Living with Memory Care (Mixed Campus)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Residential care facility
• Dementia care services

Headquarters

HQ city

St. Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Assisted Living Monthly Fees: Monthly residential fees for assisted living apartment-style living, including personalized care plans, daily activities, restaurant-style dining, and amenities. Pricing varies by care level and apartment type (studio, one-bedroom, two-bedroom).
2. Memory Care Monthly Fees: Monthly residential fees for specialized memory care services, including secure environment, trained staff, structured routines, and cognitive activities. Memory care typically commands higher pricing than standard assisted living due to enhanced staffing and safety features.
3. Additional Fee Services: Optional add-on services including medication assistance, bathing assistance, beauty salon services, foot care, meal delivery to rooms, private garage rental, and housekeeping for those not included in base package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

St. Charles Senior Living operates a single-campus senior living community in St. Charles, MN offering two core service lines: Assisted Living (apartment-style independent living with support services, including studio, one-bedroom, and two-bedroom apartments, restaurant-style dining, daily activities, and 24/7 caregiver support) and Memory Care (specialized residential care for individuals with dementia or Alzheimer's, featuring secure alarmed doors, protected outdoor patios, structured routines, and trained staff). Monthly residency fees vary by care level and apartment type, with optional add-on services such as medication assistance, bathing assistance, beauty salon, foot care, meal delivery, garage rental, and housekeeping.

Product overview

St. Charles Senior Living operates as a senior living community offering two primary service lines: Assisted Living and Memory Care. Assisted Living provides independent apartment-style living with support services including studio, one-bedroom, and two-bedroom options with kitchenettes, restaurant-style dining, wellness programs, and 24/7 caregiver support. Memory Care offers specialized residential care for individuals with dementia, featuring secure environments with alarmed doors, protected outdoor patios, and structured daily routines designed by trained staff. Both services are available on the same campus, allowing residents to transition between care levels while remaining in familiar surroundings.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cornerstone ManagementcoreOthersCornerstone Management is the parent company that manages St. Charles Senior Living. They handle administrative functions, HR, careers page, and operational oversight. Contact email [email protected].

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: Multi-state assisted living and memory care operator serving as a scaled benchmark for the same service categories and resident segments.
• Sunrise Senior Living: National senior living operator with strong memory care focus and a comparable assisted living + memory care dual offering, including upscale positioning.
• Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living and memory care portfolio nationwide. Provides the price/technology benchmark against which smaller regional operators like St. Charles compete.
• Atria Senior Living: National senior living operator offering assisted living and memory care across the U.S. Represents the scaled, brand-driven incumbent model in the same category.

Emerging players

• Lifespark: Minnesota-based senior health and housing provider focused on aging-in-place models. Comparable geographic focus and an emerging alternative for seniors who want to avoid traditional facility placement.

Direct peers

• Benedictine Living Communities: Minnesota-rooted senior living operator with assisted living and memory care campuses across the Midwest. Comparable scale, faith-based operating model, and similar rural/small-town footprint.
• Cassia: Minnesota-based nonprofit operating assisted living, memory care, and senior housing across the Twin Cities and greater Minnesota. Comparable service mix, mission-driven model, and regional footprint.
• Vista Prairie Communities: Minnesota-based nonprofit operating assisted living and memory care communities in small and mid-sized towns across the state. Direct match on geography, service model, and resident profile.
• Ecumen: Minnesota-based nonprofit senior housing and services operator offering assisted living, memory care, and independent living across the Upper Midwest. Closest regional comparable given geography, service mix, and aging-in-place philosophy.
• Ebenezer Senior Living: Minnesota-based senior living operator (part of Fairview Health Services) with assisted living and memory care campuses, including locations near Rochester/Mayo Clinic. Closest direct competitor given overlapping Mayo-adjacent catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StCharlesSeniorLiving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Charles Senior Living