MyDent

What MyDent does

MyDent, legally 'Mydent - hét mondzorgcentrum Rotterdam', is a privately held, single-location dental care practice based at Heer Bokelweg 216 and Katshoek 6 in Rotterdam, Netherlands. Founded on 1 May 2013, the practice operates as a direct-to-consumer provider serving individual patients from across Rotterdam's neighborhoods, with a particular focus on the city's multicultural and expat populations — supported by a clinical and front-office team that collectively speaks at least 13 languages including Dutch, English, Arabic, Turkish, Berber, Kurdish, Spanish, Greek, Portuguese, Papiamento, Croatian, Filipino, and French.

The practice is structured as a 'one-roof' multi-specialty clinic offering the full spectrum of dental care: preventive services (check-ups, professional cleaning, pediatric dentistry), restorative procedures (fillings, crowns, bridges, dentures, implants, root canal therapy), cosmetic treatments (teeth whitening, veneers, 'My Smile Design'), and specialized services (implantology, oral surgery, orthodontics including SureSmile aligners, periodontology, endodontics, sedation dentistry including nitrous oxide and general anesthesia, anxiety-friendly dentistry, and emergency dental care). Operationally, MyDent runs a modern 4-operatory (4-kamer) clinic equipped with contemporary dental equipment, opens six days a week including Saturdays by appointment, and explicitly maintains a no-waiting-list policy for new patients. The technology footprint is conventional dental equipment; no proprietary software, AI, or digital health platform is disclosed.

The business model is direct patient payments for dental treatments at nationally regulated tariffs set by the Dutch Healthcare Authority (NZa). For patients under 18, visits are almost always fully covered by basic Dutch health insurance; for adults, coverage depends on supplementary dental insurance. Patient acquisition is primarily digital — a multilingual SEO-optimized website with neighborhood-specific landing pages, active social channels (Facebook, Instagram, LinkedIn, TikTok), and a presence on Dutch healthcare rating platforms (Google, ZorgkaartNederland, Tandarts.nl, Klachtenvertellen.nl), supplemented by phone/email registration and a dedicated referrer ('verwijzers') pathway for incoming patients from other dental practices. The company reports a Google rating of 4.1/5 across 231 reviews, an internal average patient rating of 8.8, and no disclosed parent company, private equity backing, or external funding.

Name

MyDent

Legal name

Mydent - hét mondzorgcentrum Rotterdam

Website

https://mondzorgcentrum-rotterdam.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MyDent is a privately held multi-specialty dental practice in Rotterdam, Netherlands, offering preventive, restorative, cosmetic, and specialized dental care — including implantology, orthodontics, and sedation dentistry — under one roof to a multicultural patient base served by a 13-language team.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Geriatric & Special Needs General Dentistry (HLABAAAH)

Keywords

• General dentistry
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment
• Pediatric dentistry

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Dental treatment fees: Revenue is generated through direct patient payments for dental treatments and procedures. Rates for dental treatments are set nationally by the Dutch Healthcare Authority (NZa). For children under 18, dental visits are almost always fully covered by basic insurance. For adults, coverage depends on supplementary dental insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MyDent is a private dental care practice in Rotterdam offering comprehensive oral healthcare services under one roof. Its offering spans preventive care (check-ups, professional cleanings), restorative dentistry (fillings, crowns, bridges, implants, dentures, root canals), cosmetic treatments (teeth whitening, veneers, My Smile Design), and specialized services (orthodontics, periodontology, endodontics, oral surgery, implantology, pediatric dentistry, and sedation/anxiety-friendly dentistry). The practice serves individual patients directly with no waiting list and Saturday availability.

Product overview

MyDent is a dental care practice offering comprehensive oral healthcare services under one roof in Rotterdam. The practice provides a full range of dental treatments spanning preventive care (check-ups, cleanings), restorative services (fillings, crowns, bridges, implants, dentures), cosmetic dentistry (teeth whitening, veneers, My Smile design), and specialized treatments (orthodontics, periodontics, endodontics, oral surgery, implantology, sedation dentistry). The practice also caters to specific patient groups including pediatric patients, anxious patients requiring anxiety-friendly dentistry, and provides emergency dental services. All treatments are available in-house, eliminating the need for external referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Check-up Routine dental examination to assess oral health status and detect potential issues early; for individual patients in Rotterdam.
• Professional Dental Cleaning Professional cleaning to remove plaque, tartar, and stains for improved oral hygiene; for individual patients.
• Teeth Whitening Cosmetic treatment to lighten and brighten discolored or stained teeth; for individual patients seeking cosmetic improvements.
• Veneers (Facings) Custom-made porcelain or composite shells bonded to the front surface of teeth to improve appearance; for individual patients.
• Crowns and Bridges Dental prosthetics that restore damaged or missing teeth, including ceramic and zirconia options; for individual patients.
• Dental Implants Titanium implant placement acting as artificial tooth roots to support crowns, bridges, or dentures; for individual patients.
• Root Canal Treatment Treatment to save severely infected or damaged teeth by removing infected pulp tissue; for individual patients.
• Wisdom Tooth Removal Extraction of impacted or problematic wisdom teeth; for individual patients.
• Dentures (Dental Prosthesis) Removable prosthetic devices replacing missing teeth and surrounding tissues; for individual patients.
• Cavity Fillings Treatment to restore teeth damaged by decay using filling materials; for individual patients.
• My Smile Design Comprehensive smile makeover planning and treatment to achieve desired aesthetic results; for individual patients.
• Orthodontics Braces and aligners to correct teeth alignment and bite issues, including SureSmile and brackets; for individual patients.
• Pediatric Dentistry Dental care tailored for children, including specialized approach for young patients; for children and adolescents in Rotterdam.
• Sedation Dentistry Dental treatment under general anesthesia or nitrous oxide sedation for anxious patients or complex procedures; for individual patients with dental anxiety.
• Periodontology Treatment of gum diseases including gingivitis and periodontitis, including flap surgery; for individual patients.
• Endodontics Specialized root canal treatments performed by endodontist; for individual patients requiring specialist endodontic care.
• Oral Surgery Surgical procedures including extractions and oral surgical interventions; for individual patients.
• Dental Hygienist Services Professional oral hygiene care, cleaning, and preventive treatments; for individual patients.
• Emergency Dentist Urgent dental care for emergencies including severe toothache, broken teeth, infections, and bleeding; for individual patients in Rotterdam.

Quantifiable outcome

• Average patient rating of 8.8
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Straumann Group: Global leader in dental implants, prosthetics, and orthodontic solutions. Not a direct competitor but a key supplier to MyDent's implantology service — useful for understanding the supply ecosystem and implant procedure economics that drive a meaningful portion of MyDent's revenue.
• Dentsply Sirona: Global manufacturer of dental equipment, technologies, and consumables used in practices like MyDent. Industry-adjacent rather than competitive — provides the tools and technology infrastructure that dental practices rely on for daily operations.

Direct peers

• Top Mondzorg: Dutch dental group practice platform offering comprehensive dentistry across multiple locations. Comparable in service scope and target patient segments; serves as a relevant benchmark for multi-site Dutch dental consolidation.
• Dentius: European dental platform with strong presence in the Netherlands and Belgium operating group practices. Comparable as a multi-site, multi-specialty dental service organization serving urban and regional Dutch markets.
• Dental Clinics: One of the largest Dutch dental chains operating multiple practices across the Netherlands. Comparable as a multi-site general and specialty dental provider; broader scale but similar service offering and direct-to-consumer positioning.
• De Tandartsengroep: Dutch dental group practice offering general and specialty dentistry. Directly comparable operating model to MyDent — single-brand group practice with multi-specialty services and urban patient focus.
• Lassus Tandartsen: Established Dutch multi-location dental chain offering comprehensive general and specialty dentistry. Directly comparable to MyDent in operating model — single-brand Dutch group practice serving urban populations — with broader geographic coverage.
• Mondzorg Plus: Dutch dental group practice platform with multiple locations across the Netherlands. Comparable as a multi-site comprehensive dental provider targeting urban Dutch populations with similar service range.

Broad incumbents

• European Dental Group: Pan-European dental services platform with practices in multiple countries. Comparable industry vertical at significantly larger scale; useful benchmark for what scaled dental platforms can achieve across European markets.
• Colosseum Dental Group: Large European dental platform operating hundreds of clinics across multiple countries. Relevant broader incumbent in the same industry — overlaps on service offering but operates at significantly larger scale and across broader geographies than MyDent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hetmondzorgcentrum
• Instagraminstagram.com/mydent.nl
• TikToktiktok.com/@mydent.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDent