What Foroxity Filmarena does

Foroxity Filmarena is a Dutch regional cinema chain operated by Forox bv, headquartered in Sittard, Netherlands, and founded in 2002. The company runs two physical cinema locations—in Sittard (8 screens, 1,936 seats, Rijksweg Zuid 271) and in Roermond (7 screens, 1,712 seats, Kazerneplein 4)—for a combined footprint of 15 screens and 3,648 seats serving the Limburg region. Both venues operate under the Foroxity Filmarena brand with sub-brands The Bar (Sittard lounge), Brasserie Foroxity (Sittard dining partner), and Grand Cafe Xity (Roermond dining partner). Headcount sits at 51–100 employees.

The company's product surface combines standard theatrical film screenings with premium-format experiences—digital projection, climate-controlled auditoriums, Dolby Atmos sound in select screens, and Relax Seat reclining seating—plus live HD broadcasts of cultural and sporting events sourced through core partnerships with the Metropolitan Opera, National Theatre London, and André Rieu. Supporting technology is conventional cinema infrastructure: digital projection across all screens, HD Live broadcast capability for theater/opera/concert/sports, and the Vista Entertainment Solutions Ltd ticketing and cinema management platform that powers the foroxity.nl website and booking system (Vista holds the underlying copyright since 2013). The company also operates the "Mijn Foroxity" loyalty program with subscription-style point accumulation across clubs such as 10-Rides.

Foroxity's revenue model is primarily transactional. Ticket sales form the core stream, with prices ranging from €7.50 (KBO senior members) and €9.50 (Voordeeldinsdag / Discount Tuesday) up to €14.00 (Relax Seat), €17.50 (Special Theater premium), €20.00 (20 jaar Met anniversary), and €35.00 (Early Bird opera). Food and beverage revenue is generated through three on-site partner-operated venues at the two locations. Distribution runs through the foroxity.nl website (self-serve online booking with credit card and seat selection), physical box offices, and email/social marketing channels (Twitter, Facebook, newsletter). The customer base is segmented horizontally across general cinema audiences, live performance enthusiasts, sports fans, families with children, and KBO senior members, with no B2B or enterprise accounts. Revenue is not publicly disclosed, no funding rounds have been raised, and the company operates as an independent private limited company with no parent or institutional shareholders indicated in available sources.

Name

Foroxity Filmarena

Legal name

Forox bv

Website

https://foroxity.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Foroxity Filmarena is a Dutch regional cinema chain operating two cinema locations in Sittard and Roermond (15 screens, 3,648 seats total), offering film screenings, premium-format experiences, live cultural and sports broadcasts, and on-site dining through partner venues to general audiences in the Limburg region.

Ownership category

akta.pro rank

Product category

Cinema Entertainment Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture Theaters (7830), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Cinema Chains & Multiplex Operators (MPADAKAA)

akta.pro secondary industries

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Cinema Concessions & On-site F&B Operations (MPADAKAN), Cinema & Movie Ticketing (HSACALAD), Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)

Keywords

• Cinema operations
• Film screenings
• Live event broadcasts
• Online ticket booking
• Loyalty program

Headquarters

HQ city

Sittard

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Movie Ticket Sales: Primary revenue stream from selling cinema tickets for standard movie screenings. Tickets can be purchased online via credit card with collection at cinema, or at box office.
2. Special Events & Live Broadcasts: Revenue from live HD broadcasts including Metropolitan Opera productions, National Theatre Live, André Rieu concerts, and sports events. These typically command premium pricing.
3. Food & Beverage: On-site dining through LoungeBar The Bar and partner Brasserie Foroxity in Sittard, and Grand Cafe Xity partner in Roermond. Revenue from food, drinks and concessions.
4. Loyalty Program: Mijn Foroxity loyalty program with clubs like 10-Rides that drives repeat customer visits and point accumulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Foroxity Filmarena operates a cinema chain with two physical locations in the Netherlands (Sittard and Roermond), offering film screenings, live HD broadcasts of theater, opera, concerts and sports events, online ticket booking, and a customer loyalty program. The company runs 15 screens with 3,648 total seats and offers premium formats including Dolby Atmos and Relax Seat experiences, along with on-site dining partners.

Product overview

Foroxity Filmarena is a Dutch cinema chain operating two theater locations in Sittard (8 screens, 1,936 seats) and Roermond (7 screens, 1,712 seats). The company operates a unified cinema platform offering standard film screenings, live event broadcasts (theater, opera, music, sports), and a loyalty program. The online booking system enables ticket purchases via credit card with seat selection and collection at the cinema. No modular product architecture or separate platform/modules were identified.

Differentiator

Problem solved

Functional benefit

Brands

• The Bar: LoungeBar located on the first floor of Foroxity Sittard, offering food and drinks.
• Brasserie Foroxity
• Grand Cafe Xity

Products and services

• Foroxity Sittard

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Grand Cafe XityminorOthersFood and beverage partner at Roermond location, providing dining options for cinema patrons before or after screenings.
• Brasserie ForoxityminorOthersDining partner at Sittard location offering full restaurant service for cinema guests.
• LoungeBar The BarminorOthersOn-site bar and lounge at Sittard's first floor for drinks and snacks.
• Metropolitan Opera (The Met)coreStrategic or Co-development PartnerExclusive broadcasts of Metropolitan Opera productions in cinemas, bringing live and encore opera performances to Foroxity screens.
• National Theatre LondoncoreStrategic or Co-development PartnerLive and recorded theater broadcasts from National Theatre in London, including NT Live productions.
• André RieucoreStrategic or Co-development PartnerBroadcasts of André Rieu's concerts, including summer and Christmas concerts from Maastricht.
• Vista Entertainment Solutions LtdcoreTechnology or IntegrationTicketing and cinema management software provider powering the Foroxity website and booking system. Copyright holder for the ticketing platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Lumière Cinema Maastricht: Lumière is an independent art-house cinema located in Maastricht, also in Limburg. It is a regional peer that competes for cinema audiences within the same province as Foroxity, although with an arthouse/specialist programming focus rather than mainstream multiplex.
• NatLab Eindhoven: NatLab is an independent cinema and cultural venue in Eindhoven (also in the south of the Netherlands) offering film screenings and events. It is comparable to Foroxity on combination of cinema exhibition plus special events, though operating in a different Dutch region.
• Filmhallen Amsterdam: Filmhallen is an independent cinema operator in Amsterdam offering mainstream and special event programming. It is comparable to Foroxity as a multi-screen Dutch exhibitor running alternative content alongside standard films, but in a different geographic market.

Direct peers

• Cineville: Cineville is a Dutch cinema subscription card valid at dozens of independent and chain cinemas. While not an operator, it is a direct go-to-market competitor to Foroxity's own Mijn Foroxity loyalty program, redirecting Dutch frequent moviegoers into a competing subscription funnel.
• Pathé Nederland: Pathé is the largest cinema chain in the Netherlands with 25+ multiplex locations. It is the most direct competitor to Foroxity, sharing the same Dutch market, the same primary product (multiplex film exhibition) and the same reliance on premium formats and live broadcasts.
• Kinepolis Nederland: Kinepolis operates 20+ cinema locations across the Netherlands and Benelux, including premium-format flagship sites. It competes head-on with Foroxity on digital projection, premium seating, and live event broadcasts in the same Dutch regional markets.

Broad incumbents

• Cineworld Group: Cineworld is one of the largest cinema operators globally (including the Regal brand in the US). It overlaps with Foroxity on standard exhibition, premium formats, and live broadcasts, but operates as a broad global incumbent rather than a regional specialist.
• Vue Cinemas: Vue is a large European cinema chain with premium-format venues. It is a broader incumbent exhibitor serving overlapping audiences with similar formats (Dolby/IMAX-style auditoriums) and live event programming, but does not have a focused Dutch regional position comparable to Foroxity's Limburg stronghold.

Others

• Vista Entertainment Solutions: Vista is the ticketing and cinema management software provider whose platform powers Foroxity's online booking system. It is an enabling technology peer/infrastructure supplier rather than a competitor, comparable because it underpins the operational backbone of Dutch cinema exhibition.
• Theater aan het Vrijthof: Theater aan het Vrijthof is a performing arts and live-event venue in Maastricht (Limburg). It is an adjacent cultural-venue peer that overlaps with Foroxity on the live HD broadcast and cultural-event side of the business, but does not primarily operate as a cinema.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foroxity
• Facebookfacebook.com/foroxity
• LinkedInlinkedin.com/company/foroxity-filmarena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foroxity Filmarena