Poradce Podnikatele

What Poradce Podnikatele does

Poradce Podnikatele, spol. s r.o. is a privately held Czech professional information services company founded in 1990 and headquartered in Prague. The company operates a subscription-based online portal — branded Daně pro lidi (Taxes for People) and hosted at daneprolidi.cz — that delivers comprehensive Czech tax, accounting, payroll, and business law content to practicing professionals. The platform combines a curated document library of more than 30,000 entries covering tax law, accounting standards, court decisions, legislative interpretations, and practical examples with the Daňová pohotovost (Tax Hotline) expert consultation service accessible via phone, chat, online discussion, live video, and email, and the Daňová TV (Tax TV) video, audio, and podcast training channels.

The underlying technology is a web-based portal with document search and filtering, multi-channel expert access, and personal user features (bookmarks, notes, chat history, bonuses). The company operates a companion portal, Mzdy pro lidi (mzdyprolidi.cz), focused on payroll and HR content, and offers a combined Daně + Mzdy bundle subscription. Strategic partnerships with Svaz účetních (Czech Chamber of Accountants), STUDIO W, Zákony pro lidi, and others extend the platform's professional reach and content scope.

The business runs on a self-serve product-led growth model: customers register online, select an annual subscription tier (Daně pro lidi at 12,950 Kč, Mzdy pro lidi at 9,850 Kč, or a combined bundle at 19,950 Kč, all excluding VAT), and gain immediate access to the full content library and expert services. The company sells primarily to four professional segments — tax advisors (daňaři), accountants (účetní), HR and payroll specialists, and business consultants — with secondary reach into legal entities, sole proprietors, and non-profits. Marketing is executed through content marketing, expert articles, video and audio training, email newsletters, webinars, SEO, and social media on Facebook, Instagram, and LinkedIn.

Name

Poradce Podnikatele

Legal name

Poradce Podnikatele, spol. s r.o.

Website

https://daneprolidi.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Poradce Podnikatele operates a Czech subscription portal (Daně pro lidi) delivering tax, accounting, and payroll content, expert multi-channel consultations, and video training to tax advisors, accountants, and HR professionals across the Czech Republic.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Access - Daně pro lidi: Annual subscription providing access to the tax and accounting professional portal with 30,000+ documents, video training, expert consultations, and regulatory updates.
2. Subscription Access - Mzdy pro lidi: Annual subscription for payroll and HR content with 6,000+ documents and mzdová pohotovost services.
3. Combined Subscription - Daně + Mzdy: Bundle subscription combining both tax and payroll portals with comprehensive access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Poradce Podnikatele operates a subscription-based online portal (Daně pro lidi) that delivers professional Czech tax, accounting, payroll, and business law information to practitioners. Subscribers receive access to a document library of 30,000+ professional documents, multi-channel expert consultations (Daňová pohotovost) via phone, chat, video, and email, and video/audio training content (Daňová TV). The company also offers a companion payroll portal (Mzdy pro lidi) and bundled subscriptions for advisors serving both tax and payroll needs.

Product overview

Poradce Podnikatele operates a subscription-based online information platform primarily through the Daně pro lidi (Taxes for People) portal, which provides comprehensive Czech tax and accounting information for professionals including accountants, tax advisors, and business owners. The platform offers a vast document library spanning multiple decades, expert advisory services through the Daňová pohotovost (Tax Hotline) available via phone, chat, email, and live video discussions, and educational content via Daňová TV (Tax TV) with video trainings and podcasts. The product ecosystem includes a related Mzdy pro lidi portal for payroll and HR information, with subscription tiers ranging from single-portal access to combined Daně + Mzdy packages priced between 9,850–19,950 Kč annually. Additional services include tax calculators, legal forms, court decisions database, and legislative updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Daně pro lidi (Taxes for People) A subscription-based online portal providing professional Czech tax and accounting information, expert consultations, video training, and practical tools for tax professionals, accountants, HR/payroll specialists, and business advisors serving Czech clients.
• Mzdy pro lidi (Wages for People) Companion subscription portal focused on Czech payroll, HR, and employment law information for payroll specialists, HR professionals, and accountants handling compensation matters.
• Daňová pohotovost (Tax Hotline) Expert tax and accounting advisory service available to subscribers via telephone, online chat, email, written online discussion, and live video discussion, staffed by qualified tax professionals who respond to subscriber queries (e.g., 14-day email response time).

Quantifiable outcome

• 14-day response time for email consultations
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mzdy pro lidicoreTechnology or IntegrationRelated portal (mzdyprolidi.cz) operated by the same company (Poradce Podnikatele) offering payroll and HR content. Bundled subscription available combining both Daně pro lidi and Mzdy pro lidi services.
• Svaz účetních (Czech Chamber of Accountants)coreStrategic or Co-development PartnerSvaz účetních (Accountants Union) is listed as a key partner. The organization likely provides professional endorsement and content collaboration for accounting standards and interpretations.
• STUDIO W (studiow.cz)coreStrategic or Co-development PartnerEducational partner providing professional courses and training. Cross-promotion of courses in accounting, taxes, payroll, and HR on the daneprolidi.cz portal.
• ICSU (ICU-Praha Certification)minorGTM or Marketing PartnerCertification partner (ICU-Praha) providing professional certification services. Logo displayed in partners section.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bloomberg Tax: Subscription-based tax research and compliance content platform serving practitioners and corporate tax departments. Comparable content-subscription model for tax professionals, though broader geography and premium positioning.
• CCH (Wolters Kluwer CCH): Wolters Kluwer's tax and accounting content and software brand offering research, reference and compliance tools globally. Comparable subscription content platform for accountants, but as part of a much larger enterprise portfolio.
• Thomson Reuters Tax & Accounting: Global provider of tax research (Checkpoint), audit and accounting software and compliance content. Comparable business model of recurring subscriptions serving accounting/tax professionals, but with international scope and embedded workflow tools.
• RIA (Thomson Reuters RIA): Thomson Reuters' tax research and reference brand (Checkpoint, RIA, PPC) offering subscription content for tax and accounting practitioners. Comparable research-subscription model for tax professionals but with embedded software workflow.
• Wolters Kluwer: Global professional information and compliance provider operating tax, legal and accounting subscription services across multiple jurisdictions, including Czech-facing products (e.g. ASPI). Comparable as a large-scale subscription content + workflow vendor for accounting/tax professionals, but serving a far broader market than the Czech-only anchor.

Regional players

• Verlag Dashöfer: Central European (Austrian/Czech) publisher of professional subscription content and live training for tax, accounting, HR and legal professionals. Closest direct comparable in business model (subscription content + expert seminars + advisory) and regional language footprint.
• C.H.Beck (beck-online): German legal and tax online research platform operated by C.H.Beck publishing house. Comparable subscription content portal for tax and legal practitioners, though primarily German-jurisdiction focused.

Direct peers

• TaxNotes: US subscription tax research publication covering federal tax, accounting and policy with practitioner-focused daily news, commentary and analysis. Closest comparable by pure content-subscription model serving tax professionals, though US-jurisdiction specific.
• Sagit (Wolters Kluwer CZ / Sagit): Czech publisher of tax and accounting subscription content, now part of Wolters Kluwer; offers comparable document libraries, commentary and updates for Czech practitioners and represents the most direct competitor in the Czech market.
• Linde Czech Republic (Lindea): Czech publisher of professional tax, accounting and legal books, commentaries and online content. Comparable business of producing authoritative tax/accounting reference works for Czech professionals, though with a stronger print-publishing heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.daneprolidi.cz/danova-pohotovost.htm&t=Daně pro lidi - daňové a účetní informace
• LinkedInlinkedin.com/company/poradce-podnikatele
• Instagraminstagram.com/poradcepodnikatele

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poradce Podnikatele