Citychamp Watch & Jewellery Group

What Citychamp Watch & Jewellery Group does

Citychamp Watch & Jewellery Group Limited is a Hong Kong-listed multinational watch and jewellery conglomerate (Stock Code: 256; listed December 1991; incorporated in the Cayman Islands with principal offices in Kowloon, Hong Kong) that operates a vertically integrated business spanning the full watch value chain — from mechanical movement and tourbillon manufacturing at subsidiaries such as Guangzhou Five Goat Watch Company Limited, through design and assembly, to retail and e-commerce distribution. The Group's owned brand portfolio comprises two Chinese domestic mass-affluent brands, Rossini (founded 1984 in Zhuhai) and EBOHR (founded 1991 in Shenzhen, with sub-brands KANA and EC), plus five acquired Swiss heritage brands — Corum (1955), Eterna (1856), Ernest Borel (1856), and the Dreyfuss Group comprising Rotary (1895), Dreyfuss & Co., and J&T Windmills. Distribution is carried out through six distribution companies operating approximately 280 retail outlets for 25+ international non-proprietary brands (including Citizen, Casio, Longines, and Tissot) and through 2,000+ point-of-sale terminals each for the Rossini and EBOHR brands, supplemented by e-commerce on Tmall, JD, Vipshop, Amazon, Gome, Suning, Dangdang, and YHD. Rotary watches reach 35 countries globally.

Beyond watches, Citychamp owns 89.14% of Bendura Bank AG, a licensed private bank in Liechtenstein founded in 1998 that manages approximately CHF 3.6 billion in assets and provides bespoke portfolio management, investment advisory, transaction banking, and investment fund services in 20+ languages, with a Hong Kong Asia Pacific representative office. The Group also operates an OEM watch-movement and accessories manufacturing business serving international brands. Historically known as China Haidian Holdings Limited before rebranding in 2014/2015, the Group executed a major M&A-driven transformation between 2008 and 2016, raising approximately HK$470 million in 2011 and issuing CHF 100 million of bonds via SIX Swiss Exchange in 2014 to fund acquisitions of Rossini, Eterna, Corum, and the Dreyfuss Group, plus Bendura Bank. Customers span mass-affluent Chinese watch consumers, international luxury watch collectors, OEM brand partners, and wealthy private banking clients served through relationship managers.

Name

Citychamp Watch & Jewellery Group

Legal name

Citychamp Watch & Jewellery Group Limited

Website

https://citychampwj.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Citychamp Watch & Jewellery Group is a Hong Kong-listed multinational watch conglomerate (Stock Code: 256) that owns Chinese brands Rossini and EBOHR and acquired Swiss heritage brands Corum, Eterna, Ernest Borel, Rotary, and Dreyfuss & Co., distributes 25+ international watch brands through ~280 retail outlets and 4,000+ Chinese POS, and operates Bendura Bank AG (CHF 3.6B AUM) in Liechtenstein.

Ownership category

akta.pro rank

Product category

Luxury Watches & Jewellery

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industries

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Watch & Timepiece Retail (CRAKAGAD), Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Luxury watch manufacturing
• Swiss watch brands
• Watch distribution services
• Mechanical movement OEM
• Private banking services

Headquarters

HQ city

Yau Tsim Mong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Proprietary Watch Brands Sales: The Group designs, manufactures and sells watches under proprietary brands including Rossini, EBOHR (依波), Corum, Eterna, Rotary, Dreyfuss & Co, and J&T Windmills. Products are sold through self-owned shops and distributors in Mainland China and overseas markets.
2. Non-Proprietary Brand Distribution: The Group distributes over 25 international non-proprietary watch brands through six distribution companies across different provinces and cities in China, operating approximately 280 retail shops and distribution outlets.
3. Movement and Accessories OEM Production: The Group's subsidiaries manufacture ordinary mechanical movements and tourbillon movements at competitive costs, and produce fashion watches and accessories on an OEM basis for international brands.
4. Private Banking Services: Bendura Bank AG (89.14% owned subsidiary) provides bespoke financial services including portfolio management, investment advice, transaction banking and investment fund services. Assets under management total approximately CHF 3.6 billion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Citychamp Watch & Jewellery Group designs, manufactures, and sells watches under proprietary Chinese brands (Rossini, EBOHR) and acquired Swiss and UK heritage brands (Corum, Eterna, Ernest Borel, Rotary, Dreyfuss & Co, J&T Windmills). The group distributes over 25 international non-proprietary watch brands through six distribution companies in China, manufactures mechanical movements and tourbillons on an OEM basis, and operates Bendura Bank AG, a Liechtenstein private bank. The vertically integrated value chain spans raw materials, movement manufacturing, assembly, brand management, and retail distribution through self-owned shops, authorized dealers, and e-commerce platforms.

Product overview

Citychamp Watch & Jewellery Group is a Hong Kong-listed multinational watch and jewellery conglomerate (Stock Code: 256) operating a diversified portfolio of watch brands across all market segments. The group manages owned Chinese brands Rossini and EBOHR (each with 2,000+ sales points), acquired Swiss luxury brands Corum, Eterna, and Ernest Borel, UK-based Dreyfuss Group brands (Rotary, Dreyfuss & Co, J&T Windmills), and operates Bendura Bank AG for financial services. Business encompasses vertical integration from movement manufacturing to retail distribution, non-proprietary brand distribution (25+ international brands), and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Rossini: Chinese leading watch brand, established 1985, manufactured in Zhuhai, known for high-quality timepieces with minimalist style
• EBOHR
• Corum
• Eterna
• Rotary
• Dreyfuss & Co
• J&T Windmills
• KANA
• Ernest Borel
• Bendura Bank

Products and services

• Eterna (绮年华) Swiss luxury watch brand founded in 1856, known for pioneering innovations including the first alarm wristwatch (1914), smallest baguette movement (1930), and Eterna-Matic automatic movement (1948). The brand developed the iconic five-ball bearing logo and Spherodrive technology.
• Corum (昆仑表) Swiss luxury watch brand founded in 1955, featuring three signature collections: Admiral's Cup (nautical-inspired with twelve-sided case), Golden Bridge (linear baguette movement), and Heritage (artistic enamel and gem-set timepieces). Known for proprietary CO 007 movement and complex Haute Horlogerie.
• Rotary (劳特莱) Swiss family-owned watch brand founded in 1895 by Moise Dreyfuss in La Chaux de Fonds. Offers affordable luxury timepieces sold in over 35 countries, featuring collections including Revelation (dual-timezone), Ultra Slim, and Les Originales.
• Rossini (罗西尼) Leading Chinese watch brand founded in 1984 in Zhuhai. First Sino-foreign joint venture in China's watch industry. Offers diverse timepieces including tourbillon and solar-powered radio-controlled watches, with over 2,000 sales points across China.
• EBOHR (依波精品) Chinese watch brand established in 1991 in Shenzhen. Offers multiple sub-brands including EBOHR (main brand), KANA (ladies' jewellery watches), and EC (men's complex mechanical watches). Operates nearly 3,000 POS terminals with e-commerce presence on Tmall, JD, Vipshop, and Amazon.
• Ernest Borel (依波路) Swiss watch brand founded in 1856 by Jules Borel in Neuchâtel. Known as the 'paragon of Swiss-made couple watches' with over 160 years of heritage and patented designs, emphasizing 'Romantic Moments' brand ethos.
• J&T Windmills Luxury watch brand producing timepieces exclusively from precious metals with leather straps only.
• Dreyfuss & Co Swiss family-owned watchmaker creating elegant and classic timepieces, maintaining traditional craftsmanship in design and production.
• Bendura Bank AG (富地银行) Private bank founded in 1998 in Liechtenstein. Subsidiary of Citychamp (89.14% ownership) managing approximately CHF 3.6 billion in assets, offering portfolio management, investment advisory, transaction banking, and investment fund services in 20+ languages.
• Mechanical Movement and Tourbillon OEM Manufacturing Group subsidiaries manufacture mechanical movements and tourbillon movements at competitive costs, plus OEM production of fashion watches and accessories for international brands through Guangzhou Five Goat Watch Company and Shenzhen PAMA Precision Manufacturing.
• International Watch Brand Distribution in China Distribution of over 25 international non-proprietary watch brands (including Longines, Tissot, Citizen, Casio) through six distribution companies and approximately 280 retail shops and distribution outlets across Beijing, Fujian, Guangdong, Henan, Jilin, Liaoning, Shenyang, Sichuan, and other major cities in China.

Quantifiable outcome

• Rossini ranked 1st in domestic watch category sales for 13 consecutive years (2002-2015)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Turkcell Platinum Bosphorus CupminorGTM or Marketing Partner · 1 May 2015Corum sponsored the Turkcell Platinum Bosphorus Cup sailing race in Turkey with over 60 IRC boats, serving as Official Timekeeper.
• 2013环福州•永泰国际公路自行车赛minorGTM or Marketing Partner · 1 November 2013EBOHR sponsored the EBOHR Cup 2013 international cycling race held in Fuzhou, attracting world-class athletes and generating media coverage.
• Monaco Association against Muscular DystrophyminorStrategic or Co-development Partner · 1 September 2013Montres Corum Sàrl participated in the 5th ONLY WATCH charity auction in Monaco, donating TiBridge Power Reserve watch. Event raised funds for muscular dystrophy research.
• 北京市政协港澳台侨委员会minorGTM or Marketing Partner · 1 May 2013Eterna Cup Golf Tournament organized by the Beijing Committee of CPPCC for Hong Kong, Macau and Taiwan Compatriots held in Beijing.
• Southampton Football ClubminorStrategic or Co-development Partner · 1 January 2013Eterna AG Uhrenfabrik partnered with Southampton Football Club (founding member of English Premier League) as Official Timekeeper and global brand partner.
• International Watch Brands (Longines, Tissot, Citizen, Casio, etc.)coreChannel Partner/ Reseller/ DistributorGroup distributes over 25 international non-proprietary watch brands through 6 distribution companies in China. Includes Citizen, Casio, Longines, Tissot and others.

Scale indicators13 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• LVMH Moët Hennessy Louis Vuitton (Watch & Jewellery Division): Owns TAG Heuer, Hublot, Bulgari, Zenith and Chaumet within its Watches & Jewellery division. Comparable as a multi-brand luxury watch operator; vastly larger scale with global retail and broader luxury portfolio.
• Compagnie Financière Richemont: Luxury conglomerate owning Cartier, IWC, Jaeger-LeCoultre, Piaget, Vacheron Constantin and online distributor YOOX Net-a-Porter. Comparable as a multi-brand luxury watch/jewellery group with heritage maisons; far larger and more focused on high-luxury segment.
• Seiko Group Corporation: Japanese watchmaker with vertically integrated movement manufacturing (Grand Seiko, Seiko, Credor, Pulsar). Comparable in proprietary movement capability and multi-brand premium-to-mass-market portfolio structure.
• Citizen Watch Co. Japanese watch manufacturer (Citizen, Bulova, Arnold & Son). Comparable vertical integration with in-house movement manufacturing; Citychamp's distribution arm actually distributes Citizen watches in China, making them both competitor and channel partner.
• The Swatch Group: Largest Swiss watch conglomerate with multiple proprietary brands (Omega, Longines, Tissot, Breguet, Blancpain). Directly comparable to Citychamp in operating a multi-brand Swiss watch portfolio with vertical integration; far larger scale and more global brand recognition.

Direct peers

• Fossil Group: US-listed watch company that designs, markets and distributes multiple proprietary and licensed watch brands (Fossil, Michael Kors, Skagen, Armani). Highly comparable in multi-brand watch brand management and global distribution; smaller scale and less luxury positioning.
• Movado Group: US-listed watch company owning Movado, Concord, Ebel, Olivia Burton and licensed brands (Tommy Hilfiger, Hugo Boss). Closely comparable to Citychamp's mid-tier watch brand portfolio structure and global wholesale distribution model.

Emerging players

• Titan Company Limited: India's largest watch-and-jewellery conglomerate (Titan, Sonata, Xylys, Tanishq jewellery). Comparable as an Asian watch/jewellery conglomerate combining domestic market dominance with international brand distribution; geographically focused on India rather than China.
• Festina Group (Perrelet, Jaguar, Candino): Spanish-owned mid-tier watch group with multiple brands. Comparable as a multi-brand watch portfolio operator targeting accessible-luxury segments, similar to Citychamp's Rotary/Ernest Borel positioning.

Regional players

• Casio Computer Co. Japanese watch and electronics company (G-Shock, Casio, Edifice). Comparable in mass-market watch production and one of the international brands distributed by Citychamp's network in China; overlap is more on distribution than direct brand competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citychamp Watch & Jewellery Group