Ping Pong Dim Sum

Name

Ping Pong Dim Sum

Legal name

AJT DimSum Ltd

Website

https://pingpongdimsum.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Ping Pong Dim Sum is a privately held London restaurant group (AJT DimSum Ltd) operating three central London sites serving handmade Chinese dim sum, cocktails and set menus, supplemented by UK-wide cook-at-home e-commerce, corporate events, private hire and office catering.

Ownership category

akta.pro rank

Product category

Chinese Dim Sum Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

akta.pro secondary industries

Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Chinese dim sum restaurants
• Casual dining London
• Handmade dumplings
• Corporate event catering
• Cook-at-home dim sum

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at multiple London locations, offering dim sum, cocktails, and other food and beverages.
2. Ready to Steam (Cook-at-Home): UK-wide delivery of restaurant-quality handmade dim sum for home cooking, sold through the Ping Pong online shop.
3. Corporate Events & Private Hire: Revenue from hosting private events, corporate functions, weddings, and celebrations at restaurant venues with dedicated events manager.
4. Office Delivery: Corporate catering delivery service for office team lunches and meetings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ping Pong Dim Sum operates a chain of Chinese dim sum restaurants in central London serving handmade dumplings, buns, crispy dim sum, soups, rice bowls and nibbles alongside an Asian-inspired cocktail and Chinese tea programme. Beyond dine-in, the company sells a "Ready to Steam" cook-at-home dim sum range through its own online shop with UK-wide delivery, hosts private events and corporate functions at its venues, and provides office catering.

Product overview

Ping Pong Dim Sum is a Chinese dim sum restaurant chain operating as AJT DimSum Ltd, offering handmade dim sum, buns, dumplings, and crispy items across multiple London locations. The product portfolio centers on in-dining experiences (Handmade Dim Sum, Set Menus, Bento Lunch Set, Bottomless Brunch, Lazy Sumday, Happy Hour) supplemented by seasonal offerings (Dim Summer), dietary-specific menus (Vegan/Plantiful Selection, Gluten-Free options, Kids Menu), and e-commerce services (Ready to Steam cook-at-home products). Additional revenue streams include corporate event hosting, private hire, and office delivery services. The company operates 4 active locations in central London (Soho, Southbank, Bow Bells House, and previously St. Christopher's Place which is now permanently closed), with services available for dine-in, takeaway, and nationwide delivery of packaged products.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Dim Sum (dine-in menu) Authentic handcrafted Chinese dim sum menu including dumplings, fluffy steamed buns, crispy dim sum, soups, rice bowls and nibbles, paired with Asian-inspired cocktails and Chinese teas, served at Ping Pong's London restaurants.
• Bento Lunch Set Fixed-price weekday lunch set (£11.95 per person) offering nine combinations of dumplings (chicken truffle gyoza, spinach & mushroom gyoza, or prawn har gau) paired with mains (crispy tofu, soy-marinated chicken skewers, or chicken katsu curry with jasmine rice).
• Ping Pong Selection Set Menus Fixed-price set menus (£16.45 per person) including 3 crispy bites, 5 best dumplings and jasmine rice & vegetable wrap, offered in Original or Vegan versions across all locations.
• Bottomless Saturday Brunch Saturday brunch with dim sum set menu and bottomless drinks (wine, bubbly, beer at £37.50; cocktail carafes at £42.50) plus live DJ, at Soho and Southbank locations from 12pm.
• Lazy Sumday (All-You-Can-Eat) All-you-can-eat dim sum experience every Sunday and Bank Holiday Monday across four London locations, priced at £29.95 per adult and £12.95 per child, with an optional £15 bottle of bubbly upgrade.
• Happy Hour ("Don't Give a Shiitake") Weekday happy hour offering 50% off drinks and dim sum across more than 30 menu items, including dumplings, cocktails, wine bottles and beer, from 3pm to 6pm.
• Dim Summer (Seasonal Menu) Seasonal summer menu of limited-edition sizzling skewers, soy-marinated bites, crispy apple gyoza and Asian-inspired cocktails, paired with a 20% off promotion available via advance online booking.
• A Plantiful Selection (Vegan Menu) Dedicated vegan and plant-based menu offering vegetable wonton soup, sweet & sour aubergine, crispy aubergine bao, crispy tofu curry rice bowl, vegetable buns, spicy vegetable dumplings, mushroom & leek dumplings, and Shanghai chilli wontons.
• Little Ping Pongers Kids Menu Family-friendly kids menu with two set menus and two rice bowls made with healthy, kid-friendly ingredients, supported by colouring sheets, crayons, baby chairs and changing facilities.
• Ready to Steam (Cook-at-Home Dim Sum) Cook-at-home range of restaurant-quality handmade dim sum including steamed, crispy and rice dishes, packaged in microwavable containers with a 4-day shelf life and prepared on hob, microwave or oven.
• Ready to Steam Online Shop Own-brand online storefront for the Ready to Steam cook-at-home dim sum range, providing UK-wide 24-hour delivery of microwavable packaged dim sum products direct to consumers.
• Corporate Events & Private Hire Private hire and event hosting service for corporate events, weddings, drinks receptions and birthday celebrations at Ping Pong's London venues, accommodating 30-180 guests with dedicated events management, DJ services and custom catering packages.
• Office Delivery (Corporate Catering) Corporate office catering delivery of dim sum platters, crispy and steamed dishes, rice dishes and sharing buns for team lunches and corporate meetings, requiring 24-hour advance ordering.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yauatcha: London-based upscale Chinese dim sum specialist (Michelin-starred) offering handmade dim sum alongside cocktails and tea service in a design-led setting. Directly comparable on cuisine, format, customer demographic and central London footprint.
• BAO: London-based modern Asian restaurant group with multiple central London sites serving handmade bao, dumplings and small plates alongside cocktails. Directly comparable on product format, multi-site central London operations and experiential casual-upscale positioning.
• Din Tai Fung: Global dim sum specialist with London presence, focused on handmade xiao long bao and dumplings in casual full-service restaurants. Comparable on core dim sum product, central London dining format and brand-led quality positioning.
• Duck & Rice: London Asian gastropub in central London serving dim sum, dumplings and cocktails in a vibrant, design-led setting. Comparable on cuisine mix, central London single-prime-location model and cocktail-led evening trade.
• Hakkasan: London-headquartered high-end Chinese restaurant group serving dim sum alongside cocktails in premium venues. Comparable on cuisine type, experiential full-service dining model, cocktail-led drinks programme and central London positioning.

Regional players

• Cook: UK-based prepared frozen-meal retailer operating retail shops and online ordering across Britain. Comparable as a cook-at-home prepared-meal brand competing in the same convenience-meal-at-home occasion as Ready to Steam.

Broad incumbents

• Itsu: Major UK Asian food chain operating restaurants, grocery and DTC packaged products. Comparable as a broader Asian food brand with both dine-in and packaged retail presence in the UK market.
• Gousto: UK-leading meal-kit subscription company offering recipe boxes with pre-portioned ingredients across a broad menu. Comparable as a competitor in the cook-at-home/DTC food segment where Ping Pong's Ready to Steam competes.
• HelloFresh: Global meal-kit subscription leader with significant UK operations offering weekly recipe boxes with pre-portioned ingredients. Comparable as a scaled competitor in the cook-at-home meal-kit space.
• Wagamama: Large UK pan-Asian restaurant chain with extensive UK footprint, casual full-service dining and delivery. Comparable on Asian-cuisine casual full-service format, multi-site UK operations and broad demographic appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pingpongdimsum
• Facebookfacebook.com/pingpongdimsum
• LinkedInlinkedin.com/company/ping-pong-dim-sum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ping Pong Dim Sum