Zoomit
Zoomit (operationally: Kelkoo Group) is a Paris-based performance marketing platform serving 10,000+ advertisers across 29 markets. Its machine-learning-powered Performance Flex and Advance products optimize Shopping ads on Google and Bing to maximize ROAS for retailers.
- Company typePrivate
- Founded1999
- HeadquartersRedmond, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Zoomit does
Zoomit is the firmographic label for what the underlying evidence describes as Kelkoo Group, a Paris-headquartered performance marketing company that helps advertisers reach high-intent shoppers across Google Shopping, Bing Shopping, and its own shopping network. Founded around 1999 and operating in 29 global markets, the company serves 10,000+ advertisers including Amazon, Walmart, MediaMarkt, Boulanger, Unieuro, Notino, Emma, Fjellsport, OnBuy, and Blancheporte. The platform combines two core product lines: Performance Flex, an outcome-driven dynamic click-pricing solution powered by machine-learning optimization that prices every click based on its real conversion potential while protecting ROAS; and Advance Core and Advance Max, expert-led Shopping Ads management offerings that provide access to Google and Bing Shopping through the company's CSS (Comparison Shopping Service), supported by specialist consultants. The underlying technology analyses intent and performance signals across the shopping network to direct advertising investment toward products and channels most likely to deliver profitable sales.
The business model is performance-based and transaction-fee oriented: revenue is tied to outcomes generated for advertisers (clicks, conversions, sales) rather than flat subscriptions, with sample unit economics showing 4.2x ROAS, 3.8% conversion rate, €89 average order value, and the platform reportedly generating €500m+ in advertiser sales annually. Distribution combines direct enterprise sales, channel/reseller access through Google and Bing CSS partnerships, and the proprietary Kelkoo Group Shopping Network marketplace. The company is privately held as Kelkoo SAS (RCS Paris 425 093 069), with no disclosed institutional investors, parent company, or recent funding events in the available data.
Zoomit firmographics
Firmographics- Name
- Zoomit
- Legal name
- Kelkoo SAS
- Website
- https://zoomit.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Zoomit (operationally: Kelkoo Group) is a Paris-based performance marketing platform serving 10,000+ advertisers across 29 markets. Its machine-learning-powered Performance Flex and Advance products optimize Shopping ads on Google and Bing to maximize ROAS for retailers.
- Ownership category
- akta.pro rank
Zoomit industry classification
Industry- Product category
- Performance Marketing Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Zoomit is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zoomit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Performance Marketing Services: The company generates revenue through performance-based marketing services where they help advertisers reach high-intent shoppers. Revenue is driven by successful outcomes such as orders generated and sales volume. Sample metrics show ROAS of 4.2x, conversion rates of 3.8%, and average order values of €89.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance Flex - Outcome-based pricing model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Zoomit product offering
Product offeringCore offering
Zoomit operates a performance marketing platform that connects advertisers with high-intent shoppers through two main product lines: Performance Flex, an outcome-driven dynamic pricing solution that uses machine-learning to price every click based on real conversion potential, and Advance Core & Advance Max, expert-led Shopping Ads management delivered via the company's Comparison Shopping Service (CSS) for Google and Bing. The platform combines intelligent pricing, campaign management by specialist consultants, and the proprietary Kelkoo Group Shopping Network to maximise sales and protect ROAS for 10,000+ advertisers across 29 markets.
Product overview
Kelkoo Group is a performance marketing platform that operates as a unified solution across two core product offerings. Performance Flex provides outcome-driven dynamic pricing powered by machine-learning optimisation, while Advance Core & Advance Max delivers expert-led Shopping Ads management for Google and Bing. The platform combines intelligent pricing, expert campaign management, and proven technology to help advertisers reach high-intent shoppers and protect margins across search and their Kelkoo Group Shopping Network.
Differentiator
Problem solved
Functional benefit
Brands
- Performance Flex: Outcome-driven dynamic pricing for advertisers. Maximise sales while protecting ROAS with machine-learning optimisation that prices every click based on its real conversion potential.
- Advance
Products and services
- Performance Flex Outcome-driven dynamic pricing solution for advertisers. Uses machine-learning optimisation to price every click based on its real conversion potential, maximising sales while protecting ROAS. Designed for retailers and brands running Shopping Ads campaigns across Google, Bing, and the Kelkoo Group Shopping Network.
- Advance Core & Advance Max Expert-led Shopping Ads management for advertisers. Provides access to Google and Bing Shopping through the company's Comparison Shopping Service (CSS), with specialist consultants optimising campaigns for lasting performance. Intended for retailers and brands seeking managed Shopping Ads execution and ROAS improvement.
Quantifiable outcome
- 4.2x ROAS (Return on Ad Spend)
- +4 more outcomes
Companies that use Zoomit
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Zoomit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Zoomit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreKelkoo Group operates as a CSS (Comparison Shopping Service) for Google Shopping, providing access to Google's advertising platform. Their Advance product enables advertisers to access Google Shopping campaigns managed by specialist consultants.
- Microsoft (Bing)coreKelkoo Group provides access to Bing Shopping through their platform, enabling advertisers to run Shopping campaigns across Microsoft's search network alongside Google.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Zoomit competitors and assessment
Company assessmentDirect peers
- Awin: Global affiliate marketing network serving 15k+ advertisers with performance-based campaigns. Comparable to Kelkoo in that both monetize the performance marketing channel between advertisers and shoppers, with a shared roster of enterprise retail advertisers.
- Criteo: Paris-based performance marketing ad-tech company specializing in retargeting and commerce media for retailers. Direct competitor to Kelkoo's CSS and dynamic pricing business, with overlapping retail advertiser base and ML-driven optimization stack.
- Idealo: Berlin-based price comparison and shopping platform operating across Europe. Closely comparable to Kelkoo's original price comparison / CSS heritage, serving the same shopper intent and connecting to the same retailer advertisers.
- Rakuten Advertising: Performance marketing and affiliate network operated by Rakuten, offering similar transaction-based marketing services to global retailers. Directly overlaps with Kelkoo's advertiser service model and customer base.
- Twenga: European price comparison and CSS partner operating as a Google CSS. Direct competitor to Kelkoo in the European CSS and shopping aggregator space with overlapping advertiser and shopper audiences.
- CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks, serving major retailers with performance-based marketing programs. Competes with Kelkoo for the same advertiser wallet around outcome-driven, transaction-based marketing.
Broad incumbents
- Taboola: Public performance marketing and native advertising platform serving advertisers across premium publisher networks. Comparable to Kelkoo as a larger, broader ad-tech incumbent monetizing intent and performance data, though Taboola focuses on native placements rather than CSS Shopping.
- Outbrain: Global content discovery and native advertising platform competing for the performance marketing budgets of major retailers. Adjacent competitor to Kelkoo with broader publisher network but similar performance-based advertiser economics.
- The Trade Desk: Large independent demand-side ad-tech platform offering programmatic buying and performance optimization across channels. Comparable to Kelkoo's ML-driven optimization layer but at much broader scale, competing for retail advertiser ROI-driven budgets.
Regional players
- Publicis Performics: Performance marketing agency within the Publicis Groupe serving global retail and e-commerce advertisers. Comparable service offerings (campaign management, Shopping Ads, ROAS optimization) to Kelkoo's Advance products, scaled via Publicis's holding-company distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zoomit social profiles
Digital presenceZoomit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoomit leadership team
Management profileNumber of profiles
Zoomit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoomit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoomit
What does Zoomit do?
Zoomit operates a performance marketing platform that connects advertisers with high-intent shoppers through two main product lines: Performance Flex, an outcome-driven dynamic pricing solution that uses machine-learning to price every click based on real conversion potential, and Advance Core & Advance Max, expert-led Shopping Ads management delivered via the company's Comparison Shopping Service (CSS) for Google and Bing. The platform combines intelligent pricing, campaign management by specialist consultants, and the proprietary Kelkoo Group Shopping Network to maximise sales and protect ROAS for 10,000+ advertisers across 29 markets.
Is Zoomit a public or private company?
Zoomit is a private company. It is classified as unknown and is currently operating.
When was Zoomit founded?
Zoomit was founded in 1999.
Where is Zoomit based?
Zoomit is headquartered in Redmond, United States, in the North America region.
How does Zoomit make money?
One revenue line is on record: performance Marketing Services.
Who are Zoomit's main competitors?
Direct peers on record are Awin, Criteo, Idealo, Rakuten Advertising, Twenga and CJ Affiliate (Commission Junction). Broad incumbents are Taboola, Outbrain and The Trade Desk. Publicis Performics is listed as a regional player.
Does Zoomit have an API?
No public API is recorded for Zoomit.
What industry is Zoomit in?
Zoomit's product category is Performance Marketing Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 541810 and its SIC code is 7310.