Auto Keijzers

What Auto Keijzers does

Auto Keijzers BV is a privately held, Apeldoorn-based used car dealership operating under the legal entity Auto Keijzers BV in the Netherlands. The company stocks approximately 400 pre-owned vehicles at any given time, spanning economy to luxury segments, with retail prices ranging from €1,250 (e.g., a 2001 Volvo V70) to €439,900 (e.g., a 2020 Rolls-Royce Phantom). It operates two physical showrooms in Apeldoorn — the main location at Sleutelbloemstraat 29 and a premium sub-brand, Auto Keijzers Exclusives, at Sleutelbloemstraat 1 — and serves customers nationwide through an SEO-driven website that targets city-specific search queries across the Netherlands.

The business generates revenue primarily through retail used-vehicle sales, with secondary streams from trade-in purchases (including cars, motorcycles, boats, campers, caravans, and commercial vans), lease financing facilitation through partner referrals, and tiered delivery packages with warranty options. The company is RDW Erkend (recognized by the Netherlands Vehicle Authority for registration and deregistration) and is subject to WWFT anti-money-laundering compliance for cash transactions of €10,000 or more. Sales are conducted via a sales-led, direct-to-consumer model with a team of sales consultants (verkopers), supported by a 9.7/10 customer rating across more than 352 verified reviews on Klantenvertellen. The core technology is a traditional dealership operations stack — there is no proprietary software, AI, or platform layer; the website functions as a digital storefront displaying inventory and indicative monthly lease rates per vehicle.

Name

Auto Keijzers

Legal name

Auto Keijzers BV

Website

https://autokeijzers.nl

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Keijzers is a privately held Dutch used-car dealership based in Apeldoorn, stocking roughly 400 pre-owned vehicles across two showrooms and serving individual consumers and commercial buyers nationwide through retail sales, trade-ins, lease referrals, and delivery packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Used Car Sales (Retail): Auto Keijzers generates the majority of its revenue through the retail sale of used vehicles (occasions). They stock approximately 400 vehicles across multiple brands, including economy cars, family vehicles, SUVs, luxury vehicles, and commercial vans. Revenue is realized as a one-time transaction at point of sale, with pricing varying by vehicle condition, mileage, and brand.
2. Car Leasing / Financing Facilitation: The company offers lease financing for vehicles through referral to specialist partners. Monthly lease rates are displayed per vehicle on the website (e.g., from €22.04 to €7,250.27 per month depending on vehicle value and term). The company earns referral fees or commissions through its financing partner network for arranging lease agreements for both business and private customers.
3. Trade-In Vehicle Purchase: Auto Keijzers purchases used vehicles from customers as trade-ins. The company accepts not only cars but also motorcycles, boats, campers, and caravans. Vehicles taken in trade are subsequently offered for resale. This model generates revenue through the margin between the trade-in price paid to the customer and the resale price.
4. Afleverpakketten (Delivery Packages): The company offers optional delivery/inspection packages ('afleverpakketten') to buyers, providing additional assurance and preparation services beyond the base sale. Customers can choose from two package levels, adding value to the core sale transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Auto Keijzers is a used car dealership (occasion dealer) that buys and sells approximately 400+ pre-owned vehicles across economy, family, SUV, commercial van, and luxury segments. Core services include retail vehicle sales, trade-in purchasing of cars/motorcycles/boats/campers/caravans, lease financing facilitation via specialist partners, and optional delivery/warranty packages. The company also operates Auto Keijzers Exclusives, a dedicated premium-vehicles sub-brand.

Product overview

Auto Keijzers operates as a multi-brand used car dealership (occasion dealer) in the Netherlands, offering a unified platform of automotive retail services. The core offering is the sale of approximately 400 pre-owned vehicles spanning economy to luxury segments, supported by integrated services including car leasing (via partner referrals), vehicle trade-ins accepting various vehicle types (cars, motorcycles, boats, campers, caravans), and direct purchase services. The company also provides delivery packages with warranty options and operates a premium sub-brand called 'Auto Keijzers Exclusives' for high-end vehicles. The product portfolio functions as a traditional dealership model rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Keijzers Exclusives: Premium/exclusive used car division located at Sleutelbloemstraat 1, 7322AJ Apeldoorn

Products and services

• Occasion Sales (Used Cars)

Quantifiable outcome

• 9.7/10 customer rating based on 352+ verified reviews on Klantenvertellen

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lease Financing PartnerscoreChannel Partner/ Reseller/ DistributorAuto Keijzers works with specialist lease financing partners to offer vehicle leasing to both business and private customers. The company refers customers to these partners and displays indicative monthly lease rates on vehicle listings. The partnership enables customers who cannot or prefer not to purchase outright to acquire vehicles through affordable monthly payments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wensink Automotive Group: Wensink is a major Dutch automotive dealer group operating multiple brands and locations. It competes with Auto Keijzers for used-car buyers but also holds new-car franchises, giving it broader OEM relationships and inventory access.
• Van Mossel Automotive Group: Van Mossel is one of the largest automotive groups in the Netherlands with dozens of dealerships across multiple brands. It competes with Auto Keijzers across both new and used vehicle segments, but at significantly larger scale and geographic breadth.
• Stern Groep: Stern Groep is a large publicly listed Dutch automotive group with dealerships, leasing, and fleet services. It competes in the Dutch used-car retail space but operates as a much larger, multi-service incumbent.
• Broekhuis Groep: Broekhuis is a large Dutch automotive dealer group with multiple locations and brand franchises. It competes in the same Dutch retail used-car market as Auto Keijzers but with greater geographic spread and OEM integration.
• Hedin Mobility Group: Hedin Mobility Group is a large European automotive retailer with significant Dutch operations. It competes in the broader used-car retail space but at much larger scale, with operations across multiple countries and brands.

Direct peers

• AutoScout24: AutoScout24 is the largest online marketplace for new and used cars in the Netherlands. It directly competes with Auto Keijzers for the same Dutch used-car buyer, but operates as a digital listing platform rather than a physical dealership.
• Gaspedaal.nl: Gaspedaal.nl is a leading Dutch used-car comparison and marketplace site. It competes for the same buyer attention and traffic as Auto Keijzers, offering aggregated listings from multiple Dutch dealers including direct purchase options.
• Marktplaats Auto's: Marktplaats is the dominant Dutch classifieds platform, with auto listings as a major category. It competes for the same used-car buyer attention and includes both private sellers and dealers, including Auto Keijzers' own listings.

Emerging players

• Autohero: Autohero (part of AUTO1 Group) is an online used-car retailer active in the Netherlands offering inspection, financing, and home delivery. It directly competes for the same consumer buyer with a fully digital purchase journey.
• CarNext.com: CarNext is an online used-car platform operated by LeasePlan, selling high-quality lease-return vehicles across Europe. It competes in the same Dutch used-car market with a digital-first, delivery-based model that contrasts with Auto Keijzers' showroom approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/autokeijzers
• Facebookfacebook.com/AutoKeijzers
• LinkedInlinkedin.com/company/autokeijzers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Keijzers