What BGC Plasterboard does

BGC Plasterboard Trade Centre Bayswater is an independently owned Australian building-materials distributor operating from a single trade centre and showroom at 31 Turbo Drive, Bayswater North, Victoria. Founded in 2008, the company functions as an authorised distributor within the BGC Group network, supplying BGC's GTEK plasterboard range (Wall, Ceiling, Fire, Wet Area, Sound, Impact, Curve, Cornice, Total Plus, Protect System, Phonic) and BGC Innova fibre cement range covering interior linings, exterior cladding and flooring. The catalogue is supplemented by complementary lines from Rondo (metal studs and ceiling grid), Studco Building Systems (Resilmount acoustic isolation, EZCONCEPT cavity sliding systems) and Armstrong Ceiling Systems, plus insulation batts, cornices, ceiling roses and plastering tools and accessories.

The business reaches customers through a sales-led go-to-market model combining a physical counter trade centre, an inside sales team responding to enquiries, free measure-and-quote services, and a free online quote and order form on its website. Pricing is quote-based by unit (sheet, length, accessory) with pay-as-you-go billing and delivery rates on application; no public price list is maintained. Delivery is provided across metropolitan Melbourne and surrounding suburbs, with regional Victoria delivery available on request.

Customers are segmented horizontally into tradespeople and builders (primary) and homeowners and DIY renovators (secondary), with stated use cases spanning new builds, renovations, interior linings, exterior cladding, ceilings and flooring. There are no disclosed named-account customers or framework contracts, and revenue, funding and ownership-percentage data are not publicly disclosed.

Name

BGC Plasterboard

Legal name

BGC Plasterboard Trade Centre Bayswater

Website

https://bayswaterplaster.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BGC Plasterboard is an independently owned Melbourne trade centre distributing BGC Group's GTEK plasterboard and BGC Innova fibre cement products, plus complementary framing, ceiling, insulation and accessory lines, to builders, contractors, plasterers and homeowners across metropolitan Melbourne and regional Victoria.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

akta.pro primary industry

Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)

akta.pro secondary industry

Gypsum Board & Drywall Panels (IMADAEAA)

Keywords

• Plasterboard distribution
• Fibre cement cladding
• Building materials supply
• Suspended ceiling systems
• Wall insulation batts

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Plasterboard and Fibre Cement Product Sales: The primary revenue stream is the sale of plasterboard, fibre cement, and related building supplies to tradespeople, builders, contractors, and homeowners. Products are sold directly through the trade centre with pricing based on product type, size, and quantity. The company also sells tools, accessories, insulation, cornices, and metal framing systems as complementary product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BGC Plasterboard (trading as Bayswater Plasterboard & Fibre Cement) is an authorised distributor of plasterboard, fibre cement cladding, metal stud and track framing systems, suspended ceiling grids, insulation batts, cornices and ceiling roses, and plastering tools and accessories. The company stocks the GTEK plasterboard range and the BGC Innova fibre cement range for interior and exterior applications, plus complementary partner products such as Resilmount sound isolation systems and EZCONCEPT cavity sliding systems. It operates a trade centre and showroom in Bayswater, VIC with free measure and quote services and delivery throughout metropolitan Melbourne and surrounding suburbs.

Product overview

BGC Plasterboard (Bayswater Plasterboard & Fibre Cement) is a building materials supplier offering a comprehensive portfolio of plasterboard, fibre cement, and construction accessories. The product portfolio includes the GTEK plasterboard range (Wall, Curve, Ceiling, Cornice, Fire, Fire & Wet Area, Wet Area, Sound, Impact, Total Plus, Protect System, Phonic) designed for various interior applications from basic wall lining to fire-rated, soundproof, and wet area solutions. The Innova fibre cement range covers interior products (Duraliner Plus, Duralux Plus, Ceramic Tile Underlay, Durafloor, Compressed Flooring, Intergroove) and exterior cladding solutions (Duragrid, Duracom, Duragroove, Durascape, Stratum, Stratum Era, Nuline Plus, Duraplank, Duratex, Stonesheet, Durasheet, Duralattice), plus pre-finished facades (Montage, DURACOM GREYSTONE). Supporting products include Metal Stud & Track systems, suspended ceiling grid systems, cornices and roses, wall & ceiling insulation batts, and tools & accessories. The company has been in business since 2008 and is independently owned.

Differentiator

Problem solved

Functional benefit

Brands

• GTEK: GTEK™ plasterboard range including Wall, Ceiling, Fire, Wet Area, Sound, Impact, Total Plus, Protect System, Phonic, and Cornice products.
• Innova

Products and services

• GTEK Plasterboard Range Multi-variant plasterboard range for interior wall lining, ceiling lining, fire-rated systems, wet area walls, acoustic performance, impact resistance, curved walls and ceilings, cornice finishing, and separating wall systems. Supplied to builders, contractors, plasterers, and homeowners in Melbourne and surrounding suburbs.
• BGC Interior Fibre Cement Range Interior fibre cement boards for general-purpose lining, wet area walls, ceiling soffits, ceramic tile underlays, flooring substrates in framed wet areas, and decorative V-groove wall panels. Used in residential and commercial construction and renovation.
• BGC Exterior Innova Fibre Cement Range Exterior fibre cement cladding, facade, weatherboard, soffit, eave, and lattice products for low to medium-rise residential and commercial buildings on timber and steel framing. Includes rendered-look, smooth, woodgrain, rustic textures, stone tile substrate, and weatherboard alternatives.
• Exterior Innova Pre-Finished Facades Pre-finished, non-combustible fibre cement facade panels supplied in selected colours and textures, requiring no on-site painting or finishing, for residential and commercial exterior (and selected interior) applications.
• Metal Stud and Track Framing Systems Metal stud and track framing systems engineered to Australian Standards and the Building Code of Australia for internal plasterboard walls and external wall systems. Supplied to builders and contractors in Melbourne.
• Cornices and Roses Ceiling cornices, decorative cornices, and ceiling roses in multiple profiles to finish plasterboard wall and ceiling joints in new builds and renovations. Supplied to builders, contractors, plasterers, and homeowners.
• Suspended Ceiling Grid Systems Suspended ceiling grid systems including Rondo and Armstrong components for plasterboard ceiling installation, with configurations for acoustic, fire-rated, wind-loading, and seismic performance requirements. Used in commercial and residential construction.
• Wall and Ceiling Insulation Batts Thermal and acoustic insulation batts for residential and commercial wall and ceiling assemblies, meeting Australian standards for safety and energy efficiency.
• Tools and Accessories Plastering tools and accessories including metal beads (angle, casing, stopping, L, shadowline), clips, furring channels, ceiling battens, screws, tapes, jointing compounds, and adhesives for plasterboard and fibre cement installation.
• Resilmount Sound Isolation Systems Resilmount sound isolation hardware for walls and ceilings, designed to minimise vibration transfer and achieve specified acoustic ratings (e.g., RW60) across steel stud, timber framing, masonry, and concrete substrates.
• EZCONCEPT SlideSet Flush Finish Cavity Sliding System Cavity sliding door system with concealed hardware providing a flush finish doorway solution, available in Head Jamb or Full Height Detail styles, with stoppers and lift-up mounting plates. Used in residential and commercial interior fitout.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BGC Head Office (BGC Group)coreChannel Partner/ Reseller/ DistributorBGC Plasterboard Trade Centre Bayswater is part of the BGC (Bumer) Group of companies. The trade centre is an authorised distributor of BGC Plasterboard, Interior and Exterior Fibre Cement products and other BGC building supplies. BGC Head Office is referenced at www.bgc.com.au. The trade centre has been in business since 2008 supplying BGC products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PlastaMasta: Australian chain of specialist plasterboard, insulation, and building supplies trade stores directly competing with BGC Plasterboard in the same category, targeting the same builder, contractor, and DIY renovator customer base.
• Dahlsens: Victorian and NSW building products trade distributor offering plasterboard, fibre cement, framing, insulation, and accessories to trade and retail customers, comparable in product breadth and target segments.
• Bowens: Victorian timber, truss, and building supplies distributor with multiple trade centres serving builders, contractors, and homeowners across Melbourne and regional Victoria, comparable in distribution model and regional footprint.
• Hirebase: Australian independent hardware and trade supplies retailer with stores in regional and metropolitan areas, competing for trade and DIY customers purchasing plasterboard, tools, and building materials.

Broad incumbents

• Bunnings Trade: National big-box home improvement retailer with a dedicated trade offering spanning plasterboard, fibre cement, insulation, framing, tools, and accessories; competes on price, scale, and convenience across the same end markets.
• CSR (Gyprock): Leading Australian manufacturer of Gyprock plasterboard and related systems, upstream supplier and broader incumbent in the same product category; competes indirectly via other distributors and direct-to-trade channels.
• Siniat: Major plasterboard and drywall systems manufacturer active in Australia, supplying competitors and the wider trade channel; comparable as a broader incumbent in the same product category.
• Reece Group: Australia's largest plumbing and bathroom products distributor that has expanded into adjacent trade categories; relevant comparable for trade distribution scale, branch model, and trade customer relationship depth.
• Knauf Australia: Global plasterboard and drylining systems manufacturer with Australian operations supplying the trade channel; broader incumbent serving the same downstream customer base through independent distributors.

Others

• Studco Building Systems: Australian manufacturer of metal stud, track, Resilmount acoustic isolation, and EZCONCEPT cavity sliding systems; BGC Plasterboard's supplier partner and an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BGCBayswaterPlaster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BGC Plasterboard