Village

What Village does

Bancadoithuong (operating under the DBA names Banca68 and Bắn Cá Đổi Thưởng) is an online gaming platform founded in 2019 by an international online game development team, with operational headquarters at 195 Hoàng Hoa Thám, Phường 7, Bình Thạnh, Ho Chi Minh City, Vietnam. The platform operates a multi-game ecosystem anchored on fish shooting arcade games rendered with 3D ocean graphics, and expanded in 2021 to include 3D card games (Tiến Lên Miền Nam, Poker Texas, Baccarat 3D, Xì Dách, Mậu Binh, Ph�m), slots (Dragon Fortune, Lucky Panda, Pharaoh Gold, Jungle King, Mega Spin, Treasure Island), minigames (Tài Xỉu, Mini Poker, Bầu Cua), and a live casino vertical streaming Roulette, Baccarat, Sicbo, Dragon Tiger, Blackjack, and Speed Baccarat with real-time dealer interaction.

The platform runs on cloud-based server infrastructure distributed across multiple international data centers, capable of processing more than 50,000 concurrent user sessions while maintaining stable performance. Players access the platform directly through a web browser on desktop or mobile devices without downloading a native application; payment flows are supported via bank transfer, e-wallets, and third-party payment gateways, with deposits typically clearing in 1–2 minutes and withdrawals in 5–10 minutes. The platform reports 98% RTP on fish shooting games, a 92% first-visit ease-of-use rating, and a 24/7 multilingual customer support operation handling more than 3,000 requests per day with 1–3 minute response times. Regulatory cover is provided by three international gaming licenses — PAGCOR (issued 12/06/2019), Curacao eGaming (05/03/2020), and First Cagayan (17/11/2021).

Monetization is transaction-based: the house takes a percentage of every wager placed across fish shooting, card, slot, minigame, and live casino verticals, supplemented by the house edge on accumulating jackpot pools reported in the hundreds of millions of Vietnamese đồng. Pricing is not publicly disclosed, but the platform offers multiple game rooms with stake tiers ranging from low-stakes entry rooms to VIP levels. The primary customer segment is casual to mid-stakes online gamers in Vietnam and the broader Southeast Asian market, with community-led go-to-market executed through an affiliate marketing network spanning more than two dozen partner gaming platforms (Sunwin, HitClub, Rikvip, Go88, 789club, B52, Nhatvip, Win79, Top88, Haywin, and others).

Name

Village

Legal name

Bancadoithuong

Website

https://vllg.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Bancadoithuong (Banca68) is an online gaming platform operating fish shooting, card, slots, minigame, and live casino products for Vietnamese and Southeast Asian consumers via web browser, monetizing through transaction fees on wagers.

Ownership category

akta.pro rank

Product category

Online Gaming

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Amusement Arcades (713120)

akta.pro industry

PRIMARYMPAEABAB

Live Dealer Online Casinos

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEAKAG

Game Aggregation, Content Distribution & RGS (Remote Game Servers)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPAEABAJ

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEABAN

iCasino Compliance, KYC/AML & Responsible Gaming Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• Online gaming platform
• Fish shooting games
• Live casino games
• Online slot games
• Card games platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Gaming Transaction Fees: Revenue generated from transaction fees on gaming activities including fish shooting games, card games, slots, and casino. Players wager money on various games and the platform takes a percentage from each transaction.
2. Jackpot and Prize Pools: Accumulating jackpot prizes that can reach hundreds of millions of Vietnamese dong, contributing to platform revenue through house edge on jackpot betting

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Village operates an online multi-game gaming platform (branded Banca68 / Bắn Cá Đổi Thưởng) that hosts fish shooting arcade games, 3D card games, slot machines, quick-play minigames, and live dealer casino streamed in real time. The platform runs on cloud infrastructure across multiple international data centers and serves Southeast Asian markets, primarily Vietnam, taking a transaction-based fee on player wagers.

Product overview

Bắn Cá Đổi Thưởng (Banca68) is an online gaming platform operating as a multi-game ecosystem focused on fish shooting arcade games as its core product. The platform offers five main product categories: (1) Bắn Cá (Fish Shooting) - the primary offering with 3D ocean graphics and multiple game rooms; (2) Game Bài 3D (3D Card Games) covering popular Vietnamese card games; (3) Slots Game with various slot machine titles and progressive jackpots; (4) Minigame for quick-play entertainment; and (5) Sòng Bạc (Live Casino) with livestream dealer games. The platform targets the Southeast Asian market, particularly Vietnam, and operates on a cloud server infrastructure supporting over 50,000 concurrent users.

Differentiator

Problem solved

Functional benefit

Products and services

• Bắn Cá (Fish Shooting) Core fish shooting arcade game category with 3D ocean graphics, hundreds of sea creature species, multiple gun types, boss-hunting mechanics, and flexible betting rooms for new and experienced players. The platform's flagship and founding offering.
• Game Bài 3D (3D Card Games) 3D card games including Tiến Lên Miền Nam, Poker Texas, Baccarat 3D, Xì Dách, Mậu Binh, and Phỏm, rendered with modern casino-style graphics and offered across multiple betting-level tables.
• Slots Game Slot machine games featuring titles such as Dragon Fortune, Lucky Panda, Pharaoh Gold, Jungle King, Mega Spin, and Treasure Island, with progressive jackpots that can reach hundreds of millions of Vietnamese đồng.
• Minigame Quick-play mini games including Tài Xỉu, Vòng Quay Kim Cương, Lắc Xu May Mắn, Đoán Số, Mini Poker, and Bầu Cua, designed with simple rules for short entertainment sessions.
• Sòng Bạc (Live Casino) Live online casino offering with high-quality streaming of Roulette, Sicbo, Baccarat Live, Dragon Tiger, Blackjack, and Speed Baccarat games featuring real-time dealer interaction.

Quantifiable outcome

• 92% of users rate the interface as easy to operate after first visit
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreStrategic or Co-development PartnerInternational gaming license holder providing regulatory oversight. License number: PAGCOR-GLO-2019-A672 issued on 12/06/2019. PAGCOR regulates and licenses gaming operations in the Philippines.
• Curacao eGamingcoreStrategic or Co-development PartnerInternational gaming licensing authority. License number: 5536/JAZ/2020-B68 issued on 05/03/2020. Provides regulatory framework for online gaming operations.
• First Cagayan Leisure and Resort CorporationcoreStrategic or Co-development PartnerGaming license holder for Cagayan Economic Zone. License number: FCG-LC-2021-B68 issued on 17/11/2021. Provides gaming operation licensing for the Cagayan Special Economic Zone.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dafabet: Established Asian online gambling operator offering casino, sportsbook, and live dealer with PAGCOR-style licensing; broader incumbent but serves overlapping Vietnamese and SEA markets.
• 1xBet: Global online gambling operator with strong SEA presence and Curacao licensing; overlapping on game categories, offshore licensing posture, and player-acquisition tactics.
• W88: Large Asia-focused online gambling operator with sportsbook, casino, slots, and live dealer; broader product portfolio and brand recognition than the subject, but overlapping on the Vietnamese/SEA fish-shooting-and-casino segments.
• Fun88: Asia-focused online gambling brand offering casino, slots, and live dealer; comparable regulatory and geographic footprint even if broader in product scope.

Regional players

• Fb88: Vietnamese-facing online sportsbook and casino brand with comparable offshore licensing and target demographic; primarily regional competitor.

Direct peers

• Go88: Established Vietnamese online gambling brand offering fish shooting, cards, and slots; directly comparable on geography, game portfolio, and acquisition model.
• Sunwin: Major Vietnamese online gambling platform operating fish shooting, casino, slots, and card games; directly competes for the same Vietnamese player base and is one of the company's listed affiliate partners.
• 789Club: Vietnam-focused online casino and fish-shooting platform with similar game categories and offshore licensing structure.
• Rikvip: Vietnamese gambling portal featuring fish shooting, cards, and casino games with comparable affiliate-driven GTM and target demographic.
• HitClub: Vietnamese online casino and fish-shooting portal aggregating multiple game providers; comparable product mix, target market, and affiliate-driven distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/vllg_inc
• LinkedInlinkedin.com/company/vllg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village