Asociace UX
Asociace UX (z. s.) is a Czech civic association, operating as the local IxDA chapter since 2018, that runs the main professional community for UX practitioners in the Czech Republic through paid memberships, in-person events, and a 2,000+ member Slack community.
- Company typePrivate
- Founded2008
- HeadquartersPraha, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Asociace UX does
Asociace UX (legal name Asociace UX, z. s., brand #AUX) is a Czech civic association (spolek) that organizes the local professional community for user experience practitioners. It originated as the Prague ACM SIGCHI local chapter in 1998 and has operated as a registered civic association since January 2008, transitioning to its current spolek form under the Czech Civil Code in 2014 and becoming the local Czech chapter of the international Interaction Design Association (IxDA) in 2018. The association serves UX designers, researchers, and specialists across the Czech Republic, with supporting outreach to the academic sector (notably ČVUT and VŠE) and the business sector; it currently has 200+ paid members plus 2,000+ participants in the Czech UX Slack community and 3,500+ followers on Meetup.com.
The association's product surface is community and content rather than software. It runs recurring event formats including UX Monday, UX dinner Brno, UX Books club, World Usability Day, and workshops and conferences (300+ events historically), distributes event recordings on YouTube, publishes a regular #AUX newsletter, and produces the #humansofux annual salary and career survey. There is no proprietary technology; operations rely on Meetup.com for event management and Slack for online community.
The business model is subscription-based membership (500 Kč/year standard, 300 Kč/year student) supplemented by corporate partnerships and sponsorships from Czech and global employers (Alma Career, MSD, Mews, Projectman, Emplifi, Livesport). Membership provides priority event registration, discounts on partner conferences (Webexpo, X4B), speaking opportunities, and community access. The organization is volunteer-driven with an annually elected board currently chaired by Michal Strnadel (Design Lead at Slevomat), with board members Jan Balata and Klára Scholleová, and reports no parent company, no subsidiaries, and no external funding.
Asociace UX firmographics
Firmographics- Name
- Asociace UX
- Legal name
- Asociace UX, z. s.
- Website
- https://asociaceux.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Asociace UX (z. s.) is a Czech civic association, operating as the local IxDA chapter since 2018, that runs the main professional community for UX practitioners in the Czech Republic through paid memberships, in-person events, and a 2,000+ member Slack community.
- Ownership category
- akta.pro rank
Asociace UX industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Professional Organizations (81392), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industries
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)
Keywords
Where Asociace UX is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Asociace UX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Membership Fees: Annual membership fees provide primary revenue. Standard membership costs 500 Kč per year, student membership costs 300 Kč per year. Additional revenue comes from corporate partnerships and sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard membership for professionals |
| Subscription | Annual | Student membership for full-time students |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Asociace UX product offering
Product offeringCore offering
Asociace UX is a Czech professional civic association (spolek) that runs the local UX community, offering paid individual memberships (Standard 500 Kč/year, Student 300 Kč/year) that grant access to a calendar of offline professional events (UX Monday, UX dinner Brno, UX Books club, World Usability Day, workshops and conferences), priority registration and ticket discounts, an online Slack community of Czech UX practitioners, event recordings on YouTube, and negotiated discounts at partner conferences. It supplements individual memberships with corporate partnership/sponsorship packages for companies that want visibility among Czech UX talent.
Product overview
Asociace UX is a professional association (spolek) for the Czech user experience (UX) community, not a product company. It provides membership services (Standard at 500 Kč/year, Student at 300 Kč/year) that include access to professional events (UX Monday, UX dinner Brno, UX Books club, World Usability Day, workshops), a Slack community platform for networking and advice, discounted event registration, and educational content through YouTube recordings. The association serves as a local chapter of IxDA (since 2018) and originally as a local ACM SIGCHI chapter (founded 1998).
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Annual Membership
- Student Annual Membership
- UX Monday Event Series
- World Usability Day Czech Republic
- Corporate Partnership Program
- Czech UX Slack Community
- #humansofux Industry Survey
Quantifiable outcome
- 300+ events organized over 25 years
- +2 more outcomes
Companies that use Asociace UX
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Asociace UX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asociace UX partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Alma Career (ex-LMC)coreLong-term partner of #AUX. Company behind Jobs.cz, Prace.cz, and Práce za rohem - major Czech employment platforms. Core supporter of the association.
- ProjectmanminorMulti-year partner connecting community of project management and UX/CX design professionals with corporate client needs. Expanding from PM and agility into UX design.
- EmplifiminorGlobal CX and social media company connecting digital marketing with CX and AI. Works with Fortune 500 companies worldwide, supports #AUX partnership.
- LivesportminorCzech company with sports apps used by 100 million global fans. Has UX team members worldwide including Prague, Nigeria, Laos, and South Korea.
- MSDcoreTop Employer 2023, global biopharmaceutical company, and long-term partner supporting #AUX. Uses design thinking to save lives.
- MewscoreCzech unicorn and global leader in hotel software, serving 5,500+ hotel brands across 85 countries. Has dedicated UX & Research teams proving design importance in world-class products.
- IxDA (Interaction Design Association)coreInternational UX association. Asociace UX has served as the local IxDA chapter since 2018, providing international affiliation and resources.
- ACM SIGCHIcoreHeritage affiliation - Prague AMC SIGCHI local chapter founded in 1998. Provides academic and research connection to human-computer interaction field.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
Asociace UX competitors and assessment
Company assessmentBroad incumbents
- ACM SIGCHI: International academic society for Human-Computer Interaction research. Asociace UX traces its lineage to the Prague ACM SIGCHI chapter founded in 1998 and remains culturally aligned with SIGCHI's mission of advancing HCI research and practice, though SIGCHI operates at much larger scale with academic focus.
- Nielsen Norman Group: Leading UX research and training consultancy offering UX certification, workshops, and reports. Targets the same Czech UX professionals with premium training offerings and competes for the same corporate training budgets that Asociace UX might otherwise capture.
- Interaction Design Foundation: Global online learning platform for UX design education with extensive course library and membership model. Competes with Asociace UX for the same practitioners' attention and training budgets, though it operates as a commercial content business rather than a community association.
Direct peers
- UXPA (User Experience Professionals Association): Global UX professional association offering memberships, certifications, conferences, and local chapter networks. Comparable to Asociace UX in mission, structure, and value proposition around UX community building and professional development.
- IxDA (Interaction Design Association): Global UX professional association of which Asociace UX is the Czech local chapter since 2018. Both organizations run community-led UX events, education, and networking for practitioners, sharing the same membership-based mission and volunteer governance model.
- Webexpo: Czech conference organizer for web/UX/design/development topics. Asociace UX negotiates member discounts with Webexpo, and the two share an overlapping audience of Czech design and digital professionals, though Webexpo operates as a commercial conference business rather than a nonprofit association.
- IxDA Berlin: Sibling IxDA local chapter in Germany operating the same community-led model (events, meetups, Slack community) for UX practitioners in Berlin. Most directly comparable peer in terms of chapter-level operations, scale, and audience composition.
- Project Management Institute Czech Chapter: Czech professional association chapter following a near-identical model: volunteer-led civic association, annual membership fees, monthly events, corporate sponsorships, and international affiliation (PMI globally). Highly comparable structural and operational peer.
Others
- World Usability Day: Global UX awareness initiative that Asociace UX organizes as part of its annual event calendar. Thematically aligned ecosystem partner rather than direct competitor, since World Usability Day is a campaign rather than a membership organization.
Regional players
- Czech Chamber of Commerce: Czech business membership organization following the same civic association structure, annual membership model, and corporate sponsorship pattern. While broader in scope (all business sectors), it shares the operational model of volunteer-led Czech nonprofit associations serving professional communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Asociace UX social profiles
Digital presenceAsociace UX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asociace UX leadership team
Management profileNumber of profiles
Profiles3 records
Asociace UX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asociace UX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asociace UX
What does Asociace UX do?
Asociace UX is a Czech professional civic association (spolek) that runs the local UX community, offering paid individual memberships (Standard 500 Kč/year, Student 300 Kč/year) that grant access to a calendar of offline professional events (UX Monday, UX dinner Brno, UX Books club, World Usability Day, workshops and conferences), priority registration and ticket discounts, an online Slack community of Czech UX practitioners, event recordings on YouTube, and negotiated discounts at partner conferences. It supplements individual memberships with corporate partnership/sponsorship packages for companies that want visibility among Czech UX talent.
Is Asociace UX a public or private company?
Asociace UX is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asociace UX founded?
Asociace UX was founded in 2008. It employs 251 to 500 people.
Where is Asociace UX based?
Asociace UX is headquartered in Praha, Czechia, in the Europe region.
How does Asociace UX make money?
One revenue line is on record: membership Fees.
Who are Asociace UX's main competitors?
Broad incumbents on record are ACM SIGCHI, Nielsen Norman Group and Interaction Design Foundation. Direct peers are UXPA (User Experience Professionals Association), IxDA (Interaction Design Association), Webexpo, IxDA Berlin and Project Management Institute Czech Chapter. World Usability Day is listed as an others. Czech Chamber of Commerce is listed as a regional player.
Does Asociace UX have an API?
No public API is recorded for Asociace UX.
What industry is Asociace UX in?
Asociace UX's product category is Professional Association Services. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 81392 and its SIC code is 8600.