True North
True North Consult Ltd is a Kampala-headquartered, private HR consulting firm employing 501-1,000 people across East Africa. It provides executive search, outsourced manpower, and HR advisory services to enterprise clients in Oil & Gas, Banking, Manufacturing, Logistics, and related sectors via a job board platform.
- Company typePrivate
- Founded2008
- HeadquartersKampala, Uganda
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What True North does
True North Consult Ltd, operating as True North, is a privately held HR consulting firm headquartered in Kampala, Uganda, that provides recruitment, executive search, outsourced manpower, and HR advisory services to enterprise clients across East Africa. Founded in 2008 (with its operational website registered in 2017), the company employs 501–1,000 people and serves clients in Oil & Gas, Banking, Manufacturing, Logistics & Engineering, Agri-Business, Clearing & Forwarding, and Waste Management. Named enterprise customers include Threeways Shipping, Dietsmann API, EACOP LTD, Schneider (as an EACOP EITS contractor), NCBA Bank Uganda, and BRAC Social Enterprises Uganda, with a notable concentration of mandates tied to the East African Crude Oil Pipeline (EACOP) project.
The firm operates a boutique, sales-led GTM with three core service lines: Outsourced Manpower Services, HR Advisory, and Executive Search & Selection, priced via quote-based B2B professional services fees. Distribution runs through direct enterprise engagement and a multi-vertical job board at truenorthafrica.com, supported by segmented recruitment inboxes (oil.gasjobs@, exechire@, threewaysjobs@, oil.eitsjobs@, etc.) that route candidates by industry. The technology layer is minimal — a basic WordPress-style job portal with manual category filters and no disclosed AI, app, or proprietary platform features. The company also operates a small sub-brand, TN-Lubricants, and is recruiting territory managers and market developers for it, indicating limited downstream product diversification beyond HR services.
True North is founder-led by Abdul Kibuuka (Founder & CEO) and has no disclosed institutional investment, funding rounds, M&A activity, patents, awards, or regulatory actions in the input data. Ownership commentary confirms it is a privately held, independent boutique without parent-company or PE backing. Revenue is generated entirely through professional service fees from candidate placements and outsourced manpower contracts, with no disclosed ARR, GMV, or financial benchmarks.
True North firmographics
Firmographics- Name
- True North
- Legal name
- True North Consult Ltd
- Website
- https://truenorthafrica.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- True North Consult Ltd is a Kampala-headquartered, private HR consulting firm employing 501-1,000 people across East Africa. It provides executive search, outsourced manpower, and HR advisory services to enterprise clients in Oil & Gas, Banking, Manufacturing, Logistics, and related sectors via a job board platform.
- Ownership category
- akta.pro rank
True North industry classification
Industry- Product category
- HR Consulting & Recruitment Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311), Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- C-Suite & Board Search (BPACAAAA)
- akta.pro secondary industry
- Human Capital & Workforce Transformation Consulting (BPAHACAE)
Keywords
Where True North is headquartered
LocationHeadquarters
- HQ city
- Kampala
- HQ country
- Uganda
- HQ region
- Africa
Offices1 record
Markets served
True North business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Recruitment and Executive Search Services: True North Consult Ltd operates as a boutique HR Consultancy Firm offering Outsourced Manpower services, HR Advisory and Executive Search & Selection services to selected clients across East Africa. Revenue is generated through professional service fees for placing candidates in client organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
True North product offering
Product offeringCore offering
True North Consult Ltd is a boutique HR consultancy firm offering Outsourced Manpower Services, HR Advisory, and Executive Search & Selection services to selected enterprise clients across East Africa. The company sources, vets, and places qualified professionals into client organizations across Oil & Gas, Banking, Manufacturing, Logistics, Agri-Business, Clearing and Forwarding, and Waste Management, supported by an online job board that advertises roles to candidates.
Product overview
True North Consult Ltd operates as a boutique HR Consultancy Firm offering a portfolio of three interconnected services: Outsourced Manpower Services, HR Advisory, and Executive Search & Selection. These services are delivered to selected clients across East Africa, with the company maintaining a job board platform that facilitates recruitment across diverse sectors including Oil & Gas, Banking, Manufacturing, Logistics, Agri-Business, Clearing and Forwarding, Waste Management, and Tenders. The company primarily sources qualified professionals for key positions and acts as an intermediary connecting talent with employers.
Differentiator
Problem solved
Functional benefit
Brands
- TN-Lubricants: A lubricant products brand mentioned in job postings for territory managers and market developers.
Products and services
- Outsourced Manpower Services Provides third-party workforce solutions where True North supplies personnel to client organizations across East Africa, particularly in sectors like Oil & Gas, Banking, Manufacturing, and Logistics.
- HR Advisory Services Consulting services offering guidance on human resources policies, practices, and strategies to help organizations optimize their workforce management.
- Executive Search & Selection Services Recruitment services focused on identifying, vetting, and placing senior-level and executive candidates into client organizations, including specialized positions in banking, finance, and management.
Companies that use True North
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
True North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
True North partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Threeways ShippingcoreTrue North recruits specialized personnel for Threeways Shipping, a shipping company. Candidates are sourced for positions including Scissor Lift Operators, Crane Operators, Manlift Operators, and interns. The company is part of BRO Group and operates in the oil and gas logistics sector.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
True North competitors and assessment
Company assessmentDirect peers
- Jobberman: Pan-African online recruitment platform that connects employers with candidates across multiple sectors and verticals; comparable as a horizontal-segmentation recruitment services peer operating in the same East/West African markets.
- Corporate Staffing Services Africa: Kenya-based recruitment and HR outsourcing firm serving multi-sector enterprise clients across East Africa; directly comparable as a boutique-to-mid-market executive search and outsourced manpower competitor.
- BrighterMonday: East Africa's leading online job board and recruitment platform operating across Kenya, Uganda, Tanzania, and other regional markets; directly comparable because it serves the same horizontal cross-sector employer base in East Africa with both job listings and recruitment services.
Broad incumbents
- Michael Page Africa: International specialist recruitment consultancy with strong Africa presence (Page Executive, Michael Page) focused on senior and executive placements; comparable as a broader incumbent in the same executive search and professional recruitment category.
- ManpowerGroup (East Africa operations): Global staffing and workforce solutions provider with broad operations across Africa; comparable as a broad incumbent delivering outsourced manpower and HR services in the same enterprise segment, though at much larger scale.
- Robert Walters (East Africa operations): International recruitment firm specializing in professional and executive placements, with African operations targeting senior hires; comparable as a broader incumbent targeting the same executive search and senior finance/engineering segments.
- Adecco (East Africa operations): Global recruitment and workforce solutions firm with presence in African markets; comparable as a broad incumbent offering permanent placement, temporary staffing, and HR advisory at scale.
- Hays (East Africa operations): Global specialist recruitment firm placing professional and executive talent across disciplines including oil & gas, finance, and engineering; comparable as a broad incumbent operating in similar sector verticals including energy and banking.
Emerging players
- PeopleOnDemand Group: East African human capital consulting firm providing talent acquisition, HR outsourcing, and advisory services; comparable as an emerging player targeting mid-market enterprise recruitment and HR consulting in the same region.
Regional players
- Elevate HR Consulting: East African HR consulting firm offering recruitment, outsourced HR, and advisory across Uganda and Kenya; comparable as a regional boutique peer operating in the same East African market with overlapping service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
True North social profiles
Digital presenceTrue North financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North leadership team
Management profileNumber of profiles
Profiles1 record
True North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North
What does True North do?
True North Consult Ltd is a boutique HR consultancy firm offering Outsourced Manpower Services, HR Advisory, and Executive Search & Selection services to selected enterprise clients across East Africa. The company sources, vets, and places qualified professionals into client organizations across Oil & Gas, Banking, Manufacturing, Logistics, Agri-Business, Clearing and Forwarding, and Waste Management, supported by an online job board that advertises roles to candidates.
Is True North a public or private company?
True North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North founded?
True North was founded in 2008. It employs 501 to 1,000 people.
Where is True North based?
True North is headquartered in Kampala, Uganda, in the Africa region.
How does True North make money?
One revenue line is on record: recruitment and Executive Search Services.
Who are True North's main competitors?
Direct peers on record are Jobberman, Corporate Staffing Services Africa and BrighterMonday. Broad incumbents are Michael Page Africa, ManpowerGroup (East Africa operations), Robert Walters (East Africa operations), Adecco (East Africa operations) and Hays (East Africa operations). PeopleOnDemand Group is listed as an emerging player. Elevate HR Consulting is listed as a regional player.
Does True North have an API?
No public API is recorded for True North.
What industry is True North in?
True North's product category is HR Consulting & Recruitment Services. Its primary akta.pro industry code is BPACAAAA, C-Suite & Board Search, with a secondary code of BPAHACAE, Human Capital & Workforce Transformation Consulting. Its NAICS code is 56131 and its SIC code is 7361.