Miroma Ventures

What Miroma Ventures does

Miroma Ventures is the venture and growth-stage investment arm of The Miroma Group, a diversified private conglomerate. Founded in 2010 and headquartered in London with a regional office in Beverly Hills, California, the firm invests predominantly in growth-stage consumer brands and media platforms, participating in first institutional rounds at Seed, Series A or Series B with initial checks of $250k to $5M plus reserved follow-on capital. Its stated verticals span food and beverage, beauty and personal care, specialty retail, ecommerce, social and digital media, creative, marketing consultancy, marketing technology, content production and digital communications.

What differentiates Miroma Ventures from a conventional VC is its parent-group integration with The Miroma Group, which supplies a full-stack operating capability across creative and brand strategy, content and production, experiential advertising, digital development, media and communications, public relations, and social/influencer marketing. This allows the firm to offer three deal structures: media or marketing services in exchange for equity, media financing via product exchange through its commercial trading operations, and traditional cash investment for equity. The firm is led by Founder & CEO Marc Boyan, with Sir David Michels as Chairman, Paul Summers as Chief Investment Officer, and Josh Yentob as Venture Director; the investment team is supplemented by operating advisors and industry veterans.

The disclosed portfolio contains 40-plus companies including Suri, Hyperice, Simba, Just Water, Who What Wear, Heights, By Humankind and Wilde on the consumer side, alongside Pinterest, Hedera, Minute Media, Blis Media, Ethyca, Mikmak, PureWow and Roam on the media-platform side. Revenue, AUM, fund size and exit data are not publicly disclosed. The firm has 11–50 employees and operates relationship-driven deal sourcing through direct outreach to founders rather than a programmatic pipeline.

Name

Miroma Ventures

Legal name

Miroma Ventures

Website

http://miromaventures.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Miroma Ventures is the venture and growth-stage investment arm of The Miroma Group, investing $250k to $5M in Seed, Series A and Series B rounds of consumer brands and media platforms while offering integrated marketing services alongside capital. The firm operates from London and Beverly Hills.

Ownership category

akta.pro rank

Product category

Venture Capital and Growth Equity Investment

NAICS

Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industry

Micro-VC & Angel Funds (FSANAAAI)

Keywords

• Venture capital investing
• Growth stage equity
• Media for equity
• Consumer brand investment
• Marketing advisory services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Investment Returns: Miroma Ventures generates returns through equity investments in venture and growth stage companies. Their flexible financing solutions include: 1) Media or marketing services in exchange for equity, 2) Media or marketing financing through product exchange via commercial trading operations, 3) Cash investment for equity. Average initial investment ranges from $250k to $5M with additional capital reserved for follow-on investments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Miroma Ventures is a venture and growth stage investor that deploys capital (typically $250k to $5M) into consumer brands and media platforms alongside integrated marketing services drawn from The Miroma Group. It structures investments as cash-for-equity, media/marketing services for equity, or media financing through product exchange via commercial trading operations. The firm typically participates in first institutional rounds at Seed, Series A, or Series B financings with reserves for follow-on capital.

Product overview

Miroma Ventures operates as an investment fund that combines venture capital with integrated marketing services. The firm functions as the investment arm of The Miroma Group, focusing on venture and growth stage consumer brands and media platforms. Its core offerings consist of three integrated components: (1) Venture & Growth Stage Investment Services providing capital from $250k to $5M at Seed, Series A, or B stages with follow-on reserves; (2) Marketing Solutions & Advisory Services encompassing creative strategy, brand strategy, content production, experiential advertising, digital development, media/PR, and influencer marketing; and (3) Flexible Financing Solutions offering media-for-equity, product exchange, and cash-for-equity structures. The firm targets exceptional entrepreneurs with differentiated products positioned to disrupt industries, prioritizing emerging challenger brands with authentic consumer connections and strong growth trajectories.

Differentiator

Problem solved

Functional benefit

Products and services

• Venture & Growth Stage Investment Services Venture and growth stage equity capital deployed to consumer brands and media platforms, typically participating in the first institutional round at Seed, Series A, or Series B financings with initial investments ranging from $250k to $5M plus follow-on capital reserved. Target users are founders and management teams of growth stage consumer brand and media platform companies seeking equity capital.
• Marketing Solutions & Advisory Services Integrated marketing expertise delivered to portfolio investee companies, covering creative strategy and advertising campaigns, brand strategy and partnerships, content and production, experiential advertising, digital development (website and app builds), media and communications, public relations, and digital media, social and influencer strategy. Target users are investee companies within the Miroma Ventures portfolio.
• Flexible Financing Solutions Tailored investment structures suited to each partner's needs, including: (1) media or marketing services in exchange for equity, (2) media or marketing financing through product exchange via Miroma's commercial trading operations, and (3) cash investment for equity. Target users are entrepreneurs and founders of growth stage consumer brands and media platforms seeking non-dilutive-flexible or hybrid funding structures.

Named customers43 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forerunner Ventures: Sector-focused early-stage VC investing in consumer brands and commerce. Highly comparable to Miroma Ventures given overlapping thesis (consumer brands) and stage (Seed/Series A), making it the most directly competitive peer.
• Underscore VC: Early-stage VC investing in consumer, technology, and health. Comparable stage and partial overlap with Miroma Ventures in consumer brand investments.
• Sweet Capital: Consumer brands-focused early-stage VC. Direct peer in thesis and stage for challenger consumer brand investing.
• Imaginary Ventures: Consumer-focused early-stage VC investing across fashion, beauty, wellness, food, and digital commerce. Closely comparable thesis and stage focus to Miroma Ventures.
• BBG Ventures: Early-stage consumer tech investor. Directly comparable in stage and sector focus, particularly on consumer brands and platforms at the seed stage.
• Lerer Hippeau: Early-stage consumer and media VC based in New York. Direct competitor for Seed/Series A consumer brand and media platform deals, with similar check sizes.
• WndrCo: Consumer and media-focused investment firm backing early-to-growth stage companies. Comparable thesis on consumer brands and digital media platforms.
• Female Founders Fund: Seed-stage fund focused on consumer and enterprise software with consumer DNA. Overlaps with Miroma Ventures in early-stage consumer brand thesis.
• Shasta Ventures: Early-stage investor with significant consumer/enterprise software crossover. Comparable in stage (Seed/Series A) and shares the consumer brand thesis.

Broad incumbents

• Bertelsmann Digital Media Investments: Strategic venture arm of Bertelsmann focusing on media and consumer tech. Operates at broader scale in the same media/consumer space where Miroma Ventures invests, but as part of a much larger corporate portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/miroma_ventures
• LinkedInlinkedin.com/company/miromaventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments27 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miroma Ventures