Rajiv Group

What Rajiv Group does

Rajiv Group (operating as "Team Rajiv") is a privately held, founder-controlled diversified conglomerate headquartered in Ahmedabad, India, founded in 1980 by Mr. Rajiv Vastupal. Across 10+ wholly-owned subsidiaries the group operates four primary divisions: manufacturing (Atlantis Products' PP woven bags, FIBC and geotextiles; Riddhi Enterprise's CPRI/TAC-approved panel boards; Rajiv Enterprise's specialty chemicals for minerals processing), trading and distribution (Rajiv Petrochemicals as the No. 1 HMEL polymer distributor in Western India since 2012; authorized agencies for Dow, Indorama, Finolex, Legrand, BCH, Avocab, J. Mitra; Arvi Enterprise as a super stockist), industrial automation (Rajiv Associates integrating Fuji Electric and Mitsubishi Electric drives, PLCs, HMIs and switchgear), and services (Elegant Enterprise's solar EPC with 2,000 MW+ installed and integrated ELV/iBMS across 16 systems; Anar Insurance Brokers Ltd. under IRDAI License No. 202).

The group's revenue model blends distribution commissions and transaction fees (polymers, electricals, diagnostic kits, insurance broking), hardware sales (panels, automation products, woven bags), and project-based professional services (solar EPC, system integration, risk advisory). Go-to-market is a hybrid of authorized distribution with a warehousing network across Western India (Gujarat, Maharashtra, Daman/Silvassa), super stockist arrangements, direct enterprise field sales for solar and automation projects, and export sales through Atlantis Products to 10+ countries including the US, Canada, Europe, Africa and the Middle East. Pricing is quote-based and not publicly disclosed; the group monetizes primarily through transaction volume, EPC contracts, and insurance commissions.

Rajiv Group serves industrial customers across cement, food grains, fertilizers, sugar, plastics processing, packaging, pharmaceuticals, healthcare, manufacturing plants, electrical contracting, and renewable energy. Reported group turnover stands at approximately INR 6,000 crores with 150+ self-described professionals across manufacturing, trading, automation and insurance. The company is entirely founder/family-owned with no disclosed institutional investors, no public listing, and no material M&A history.

Name

Rajiv Group

Legal name

Rajiv Group

Website

https://rajivgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Rajiv Group is a privately held, founder-owned diversified conglomerate based in Ahmedabad, India, operating across polymer distribution, electrical trading, panel board manufacturing, industrial automation, solar EPC, specialty chemicals, and insurance broking through 10+ wholly-owned subsidiaries serving industrial customers in Western India and select export markets.

Ownership category

akta.pro rank

Product category

Diversified Industrial Conglomerate

NAICS

Management of Companies and Enterprises (551)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Electrical Balance-of-Plant EPC (MV Collection, Cabling, Earthing, Lighting) (EUAEADAB), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Polymer distribution
• Industrial automation services
• Solar EPC services
• Electrical panel manufacturing
• Insurance broking services

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trading & Distribution: Revenue from distribution and agency commissions as authorized distributors for polymer manufacturers (HMEL, Dow, Indorama Dhunseri), electrical brands (Finolex, Legrand, BCH, Avocab), and diagnostic kits (J. Mitra). Rajiv Petrochemicals is the No. 1 HMEL distributor in Western India since 2012.
2. Manufacturing: Revenue from in-house manufacturing and export of PP woven bags, tarpaulins, FIBC, geotextiles (Atlantis Products); electrical panel boards and control systems (Riddhi Enterprise); specialized minerals-processing chemicals (Rajiv Enterprise).
3. Insurance Broking: Commission-based insurance broking through Anar Insurance Brokers Ltd., providing tailor-made policies across commercial lines, general insurance, health insurance, and life insurance. Operates as an independent broker and risk advisor with IRDAI license.
4. Solar EPC & Building Automation Services: EPC and I&C revenue from solar power plant installation (rooftop and ground-mount), street lighting, fire safety, CCTV/surveillance, building automation, and fabrication services through Elegant Enterprise.
5. Automation & System Integration: Revenue from Rajiv Associates through sale of automation products (drives, PLCs, HMIs, switchgear), system integration services, OEM solutions, and custom control panel manufacturing.
6. Risk Advisory Services: Risk advisory and claims management services provided alongside insurance broking, including risk assessment across property, casualty, engineering, marine, and liability lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Rajiv Group is a diversified conglomerate that trades and distributes petrochemical polymers (polypropylene, polyethylene, PET) and electrical products (wires, cables, switchgear), manufactures electrical panel boards, PP woven bags/fabrics and specialty chemicals, delivers solar EPC and integrated building automation/ELV systems, provides industrial automation and system integration, and operates an insurance brokerage. Operations span 10+ group companies serving industrial and commercial customers across Western India with exports to 10+ countries.

Product overview

Rajiv Group is a diversified business conglomerate organized into four primary divisions: Manufacturing (woven bags & fabrics, electrical panel boards, and specialized chemicals), Trading & Distribution (polymers, electrical switchgear & cables, and diagnostic kits), Industrial Automation & System Integration (automation products and solutions), and Services (insurance broking and solar/building automation). The portfolio is structured as a platform of complementary business units under group ownership rather than a unified software product, with each division operated through dedicated subsidiary companies including Atlantis Products Pvt. Ltd. (woven bags), Riddhi Enterprise (panel boards), Rajiv Petrochemicals Pvt. Ltd. (polymers), Rajiv Associates (automation), Anar Insurance Brokers Ltd. (insurance), and Elegant Enterprise (solar and ELV systems). The products serve industrial customers across cement, food grains, fertilizers, solar energy, pharmaceuticals, textiles, and packaging sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Polymer Division

Quantifiable outcome

• ₹6,000 Cr group turnover across 10+ group companies in manufacturing, trading, automation and insurance
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• HMEL (HPCL Mittal Energy Ltd.)coreChannel Partner/ Reseller/ DistributorRajiv Petrochemicals Pvt. Ltd. is the authorized distributor for HMEL polymer products including PP, HDPE, and LLDPE across Western India (Gujarat, North & West Maharashtra, Daman/Silvassa). RPPL has been HMEL's No. 1 distributor since 2012.
• Dow ChemicalcoreChannel Partner/ Reseller/ DistributorRajiv Petrochemicals is the authorized distributor for Dow LDPE polymer products across its distribution territory in Western India.
• Indorama DhunsericoreChannel Partner/ Reseller/ DistributorRajiv Petrochemicals is the leading distributor for PET resin representing Indorama Dhunseri, with incremental sales year on year.
• Finolex Cables Ltd.coreChannel Partner/ Reseller/ DistributorRajiv Enterprise Gujarat is an authorized agency for Finolex Cables products including FR/FRLS house wire, flexible cables, winding wires, telephone and coaxial cable, LAN and OFC cable, power & control cable, and PVC conduit pipes and fittings.
• Legrand India Pvt. Ltd. (MDS)coreChannel Partner/ Reseller/ DistributorRajiv Enterprise Gujarat distributes Legrand India products including MCB/DB, RCCB & RCBO, MCCB, and wiring accessories across the authorized territory.
• BCH Electric (Bharatia Industries Ltd.)secondaryChannel Partner/ Reseller/ DistributorRajiv Enterprise Gujarat distributes BCH Electric products including starters/contactors, relays, plugs & sockets, timers, limit switches, counters and foot switches, and AC/DC breakers.
• Avocab (Chandresh Cables Ltd.)secondaryChannel Partner/ Reseller/ DistributorRajiv Enterprise Gujarat distributes Avocab LT power and control cables across its authorized territory.
• J. Mitra & Co. Ltd.coreChannel Partner/ Reseller/ DistributorArvi Enterprise operates as a super stockist for J. Mitra & Co. Ltd., distributing diagnostic kits and equipment across assigned territories.
• Fuji Electric (Japan)coreTechnology or IntegrationRajiv Associates is a partner for Fuji Electric products including low- and medium-voltage frequency drives, compact and in-rack PLCs, motion control products, servo motors and amplifiers, programmable operation displays, distributed control systems, and instrumentation. Rajiv Associates provides system integration and automation solutions using Fuji Electric technology.
• Mitsubishi Electric (Japan)coreTechnology or IntegrationRajiv Associates is a partner for Mitsubishi Electric medium- and low-voltage switchgear including air circuit breakers, moulded case circuit breakers, magnetic contactors, motor protection circuit breakers, miniature circuit breakers, and final distribution products for automation applications.
• Blind People Association (BPA)minorStrategic or Co-development PartnerRajiv Group founder Mr. Rajiv Vastupal co-founded the 'EYE for EYE' SJB BPA College of Optometry at Bareja with the Blind People Association in 2019. More than 80 students are studying at this institution.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adani Solar: Adani Solar is one of India's largest solar manufacturers and EPC contractors under the Adani Group umbrella. It is a broad incumbent in the same solar EPC market that Elegant Enterprise serves, with vertically integrated cell-and-module manufacturing and access to group-level project finance.
• Bajaj Electricals: Bajaj Electricals is a diversified electrical and consumer products company with significant presence in EPC, transmission line towers and solar projects. It is a broad incumbent comparable to Rajiv Group's panel board manufacturing and Elegant Enterprise's solar EPC and street lighting businesses.
• Havells India: Havells India is one of India's largest electrical equipment companies spanning wires, cables, switchgear, lighting and appliances. It is a broad incumbent comparable to Rajiv Group's electrical trading division (Finolex/Legrand/BCH) and panel board manufacturing, though far larger and more brand-led.
• Schneider Electric India: Schneider Electric India is the Indian arm of the global electrical equipment major offering switchgear, panels, automation and energy management. It directly competes with Riddhi Enterprise in panel boards and Rajiv Associates in industrial automation, with broader product depth and global brand.

Regional players

• Mahindra Susten: Mahindra Susten is the solar EPC and rooftop solutions arm of the Mahindra Group, active in utility-scale solar, rooftop installations and energy storage. It directly competes with Elegant Enterprise in the Indian solar EPC market and is comparable in business model though larger in scale and group-backed.

Emerging players

• Finolex Cables: Finolex Cables is a major Indian cable manufacturer whose products Rajiv Group distributes. Finolex is comparable as both a principal-supplier and a peer in cables, electrical wires and switchgear distribution channels serving similar B2B and infrastructure customers in Western India.

Direct peers

• Supreme Industries: Supreme Industries is India's largest polymer processor manufacturing plastic products and piping systems. It is comparable to Rajiv Petrochemicals' polymer distribution franchise as both serve overlapping downstream plastic processors and converters with related polymer grades.
• Sterling and Wilson Solar: Sterling and Wilson is one of India's largest solar EPC contractors with global presence across utility-scale and rooftop solar. It directly competes with Elegant Enterprise in solar EPC execution, though Sterling and Wilson operates at significantly larger scale with international project footprint.
• Polycab India: Polycab India is one of India's largest manufacturers and distributors of cables, wires and FMEG products. As a brand that Rajiv Group distributes as an authorized agency, Polycab is both a supplier-principal and a comparable mid-sized electrical products peer competing in similar channels across India.
• Tata Power Solar Systems: Tata Power Solar Systems is a leading Indian solar EPC and rooftop solutions provider. It is a direct peer to Elegant Enterprise's solar EPC business, competing for the same industrial rooftop and ground-mount solar projects with deeper Tata group backing and vertically integrated module supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rajiv-petrochemicals-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajiv Group