Bathroom Guru Singapore

What Bathroom Guru Singapore does

Bathroom Guru Singapore is a Singapore-based multi-brand retailer specializing in bathroom and kitchen fixtures, operating both an e-commerce storefront (bathroomguru.sg) and three physical retail showrooms located at Changi South Avenue 2, Jalan Kilang (Bukit Merah), and Ubi Avenue 3 (Vertex). Founded in 1999 and privately held with no disclosed parent company or institutional investors, the company distributes products from a broad portfolio of premium international brands including Kohler, Hansgrohe, Grohe, Franke, A.O. Smith, American Standard, Gessi, Duravit, H+M, Blanco, Mayer, and Ariston. Its catalog spans toilet bowls, wash basins, showers, mixers, water heaters, bathtubs, kitchen sinks, kitchen mixers, cooker hobs, bathroom accessories, and fans, with individual product prices ranging from approximately SGD 95 for entry-level handshowers to SGD 7,288 for Kohler Veil intelligent toilets.

The company runs a direct-to-consumer retail model targeting Singapore residential homeowners, renovators, and property purchasers. Revenue is generated through one-time product sales with retail markup on branded goods, supplemented by professional installation services and flexible logistics including free shipping on orders over SGD 1,000 and delivery scheduling up to three months ahead. The showrooms also serve as Climate Voucher redemption points under Singapore government sustainability subsidies, embedding the retailer in policy-driven demand for water- and energy-efficient fixtures. Marketing is multi-channel, spanning the e-commerce site optimized for organic search, content marketing via a blog, email newsletters, and social media presence on Facebook, Instagram, and TikTok.

Underlying technology is a standard Shopify-style e-commerce platform with no disclosed proprietary features, APIs, integrations, or AI/ML components. The company has no subsidiaries, no disclosed funding rounds, no patents, and no certifications. Ownership, leadership team, and headcount are not disclosed in publicly available sources. Geographic reach is confined to Singapore, with no indication of regional or international expansion plans.

Name

Bathroom Guru Singapore

Legal name

Bathroom Guru

Website

https://bathroom-guru.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Bathroom Guru Singapore is a Singapore-based multi-brand retailer of premium bathroom and kitchen fixtures, operating an e-commerce storefront plus three physical showrooms, serving residential homeowners and renovators with branded products, installation services, and Climate Voucher redemption.

Ownership category

akta.pro rank

Product category

Bathroom & Kitchen Fixtures Retail

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Bathroom fixtures retail
• Kitchen sanitary ware
• Water heaters Singapore
• Home renovation supplies
• Bathroom showroom retailer

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology, Infrastructure

Revenue model

1. Product Sales: One-time product sales of bathroom and kitchen fixtures including toilet bowls, basins, water heaters, showers, mixers, kitchen sinks, and accessories from premium brands. Revenue generated from retail markup on branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bathroom Guru Singapore is a multi-brand retailer of bathroom and kitchen fixtures operating an e-commerce store (bathroomguru.sg) and three physical showrooms in Singapore. The company sells toilet bowls, bidets, wash basins, showers, mixers, water heaters, bathtubs, kitchen sinks, kitchen mixers, cooker hobs, and bathroom accessories from international brands such as Kohler, Hansgrohe, Grohe, Franke, A.O. Smith, American Standard, Gessi, Duravit, Blanco, H+M, Mayer, and Ariston, with optional installation services and flexible scheduled delivery.

Product overview

Bathroom Guru Singapore is an e-commerce retailer specializing in bathroom and kitchen products across Singapore. The company operates as a multi-brand platform offering a comprehensive portfolio including toilet bowls, bidets, wash basins (undercounter, countertop, semi-recessed, wall-hung), showers (rain showers, handshowers, concealed and exposed mixers, shower columns), water heaters (digital, storage, instant), bathtub mixers, freestanding bathtubs, kitchen sinks (single/double bowl, granite), kitchen mixers, cooker hobs, bathroom accessories (bidet sprays, valves, towel rails, toilet paper holders), and fans. The platform distributes products from major brands including Kohler, Hansgrohe, Grohe, Franke, A.O. Smith, American Standard, Gessi, Duravit, H+M, Blanco, Mayer, Ariston, Monic, and Telma. Key product lines include AOSmith water heaters, Kohler intelligent toilets and designer basins, Franke kitchen sinks, and H+M toilet bowls, with physical showroom locations in Changi, Bukit Merah, and Ubi Vertex serving as redemption points for climate vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• A.O. Smith Gen 6 Digital Water Heater (CEWHR-40/50/80/100) Digital water heater available in 40, 50, 80, and 100 liter capacities, sold to Singapore homeowners for residential hot water supply; offered at promotional pricing.
• A.O. Smith Gen 1 Water Heater (ELJH Series) Entry-level storage water heater available in 30, 40, 50, 80, and 100 liter capacities for Singapore residential bathroom installation.
• Kohler Rain Duet Katalyst Air Multi-Function Handshower (R97009TCP) Multi-function handshower with Katalyst air technology for residential bathroom use, sold to homeowners seeking premium shower experience at entry-level Kohler pricing.
• Kohler LADENA Undercounter Basin (K-2214X-0 / K-2215X-0) Undercounter wash basin in 530mm (18-inch) and 590mm (21-inch) sizes for undermount installation in residential bathrooms.
• Kohler CHALICE Round Vessel Lavatory (K-14800X-0) Round vessel countertop basin for above-counter installation in residential bathroom vanity areas.
• Kohler FOREFRONT Wall-Hung Lavatory (24985K10) Wall-hung wash basin for space-saving residential bathroom installation.
• American Standard Neo Modern Close-Coupled Toilet Bowl (CL26305-6DACTSG) Close-coupled toilet bowl with 4.2L dual flush volume for residential bathroom installation.
• Kohler Veil Wall-Hung Intelligent Toilet Set (K-5402R-0 / 76395RNA) Wall-hung intelligent toilet with advanced bidet and electronic features for premium residential bathroom installations.
• Kohler OVE Dual Flush One-Piece Toilet Bowl (45382RZZ0) One-piece toilet bowl with 3L/4.5L dual flush for residential bathroom installation.
• Kohler Modernlife Close Coupled Bowl (77707K0) Floorstanding close-coupled WC with seamless hygienic design for residential bathroom installation.
• H+M One Piece Floorstanding WC (HMW002) One-piece floorstanding toilet bowl positioned as an affordable bathroom fixture for budget-conscious Singapore homeowners.
• Gessi Solferino Single Lever Basin Mixer (49001031) Designer single-lever basin mixer for residential bathroom vanity installation.
• American Standard Basin Mixer with Pop-up Drain (FFAS1701-1015L0BC0) Basin mixer with integrated pop-up drain for residential bathroom basin installation.
• Kohler Contra Touchless Pull-out Kitchen Faucet (32323T4CP / 32323T4VS) Touchless pull-out kitchen mixer for residential kitchen sink installation, available in chrome and stainless steel finishes.
• Franke Bell Stainless Steel Undermount Single Bowl Kitchen Sink (BCX 110-55TL) Stainless steel undermount single bowl kitchen sink for residential kitchen installations.
• Professional Installation Services Professional installation service for purchased bathroom and kitchen products, offered to Singapore homeowners who buy fixtures from Bathroom Guru.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• KohlercoreChannel Partner/ Reseller/ DistributorAuthorized reseller and distributor of Kohler bathroom products including toilet bowls, basins, showers, and kitchen faucets. Carries extensive Kohler product range from entry to premium tier.
• HansgrohecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hansgrohe bathroom and shower products in Singapore.
• GrohecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Grohe bathroom and kitchen fixtures including mixers, showers, and sanitary ware.
• A.O. SmithcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of A.O. Smith water heaters including Gen 6 Digital and Gen 1 storage heater models.
• FrankecoreChannel Partner/ Reseller/ DistributorCarries Franke kitchen sinks including stainless steel undermount single and double bowl models, and granite kitchen sinks.
• American StandardmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of American Standard bathroom products including toilet bowls, basins, and mixers.
• BlancomajorChannel Partner/ Reseller/ DistributorAuthorized distributor of Blanco kitchen sinks and kitchen products.
• GessimajorChannel Partner/ Reseller/ DistributorCarries Gessi designer bathroom products including basin mixers and bathroom fixtures.
• DuravitmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Duravit bathroom products including bathtubs and sanitary ware.
• H+MmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of H+M bathroom products including toilet bowls, with dedicated Singapore brand page.
• MayersupportingChannel Partner/ Reseller/ DistributorCarries Mayer bathroom and kitchen products including instant water heaters.
• AristonsupportingChannel Partner/ Reseller/ DistributorCarries Ariston water heaters available in physical stores only.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Castlery: Singapore-based home and furniture retailer with showrooms; adjacent competitor that increasingly overlaps on bathroom vanities and kitchen fixtures targeting the same premium homeowner demographic.

Direct peers

• HomeinSG: Singapore-based online and showroom retailer of bathroom and kitchen fixtures; competes on the same multi-brand premium positioning with overlapping brand portfolio and residential customer base.
• Living and Home Singapore: Singapore bathroom and home fixtures retailer carrying comparable basins, toilets, and showers; competes on similar SKU breadth, price tiers, and renovation-driven demand.
• FortyTwo.sg: Singapore-headquartered omnichannel home furnishings retailer with showrooms and e-commerce; competes directly with Bathroom Guru across bathroom and kitchen fixtures by stocking similar premium global brands.
• Castano: Singapore retailer specializing in bathroom and kitchen products with showrooms; comparable multi-brand authorized-reseller go-to-market and similar target customer of renovating homeowners.
• Rezt & Relax: Singapore home and bathroom retailer with showrooms; comparable multi-brand positioning in sanitary ware and home renovation products.
• Hock Siong: Long-standing Singapore bathroom and sanitary ware retailer with physical showrooms; directly comparable authorized-reseller model targeting the same homeowner renovation segment in Singapore.
• The Bathroom Specialist Singapore: Singapore specialist bathroom retailer with showroom presence and installation services; closest direct competitor given overlapping category focus and bundled service offering.

Broad incumbents

• Lazada Singapore Home & Bath Category: Singapore marketplace operated by Lazada Group carrying many of the same bathroom SKUs from Kohler, Hansgrohe, and others; not a specialist but a broad incumbent that competes on price and convenience in the same category.
• Shopee Singapore Home & Bath Category: Major Southeast Asian marketplace operating in Singapore with deep bathroom fixtures assortment from authorized and non-authorized sellers; broad incumbent competing with Bathroom Guru on price and SKU range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bathroomgurusg
• Instagraminstagram.com/bathroomguru_sg
• TikToktiktok.com/@bathroomguru
• Xx.com/bathroomguru__

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bathroom Guru Singapore