Strobl Bau

What Strobl Bau does

Strobl Bau – Holzbau GmbH is an Austrian construction company founded in 1964 and headquartered in Weiz, Styria, with additional sales offices in Wiener Neustadt and Ligist. The company operates two principal construction lines: Hochbau (solid concrete/brick construction) and Holzbau (timber construction), delivered as general contractor or specialist subcontractor across residential, industrial, commercial, and public-sector buildings. Its Holzbau division runs an industrial prefabrication operation at the Weiz site using CNC-controlled equipment — Bohrmax Z80 automated drilling/milling and Technowood Mill E element-construction robot — that produces wall, ceiling, and roof modules for fast on-site assembly. Complementary in-house trades include Schlosserei (metalwork) and Spenglerei-Dachdeckerei (roofing/gutters), enabling Strobl to deliver as a single accountable general or total contractor.

Under the OASIS brand, Strobl functions as a vertically integrated residential developer, selling owner-occupied and investor apartments directly to private buyers. The active pipeline spans 127+ listings across 9+ projects, including OASIS Smart Village Kalsdorf (117 units, 9 buildings), OASIS Uhlandgasse (36 units), OASIS City Life Klagenfurt (81 units), and several smaller Graz developments. Pricing ranges from €170k for a 27 m² studio up to €1.33M for a 145 m² penthouse, with early-bird discounts and a fixed-price/fixed-handover-date commitment. The OASIS Wohnwelt — a 1,000 m² physical showroom at the Weiz headquarters with curated supplier brands (Weitzer Parkett, LAUFEN, DANA, Möbel Derler) — functions as the buyer-experience funnel, supported by 360° virtual tours and bundled financing (B-I-S Beratung) and legal (Reif & Partner) advisory partnerships.

The business is family-controlled: Gesellschafter (shareholders) Andreas Strobl and Simon Strobl lead personnel and procurement respectively, with no external PE/VC or parent ownership disclosed. Go-to-market is sales-led across three regional offices plus the OASIS showroom, with digital presence via strobl.at, willhaben.at, YouTube, and social media, and offline channels including newspapers, trade fairs, and word-of-mouth referrals. Recognition includes the Austrian State Prize for Timber Construction 2026 (Windkraft Simonsfeld HQ extension) and the Styrian Timber Construction Prize 2021 (Reininghausgründe Q7). Geographic focus is Styria with active expansion into Carinthia via Klagenfurt.

Name

Strobl Bau

Legal name

Strobl Bau – Holzbau GmbH

Website

https://strobl.at

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Construction and Real Estate Development

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Residential construction
• Timber construction
• Real estate development
• General contractor services
• Turnkey housing

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential property sales (OASIS Wohnprojekte): Development and direct sale of new residential units (owner-occupied and investor apartments) to private buyers. Revenue is recognized at property handover. Units range from studios to penthouses across multiple Austrian locations. The company acts as developer and general contractor, eliminating intermediary costs and enabling commission-free direct purchase.
2. Construction services – Hochbau (solid construction): Turnkey construction of residential, industrial, commercial, and object buildings using concrete/brick methods, delivered as master builder and/or general contractor.
3. Timber construction services (Holzbau): Timber construction for residential, industrial, and object buildings, delivered as general contractor or as a specialist subcontractor (Zimmermeister). Includes prefabricated modular timber elements.
4. Specialist trades (Schlosserei, Spenglerei/Dachdeckerei): In-house metalworking and locksmith services as well as roofing and gutter (spengler/dachdecker) services, both for Strobl's own projects and as standalone services.
5. General and total contractor (GU/TU): Full project coordination and execution for complex builds, managing all trade contractors from planning through handover. Clients include industrial firms, housing associations, and public-sector entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Strobl Bau – Holzbau GmbH is an Austrian construction and real estate development firm that builds residential, industrial, commercial, and object buildings using solid construction (concrete/brick) and timber construction (Holzbau) methods. The company develops and directly sells residential properties under the OASIS brand across multiple Styrian and Carinthian locations, offers specialist trades (metalwork, roofing), and acts as general or total contractor for complex projects. Customers experience an integrated offering from land acquisition and planning through turnkey handover, with finish selection at the 1,000 m² OASIS Wohnwelt showroom.

Product overview

Strobl Bau – Holzbau GmbH is a construction and real estate development company operating primarily in Styria and Carinthia, Austria. The company operates as a unified platform combining construction services (Hochbau solid construction and Holzbau wood construction) with residential real estate development under the OASIS brand. The OASIS Wohnprojekte product line encompasses multiple residential projects across different locations and sizes, while the OASIS Wohnwelt serves as a 1,000 m2 exhibition center for finish selection. Additional services include metalworking, roofing, and general/total contractor services. The company also offers financing support through the OASIS Starterpaket and intergenerational purchasing options via OASIS Generationenkauf.

Differentiator

Problem solved

Functional benefit

Brands

• OASIS: The OASIS brand encompasses all residential construction projects by Strobl Bau, including OASIS Wohnprojekte (apartment projects), OASIS Wohnwelt (showroom/exhibition center), OASIS Anlegerwohnungen (investor apartments), and OASIS Eigentumswohnungen (ownership apartments).

Products and services

• OASIS Wohnprojekte (Residential Property Developments) Brand name for all residential building projects by Strobl Bau, including apartment complexes across Styria and Carinthia, offering owner-occupied and investor apartments with multiple sizes and configurations. Targeted at private home buyers and real estate investors.
• Hochbau (Solid Construction) Solid construction services for residential, industrial, and object buildings, executed as master builder and general contractor with concrete and brick methods. Delivered to private, commercial, and industrial clients.
• Holzbau (Timber Construction) Timber construction services covering residential, industrial, object building, and private customer projects, offered as general contractor and Zimmermeister (master carpenter) with industrial prefabrication capabilities.
• General- und Totalunternehmer (General and Total Contractor) General and total contractor services coordinating entire construction projects including planning, permits, construction management, and quality control, for industrial, commercial, and institutional clients.
• Schlosserei (Metalworking / Locksmith) Metalworking services including railings, metal stairs, and structural metal work, delivered as standalone services and for Strobl's own projects.
• Spenglerei-Dachdeckerei (Plumbing & Roofing) Plumbing and roofing services including roofing, gutter systems, and roof renovation, delivered as standalone services and for Strobl's own projects.
• OASIS Smart Village – Kalsdorf Residential development of 117 units across 9 buildings in Kalsdorf bei Graz, with 2-4 room apartments and two semi-detached houses ranging from 38–117 m², including underground parking and cellars.
• OASIS Uhlandgasse – St. Leonhard 36 residential units and 1 commercial space in Graz-St. Leonhard with 2-4 room apartments ranging from 27–145 m², underground garage, cellars, and landscaped courtyard.
• OASIS Casalgasse – Liebenau 12 exclusive investor and owner-occupied apartments in Graz-Liebenau with 2-5 room units between 38–109 m², underground parking, and storage units. Delivery December 2026.
• OASIS Petersbergen – St. Peter Three exclusive apartments in Graz-St. Peter with living spaces of 83–107 m², featuring gardens, terraces, parquet flooring, and sustainable energy supply. Handover planned 2027.
• OASIS Leech Living – Mariatrost Seven residential units in Mariatrost with 2-5 room apartments from 47–118 m², featuring terraces, balconies or private gardens, covered parking, and storage rooms. Delivered June 2024.
• OASIS Blümelstraße – Eggenberg Nine modern 2-4 room apartments in Eggenberg district of Graz with sizes ranging from 45–106 m², parking, storage units, and lift. Estimated handover 2027.
• OASIS Wohnwelt (Showroom) 1,000 m² exhibition showroom at the Weiz headquarters where prospective buyers can experience and select finishes including flooring, tiles, doors, sanitary ware, kitchens, and smart-home systems before purchase. Also available as a 360° virtual tour.
• Anlegerwohnungen (Investor Apartments) Apartment purchasing service for investors seeking rental income and pension planning through buy-to-let properties, with thoughtful layouts, quality finishes, and professional management support.
• Eigentumswohnungen (Owner-Occupied Apartments) Apartment purchasing service for owner-occupiers, with provisions for customization, fixed pricing, fixed completion dates, and trustee-secured transactions.
• OASIS Generationenkauf (Intergenerational Purchase Program) Intergenerational purchase program enabling parents/grandparents to purchase property for children and grandchildren as a wealth preservation and inheritance planning strategy.
• OASIS Starterpaket (Financing Support Package) Financing support package for OASIS real estate purchases, offering bank-independent consulting and individual financing concepts through partner B-I-S Beratung-Informations-Service GmbH. Includes a free initial credit consultation worth €300.

Quantifiable outcome

• Over 300 families have purchased an OASIS home
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Weitzer ParkettcoreTechnology or IntegrationSole-parquet flooring supplier featured in the OASIS Wohnwelt showroom. Visible as a brand logo partner alongside other premium suppliers.
• Möbel DerlercoreTechnology or IntegrationKitchen supplier featured in the OASIS Wohnwelt showroom. Provides customized kitchen solutions for OASIS apartments.
• LAUFEN (Sanitary)coreTechnology or IntegrationPremium sanitary ware brand featured in the OASIS Wohnwelt showroom for bathroom specifications.
• DANA (Türen / Doors)coreTechnology or IntegrationDoor supplier featured in the OASIS Wohnwelt showroom. Provides high-quality interior and entrance doors for OASIS apartments.
• Professional property management companiescoreChannel Partner/ Reseller/ DistributorStrobl refers investor clients to professional property management firms for building maintenance, tenant management, and vacancy management services. Also partners with letting agents offering rental services, vacancy management, and VAT registration support for investor buyers.
• Reif und Partner Rechtsanwälte OGcoreImplementation/ SI/ Consulting PartnerReal estate law firm providing expert legal guidance on generational property transfers and the OASIS Generationenkauf concept. An interview with their expert Mag. Christoph Korp was published in Kleine Zeitung.
• Erlebnis Wirtschaft Styria (ERWI)minorStrategic or Co-development PartnerStrobl participates in the ERWI (Experience Economy Styria) initiative, offering construction site experience tours and educational visits for school children (Erlebnisbaustelle), strengthening community ties and youth awareness of construction careers.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Others

• Mayr-Melnhof Holz Holding AG: Austrian sawmill and timber products group supplying sawn timber, glued laminated timber and CLT to construction. Comparable as an upstream Austrian timber-industry participant whose products feed the same construction value chain Strobl's Holzbau division depends on, rather than as a direct competitor.

Direct peers

• ELK Fertighaus GmbH: Austrian prefabricated timber home manufacturer and developer of turnkey single-family and multi-family residences. Directly comparable to Strobl's Holzbau + OASIS Wohnprojekte combination because both deliver factory-prefabricated, fixed-price, turnkey residential units to Austrian owner-occupiers and investors.
• Theurl Austrian Premium Timber: Austrian premium timber construction firm specialising in engineered-timber buildings (residential, commercial, public). Comparable on industrial timber-engineering capability and project delivery for high-end timber builds, overlapping with Strobl's Holzbau Objektbau division.
• Hartl Haus Holzindustrie GmbH: Austrian timber prefab home producer with in-house carpentry, showroom and developer-style project sales. Highly comparable to Strobl on the integrated timber-prefab + developer + showroom GTM, particularly for residential turnkey delivery.
• Haas Fertigbau GmbH: Austrian/DACH timber prefab builder combining factory production of wall/roof elements with turnkey residential delivery. Comparable on hybrid solid-timber capability, industrial prefabrication, and one-stop developer-builder model.

Regional players

• Raiffeisen WohnBau und Immobilien GmbH: Austrian residential developer affiliated with the Raiffeisen banking group, active across multiple provinces including Styria. Comparable as a regional developer-GC selling turnkey owner-occupied and investor apartments in similar Austrian markets to Strobl.
• Wüstenrot Wohnungswirtschaft GmbH: Austrian residential property developer and housing association with deep roots in Styria and surrounding regions. Comparable as a regional residential developer competing for land, buyers and institutional mandates in the same Austrian micro-markets as Strobl's OASIS pipeline.

Broad incumbents

• Binderholz GmbH: One of Europe's largest integrated timber processors with significant CLT/glulam and timber construction operations in Austria. Comparable as a large Austrian incumbent in industrial timber construction, but operating at much broader scale across building products rather than residential development.
• Strabag SE: One of Europe's largest construction groups with Austrian roots and full Hochbau/Tiefbau coverage. Comparable as a large incumbent competing for the same residential, commercial and general-contractor mandates Strobl pursues in Austria, but at much larger scale and broader geographic reach.
• Porr AG: Major Austrian full-service construction company covering Hochbau, Tiefbau and infrastructure. Comparable as a broad Austrian general contractor active in both residential and commercial building, though far larger and more diversified than Strobl's regional Styria focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@stroblbau
• Facebookfacebook.com/stroblbau
• LinkedInlinkedin.com/company/strobl-bau-holzbau-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strobl Bau