Wefair
WeFair is a Linz-based non-profit association that organizes Austria's largest annual sustainability trade fair, held at Design Center Linz each November. It serves sustainable SMB exhibitors (fair fashion, organic food, eco-lifestyle) and conscious consumers, generating revenue from booth rentals, tickets, and add-on services.
- Company typePrivate
- Founded2008
- HeadquartersLinz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wefair does
WeFair is a non-profit association (Verein) headquartered in Linz, Austria, that organizes Austria's largest annual sustainability trade fair. Founded in 2008 as WearFair and rebranded to WeFair in 2020, the organization runs a single flagship event at the Design Center Linz each November, hosting 160+ exhibitors and 7,000+ visitors (2025 edition). The fair serves two primary customer segments: sustainable brands (SMBs and startups in fair fashion, organic food, and eco-lifestyle) who rent booths, and conscious consumers who purchase tickets. Exhibitor vetting by independent experts covers raw material origin, working conditions, and climate protection, and the event holds Green Event certification.
The product portfolio centers on the annual WeFair Linz event, with additional offerings including an online exhibitor registration platform, a Mailchimp-managed newsletter, an editorial blog, a Repair-Zone for circular economy workshops, the WeFair Pioneers startup competition, and the WeFair Academy / WeFair Goes to School education program. Booth sizes range from small (6.48m² at €740) to double extra-large (25.92m² at €3,150), with corner premiums, advertising packages, stage slots, and social media promotions available as add-ons. The organization previously ran a parallel WeFair Vienna event in 2023 and 2024 but withdrew from that market in 2025 due to changed economic conditions.
Revenue is generated primarily through exhibitor booth rental fees, visitor ticket sales, and ancillary services (advertising in exhibition folders, stage slots, social media promotion packages, parking, storage, and electrical connections). Distribution is regional, concentrated in Upper Austria. The organization is led by Geschäftsführer Wolfgang Pfoser-Almer with a small team covering fashion, mobility/lifestyle, nutrition, production management, and press. Host organizations include Südwind, GLOBAL 2000, and Klimabündnis Österreich, which lend brand credibility and provide membership-based exhibitor discounts. Technology usage is minimal: standard web tools (Google Analytics, Google Maps) and Mailchimp for email; no proprietary AI or ML capabilities are deployed.
Wefair firmographics
Firmographics- Name
- Wefair
- Legal name
- WeFair - Verein zur Förderung eines fairen und ökologischen Lebensstils
- Website
- https://wefair.at
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeFair is a Linz-based non-profit association that organizes Austria's largest annual sustainability trade fair, held at Design Center Linz each November. It serves sustainable SMB exhibitors (fair fashion, organic food, eco-lifestyle) and conscious consumers, generating revenue from booth rentals, tickets, and add-on services.
- Ownership category
- akta.pro rank
Wefair industry classification
Industry- Product category
- Sustainability Trade Fair & Events
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)
- akta.pro secondary industries
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where Wefair is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Wefair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Exhibitor booth fees: WeFair generates primary revenue from exhibitor booth rental fees, with various stand sizes and corner stand options available at different price points ranging from €740 to €3,390 for standard pricing.
- Visitor tickets: Revenue from ticket sales to visitors attending the fair.
- Additional services: Extra revenue from advertising in exhibition folders, stage slots, social media promotions, editorial articles, parking, storage, and electrical connections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Small booth (6.48m²) |
| Unit Pricing | Multi-year contract | Medium booth (8.64m²) |
| Unit Pricing | Multi-year contract | Large booth (11.52m²) |
| Unit Pricing | Multi-year contract | Extra-large booth (17.28m²) |
| Unit Pricing | Multi-year contract | Double extra-large booth (25.92m²) |
| Unit Pricing | Multi-year contract | Custom size (per m²) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Wefair product offering
Product offeringCore offering
WeFair organizes an annual sustainability trade fair at the Design Center Linz (and previously at Marx Halle in Vienna) that connects vetted sustainable brands with conscious consumers. The association sells exhibitor booth rentals to sustainable fashion, organic food, and eco-lifestyle businesses, and sells visitor tickets to attendees. Revenue is supplemented by add-on services such as advertising, social media promotion, and event logistics.
Product overview
WeFair is Austria's largest sustainability fair organized by a non-profit association dedicated to fair and ecological living. The core offering consists of annual trade fair events (WeFair Linz and previously WeFair Vienna) where exhibitors present fair fashion, organic food, and eco-lifestyle products. The product portfolio includes an exhibitor registration platform, visitor ticketing, a newsletter service, and specialized zones like the Repair-Zone for circular economy education. Additional offerings include WeFair Pioneers (startup competition) and WeFair Academy (educational program for schools). Exhibitors can choose from various booth sizes and add-on services including advertising in event folders, social media promotion, and stage slots.
Differentiator
Problem solved
Functional benefit
Products and services
- WeFair Linz (Annual Sustainability Trade Fair) Annual sustainability trade fair organized at the Design Center Linz, connecting vetted sustainable brands in fashion, food, mobility, and lifestyle with conscious consumers. Includes side programming such as Repair-Zone workshops, stage presentations, and educational activities.
- Exhibitor Registration & Booth Rental Online platform for businesses to register as exhibitors at WeFair Linz, select booth size and configuration (standard or corner), provide sustainability documentation, and choose add-on services such as advertising, social media promotion, and electrical connections.
- Visitor Tickets Ticketing service that allows individual visitors to purchase admission to the WeFair Linz annual sustainability trade fair through online advance sale.
- WeFair Workshops & Stage Program
Quantifiable outcome
- Over 7,000 visitors attended the 2025 edition (20th edition)
- +1 more outcomes
Companies that use Wefair
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Wefair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wefair partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SüdwindcoreSüdwind is one of the host organizations of WeFair, helping to build awareness and promote fair and ecological trade.
- GLOBAL 2000coreGLOBAL 2000 is one of the host organizations of WeFair, helping to build awareness and promote fair and ecological trade.
- Klimabündnis ÖsterreichcoreKlimabündnis Österreich (Climate Alliance Austria) is one of the host organizations of WeFair and offers discounts to Klimabündnis member businesses exhibiting at the fair.
- Design Center LinzThe Design Center Linz is the venue for WeFair Linz events, known for its extraordinary modern architecture with a distinctive glass roof.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Wefair competitors and assessment
Company assessmentDirect peers
- BioFach: World's leading organic trade fair held annually in Nuremberg, Germany. Direct peer as a sustainability-themed B2B/B2C trade fair featuring vetted organic exhibitors across food, fashion, and lifestyle categories — closely mirroring WeFair's curation and vetting model.
- MCH Group: Swiss-listed live marketing company operating major trade fairs (Art Basel, Swissbau, etc.). Direct peer as a publicly-traded trade fair operator running curated, high-end exhibitions with multi-year exhibitor relationships and tiered booth pricing.
- International Green Week Berlin (Grüne Woche): Annual international trade fair for food, agriculture, and gardening held in Berlin since 1926. Direct peer as one of Europe's flagship consumer sustainability/agriculture trade fairs with hundreds of thousands of visitors and vetted exhibitors.
- Ethical Fashion Show: Berlin-based trade event dedicated to sustainable and fair-trade fashion. Direct peer specializing in the same fair-fashion exhibitor category that forms WeFair's flagship vertical.
- VeggieWorld: Europe-wide plant-based food and sustainability consumer fair tour. Direct peer as a themed sustainability trade fair with comparable scale (regional editions across DACH), booth-fee model, and conscious-consumer target audience.
Regional players
- Messe Wien (Reed Exhibitions Austria): Vienna's principal trade fair venue and operator (Reed-affiliated). Comparable as a regional Austrian trade fair organizer that WeFair competed against when operating in Vienna; both organize themed consumer trade fairs at established venues.
Broad incumbents
- Messe Frankfurt: One of the world's largest trade fair organizers (Ambiente, Heimtextil, ISH). Broad incumbent operating consumer and sustainability-adjacent fairs with global exhibitor networks that could enter Austria's niche market.
- Informa Markets: Global B2B event and trade fair organizer. Comparable as a large incumbent with adjacent sustainability, fashion, and lifestyle events (e.g., MAGIC, Sustainability in Fashion) and the capital base to launch competing Austrian fairs.
- Reed Exhibitions: Global trade fair organizer with strong Austrian presence via Reed Messe Wien. Broad incumbent comparable in business model (venue-based, booth-fee monetization) and ability to spin up themed sustainability events.
Others
- Klimabündnis Österreich: Austrian climate alliance NGO and WeFair host partner. Adjacent/ecosystem peer that could in principle organize competing sustainability events or substitute WeFair as an awareness channel for member businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wefair social profiles
Digital presenceWefair compliance and trust
Trust signalCompliance2 records
Wefair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wefair leadership team
Management profileNumber of profiles
Profiles8 records
Wefair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wefair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wefair
What does Wefair do?
WeFair organizes an annual sustainability trade fair at the Design Center Linz (and previously at Marx Halle in Vienna) that connects vetted sustainable brands with conscious consumers. The association sells exhibitor booth rentals to sustainable fashion, organic food, and eco-lifestyle businesses, and sells visitor tickets to attendees. Revenue is supplemented by add-on services such as advertising, social media promotion, and event logistics.
Is Wefair a public or private company?
Wefair is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wefair founded?
Wefair was founded in 2008. It employs 11 to 50 people.
Where is Wefair based?
Wefair is headquartered in Linz, Austria, in the Europe region.
How does Wefair make money?
Three revenue lines are on record. Exhibitor booth fees are the primary driver. The others are visitor tickets and additional services.
Who are Wefair's main competitors?
Direct peers on record are BioFach, MCH Group, International Green Week Berlin (Grüne Woche), Ethical Fashion Show and VeggieWorld. Messe Wien (Reed Exhibitions Austria) is listed as a regional player. Broad incumbents are Messe Frankfurt, Informa Markets and Reed Exhibitions. Klimabündnis Österreich is listed as an others.
Does Wefair have an API?
No public API is recorded for Wefair.
What industry is Wefair in?
Wefair's product category is Sustainability Trade Fair & Events. Its primary akta.pro industry code is MPAGAEAO, Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals), with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 56192.