Custodia
Custodia is a Quito, Ecuador-based insurance brokerage founded in 1999 that advises individual families and businesses on health, life, home, vehicle, business, and liability coverage. The firm earns commissions by intermediating policies from multinational insurers including BUPA, Zurich, and Chubb.
- Company typePrivate
- Founded1999
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Custodia does
Custodia (Custodia Seguros) is a Quito-based insurance advisory agency and intermediary founded in 1999, operating from Av. 12 de Octubre N24-562 y Luis Cordero with 51-100 employees. The firm specializes in guiding individual families and businesses through the selection of appropriate insurance products, acting as a broker rather than an underwriter. Custodia maintains representation agreements with six multinational insurers — BUPA, Pan-American Life, BMI, Zurich, Liberty Mutual, and Chubb — selected under a stated conservative policy limited to financially rated carriers.
The product portfolio spans six advisory lines: health (base coverage and major medical expense), life (term and savings-oriented), home, vehicle, business property and operations, and civil liability (professional, medical malpractice, and D&O). Custodia generates revenue through commissions earned on policy placement and ongoing policy administration, with a website-based quote-request system (COTIZADOR) serving as the top-of-funnel acquisition channel for all six lines. Distribution is direct through in-person advisory consultations at the Quito headquarters, supplemented by the company's website; the firm does not rely on third-party agents or external digital distribution platforms.
Custodia does not operate proprietary technology infrastructure; the value proposition rests on advisory expertise, a bilingual service platform, and an in-house medical coordination team that manages international appointments and reimbursements. The firm was recognized as BUPA Ecuador's number one agency for three consecutive years (2017-2019) and as BMI Ecuador's top agency in 2019. A 2026-04-07 collaboration with Participate, Vantage Bank, and Hazel on tokenized-deposit loan participation is recorded in the source data but appears tangential to the core Ecuadorian insurance brokerage and warrants separate verification of entity identity.
Custodia firmographics
Firmographics- Name
- Custodia
- Legal name
- Custodia
- Website
- https://custodiaseguros.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Custodia is a Quito, Ecuador-based insurance brokerage founded in 1999 that advises individual families and businesses on health, life, home, vehicle, business, and liability coverage. The firm earns commissions by intermediating policies from multinational insurers including BUPA, Zurich, and Chubb.
- Ownership category
- akta.pro rank
Where Custodia is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Custodia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Advisory and Intermediation Services: Custodia operates as an insurance broker/intermediary in Ecuador, earning commissions from insurance companies for placing policies with clients. The company guides clients in selecting insurance products and manages benefits and administrative processes on behalf of policyholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Health Insurance - Base Coverage |
| Subscription | Annual | Major Medical Expenses - Premium Coverage |
| Subscription | Annual | Vehicle Insurance |
| Subscription | Annual | Home Insurance |
| Subscription | Annual | Life Insurance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Custodia product offering
Product offeringCore offering
Custodia is an Ecuadorian insurance brokerage and advisory agency that guides individual families and businesses in selecting insurance products from multinational insurers. Its portfolio covers health, life, home, vehicle, business, and civil liability insurance, with specialized medical intermediation including coordination of hospitalizations and international appointments. The firm earns commissions from insurers for placed policies and provides end-to-end benefits management on behalf of policyholders.
Product overview
Custodia is an Ecuadorian insurance agency (Custodia Seguros) offering a comprehensive portfolio of insurance products through multiple product lines: Health insurance (Seguro de Salud Base and Gastos Médicos Mayores), Life insurance (Plan de Vida Temporal and Plan de Vida con Ahorro), Property insurance (Seguro de Hogar), Vehicle insurance (Seguro de Vehículo), Business insurance (Protección de Empresa), and Liability insurance (Responsabilidad Civil Profesional, Responsabilidad Civil Médica, and D&O). The company acts as an intermediary between clients and multinational insurers including BUPA, Pan-American Life, BMI, Zurich, Liberty, and Chubb, providing advisory services for selecting appropriate coverage based on risk profiles and needs.
Differentiator
Problem solved
Functional benefit
Companies that use Custodia
Customer profileSegments2 records
Ideal customer profiles2 records
Custodia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Custodia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ParticipatecoreParticipate provides the automation and orchestration layer connecting loan participation workflows to Hazel's network of over 600 banks. In the groundbreaking on-chain loan participation collaboration, Participate works with Vantage Bank and Custodia to deliver what is claimed as the world's first on-chain loan participation using tokenized deposits for automating institution-to-institution loan sales, payments, and post-sale servicing.
- Vantage BankcoreVantage Bank serves as the reserve manager in the on-chain loan participation collaboration. The bank provides reserve management services enabling the tokenized deposit movements and borrower payment processing in the blockchain-based loan participation system.
- HazelcoreHazel operates a network of over 600 banks and provides the network infrastructure to which loan participation workflows are connected through the on-chain collaboration with Participate, Vantage Bank, and Custodia.
- Bupa EcuadorcoreBupa is a multinational health insurance company represented by Custodia in Ecuador. Custodia has been recognized as BUPA Ecuador's top agency (Agencia No. 1) for consecutive years 2017, 2018, and 2019, indicating a strong, long-standing partnership.
- Pan-American Life (Pana)corePan-American Life is one of the multinational insurance companies represented by Custodia, providing life and health insurance products distributed through Custodia's advisory network in Ecuador.
- BMI EcuadorcoreBMI Ecuador is a multinational health insurer represented by Custodia. Custodia was recognized as BMI Ecuador's top agency in 2019, demonstrating a strong partnership relationship.
- Zurich InsurancecoreZurich Insurance Group, a global insurance company, is represented by Custodia in Ecuador, providing property, casualty, and other insurance products through the brokerage.
- Liberty MutualcoreLiberty Mutual is a multinational insurance company whose products are distributed through Custodia's network in Ecuador, covering various insurance lines including property and casualty.
- ChubbcoreChubb, a global provider of insurance products, is represented by Custodia in Ecuador, offering commercial and personal insurance solutions through the brokerage partnership.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Custodia competitors and assessment
Company assessmentBroad incumbents
- Howden Group Holdings: International insurance intermediary with growing Latin American presence. Directly comparable intermediation model — placing multi-line coverage on behalf of clients with carrier partners — at significantly larger global scale.
- Lockton Companies: Largest privately held insurance brokerage in the world. Comparable to Custodia in intermediation model and privately-owned structure, though Lockton serves large commercial clients globally while Custodia focuses on Ecuadorian retail/SME.
- Chubb Limited: Global property, casualty, and specialty insurer and one of Custodia's core carrier partners. Comparable because Chubb distributes P&C and liability products that Custodia intermediated, and could bypass the broker for direct distribution.
- Brown & Brown, Inc. U.S.-headquartered insurance brokerage distributing commercial, personal, and benefits products through retail agencies. Comparable intermediation model to Custodia with retail and SME client focus.
- Arthur J. Gallagher & Co. Major insurance brokerage and risk management services firm. Comparable intermediation model with multi-line placement across commercial and personal lines, though operating at much larger U.S. and global scale.
- Aon plc: Global insurance and reinsurance brokerage offering advisory, risk management, and placement services across all major lines. Operates the same intermediation model as Custodia but at enterprise scale with proprietary analytics platforms.
- Zurich Insurance Group: Global insurance carrier whose products Custodia distributes in Ecuador. Comparable because Zurich is one of Custodia's core carrier partners and competes for the same end-clients through its own direct channels.
- Willis Towers Watson (WTW): Global advisory, brokerage, and solutions firm covering insurance placement, risk management, and actuarial services. Comparable to Custodia in intermediation role but with global reach and consulting depth.
- Marsch & McLennan (Marsh): Global insurance brokerage and risk advisory giant. Directly comparable to Custodia in core function (intermediating commercial and personal insurance) but operates at vastly larger scale with multinational corporate client base.
- Bupa Global / Bupa Ecuador: Multinational health insurer and Custodia's flagship carrier partner. Comparable because Bupa competes for the same Ecuadorian health insurance customers and has its own direct distribution, creating both partnership and channel competition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Custodia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custodia leadership team
Management profileNumber of profiles
Custodia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custodia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custodia
What does Custodia do?
Custodia is an Ecuadorian insurance brokerage and advisory agency that guides individual families and businesses in selecting insurance products from multinational insurers. Its portfolio covers health, life, home, vehicle, business, and civil liability insurance, with specialized medical intermediation including coordination of hospitalizations and international appointments. The firm earns commissions from insurers for placed policies and provides end-to-end benefits management on behalf of policyholders.
Is Custodia a public or private company?
Custodia is a private company. It is classified as unknown and is currently operating.
When was Custodia founded?
Custodia was founded in 1999. It employs 51 to 100 people.
Where is Custodia based?
Custodia is headquartered in Madrid, Spain, in the Europe region.
How does Custodia make money?
One revenue line is on record: insurance Advisory and Intermediation Services.
Who are Custodia's main competitors?
Broad incumbents on record are Howden Group Holdings, Lockton Companies, Chubb Limited, Brown & Brown, Inc., Arthur J. Gallagher & Co., Aon plc, Zurich Insurance Group, Willis Towers Watson (WTW), Marsch & McLennan (Marsh) and Bupa Global / Bupa Ecuador.
Does Custodia have an API?
No public API is recorded for Custodia.