Ace Bed
Ace Bed is a 60+ year-old South Korean premium bedding manufacturer (KRX:3800) producing mattresses, bed frames, and furniture under proprietary Hybrid Z Spring technology, serving consumers and B2B hospitality through 246 retail locations and exclusive Stressless distribution.
- Company typePrivate
- Founded1963
- HeadquartersChuncheon, South Korea
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ace Bed does
Ace Bed (에이스침대, KRX:3800) is a South Korean bedding manufacturer founded in September 1963, operating from a Seongnam headquarters with manufacturing facilities in Eumseong and Yongju and sales branches in Seoul, Busan, Daegu, Daejeon, and Gwangju. The company designs, manufactures, and distributes premium mattresses, bed frames, room sets, and living furniture under its own brands (Ace Bed, Ace Heritz, Ace Avenue, Ace Square, RIO Furniture) and holds exclusive Korean distribution rights to Norwegian Ekornes's Stressless premium recliner and sofa brand since 1999.
The company's core technology centers on its proprietary spring platform. The flagship Hybrid Z Spring is a 5th-generation, world-patented dual-zone system (Fit Zone on top for soft body conforming, Support Zone below for firm S-curve spinal alignment), complemented by the 5 Free System (anti-sag, anti-noise, anti-gap, anti-sway, anti-shift), Hybrid Spring, Plus Power Spring, Magic Power Spring, and Brass Coil antimicrobial springs. Ace Bed operates the only KOLAS-accredited bedding testing laboratory in Korea (the Bedding Engineering Research Laboratory) and deploys mobile sleep science research units for on-site spine, pressure distribution, and polysomnography measurements used in mattress matching. Supporting products include the Microcare antibacterial and cooling sleep-care line (in partnership with Kolon's FORPE fiber and Welcron manufacturing), the Doctors Warming Mat (manufactured by Drs. Supply), and the Ace Suite B2B hotel mattress series.
Ace Bed operates a multi-channel go-to-market combining 246 retail touchpoints (Ace Square premium showrooms, Ace Avenue multi-brand galleries, authorized dealers, department store counters in Lotte/Shinsegae/Hyundai/Galleria, and 96 Stressless designated stores) with the Ace Bed Mall online platform. Revenue is generated primarily through one-time premium mattress and frame sales (B2C), supplemented by Ace Suite B2B contracts to over 100 premium hotel chains and exclusive Stressless distribution. Pricing is premium and not publicly disclosed; the Wedding Members loyalty program targets newlyweds with tiered National Geographic carrier gifts (3.5M-7.5M+ KRW tiers) and partner discounts. Reported revenue declined from 346 billion KRW in 2022 to 317 billion KRW in 2025, with EBITDA of 84 billion KRW in 2025 (down from 99 billion KRW in 2024).
Ace Bed firmographics
Firmographics- Name
- Ace Bed
- Legal name
- 주식회사 에이스침대
- Website
- https://acebed.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ace Bed is a 60+ year-old South Korean premium bedding manufacturer (KRX:3800) producing mattresses, bed frames, and furniture under proprietary Hybrid Z Spring technology, serving consumers and B2B hospitality through 246 retail locations and exclusive Stressless distribution.
- Ownership category
- akta.pro rank
Ace Bed industry classification
Industry- Product category
- Bedding & Mattresses
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Related Product Manufacturing (337)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Ace Bed is headquartered
LocationHeadquarters
- HQ city
- Chuncheon
- HQ country
- South Korea
- HQ region
- Asia
Offices9 records
Markets served
Ace Bed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Bedding Products (B2C): One-time sale of beds, mattresses, frames, furniture, and sleep care products. Long replacement cycles. Sales through dealer stores, department stores, and Ace Bed Mall e-commerce platform. Price range suggests premium positioning.
- B2B / Contract Manufacturing: Supply of specialty mattresses to hotels, residences, dormitories, and hospitals under the Ace Suite Series brand. B2B channel providing professional bedding solutions.
- Stressless Premium Furniture: Exclusive distribution of Norwegian Ekornes Stressless recliners, sofas, and furniture since 1999. Premium furniture revenue through dedicated Stressless stores and Ace Bed channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wedding Members tiered purchase benefits based on total spend (bed + room set + sleep care) |
| One time/ perpetual license | Pay-as-you-go | Online pricing available through Ace Bed Mall (acebedmall.co.kr) |
| One time/ perpetual license | Pay-as-you-go | Stressless custom-order premium furniture |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Ace Bed product offering
Product offeringCore offering
Ace Bed manufactures and sells premium mattresses, bed frames, bedroom furniture (room sets, living furniture), sleep care accessories, and exclusively distributes the Norwegian Stressless premium recliner brand in South Korea. Products are built around the proprietary Hybrid Z Spring platform with world patents across 9 countries, marketed under a 'bed science' philosophy emphasizing S-curve spinal alignment, motion isolation, and antibacterial/anti-dust mite protection. The company operates 246 retail locations, supplies 100+ premium hotel chains through B2B Ace Suite contracts, and offers personalized mattress matching through a 50,000+ case sleep database.
Product overview
Ace Bed is a South Korean bedding manufacturer founded in 1963, operating a multi-category product portfolio organized around its proprietary spring technology. The core offering consists of bed frames (97 products across sizes LK2 to DS, materials including wood, leather, and fabric) paired with mattresses in three main lines: the flagship ROYAL ACE series (60th Anniversary Special, 60th Limited, 90h/90s, 80h/80s, 70h/70s), the HYBRID TECH series, and the ACE BELLA series. Complementary furniture includes the Norwegian STRESSLESS premium recliner brand (1-person recliners, office chairs, sofas, dining, tables) and RIO living furniture. The proprietary HYBRID Z SPRING platform — featuring the 5 FREE SYSTEM (no sag, noise, gaps, sway, roll-together) and 1 Spring 2 Play dual-zone support — underpins the mattress line. Sleep care is addressed through the Microcare product family (antibacterial sheets, cooling pads, waterproof covers, body pillows), the Doctors Warming Mat, and the Sleep Care System. B2B offerings include the Ace Suite Series for hotels. Services include a Mobile Sleep Science Research Lab for on-site mattress consultation, a Mattress Experience Zone, and a Wedding Membership program with tiered purchase benefits and partner discounts. The company maintains 246 retail locations across Korea, including brand stores (Ace Square, Ace Avenue) and department store counters.
Differentiator
Problem solved
Functional benefit
Products and services
- ROYAL ACE Mattress Series
Quantifiable outcome
- 99.9% reduction in harmful bacteria certified by FITI (Korea Textile Research Institute)
- +3 more outcomes
Companies that use Ace Bed
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
Ace Bed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Ace Bed partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, core and minor.
- Biathlon UnionmajorAce Bed sponsored 3 billion KRW to the Biathlon Union in April 2026 for training environment improvement of athletes.
- Ekornes ASA (Norway)coreSince 1999, Ace Bed has held an exclusive distribution agreement for the Norwegian Ekornes ASA's Stressless brand in South Korea. Stressless products (recliners, sofas, office chairs, dining furniture) are sold exclusively through Ace Bed stores and dedicated Stressless retail locations. This is a flagship exclusive partnership that adds premium furniture to Ace Bed's portfolio.
- National Geographic (brand)majorNational Geographic branded luggage/carrier products are offered as gifts with purchase under the Wedding Members Club program. Purchase tiers of 3.5M+ to 7.5M+ KRW qualify customers for National Geographic mini, 20-inch, 24-inch, and combination carrier sets.
- Jakomo (Furniture)minorJakomo furniture brand offers Wedding Members Club subscribers a 7% discount on all products. Available at participating Ace Square in-store Jakomo sections.
- Kanu Barista (Coffee)minorKanu Barista offers Wedding Members Club subscribers an additional 20% discount coupon on their official website for the barista lineup coffee machine products.
- Hankook Ceramics (Kitchenware)minorHankook Ceramics offers Wedding Members Club subscribers a 40% discount on 16 popular items for newlywed households.
- Yankee CandleminorYankee Candle offers Wedding Members Club subscribers up to 51% discount on 20 Ace Bed exclusive candle package configurations.
- Welcron (Bedding/Linens)coreWelcron manufactures Ace Bed's Microcare branded sleep care products including antibacterial mattress sheets and waterproof protectors. New members receive free shipping coupons; existing members receive 10% discount coupons. Welcron is the exclusive manufacturer of Microcare products.
- Cuchen (Kitchen Appliances)minorCuchen offers Wedding Members Club subscribers a 20% discount coupon on Cuchen Mall purchases.
- Youngku Clean (Moving/Cleaning Services)minorYoungku Clean offers Wedding Members Club subscribers premium moving service, free shower filter gift with comparison quotes, and 5% discount on 'sick house syndrome' cleaning packages.
- Tailody (Pet Products)minorTailody offers discounts on square/premium pet product lineup and lifetime free A/S service for ventilation and lighting modules with Ace Bed purchase.
- Kolon (Korea) - FORPE FibercoreKolon produces the premium FORPE cooling fiber used exclusively in Ace Bed's Microcare Cooling Pad products. FORPE provides instant cooling on contact, rapid heat dissipation, and quick-drying moisture management.
- Drs. Supply Co., Ltd. (Korea)coreDrs. Supply Co., Ltd. is the manufacturer of the Drs. Heated Mat product line sold under Ace Bed's Sleep Care category. The company holds patents for the heated mat technology including improved safety heating module and manufacturing methods. Ace Bed distributes this product under its sleep care ecosystem.
- LG ElectronicsmajorJoint promotional campaign where customers purchasing both Ace Bed products and LG Electronics products receive combined purchase benefits. Available at participating stores with LG Electronics co-purchase discounts.
- Ace Gyeongam Foundation (에이스경암재단)coreAce Bed established the Ace Gyeongam Foundation for social contribution activities. Through this foundation, the company has donated approximately 3.83 billion KRW worth of rice to vulnerable populations over 27 years, and supports various social welfare and disaster relief programs.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Ace Bed competitors and assessment
Company assessmentDirect peers
- King Koil: Global premium mattress brand with strong international licensing model across Asia and Middle East. Comparable to Ace Bed in premium spring mattress positioning and B2B hotel partnerships.
- Simmons Bedding Company: Major global mattress and bedding brand with spring technology heritage (Beautyrest pocketed coils). Competes with Ace Bed in premium mattress category through similar spring-based product platforms and brand-led retail positioning.
- Serta Simmons Bedding: Major US-based mattress manufacturer with international distribution across innerspring and hybrid technologies. Comparable as a multi-tier spring-based mattress brand with similar retail and hotel channel strategies to Ace Bed.
- Tempur Sealy International: Largest global bedding manufacturer combining Tempur-Pedic memory foam and Sealy innerspring lines. Directly comparable to Ace Bed's premium mattress positioning with both consumer retail and hospitality (hotel) channels.
- Ekornes ASA: Norwegian premium furniture manufacturer (Stressless brand) and Ace Bed's exclusive distribution partner since 1999. Peer in premium furniture distribution/retail and direct strategic counterparty in Ace Bed's premium furniture business.
- Hästens: Swedish premium handcrafted bed manufacturer with strong Asian (Japan/Korea) presence. Directly comparable to Ace Bed's premium positioning with a focus on sleep science and bespoke luxury construction.
Broad incumbents
- Restoration Hardware (RH): US premium home furnishings retailer and gallery operator with multi-brand luxury positioning. Comparable to Ace Avenue's multi-brand premium gallery concept and Ace Bed's premium furniture retail strategy.
- La-Z-Boy: Major US furniture manufacturer specializing in recliners and premium seating. Comparable to Ace Bed's Stressless recliner distribution business and broader premium furniture retail channel strategy.
- IKEA: Global furniture and mattress retailer with strong Korean presence. Competes at the value end of Ace Bed's accessible product lines and shapes consumer expectations for bedroom furniture retail in Korea.
Emerging players
- Sleep Number: US-based smart mattress company with adjustable firmness technology. Comparable to Ace Bed's Microcare and sleep-tech ecosystem through technology-enabled sleep optimization, though focused on air-based rather than spring technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ace Bed social profiles
Digital presenceAce Bed compliance and trust
Trust signalCompliance11 records
Ace Bed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Bed leadership team
Management profileNumber of profiles
Profiles1 record
Ace Bed subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ace Bed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Bed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Bed
What does Ace Bed do?
Ace Bed manufactures and sells premium mattresses, bed frames, bedroom furniture (room sets, living furniture), sleep care accessories, and exclusively distributes the Norwegian Stressless premium recliner brand in South Korea. Products are built around the proprietary Hybrid Z Spring platform with world patents across 9 countries, marketed under a 'bed science' philosophy emphasizing S-curve spinal alignment, motion isolation, and antibacterial/anti-dust mite protection. The company operates 246 retail locations, supplies 100+ premium hotel chains through B2B Ace Suite contracts, and offers personalized mattress matching through a 50,000+ case sleep database.
Is Ace Bed a public or private company?
Ace Bed is a private company. It is classified as public and is currently operating.
When was Ace Bed founded?
Ace Bed was founded in 1963. It employs 501 to 1,000 people.
Where is Ace Bed based?
Ace Bed is headquartered in Chuncheon, South Korea, in the Asia region.
How does Ace Bed make money?
Three revenue lines are on record. Bedding Products (B2C) is the primary driver. The others are B2B / Contract Manufacturing and stressless Premium Furniture.
Who are Ace Bed's main competitors?
Direct peers on record are King Koil, Simmons Bedding Company, Serta Simmons Bedding, Tempur Sealy International, Ekornes ASA and Hästens. Broad incumbents are Restoration Hardware (RH), La-Z-Boy and IKEA. Sleep Number is listed as an emerging player.
Does Ace Bed have an API?
No public API is recorded for Ace Bed.
What industry is Ace Bed in?
Ace Bed's product category is Bedding & Mattresses. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 33791 and its SIC code is 2590.