Sun & Snow

What Sun & Snow does

Sun & Snow Spółka z ograniczoną odpowiedzialnością is a privately held Polish vacation rental management and booking company founded in 2008 and headquartered in Warsaw. The company operates an online platform (www.sunandsnow.pl) through which individual holidaymakers and travelers search and book short-term accommodations — apartments, holiday cottages, and hotels — across Poland's Baltic Sea coast, Carpathian and Sudeten mountains, Warmia and Masuria lake district, and major cities (Warsaw, Kraków, Wrocław, Gdańsk, Szczecin). The company manages 100+ properties and segments its inventory into four lifestyle sub-brands: Premium (luxury tier), Holiday & Family Resorts (family-focused), City & Business (urban/workation), and Slow-Mo (slow travel/relaxation), plus a branded resort (Czarna Góra Resort).

The technology platform comprises three proprietary components: (1) Click&Stay, a property management system that issues digital access codes and manages rental agreements, payment processing, and guest communication; (2) a Dynamic Pricing Engine offering Standard (flexible) and Non-refundable (5% discount) pricing tiers based on seasonality and demand; and (3) a Multi-property Search Platform with filters for location, property type, amenities, and price range. The company does not offer a mobile app; distribution occurs via the website, phone (Mon-Fri 8-20, weekends 10-16), and email, with local offices supporting on-ground check-in.

Revenue is generated through three streams: (1) commissions from property owners for booking management and guest services (referenced as 8% VAT on service fees); (2) ancillary service fees including cleaning, parking, pet accommodation (40 PLN/night), baby equipment rental (30 PLN/day), breakfast catering (45 PLN/person), and tourist tax pass-through; and (3) managed services for property owners via the Owner Portal (Panel Właściciela), developer partnerships, and the 'Kup apartament' investment purchase channel. Payment processing is handled through Fiserv/PayLane with BLIK and PayPo (buy-now-pay-later) options supported. The customer base is primarily individual holidaymakers (B2C) with a secondary segment of property owners and developers (B2B). Operations are entirely domestic to Poland, with no disclosed external funding or parent company.

Name

Sun & Snow

Legal name

Sun & Snow Spółka z ograniczoną odpowiedzialnością

Website

https://www.sunandsnow.pl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Sun & Snow is a privately held Polish vacation rental platform founded in 2008 that manages 100+ apartments, cottages, and hotels across Poland's mountains, Baltic coast, lakes, and cities, serving individual holidaymakers and property owners through its website-based booking and property management system.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mountain & Ski Homes (THAMAAAG)

akta.pro secondary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rentals
• Apartment bookings
• Holiday accommodations
• Property management
• Short-term rentals

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apartment Rental Commission: Sun & Snow earns commission from property owners for managing their vacation rentals. The company handles booking, check-in, cleaning, and customer service. Revenue comes from service fees included in booking prices (8% VAT mentioned).
2. Service Fees: Additional fees including cleaning/service fee, parking fees, pet fees (40 PLN/night), tourist tax collection, and optional services like extra linen changes, baby crib rental (30 PLN/day), breakfast catering.
3. Property Owner Management Services: Business segment offering property owners tools for managing their rentals, including the Owner Panel (Panel Właściciela), developer partnerships (Dla deweloperów), and investment opportunities (Kup apartament).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sun & Snow operates an online booking platform that lists 100+ short-term vacation accommodations — apartments, cottages, and hotels — across Poland's mountains, Baltic coast, lakes, and major cities. The company additionally provides full-service property management for property owners, including guest handling, pricing, marketing, and local on-site support through destination offices.

Product overview

Sun & Snow is a Polish vacation rental booking platform offering short-term apartment, cottage, and hotel accommodations across diverse regions of Poland including the Baltic Sea coast, the Carpathian and Sudeten mountains, Warmia and Mazury lake district, cities, and the Czarna Góra Resort. The platform operates as a portal through which guests search and book accommodations directly, while property owners manage listings via the Panel Właściciela (Owner Portal). The product portfolio includes four lifestyle sub-brands — Premium (luxury tier), Holiday & Family Resorts (family-focused), City & Business (urban/workation), and Slow-Mo (slow travel/relaxation) — alongside the loyalty program and voucher gift card module. Notable branded properties include the Czarna Góra Resort (with Biała Perła, Czarna Perła, and Panorama complexes), and recent launches SKI Apartments II (mountain) and The One (seaside). The platform supports multiple payment methods including BLIK, PayPo, and PayLane, and integrates Google Analytics for visitor tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Pobyty.pl: Online shop for vacation vouchers operated by Sun & Snow

Products and services

• The One Named premium Sun & Snow short-term rental property positioned as a flagship accommodation offering.
• Vacation Apartments (Apartamenty) Short-term apartment rentals in Polish mountain, coastal, lakeside, and city destinations, booked through the Sun & Snow online platform for individual travellers and families.
• Holiday Cottages (Domki) Short-term rental of self-contained holiday cottages and houses for family and group vacations across Polish destinations.
• Hotel Bookings (Hotele) Short-stay hotel accommodation bookings across Poland available through the Sun & Snow platform.
• Property Management Services Full-service short-term rental management for property owners — including marketing, dynamic pricing, guest handling, check-in/check-out, and on-site logistics — delivered via the Sun & Snow platform and local offices.
• Czarna Góra Resort Branded Sun & Snow resort offering apartment, cottage, and hotel-style short-stay units within a single destination property.
• SKI Apartments II Sun & Snow-branded ski-focused apartment accommodation marketed to winter sports travellers.
• Sun & Snow Gift Voucher (Pobyty.pl) Redeemable gift voucher product for Sun & Snow accommodation stays, sold as a standalone gift offering redeemable across the property portfolio.
• SunClub Loyalty Program Free loyalty program that lets returning guests accumulate benefits and rebook across the Sun & Snow accommodation portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Oktan Brzeski Grzenkowicz sp. z o.o.minorChannel Partner/ Reseller/ DistributorPartner operating vacation facilities Cypel Helski (Helski Peninsula) and Helski Brzeg in Hel, Poland. Sun & Snow offers these properties on a brokerage/mediation basis - guests book through Sun & Snow but service is provided directly by Oktan. Sun & Snow charges commission for referrals while Oktan handles on-site operations.
• Lidl PlusminorGTM or Marketing PartnerPromotional partnership offering WINTER10 discount code to Lidl Plus app users. Code provides 10% discount on bookings (excluding Hel Peninsula properties, Helski Brzeg, Sarnia cottages). Cannot be combined with loyalty program discounts.
• PayLane / FiservcoreTechnology or IntegrationPayment processing partners enabling online payments including credit cards, BLIK, and bank transfers. Fiserv S.A. (Warsaw) handles the payment infrastructure for the booking system.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nocowanie.pl: Polish OTA specializing in accommodations across Poland, including vacation rentals, apartments, and guesthouses. Directly comparable to Sun & Snow in target market, product type, and geography, competing head-to-head for Polish domestic tourism bookings.
• Wakacje.pl: One of Poland's largest OTAs offering packaged holidays, hotels, and accommodation bookings across Polish and international destinations. Comparable business model combining accommodation aggregation with travel services for the Polish consumer market.
• Travelist.pl: Polish online travel agency focused on curated hotel and vacation rental offers, particularly in premium and last-minute segments. Competes with Sun & Snow for Polish domestic bookings with a more curated, discount-driven proposition.
• eSky.pl: Polish OTA offering flights, hotels, and package holidays with a domestic focus. Comparable in target market and bundled travel services, with growing accommodation inventory that overlaps Sun & Snow's destinations.

Broad incumbents

• Booking.com: Global accommodation OTA with significant Polish vacation rental and hotel inventory. Competes broadly with Sun & Snow for Polish domestic and inbound tourist bookings, but operates globally across hotels, apartments, and alternative lodging.
• Airbnb: Global vacation rental marketplace with a growing Polish host base. Most direct competitor to Sun & Snow on the short-term rental category, but operates at global scale with a much larger host network and brand.
• Vrbo: Global vacation rental platform owned by Expedia Group, specializing in whole-home rentals. Overlaps with Sun & Snow's apartment and cottage offerings, particularly in family and group travel segments.
• Expedia: Global online travel platform combining hotels, vacation rentals, flights, and packages. Indirect competitor through its Vrbo brand for short-term rentals in Poland, and through its hotel aggregation across Polish destinations.

Regional players

• HolidayCheck: German-language travel and hotel review/booking platform with strong DACH-region traveler base. Relevant because Sun & Snow explicitly targets German tourists via multi-language support and DACH cross-border tourism to Polish destinations.

Emerging players

• Hometogo: European vacation rental aggregator with growing Polish inventory. Comparable meta-search / aggregator model targeting European travelers seeking alternative lodging, including Polish destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SUNandSNOW.apartamenty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun & Snow