GORILLA GYM
GORILLA GYM is a privately held, Cambridge-based consumer products company that operated in the indoor fitness equipment market, serving both kids and adult segments. The company's domain has expired and is parked, indicating the business is no longer actively operating online.
- Company typePrivate
- Founded-
- HeadquartersCambridge, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
GORILLA GYM firmographics
Firmographics- Name
- GORILLA GYM
- Website
- https://gorilla-gym.com
- Company type
- Private
- Operating status
- Closed
- Short description
- GORILLA GYM is a privately held, Cambridge-based consumer products company that operated in the indoor fitness equipment market, serving both kids and adult segments. The company's domain has expired and is parked, indicating the business is no longer actively operating online.
- Ownership category
- akta.pro rank
GORILLA GYM industry classification
Industry- Product category
- Consumer Fitness Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
Keywords
Where GORILLA GYM is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
GORILLA GYM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations
GORILLA GYM product offering
Product offeringCore offering
Gorilla Gym is a consumer products company that develops and sells indoor fitness products aimed at both children and adults. The company operates in the indoor fitness equipment category, producing fitness-related goods for home or facility use by consumers.
Differentiator
Problem solved
Functional benefit
Companies that use GORILLA GYM
Customer profileIdeal customer profiles1 record
GORILLA GYM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GORILLA GYM competitors and assessment
Company assessmentDirect peers
- Peloton: Peloton is a direct peer in connected indoor fitness, selling bikes, rowers, treadmills, and a subscription content layer to adult consumers building home gyms.
- Total Gym: Total Gym sells bodyweight-based home gym systems and accessories for adults, directly comparable to an indoor fitness equipment retailer targeting the at-home workout segment.
- Rogue Fitness: Rogue is a direct peer in indoor strength and functional fitness equipment (racks, rigs, conditioning accessories), with strong consumer and gym-channel distribution relevant to Gorilla Gym's indoor fitness positioning.
- TRX Training: TRX is a direct peer in functional training accessories (suspension trainers, bands, conditioning tools) for both home and commercial indoor use, overlapping the indoor fitness accessories category.
- NordicTrack: NordicTrack is a direct competitor in indoor home fitness equipment, particularly cardio (treadmills, bikes, rowers), with strong consumer brand recognition and broad retail/online distribution.
- Bowflex (Nautilus, Inc.): Bowflex is a direct peer in the home/indoor fitness equipment category, offering multi-gym systems, select-tech dumbbells, and cardio equipment targeting adult home users — directly overlapping Gorilla Gym's stated indoor-fitness positioning.
Regional players
- Dick's Sporting Goods: Dick's is a major sporting goods retailer that stocks and merchandises indoor fitness equipment across the U.S., representing a likely distribution channel and competitive product assortment versus a specialist fitness brand.
Emerging players
- Yesoul Fitness: Yesoul is an emerging player in connected indoor cardio (smart bikes, rowers) targeting home fitness consumers at lower price points, partially overlapping Gorilla Gym's indoor fitness retail positioning.
- Little Tikes (Kids Fitness/Play): Little Tikes competes in the kids indoor active-play/fitness segment that Gorilla Gym targets for its younger demographic, making it a relevant peer for the children's side of the dual-market positioning.
Broad incumbents
- Weider (ICON Health & Fitness): Weider / ICON Health & Fitness is a broad incumbent across home strength and cardio equipment (including NordicTrack, ProForm), offering comparable indoor fitness products at scale across multiple price tiers.
Market position
Customer concentration
GORILLA GYM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GORILLA GYM leadership team
Management profileNumber of profiles
Profiles1 record
GORILLA GYM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GORILLA GYM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GORILLA GYM
What does GORILLA GYM do?
Gorilla Gym is a consumer products company that develops and sells indoor fitness products aimed at both children and adults. The company operates in the indoor fitness equipment category, producing fitness-related goods for home or facility use by consumers.
Is GORILLA GYM a public or private company?
GORILLA GYM is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was GORILLA GYM founded?
GORILLA GYM was founded in -1.
Where is GORILLA GYM based?
GORILLA GYM is headquartered in Cambridge, United States, in the North America region.
Who are GORILLA GYM's main competitors?
Direct peers on record are Peloton, Total Gym, Rogue Fitness, TRX Training, NordicTrack and Bowflex (Nautilus, Inc.). Dick's Sporting Goods is listed as a regional player. Emerging players are Yesoul Fitness and Little Tikes (Kids Fitness/Play). Weider (ICON Health & Fitness) is listed as a broad incumbent.
Does GORILLA GYM have an API?
No public API is recorded for GORILLA GYM.
What industry is GORILLA GYM in?
GORILLA GYM's product category is Consumer Fitness Equipment. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms). Its NAICS code is 45911 and its SIC code is 3949.