Granen Insurance
Granen Insurance is an independent insurance agency founded in 2015 in Metairie, Louisiana, that places personal, commercial, life, health, Medicare, disability, and specialty insurance for individuals, families, and small businesses across 31+ U.S. states through 50+ carrier partnerships.
- Company typePrivate
- Founded2015
- HeadquartersMetairie, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Granen Insurance does
Granen Insurance is a privately-held independent insurance agency founded in 2015 by Paul Granen in Metairie, Louisiana, operating from a single headquarters office at 3005 Harvard Avenue, Suite 101 in Jefferson Parish. The firm operates as a traditional insurance brokerage, representing more than 50 insurance carriers across personal, commercial, life, health, Medicare, disability, retirement, and specialty lines, and is licensed to serve clients in 31 or more U.S. states. The agency does not operate any proprietary technology platform; policy placement, quoting, and management rely on standard carrier systems and standard insurance industry tools, with no mobile app, no public API, and no proprietary AI or automation layer disclosed.
The product portfolio is unusually broad for a small agency, spanning auto, homeowners, renters, condo, umbrella, motorcycle, RV, boat, flood, farm/ranch, and classic car personal lines; term, whole, universal, indexed universal, and final expense life insurance; ACA marketplace, short-term, hospital indemnity, dental/vision, and critical illness health coverage; Medicare Advantage, Medicare Supplement, and Part D prescription drug plans; short- and long-term disability plus business overhead coverage; and commercial lines including BOP, general liability, commercial auto, workers' compensation, key person, and business disability. Distribution is sales-led and referral-driven, with personalized agent-assisted consultations delivered by phone, video conference, or in person, supported by an educational blog and online quote-request forms.
Revenue is generated almost exclusively through insurance commissions paid by carriers on placed and renewed policies, with rates varying by line of business. Pricing is fully personalized and not publicly tiered; quotes require consultation with a licensed agent who compares multiple carrier options. There is no evidence of external funding, parent ownership, subsidiary structure, or non-commission revenue streams, and the agency functions as a founder-owned, referral-driven practice growing primarily through word-of-mouth and content marketing across its licensed geography.
Granen Insurance firmographics
Firmographics- Name
- Granen Insurance
- Legal name
- Granen Insurance
- Website
- https://www.graneninsurance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Granen Insurance is an independent insurance agency founded in 2015 in Metairie, Louisiana, that places personal, commercial, life, health, Medicare, disability, and specialty insurance for individuals, families, and small businesses across 31+ U.S. states through 50+ carrier partnerships.
- Ownership category
- akta.pro rank
Where Granen Insurance is headquartered
LocationHeadquarters
- HQ city
- Metairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Granen Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Granen Insurance earns commissions from insurance carriers when policies are placed and renewed. Commissions are typically a percentage of premium and vary by line of insurance (auto, home, life, health, Medicare, commercial). The agency represents multiple carriers including Progressive, Humana, Aetna, UnitedHealthcare, Blue Cross Blue Shield of Louisiana, GEICO, and many others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personalized quote-based pricing across all insurance lines |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Granen Insurance product offering
Product offeringCore offering
Granen Insurance is an independent insurance agency that brokers personal, commercial, life, health, Medicare, and disability insurance products from 50+ carrier partners. Licensed agents compare coverage options across carriers and provide personalized consultation, enrollment support, and ongoing policy reviews for individuals, families, and small-to-mid-size businesses across 31+ states.
Product overview
Granen Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and financial services through multiple carrier partnerships. The agency operates as a single integrated service platform organized into distinct product lines: Personal Insurance (auto, homeowners, renters, condo, umbrella, motorcycle, RV, boat, flood, farm/ranch, and classic car), Life Insurance (term, whole, universal, indexed universal, and final expense), Health Insurance (ACA marketplace, short-term, hospital indemnity, dental/vision, critical illness), Medicare Plans (Advantage, Supplement/Medigap, Part D), Disability Insurance (short-term and long-term), Commercial Insurance (BOP, general liability, commercial auto, workers' comp, key person, business disability), Retirement & Annuities, and Legal & Identity Theft Plans. The agency serves individuals, families, and businesses across 31+ states with licensed agents providing personalized guidance and carrier comparisons.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Multi-line personal insurance package for individuals and families including auto, homeowners, renters, condo, umbrella, motorcycle, RV, boat, flood, farm & ranch, and classic car coverage with bundling discounts and renewal rate monitoring.
- Life Insurance Life insurance products including term, whole, universal, indexed universal, and final expense policies for income protection, legacy planning, mortgage coverage, and end-of-life expenses.
- Health Insurance Health insurance offerings including ACA marketplace plans, short-term medical, hospital indemnity, dental & vision, and critical illness coverage for individuals and families.
- Medicare Insurance Plans Medicare plan comparison and enrollment support including Medicare Advantage (Part C), Medicare Supplement/Medigap, and Part D prescription drug plans for individuals turning 65 or reviewing coverage during Annual Enrollment Periods.
- Disability Insurance Income replacement coverage through short-term and long-term disability policies that pay a percentage of weekly or monthly income when illness or injury prevents work.
- Commercial Insurance Business insurance coverage including Business Owners Policy (BOP), general liability, commercial auto, workers' compensation, key person insurance, and business disability & overhead expense coverage for small-to-mid-size businesses.
- Retirement & Annuities Fixed, fixed indexed, and income annuities for tax-deferred growth and guaranteed retirement income streams through carriers like Transamerica.
- Legal & Identity Theft Plans LegalShield plans offering attorney access for consultations and contract reviews, paired with identity theft monitoring and restoration services.
Quantifiable outcome
- Clients report saving 30-50% on auto insurance by switching carriers through the agency's comparison service
- +3 more outcomes
Companies that use Granen Insurance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Granen Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Granen Insurance partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Progressive InsurancecoreProgressive Insurance is one of the major carriers Granen Insurance quotes from for auto, home, and other personal insurance lines. The partnership allows the agency to offer Progressive's competitive rates to clients seeking coverage comparison.
- HumanacoreHumana is a key carrier partner for Medicare Advantage, Medicare Supplement, and health insurance products. Granen Insurance helps clients compare Humana plans alongside other carriers during Medicare enrollment and annual review periods.
- AetnacoreAetna provides health and Medicare insurance options through Granen Insurance's quoting platform. The partnership supports ACA marketplace plans, Medicare Advantage, and supplemental health products.
- UnitedHealthcarecoreUnitedHealthcare is represented through Granen Insurance for Medicare Advantage, Part D prescription drug plans, and health insurance products. The partnership enables comparison shopping for clients across Jefferson Parish and statewide.
- Blue Cross and Blue Shield of LouisianacoreLocal Louisiana carrier partner offering health insurance, Medicare products, and supplemental coverage. Important regional partner for Louisiana residents seeking local carrier options alongside national insurers.
- GEICOcoreGEICO provides auto insurance options through Granen Insurance's carrier network. The partnership offers clients access to GEICO's competitive auto rates as part of the agency's multi-carrier comparison approach.
- Ocean Harbor Casualty Insurance CompanyminorSpecialty carrier partner for various insurance products including flood and umbrella coverage options.
- Mutual of OmahacoreMutual of Omaha provides life insurance, Medicare Supplement, and other health-related products through Granen Insurance's carrier representation network.
- Peoples HealthminorRegional Medicare Advantage carrier serving Louisiana residents, available through Granen Insurance for Medicare plan comparisons.
- TransamericaminorTransamerica offers life insurance and annuity products through Granen Insurance's carrier network for retirement planning and life coverage.
- AflacminorAflac provides supplemental insurance products including accident, cancer, and hospital indemnity policies available through Granen Insurance.
- CignaminorCigna offers health and dental insurance products available through Granen Insurance for ACA marketplace and supplemental coverage.
- National General (Allstate)minorNational General provides auto, home, and supplemental insurance products available through Granen Insurance's carrier network.
- Wright National Flood InsuranceminorSpecialty flood insurance carrier partner providing NFIP and private flood options for Louisiana property owners.
- Tower Hill InsuranceminorFlorida-focused property insurance carrier providing homeowners and related coverage through Granen Insurance.
- LegalShieldminorLegalShield provides legal insurance plans and identity theft protection services marketed alongside Granen Insurance's personal and commercial insurance products.
- Louisiana Citizens Property Insurance CorporationminorState-created insurer of last resort providing property insurance in coastal Louisiana areas with limited private market availability.
- California Fair PlanminorCalifornia's insurer of last resort providing basic property insurance in wildfire-prone areas with limited private market options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Granen Insurance competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Independent personal-lines insurance agency using a multi-carrier comparison model across many states, the closest scaled analogue to Granen's referral-driven, multi-carrier brokerage model.
- SmartFinancial: Digital-first multi-carrier insurance agency platform comparing auto, home, and commercial quotes across carriers — directly competes with Granen's comparison-shopping value proposition online.
- SelectQuote: Multi-carrier agency with particular strength in Medicare, life, and senior-market insurance — the closest scaled peer to Granen's Medicare AEP and senior-focused offering.
- eHealth: Online health and Medicare insurance broker with multi-carrier quoting and licensed-agent support model that directly overlaps Granen's health and Medicare lines.
Emerging players
- Policygenius: Online multi-carrier insurance broker with strong life and disability verticals; competes with Granen for life and disability placement while using a more digital distribution model.
- Lemonade: Direct-to-consumer insurtech offering renters, auto, home, and pet insurance with zero-agent quoting; the digital-native competitive threat to traditional independent agencies like Granen.
Broad incumbents
- Brown & Brown Insurance: Large national insurance brokerage with extensive personal, commercial, and employee benefits lines; provides the scaled incumbent benchmark for independent agency operations.
- Hub International: Major North American insurance brokerage with personal and commercial lines across many states; comparable to Granen as a multi-state independent agency model at scale.
- Arthur J. Gallagher: Global insurance brokerage and risk management firm with broad P&C, life, and benefits capabilities; relevant incumbent comparator for Granen's full-line product breadth.
- State Farm: Largest US personal-lines captive carrier/agency network; represents the alternative distribution model (single-carrier captive agents) that Granen's independent positioning contrasts against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Granen Insurance social profiles
Digital presenceGranen Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granen Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Granen Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granen Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granen Insurance
What does Granen Insurance do?
Granen Insurance is an independent insurance agency that brokers personal, commercial, life, health, Medicare, and disability insurance products from 50+ carrier partners. Licensed agents compare coverage options across carriers and provide personalized consultation, enrollment support, and ongoing policy reviews for individuals, families, and small-to-mid-size businesses across 31+ states.
Is Granen Insurance a public or private company?
Granen Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Granen Insurance founded?
Granen Insurance was founded in 2015. It employs 1 to 10 people.
Where is Granen Insurance based?
Granen Insurance is headquartered in Metairie, United States, in the North America region.
How does Granen Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Granen Insurance's main competitors?
Direct peers on record are Goosehead Insurance, SmartFinancial, SelectQuote and eHealth. Emerging players are Policygenius and Lemonade. Broad incumbents are Brown & Brown Insurance, Hub International, Arthur J. Gallagher and State Farm.
Does Granen Insurance have an API?
No public API is recorded for Granen Insurance.