Joe Flood Insurance Brokerage

What Joe Flood Insurance Brokerage does

Joe Flood Insurance Brokerage, Inc. (JFIB) is a privately held wholesale flood insurance broker and managing general agent (MGA) founded in Carver, Massachusetts in 2021. The company operates a digital marketplace that enables independent insurance agents across 30-35 U.S. states to rate-compare, submit, and bind flood insurance across more than 20 carrier partners and the National Flood Insurance Program (NFIP). JFIB's primary customers are independent insurance agents and agencies that lack dedicated flood expertise or technology, and it serves the underlying end market of residential and commercial property owners requiring flood coverage.

JFIB's product portfolio includes its proprietary Capacity MGA flood program — backed by Chubb European Group (A++ AM Best) and Lloyd's of London (A AM Best) — and the Upstream product, both of which extend coverage beyond NFIP standards with features such as $100,000 in ICC, loss of use, replacement cost loss settlement, and limits up to $10m per risk with TIVs up to $250m-$500m+ through program layering. The technology layer is a proprietary digital marketplace and risk submission portal supporting real-time quoting, digital agency appointment, and online enrollment. Capacity to write large commercial risks with multiple programs and blanket coverage is positioned as a key capability alongside residential placements.

JFIB's revenue model is built on two streams: (1) placement commissions earned from insurance carriers when retail agents place policies through the JFIB marketplace, paid monthly with a 30-day lag from carrier receipt; and (2) underwriting economics from its proprietary Capacity/Upstream MGA paper. The company distributes exclusively through the wholesale channel — never directly to consumers — and prices on a transaction/take-rate basis. Go-to-market is anchored on thought leadership, agent education (webinars, downloadable resources, FHA-rule guidance), and the personal industry profile of CEO Joe Rossi, who chairs the IIABA Flood Insurance Subcommittee and leads the National Flood Association's Risk Rating 2.0 Task Force.

Name

Joe Flood Insurance Brokerage

Legal name

Joe Flood Insurance Brokerage, Inc.

Website

https://joefloodinsurance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe Flood Insurance Brokerage (JFIB) is a tech-based wholesale flood insurance MGA and digital marketplace serving independent insurance agents across 30-35 U.S. states, offering proprietary Capacity and Upstream products backed by Chubb and Lloyd's alongside 20+ carrier partners and NFIP access.

Ownership category

akta.pro rank

Product category

Flood Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Flood Insurance (FSAJACAG)

akta.pro secondary industries

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Wholesale flood insurance
• Flood insurance MGA
• Digital insurance marketplace
• Flood insurance brokerage
• MGA flood programs

Headquarters

HQ city

Carver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Placement Commissions: JFIB operates as a wholesale/MGA earning commissions from insurance carriers for placing flood insurance policies through retail agent partners. The company pays commissions to retail agents within 30 days after the end of the month in which payment is received.
2. MGA Product Revenue (Capacity/Upstream): JFIB underwrites and earns revenue from its proprietary Capacity flood insurance program backed by Chubb European Group and Lloyd's of London. The company recently announced commission increases for Upstream policies effective January 2023.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Joe Flood Insurance Brokerage (JFIB) is a tech-based wholesale flood insurance brokerage and MGA that operates a digital marketplace connecting independent insurance agents with over 20 flood insurance carriers plus NFIP. JFIB underwrites and distributes its own proprietary flood insurance programs, Upstream and Capacity, the latter backed by Chubb European Group (A++ AM Best) and Lloyd's of London (A AM Best), and provides ancillary flood services such as LOMA filings, elevation certificates, and flood risk reports.

Product overview

Joe Flood Insurance Brokerage (JFIB) is a tech-based flood insurance wholesaler and MGA operating a digital flood insurance marketplace. The company offers its proprietary products—Upstream Flood Insurance and Capacity By Joe Flood Insurance (MGA program backed by Chubb European Group and Lloyd's of London)—alongside access to over 20 carrier partners and NFIP policies. JFIB provides innovative flood insurance solutions with industry-leading technology for agents writing residential and commercial flood insurance risks from single-family dwellings to $1 billion commercial accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Upstream: JFIB's proprietary flood insurance product created by experts to make the flood insurance experience simple for agents. Offers expanded coverages including $100,000 in ICC, expanded loss prevention coverages, and the ability to write large and small risks.
• Capacity

Products and services

• Upstream Flood Insurance JFIB's proprietary flood insurance product built to make flood insurance simple for independent agents. Offers expanded coverages beyond NFIP including $100,000 ICC and broader loss prevention coverages, designed for residential and commercial flood risks.
• Capacity By Joe Flood Insurance JFIB's proprietary MGA flood insurance program underwritten in-house and backed by Chubb European Group (A++ AM Best) and Lloyd's of London (A AM Best). Provides comprehensive flood coverage with broader forms than NFIP, including $100,000 ICC, $5,000 Loss of Use, $2,000 basement personal property, replacement cost loss settlement, lender-compliant guarantee, JFIB Endorsement, no waiting periods, and no elevation certificate requirement.
• Wholesale Flood Insurance Marketplace JFIB's digital flood insurance marketplace providing wholesale flood insurance distribution for independent agents. Includes access to over 20 carrier partners plus NFIP for rate comparison, online enrollment, risk submission, and real-time quoting across personal and commercial lines.
• NFIP Flood Insurance Policies NFIP (National Flood Insurance Program) policies distributed through the JFIB marketplace, allowing independent agents to quote and bind federal flood coverage alongside private market options in a single workflow.
• Flood Risk Services (LOMA Filings, Elevation Certificates, Risk Reports) Ancillary flood services supporting flood insurance placement, including flood risk reports, Letter Of Map Amendment (LOMA) filings, elevation certificates, and loss avoidance support — effectively acting as the agency's flood department.

Quantifiable outcome

• No waiting periods for any Capacity policy
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Chubb European GroupcoreOthersCapacity by Joe Flood Insurance is backed by Chubb European Group, which provides A++ rated paper (AM Best) for the proprietary MGA flood insurance program. Chubb provides the primary insurance capacity for Capacity's high-quality flood coverage.
• Lloyd's of LondoncoreOthersCapacity by Joe Flood Insurance is backed by Lloyd's of London, which provides A rated paper (AM Best) alongside Chubb European Group. Lloyd's provides additional capacity and global reinsurance backing for the Capacity flood program.
• 20+ Insurance CarriersminorOthersJFIB's marketplace includes relationships with over 20 carrier partners, enabling agents to compare rates and find optimal flood coverage across multiple insurance providers including both private carriers and NFIP.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• TypTap Insurance: TypTap offers homeowners and flood insurance, with a strong focus on catastrophe-exposed property markets. It is comparable at the product level because it provides private flood coverage, though it is more of a regional carrier than a wholesale flood marketplace.

Broad incumbents

• Wright Flood: Wright Flood is a long-standing flood insurance provider and NFIP Write Your Own servicing specialist with private flood offerings. It is comparable because it serves agents and insureds in the same flood insurance placement ecosystem, though at larger incumbent scale.
• Assurant Flood Solutions: Assurant is a major insurance incumbent with NFIP and flood insurance servicing capabilities. It is comparable because it participates in the same flood insurance ecosystem, although it is a much broader insurer and servicer than JFIB's specialist wholesale/MGA model.
• Selective Insurance: Selective Insurance is an established P&C insurer and NFIP Write Your Own carrier offering flood insurance through agency channels. It is comparable as an incumbent flood insurance capacity and distribution participant, but its broader carrier model differs from JFIB's specialist wholesale brokerage/MGA approach.

Emerging players

• FloodFlash: FloodFlash provides parametric flood insurance for commercial properties through broker channels. It is comparable because it addresses flood risk transfer with technology-enabled underwriting and broker distribution, though its parametric product structure differs from JFIB's indemnity flood programs.
• FloodPrice: FloodPrice is an online private flood insurance quoting and placement platform. It is comparable to JFIB's digital marketplace because both aim to simplify flood insurance quoting and access to private flood options for agents or insureds.

Direct peers

• Neptune Flood: Neptune Flood is a digital private flood insurance platform offering residential and commercial flood coverage through agents. It is highly comparable to JFIB because both focus on technology-enabled private flood insurance distribution and agent-facing quoting workflows.
• The Flood Insurance Agency / Private Market Flood: The Flood Insurance Agency operates Private Market Flood, a private flood insurance program distributed through agents and brokers. It is comparable to JFIB as a specialist flood insurance intermediary/MGA focused on alternatives to NFIP coverage.
• Aon Edge: Aon Edge offers private flood insurance products and related flood coverage solutions, including agent-distributed programs. It is comparable because it targets the same private flood insurance opportunity that JFIB addresses through its wholesale marketplace and MGA products.
• Superior Flood: Superior Flood offers private flood insurance solutions and agent-facing flood placement services. It is comparable as a specialist private flood insurance provider competing for agent relationships and flood policy flow.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joe-flood-insurance-brokerage-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Flood Insurance Brokerage