What Sérgio Franco does

Sérgio Franco is a Brazilian medical diagnostic laboratory network founded in 1940 by Dr. Sérgio Affonso Monteiro Franco and headquartered in Rio de Janeiro. Operating as a wholly owned brand within DASA (Diagnósticos da Américas S.A.) — the largest diagnostic medicine company in Latin America — the company runs 67 physical collection units across Rio de Janeiro and its metropolitan region (Barra da Tijuca, Bangu, Recreio, Leblon, Botafogo, Méier, Madureira, São Gonçalo, Baixada Fluminense, among others), supplemented by a homecare service (Atendimento Domiciliar) with no displacement fees and a digital self-service platform (Nav Dasa).

The service portfolio spans a catalog of more than 2,904 test items across clinical chemistry, hematology, immunology, microbiology, endocrinology, urinalysis, toxicology (in partnership with Chromatox), and an advanced genetic/genomic testing stack delivered through Dasa Genômica covering NIPT, exome sequencing, NGS panels, and Target One pancancer testing. Specialized service lines include newborn screening via TANDEM mass spectrometry (Teste do Pezinho), pediatric care with child-friendly facilities, medication infusion (IV, IM, subcutaneous) at select units and at home, vaccinations for all age groups, and physician-facing tools (Nav Pro, NAM, Dasa Educa). The company holds ISO 9002, PALC, CAP, and Quality Global Alliance accreditations.

Revenue is generated through unit-priced diagnostic and vaccination services billed to private-pay patients or reimbursed via 40+ contracted health insurance providers (Bradesco Saúde, Amil, SulAmérica, Unimed, Allianz, Petrobras AMS, Porto Seguro, Notre Dame Intermédica, Cassi, Gama Saúde, and others), supplemented by a recurring subscription (Dasa +Saúde card from R$9.90/month), corporate/enterprise contracts for occupational health and drug testing, and promotional vaccination campaigns. Customer acquisition relies on Nav Dasa digital scheduling, WhatsApp customer service at (21) 2672-7070, organic search, health-insurance referrals, and Dasa Educa medical-education channels.

Name

Sérgio Franco

Legal name

Diagnósticos das Américas S.A.

Website

https://sergiofranco.com.br

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sérgio Franco is a Brazilian medical diagnostic laboratory network founded in 1940 in Rio de Janeiro, operating 67+ collection units and homecare services as a brand within DASA, Latin America's largest diagnostic medicine company, serving individual patients, health-insurance beneficiaries, and corporate clients across clinical, genetic, and vaccination testing.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)

akta.pro primary industry

Central Laboratory Services (Core Lab Operations) (HLAGAEAA)

akta.pro secondary industries

Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN), Occupational Health & Employer Testing Laboratories (HLAFAMAK), Toxicology & Therapeutic Drug Monitoring Laboratories (HLAFAMAF)

Keywords

• Clinical diagnostic laboratory
• Medical laboratory services
• Vaccination services
• Genetic genomic testing
• Home healthcare services

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Laboratory Clinical Analysis (Exames): Revenue from a broad portfolio of clinical analysis tests (~2,904 test items) performed at 67 units and via homecare, billed to private patients and reimbursed through health insurance (convênios). Tests span routine (hemograma, glucose, lipid profile), genetic/genomic, toxicological, and specialized categories.
2. Vaccination Services: Vaccination services for all ages, including pneumococcal, HPV, meningitis, herpes zoster, influenza, and others. Billed per dose/pack via private payment or insurance coverage. Promotional campaigns offer discounts up to 40%.
3. Medication Infusion (Infusão de Medicamentos): Administered infusion services (intramuscular, subcutaneous, and IV) including immunobiologicals, antibiotics, immunosuppressants, and oncology protocols. Services available at select units and home, billed per administration.
4. Private Pay (Atendimento Particular): Out-of-pocket services for uninsured patients with flexible payment options and installment plans. Includes all diagnostic and vaccination services at accessible price points.
5. Health Insurance Reimbursements (Convênios): Contracted services with multiple health insurance providers (Bradesco Saúde, Amil, SulAmérica, Unimed, and 40+ others) where services are reimbursed per contracted rates.
6. Corporate Health Programs (Atendimento Empresarial): Customized occupational health programs for corporate clients including drug testing, routine health exams, and vaccination campaigns, billed via corporate agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sérgio Franco is a clinical diagnostic laboratory operating 67+ collection units across Rio de Janeiro, providing over 2,900 laboratory test items including routine clinical analyses, genetic and genomic tests, toxicology screening, newborn screening, and vaccination services. The company delivers these services through physical units, home-based visits (Atendimento Domiciliar), pediatric-friendly facilities (Atendimento Infantil), specialized medication infusion units, and the Nav Dasa digital platform for online scheduling and results access. Services are billed to private-pay patients and reimbursed through 40+ contracted health insurance providers, with an additional corporate channel for occupational health programs.

Product overview

Sérgio Franco is a comprehensive medical diagnostic laboratory network operating as part of the Dasa group, the largest diagnostic medicine company in Latin America. Founded in 1940, the laboratory offers a multi-channel service portfolio centered on two main platforms: Nav Dasa (patient-facing digital portal for exam/vaccine scheduling and results access) and Nav Pro (physician-facing portal for test monitoring and management). The core service offering encompasses laboratory clinical analyses (2,900+ tests), genetic and genomic testing via Dasa Genômica, vaccination services, and specialized care streams including home-based care (Atendimento Domiciliar), pediatric care (Atendimento Infantil), medication infusion therapy, newborn screening (Teste do Pezinho), toxicology testing (via Chromatox partnership), and health check-up bundles. Patients can access services through 67+ physical units across Rio de Janeiro and via the Nav Dasa digital platform, while healthcare providers have access to the NAM (Núcleo de Assessoria Médica) for clinical support and Dasa Educa for medical education. The Cartão Dasa +Saúde subscription program extends discounted access to the service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Nav Dasa: Digital health platform for scheduling exams and vaccines and accessing results, shared across DASA network.
• Dasa +Saúde

Products and services

• Exames de Análises Clínicas (Clinical Analysis Tests) Core laboratory testing services encompassing clinical chemistry, hematology, immunology, endocrinology, microbiology, and urinalysis, spanning over 2,900 individual test items for individual patients and insurance-covered beneficiaries.
• Exames Genéticos e Genômicos (Genetic and Genomic Tests) DNA evaluation tests including NIPT, exome sequencing, NGS panels for cardiovascular diseases and hereditary cancer, SNP-Array, and Target One pancancer testing, performed in partnership with Dasa Genômica for individual patients and physicians.
• Vacinas (Vaccination Services) Vaccination services across all age groups, including pneumococcal, HPV, meningococcal, herpes zoster, influenza, and rotavirus vaccines, available at units and via home care for individual patients.
• Teste do Pezinho (Newborn Screening) Newborn screening test using mass spectrometry (TANDEM) to detect metabolic, genetic, infectious, and immunological conditions from a single blood sample on filter paper, available in multiple profiles from basic to expanded for newborns.
• Exame Toxicológico (Toxicology Test) Toxicology testing via hair strand analysis to detect substance use across a wide detection window, serving CNH licensing, occupational health, and therapeutic monitoring purposes for individuals and corporate clients.
• Infusão de Medicamentos (Medication Infusion) Planned administration of medications via intravenous, intramuscular, or subcutaneous routes for therapies requiring efficient absorption, available at select units and via home care for individual patients.
• Atendimento Domiciliar (Homecare Service) Home healthcare service delivering diagnostic exams and vaccines at the patient's residence or workplace, with flexible scheduling and no travel fees, covering the metropolitan Rio de Janeiro region for individuals.
• Atendimento Infantil (Pediatric Service) Pediatric diagnostic service with child-friendly environments, Scooby-Doo themed décor, trained staff, pediatric-sized supplies, and a symbolic courage certificate for children and families.
• Atendimento Particular (Private-Pay Service) Private-pay diagnostic and vaccination services with flexible scheduling and installment payment options, available at over 70 laboratory units across Rio de Janeiro for uninsured individuals.
• Convênios de Saúde (Health Insurance Network) Acceptance of extensive health insurance plans including Bradesco Saúde, Amil, Allianz, SulAmérica, Unimed, Porto Seguro, and dozens of other providers, allowing insured beneficiaries to access services at Sérgio Franco units across Rio de Janeiro.
• Cartão Dasa +Saúde (Dasa +Saúde Benefit Card) Subscription benefit card offering discounts on exams, vaccines, consultations, and medications, with national coverage and support for up to 4 dependents, starting at R$ 9.90/month for individual subscribers.
• Nav Dasa (Patient Digital Platform) Digital health platform enabling online scheduling of exams and vaccines, and secure access to test results, serving as the primary patient-facing portal for the Sérgio Franco laboratory network.
• Nav Pro (Physician Portal) Physician portal for monitoring and managing diagnostic tests across the Dasa laboratory network, providing results access and practice support tools for healthcare professionals.
• Núcleo de Assessoria Médica (NAM) Clinical support service for case discussion, pre-analytical guidance, test scheduling, and results interpretation across clinical analysis, pathology, and genomics for physicians.
• Pré-atendimento (Pre-visit Service) Pre-visit service allowing patients to review personal information, validate insurance details, confirm requested tests, and complete initial triage screening before arriving at the laboratory.
• Check-ups (Health Assessment Bundles) Curated bundles of diagnostic tests for comprehensive health assessment, including routines for chronic disease monitoring, annual preventive care, and physician-directed investigations for individual patients.
• Coleta em Consultório (In-office Sample Collection) Service allowing certain samples to be collected directly in physician offices, then picked up by the laboratory for analysis for healthcare providers.
• Atendimento em Empresas (Corporate Health Services) Customized occupational health programs for corporate clients including drug testing, routine health exams, and vaccination campaigns, billed via corporate agreements.

Quantifiable outcome

• Over 80 years of continuous operation since 1940, making it one of the oldest and most established diagnostic laboratory brands in Brazil.
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DASA (Diagnósticos da América S.A.)coreStrategic or Co-development PartnerSérgio Franco is a wholly owned brand of DASA, the largest diagnostic medicine company in Latin America. DASA provides the technological ecosystem, digital platforms (Nav Dasa, Nav Pro), genomic infrastructure (Dasa Genômica), medical education (Dasa Educa), and operational scale that underpins Sérgio Franco's service portfolio. Sérgio Franco serves as DASA's flagship laboratory brand in Rio de Janeiro.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hermes Pardini: Large Brazilian diagnostic chain headquartered in Minas Gerais with national reach across clinical analysis, genetics, toxicology, and vaccination. Comparable technology stack and enterprise insurance network, competing in the same Brazilian high-quality tier.
• Sabin Medicina Diagnóstica: Brazilian diagnostic chain offering clinical analyses, imaging, vaccination, and home collection services across multiple states. Competes with Sérgio Franco on premium patient experience, broad insurance acceptance, and B2B occupational health.
• Fleury: Brazil's largest diagnostic medicine company outside DASA, operating a similar full-service model with clinical analysis, imaging, genetic testing, vaccination, home collection, and corporate health programs across São Paulo and other major cities. Direct competitor to Sérgio Franco in the high-end patient and physician segment.
• Diagnósticos do Brasil (DB): Brazilian diagnostic network with broad clinical analysis, imaging, and corporate occupational health offerings. Competes with Sérgio Franco particularly in the B2B and convênio segments across multiple Brazilian regions.

Broad incumbents

• Synlab: European medical diagnostics leader operating a network of clinical labs across multiple countries with a comparable menu of routine, specialty, and genetic testing. Provides a benchmark for European-style multi-site lab operations and accreditation strategy.
• Quest Diagnostics: U.S.-based global leader in diagnostic information services with a comparable model spanning routine clinical testing, advanced esoteric diagnostics, employer health services, and direct-to-consumer offerings. Provides a reference benchmark for scale, automation, and B2B economics.
• Eurofins Scientific: Global testing services group with significant clinical diagnostics and genomic testing exposure. Comparable in scale and breadth of high-complexity testing portfolio, particularly in advanced biomarker and genomic assays that compete with Dasa Genômica's offerings.
• Labcorp: Global clinical laboratory and diagnostics company with broad clinical, genetic, and employer health service lines paralleling Sérgio Franco's mix. Useful as a strategic benchmark for the Brazilian chain's potential expansion and enterprise contracts.
• DASA (Diagnósticos da Américas): Parent company of Sérgio Franco and the largest diagnostic medicine company in Latin America, operating multiple brands and serving thousands of patients daily across Brazil. The closest broad incumbent comparator and the entity that defines Sérgio Franco's technology ecosystem.

Regional players

• Alliar: Brazilian diagnostic chain with a strong presence in Minas Gerais and surrounding states, offering clinical analysis and imaging. Comparable service mix to Sérgio Franco but operates primarily outside Rio de Janeiro's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sfcdpi
• Facebookfacebook.com/sf.cdpi
• LinkedInlinkedin.com/company/sergio-franco-cdpi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sérgio Franco