What Velez Lab does

Velez Lab S.A.S. is a Bogotá-based, privately held Colombian medical device and in vitro diagnostics distributor founded in 1983. The company holds exclusive Colombian distribution rights for a portfolio of global diagnostic technology brands including Snibe (Maglumi chemiluminescence immunoassay systems), 77 Elektronika (automated urinalysis), Mindray (hematology and clinical chemistry), Alifax (ESR analyzers), Wescor (cystic fibrosis sweat testing), and IntelliGenome (CRISPR-TB molecular test). Its portfolio spans hematology, hemostasis, clinical chemistry, immunoassays, microbiology, urinalysis, point-of-care testing, molecular biology, HbA1c, pathology, surgical urology devices, and laboratory connectivity software (Fasil and Conectex middleware platforms with bidirectional LIS connectivity to over 700 devices).

Velez Lab operates three revenue streams: (1) hardware sales of analyzers and medical devices, (2) recurring reagent and consumable sales tied to installed platforms, and (3) 24/7 specialized technical support and programmed maintenance services claiming a 50% reduction in equipment downtime probability and 98% maintenance compliance. The company employs 51-100 people, distributes approximately 89 products through an online storefront, and serves clinical laboratories, hospitals and emergency departments, pediatric and chronic disease clinics, public health and tuberculosis programs, pathology and microbiology departments, and veterinary clinics across Colombia. Pricing is quote-based, delivered through direct WhatsApp consultation and website service request forms rather than public catalog pricing.

The company has no disclosed external institutional investors, parent entities, or public listing. Its primary strategic differentiation rests on exclusive distribution rights, a same-day delivery logistics capability, comprehensive recurring reagent supply, proprietary LIS integration software, and scientific content publishing through its Notivelez blog and training programs. Recent strategic actions include the 2026 exclusive distribution agreement for the IntelliGenome CRISPR-TB Blood Test Kit (with INVIMA sanitary registration No. 2026RD-0009793), entry into surgical medical devices (urology/urogynecology), and continued scaling of its Fasil middleware ecosystem.

Name

Velez Lab

Legal name

Velez Lab S.A.S.

Website

https://velezlab.com.co

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Velez Lab S.A.S. is a Bogotá-based exclusive Colombian distributor of laboratory diagnostic analyzers, reagents, surgical medical devices, and laboratory connectivity software, serving clinical labs, hospitals, and specialty clinics with global brands such as Snibe, Mindray, 77 Elektronika, and IntelliGenome.

Ownership category

akta.pro rank

Product category

Laboratory Diagnostic Equipment Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical and Medical Instrument Manufacturing (339112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Laboratory Analytical Instruments (3826), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Lab Middleware, Instrument Connectivity & Automation (HLACAMAI)

akta.pro secondary industries

Clinical Laboratory LIS (Core Lab/Hospital Lab) (HLACAMAA), Laboratory Informatics for Diagnostics (LIS/Middleware/Analyzer Connectivity) (HLAHAAAO), Maintenance, Service Contracts & Equipment Repair (Field Service, Parts) (HLAGAIAN)

Keywords

• Laboratory diagnostic equipment
• Medical device distribution
• Clinical chemistry analyzers
• In vitro diagnostics
• Immunoassay analyzers

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Device and Analyzer Sales: Sale of laboratory diagnostic analyzers including hematology, clinical chemistry, immunoassay, microbiology, urinalysis, and POCT equipment. Velez Lab is an exclusive distributor of all equipment brands offered in Colombia.
2. Reagent and Consumable Sales: Sale of reagents, strips, controls, and consumables for all distributed analyzer platforms, including Mindray chemistry reagents, Maglumi consumables, and urinalysis strips.
3. Technical Support and Maintenance Services: Specialized 24/7 technical support and advisory services (SER) for all equipment sold, including programmed maintenance services to reduce equipment downtime probability by 50%.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Velez Lab is the exclusive Colombian distributor of laboratory diagnostic analyzers, in vitro diagnostic reagents, surgical medical devices, and laboratory connectivity solutions from leading international brands (Snibe/Maglumi, 77 Elektronika, Mindray, Alifax, Wescor, Dymind, IntelliGenome). It sells hematology, clinical chemistry, immunoassay, microbiology, urinalysis, point-of-care, HbA1c, pathology, and cystic fibrosis diagnostic equipment, complemented by 24/7 specialized technical support, programmed maintenance, and the proprietary Fasil LIS middleware connecting over 700 devices.

Product overview

Velez Lab is a Colombian medical device and in vitro diagnostics distributor offering a broad portfolio of laboratory analyzers, reagents, surgical medical devices, and laboratory IT solutions. The portfolio is organized around product categories including Hematology (Dymind, Mindray analyzers), Hemostasis, Clinical Chemistry (Mindray BS series, Snibe Bioassay, Zecen, Bioelab), Immunoassays by Chemiluminescence (Snibe Maglumi series including Maglumi 600/800/X3/X6/X8, Vercentra CS 1500), Point-of-Care Testing (PATHFAST cardiac/sepsis markers, Stat Strip glucometry/ketones/lactate), Urinalysis (77 Elektronika LabUMat/UriSed systems, DIRUI H-series strip readers), Microbiology (Alfred 60 laser nephelometry, Molecular Mouse PCR, blood culture systems), Pathology (Aerospray staining/citology systems), Cystic Fibrosis diagnostics (Wescor/Nanoduct sweat test systems), HbA1c dedicated analyzers (Lifotronic H8/H9 HPLC, GH-900Plus), Surgical Urology/Urogynecology devices (I-STOP slings, penile prostheses), Osmolality (Vapro 5600), and Laboratory Connectivity IT (Fasil middleware, Conectex). The portfolio also includes the CRISPR-TB Blood Test Kit distributed exclusively for IntelliGenome in Colombia. Velez Lab positions itself as a distributor of leading global diagnostic technology brands throughout Colombia, providing technical support, training, and service.

Differentiator

Problem solved

Functional benefit

Products and services

• Hematology Analyzers Hematology analyzers including 3-part and 5-part differential instruments for complete blood count (CBC) analysis. Brands include Dymind (DH-615, DH-26, DH-36 Vet, DP-H10 POCT) and Mindray (BC-5390, BC-760, BC-780). Sold to clinical laboratories and diagnostic centers in Colombia.
• Hemostasis Analyzers Hemostasis analyzers and reagents for coagulation testing, including medical devices and hemostasis reagents. Sold to clinical laboratories in Colombia.
• Immunoassay Analyzers (CLIA) Immunoassay analyzers using chemiluminescence (CLIA) technology for hormones, cardiac markers, sepsis markers, and specialized tests. Key brands include Snibe/Maglumi (Maglumi 600, 800, X3, X6, X8) and Vercentra CS 1500.
• Clinical Chemistry Analyzers Automated and semiautomated clinical chemistry analyzers for quantitative biochemical testing. Brands include Mindray (BS-230, BS-240, BS-240 PRO, BS-430), Snibe/Bioassay (240 Plus), Zecen (Neo S), and Bioelab (AS-280).
• Microbiology Analyzers Microbiology analyzers including automated urine culture systems (Alfred 60 with laser nephelometry), molecular diagnostics (Molecular Mouse PCR system), hemocultivos (blood culture systems), ID/AST identification, and microbiology reagents from Alifax, DL, and Era Biology Group.
• Urinalysis Analyzers Complete urinalysis solutions from 77 Elektronika including automated urine chemistry (LabUMat 2), automated sediment microscopy (UriSed 2, UriSed 3 Pro, UriSed Mini), semiautomated systems (DocUReader 2 Pro, LabUreader Plus 2), urine strip readers (H-500, U-390, U-2000), and reagent strips (DIRUI H10, H11-MA).
• Point of Care Testing (POCT) Devices Point-of-care testing devices including glucometry (Stat Strip Glucose, Stat Strip Glucose Ketones), cardiac markers (PATHFAST hs-cTnI, NT-proBNP, D-Dimer), sepsis marker (Presepsin), lactate/hemoglobin (Stat Strip Lac Hb Hto), and creatinine (Stat Sensor Creatinine Tfge). Also includes POCT hematology analyzer (Dymind DP-H10).
• Pathology Analyzers Pathology instruments including Aerospray Citology (automated liquid-based cytology slide preparation and staining), Aerospray Gram (automated Gram stain), Aerospray TB (acid-fast bacilli staining), and Cytocentrifuge Cytopro.
• Cystic Fibrosis Diagnostics Cystic fibrosis sweat test systems including Wescor Macroduct and Macroduct Advanced (sweat induction and collection), Nanoduct (integrated sweat induction and conductivity analysis), and ChloroChek (chloride quantification) for iontophoresis-based CF screening and confirmatory testing.
• Surgical Medical Devices Surgical medical devices including urology devices (I-STOP female urinary incontinence sling, I-STOP Toms male sling, inflatable and malleable penile prostheses, testicular prostheses) and pelvic floor devices (Pelvi-Stop mesh for sacrocolpopexy) from manufacturers including Apis Technologies and Rigicon.
• Osmometry (Vapro 5600) Vapro 5600 vapor pressure osmometer from Wescor for in vitro diagnostics measuring osmolality of aqueous solutions via dew point depression, with self-calibration and serial interface.
• Laboratory Connectivity Solutions (Fasil and Conectex) Laboratory IT and middleware solutions including Fasil (administrative and operational management software for clinical laboratories with bidirectional LIS connectivity to 700+ devices) and Conectex (connectivity middleware for laboratory medical devices).
• HbA1c Analyzers Dedicated HbA1c analyzers using HPLC, affinity chromatography, and immunoturbidimetry methodologies. Products include Lifotronic H8 and H9 (HPLC), GH-900Plus (HPLC, NGSP & IFCC certified), Bio Hermes A1cCheck Pro (affinity), and LABTEST Turbiuquest (immunoturbidimetry).
• Covid-19 Testing Products Rapid tests and immunoassay tests for SARS-CoV-2 detection, including rapid antigen tests and chemiluminescence antibody tests (MAGLUMI SARS-CoV-2 Neutralizing Antibodies).
• Maglumi X8 Chemiluminescence Immunoassay Analyzer Fully automated high-throughput CLIA system with up to 600 tests/hour throughput, 300 sample capacity, 42 reagent positions, dual titanium alloy needles, and 252-position incubation with individual cuvette design.
• PATHFAST Cardiac and Sepsis Marker Analyzer Compact chemiluminescence immunoassay analyzer for cardiac markers (hs-cTnI, NT-proBNP, D-Dimer) and sepsis markers (Presepsin) at point of care. Uses Magtration magnetic particle technology with autonomous wash-free system. Whole blood sample, results in 15 minutes.
• Alfred 60 Automated Urine Culture System Automated urine culture and biological liquid processing system using laser nephelometry for automated quantitative culture results. Reduces urine culture turnaround from 3–4 days to 4 hours.
• Molecular Mouse PCR System Molecular biology system for qualitative, quantitative, and rapid analysis of RNA and DNA molecules via real-time PCR using Lab-On-Chip technology with semiconductor temperature control. Compact size, 30-minute results, USB and Bluetooth connectivity.
• Fasil Laboratory Information System Laboratory informatics solution (version 2) for systematizing administrative management and supporting all clinical laboratory operations. Features laboratory cost module, repetition cost control, web-based analyzer connectivity, workflow analysis, inventory management, autovalidation, delta check, online support, and connectivity to 700+ medical devices.
• Conectex Middleware Middleware for unlimited connectivity of clinical laboratory medical devices, enabling integration of diverse analyzer brands into a unified laboratory information ecosystem.
• 24/7 Technical Support and Maintenance Services (SER) Specialized 24/7 technical support and advisory services (SER) for all distributed equipment, including programmed maintenance services reducing equipment downtime probability by 50% and achieving a 98% compliance rate on programmed maintenance schedules.

Quantifiable outcome

• Reduces urine culture measurement time from 3 days to 4 hours using nephelometry with laser rays
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• IntelliGenomecoreChannel Partner/ Reseller/ Distributor · 29 June 2026IntelliGenome, Inc. granted INVIMA sanitary registration (No. 2026RD-0009793) for the CRISPR-TB Blood Test Kit in Colombia, and simultaneously appointed Velez Lab S.A.S. as its exclusive distribution partner under a long-term commercial agreement. The partnership aims to expand access to tuberculosis diagnostic solutions and collaborate with healthcare institutions and public health stakeholders to generate clinical evidence supporting integration into tuberculosis screening and diagnostic strategies, with initial focus on pediatric and extrapulmonary tuberculosis populations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• bioMérieux: Global microbiology and infectious disease diagnostics company with significant presence in Colombia through direct subsidiaries and distributors. Directly comparable to Velez Lab's microbiology portfolio (Alifax blood culture, Era Biology, urine culture systems) and CRISPR-TB distribution for IntelliGenome.
• Sysmex: Global leader in hematology and urinalysis analyzers with Colombia operations. Competes most directly with Velez Lab's Mindray BC-series hematology and 77 Elektronika urinalysis (UriSed) lines, often through direct sales or distribution partnerships.
• Siemens Healthineers: Global diagnostics and medical imaging giant with significant direct presence in Colombia across chemistry, immunoassay, hematology, and POCT. Competes with Velez Lab's distributed portfolio (Mindray, Snibe) in the same hospital lab accounts, typically via direct sales rather than third-party distributors.
• Beckman Coulter (Danaher): Major hematology, chemistry, and immunoassay manufacturer operating in Colombia via direct sales and local distributors. Directly competes with Velez Lab's Mindray hematology (BC-5390, BC-780) and clinical chemistry product categories in the mid- to high-volume lab segment.
• Roche Diagnostics: One of the dominant IVD players in Colombia with cobas chemistry and immunoassay installed base. Competes directly with Velez Lab's Snibe/Maglumi and Mindray chemistry lines at the hospital and reference lab level, often through direct sales and exclusive local partners.
• Abbott Diagnostics: Multinational IVD manufacturer with Architect/i-STAT chemistry, immunoassay, and POCT platforms operating in Colombia. Overlaps with Velez Lab's POCT (PATHFAST, Stat Strip) and immunoassay portfolio, frequently through direct sales and reference lab partnerships.

Emerging players

• Werfen: Specialty diagnostics player with strong hemostasis, acute care, and autoimmunity portfolios (including Instrumentation Laboratory and Biokit). Comparable to Velez Lab's PATHFAST point-of-care cardiac/sepsis markers and hemostasis analyzers, with potential overlap in Colombia's hospital and emergency segments.
• QuidelOrtho: Specialty IVD company in immunoassay, molecular diagnostics, and rapid testing with presence in LatAm. Comparable to Velez Lab's POCT and specialty diagnostics segment, and overlaps with PATHFAST and Sofia cardiac/infectious disease testing in mid-tier labs.

Direct peers

• Mindray: Chinese manufacturer of hematology, chemistry, and POCT analyzers that Velez Lab distributes in Colombia. Mindray is both a principal supplier and a key competitive reference; the company's overall portfolio strategy is heavily built around Mindray's BC, BS, and Dymind product lines.
• Snibe Diagnostic: Manufacturer of Maglumi chemiluminescence immunoassay (CLIA) analyzers (Maglumi 600/800/X3/X6/X8) — Velez Lab's flagship immunoassay line. Snibe is a core principal, and the company's competitiveness in the immunoassay segment is directly tied to continued Maglumi adoption in Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/velezlab
• Facebookfacebook.com/velezlabsas
• LinkedInlinkedin.com/company/velezlab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velez Lab