TREECYCLE
TREECYCLE AG issues TREE digital security tokens on the Ardor blockchain, each representing fractional ownership of a eucalyptus tree in Paraguay, serving private and institutional investors seeking regulated timber-yield exposure.
- Company typePrivate
- Founded2020
- HeadquartersHünenberg, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TREECYCLE does
TREECYCLE AG is a Swiss-headquartered financial-technology company founded in 2018 that operates at the intersection of regulated digital assets and sustainable forestry. The company issues TREE digital security tokens on the Ardor blockchain, with each token representing fractional ownership of a eucalyptus tree planted in Paraguay. Token holders gain exposure to a real, yield-bearing asset with harvests scheduled at years 6, 10, and 13 from planting, against a maximum token supply of 10 million TREE. The company currently protects over 200 hectares of native forest and has publicly stated a long-term vision of scaling to 10,000 hectares.
The business model is built around a contractual three-part distribution of timber profits: 40% to token holders, 50% reinvested into the platform and operations, and 10% allocated to environmental and social projects. The offering is positioned as a regulated securities instrument — its prospectus was approved by the Liechtenstein Financial Market Authority (FMA) and financials are IFRS-audited by Grant Thornton. Customers are private and institutional investors seeking regulated exposure to timber-yielding real assets, accessed through token purchase rather than enterprise contracts.
The leadership team includes CXOs with 20-30 years of industry experience and forest engineer Jorge Galeano, who brings hands-on operational experience across more than 15,000 hectares of forestry. TREECYCLE employs 11-50 people and is headquartered in Hünenberg, Switzerland.
TREECYCLE firmographics
Firmographics- Name
- TREECYCLE
- Legal name
- TREECYCLE AG
- Website
- https://treecycle.ch
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TREECYCLE AG issues TREE digital security tokens on the Ardor blockchain, each representing fractional ownership of a eucalyptus tree in Paraguay, serving private and institutional investors seeking regulated timber-yield exposure.
- Ownership category
- akta.pro rank
TREECYCLE industry classification
Industry- Product category
- Sustainable Forestry Investment
- NAICS
- Timber Tract Operations (11311), Support Activities for Forestry (1153), Forestry and Logging (113)
- SIC
- Forestry (800)
- akta.pro primary industry
- Timberland Asset Management (Institutional/Private) (AFAMAKAA)
- akta.pro secondary industries
- Natural Resources — Timberland (FSAAAKAH), Real Assets — Timberland & Forestry (FSAHAIAJ), Sustainable Forest Certification & Chain-of-Custody Services (FSC/PEFC/SFI) (IMAMAJAJ), Forest Certification Documentation, Traceability & Claims Management (AFAMALAF)
Keywords
Where TREECYCLE is headquartered
LocationHeadquarters
- HQ city
- Hünenberg
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
TREECYCLE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Timber Sales Revenue: Revenue generated from harvesting and selling eucalyptus timber. Distributions occur in harvest years (years 6, 10, and 13 after planting). Net Operating Cash Flow must be positive before distributions are made, confirmed by audited IFRS financial statements. 40% of profits distributed to investors, 50% reinvested into new land and reforestation, 10% allocated to environmental and social projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
TREECYCLE product offering
Product offeringCore offering
TREECYCLE issues TREE digital registered security tokens under Swiss law on the Ardor Proof-of-Stake blockchain, with each token representing ownership of a eucalyptus hybrid tree planted in Paraguay. Investors participate in long-term timber returns, with profits distributed in harvest years 6, 10, and 13 after planting under the TreeCycle of Life® model (40% to investors, 50% reinvested, 10% to environmental/social projects). The offering is backed by an FMA-approved prospectus passported under European law and IFRS-audited financials.
Product overview
TREECYCLE is a sustainable investment platform that enables investors to participate in large-scale reforestation with fast-growing eucalyptus hybrids in Paraguay. The core product is the TREE token, a digital registered security under Swiss law recorded on the Ardor blockchain, which represents ownership of planted trees. Revenue distribution follows the TreeCycle of Life® model: 40% of timber sale profits go to investors, 50% are reinvested into new reforestation, and 10% support environmental and social projects. Trees are harvested in planned cycles (years 6, 10, and 13), with an Investment Calculator tool available for prospective investors.
Differentiator
Problem solved
Functional benefit
Brands
- TREE: Digital registered security token on the Ardor blockchain representing a share in planted eucalyptus trees in Paraguay. Investors receive 40% of profits from timber sales, 50% is reinvested, and 10% goes to environmental and social projects.
Products and services
- TREE Token A digital registered security token under Swiss law recorded on the Ardor Proof-of-Stake blockchain, with each TREE representing a planted eucalyptus hybrid tree in Paraguay. Token holders receive 40% of net timber-sale profits distributed in years 6, 10, and 13 after planting (subject to positive Net Operating Cash Flow and audited IFRS reporting); 50% is reinvested and 10% supports environmental and social projects.
- TreeCycle of Life® Reinvestment and harvest-cycle model in which 50% of timber sale profits are reinvested into new land and reforestation, creating continuous growth cycles and staggered harvest schedules in years 6, 10, and 13 after planting.
Quantifiable outcome
- Eucalyptus trees grow up to 7 meters per year in Paraguay
- +2 more outcomes
Companies that use TREECYCLE
Customer profileSegments1 record
Ideal customer profiles2 records
TREECYCLE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TREECYCLE partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- La RiveraminorA partner in Paraguay for reforestation operations. Success story mentioned showing reforestation results comparing area in 2011 to current state with native tropical forest preserved and renaturalized.
- Grant ThorntoncoreAnnual auditor for TREECYCLE's consolidated financial statements prepared under IFRS standards. Ensures financial transparency and accountability for investors.
- Global TREE Project AGcoreParent company or related entity that manages projects in Paraguay. Team members Denise Becker (Marketing) and Ben Seck (Project & Operations Manager) work for Global TREE Project AG.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
TREECYCLE competitors and assessment
Company assessmentBroad incumbents
- PotlatchDeltic: PotlatchDeltic is a US timberland REIT that owns and manages approximately 2.2 million acres of forests. Comparable as a broad incumbent in institutional timberland investment, but offers liquid REIT shares rather than tokenized direct ownership of individual trees.
- Rayonier: Rayonier is a timberland REIT with substantial US timber holdings and a long history of institutional forest management. Comparable as an incumbent timberland asset manager, though its geographic and structural focus differs from TREECYCLE's tokenized Paraguay eucalyptus model.
- Weyerhaeuser: Weyerhaeuser is one of the world's largest timberland owners and managers, operating a diversified portfolio of forests across the US and beyond. Comparable as a broad incumbent in timberland asset management, but operates at vastly larger scale and with a traditional rather than tokenized ownership model.
Emerging players
- Sylvera: Sylvera provides independent ratings and data for forest carbon projects, using satellite and field data. Comparable as an emerging player in forestry verification and traceability, with overlap to TREECYCLE's blockchain-based ownership record but a different revenue model (data subscriptions).
- Pachama: Pachama is a technology-driven marketplace for nature-based carbon credits including forestry projects, using satellite and ML verification. Comparable as an emerging player at the intersection of forestry and fintech, with partial overlap in sustainable forestry monetization though focused on carbon rather than timber sales.
- South Pole Group: South Pole is a leading provider of climate finance and carbon credit solutions, originating and managing forestry and reforestation projects globally. Comparable as an emerging player linking reforestation to sustainable finance, though South Pole's focus on carbon offsets differs from TREECYCLE's timber-revenue-driven model.
Regional players
- GreenWood Resources: GreenWood Resources is a timberland investment manager focused on sustainably managed forests, with operations primarily in the US Pacific Northwest and Latin America. Comparable as a regional timberland asset manager with sustainable forestry expertise, particularly relevant given overlapping Latin American exposure.
Direct peers
- Securitize: Securitize is a regulated platform for issuing and managing digital securities, providing tokenization infrastructure directly comparable to TREECYCLE's TREE issuance on the Ardor blockchain. Both turn real-world assets into compliant security tokens, although Securitize serves multiple issuers rather than operating its own underlying forestry assets.
- Bitfinex Securities: Bitfinex Securities (operated by Tokenbox/related entities) issues regulated digital securities similar in concept to TREECYCLE's TREE, targeting alternative asset exposure through security tokens. Comparable as a peer in tokenized real-asset offerings with regulatory approval, though Bitfinex Securities focuses on a broader range of underlying assets.
- tZERO: tZERO is a regulated tokenization and secondary trading platform for security tokens, comparable to TREECYCLE's blockchain-based issuance model. Relevant as a technology and infrastructure peer even though tZERO operates the venue rather than the underlying forestry assets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TREECYCLE social profiles
Digital presenceTREECYCLE compliance and trust
Trust signalCompliance2 records
TREECYCLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TREECYCLE leadership team
Management profileNumber of profiles
Profiles10 records
TREECYCLE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TREECYCLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TREECYCLE
What does TREECYCLE do?
TREECYCLE issues TREE digital registered security tokens under Swiss law on the Ardor Proof-of-Stake blockchain, with each token representing ownership of a eucalyptus hybrid tree planted in Paraguay. Investors participate in long-term timber returns, with profits distributed in harvest years 6, 10, and 13 after planting under the TreeCycle of Life® model (40% to investors, 50% reinvested, 10% to environmental/social projects). The offering is backed by an FMA-approved prospectus passported under European law and IFRS-audited financials.
Is TREECYCLE a public or private company?
TREECYCLE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TREECYCLE founded?
TREECYCLE was founded in 2020. It employs 11 to 50 people.
Where is TREECYCLE based?
TREECYCLE is headquartered in Hünenberg, Switzerland, in the Europe region.
How does TREECYCLE make money?
One revenue line is on record: timber Sales Revenue.
Who are TREECYCLE's main competitors?
Broad incumbents on record are PotlatchDeltic, Rayonier and Weyerhaeuser. Emerging players are Sylvera, Pachama and South Pole Group. GreenWood Resources is listed as a regional player. Direct peers are Securitize, Bitfinex Securities and tZERO.
Does TREECYCLE have an API?
No public API is recorded for TREECYCLE.
What industry is TREECYCLE in?
TREECYCLE's product category is Sustainable Forestry Investment. Its primary akta.pro industry code is AFAMAKAA, Timberland Asset Management (Institutional/Private), with a secondary code of FSAAAKAH, Natural Resources — Timberland. Its NAICS code is 11311 and its SIC code is 800.