Asia Standard Hotel Group
Asia Standard Hotel Group owns and operates five Empire-branded hotels in Hong Kong's prime shopping and convention districts, plus a Vancouver real estate development (Landmark on Robson) and a travel agency (JBC Travel); it was privatized by its parent in October 2024.
- Company typePublic
- Founded2000
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Asia Standard Hotel Group does
Asia Standard Hotel Group Limited (ASH) is a Bermuda-incorporated holding company that owns and operates five hotels under the Empire and Empire Prestige brands in Hong Kong's prime commercial submarkets of Wan Chai, Tsim Sha Tsui, and Causeway Bay. The portfolio serves leisure and business travelers with properties situated in shopping districts and near major convention centers, and includes flagship properties such as the 315-room Empire Hotel Kowloon Tsim Sha Tsui (opened 2001) and the 280-room Empire Hotel Hong Kong Causeway Bay (opened 2009), alongside two boutique Empire Prestige properties launched in 2016 and 2018. Beyond hotel operations, the group runs a real estate development business (most notably the Landmark on Robson mixed-use project in Vancouver, Canada, completed in July 2024 with 236 residential units and 50,000 square feet of retail and office space), a travel agency subsidiary (JBC Travel, a major Hong Kong air-ticket wholesale distributor acquired in 2001), and a financial investment portfolio that generates income from notes and securities. ASH was listed on the Hong Kong Stock Exchange (stock code 292) following a 2000 spin-off from its parent, Asia Standard International Group Limited (HKSE: 129), itself controlled by Asia Orient Holdings Limited (HKSE: 214) under the Poon family; in October 2024 the parent privatized ASH through a court-approved scheme of arrangement under Bermuda law, withdrawing its listing. The underlying business operates with no proprietary technology disclosed — a traditional asset-heavy hospitality and real estate model — and is led by founder/Chairman Poon Jing alongside a management team drawn largely from the parent group's executives.
Asia Standard Hotel Group firmographics
Firmographics- Name
- Asia Standard Hotel Group
- Legal name
- Asia Standard Hotel Group Limited
- Website
- https://asiastandardhotelgroup.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Asia Standard Hotel Group owns and operates five Empire-branded hotels in Hong Kong's prime shopping and convention districts, plus a Vancouver real estate development (Landmark on Robson) and a travel agency (JBC Travel); it was privatized by its parent in October 2024.
- Ownership category
- akta.pro rank
Asia Standard Hotel Group industry classification
Industry- Product category
- Hotel Operations and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA)
Keywords
Where Asia Standard Hotel Group is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Asia Standard Hotel Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Hotel Operations: Revenue from room rentals, food and beverage outlets, and ancillary services at five Empire-branded hotels in Hong Kong.
- Property Development: Revenue from development and sale of real estate properties, including the Landmark on Robson project in Vancouver.
- Financial Investments: Income from financial investment activities including notes and securities.
- Travel Agency: Revenue from JBC Travel, a major air-ticket wholesale distributor in Hong Kong.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Asia Standard Hotel Group product offering
Product offeringCore offering
Asia Standard Hotel Group owns and operates five hotels under the "Empire" branding in Hong Kong, located in shopping districts and near business convention centers. Beyond hotel operations, the Group engages in financial investment, property development (notably the Landmark on Robson in Vancouver, Canada), and travel agency business through its JBC Travel subsidiary, which is a major air-ticket wholesale distributor in Hong Kong.
Product overview
Asia Standard Hotel Group operates a portfolio of five hotels under the Empire branding in Hong Kong, strategically located in shopping districts and near business convention centers. The portfolio includes three Empire Hotel properties (Wan Chai, Tsim Sha Tsui, Causeway Bay) and two Empire Prestige boutique properties (Causeway Bay, Tsim Sha Tsui). Beyond hotel operations, the Group engages in financial investment, property development (including the Landmark on Robson in Vancouver, Canada), and travel agency business through JBC Travel.
Differentiator
Problem solved
Functional benefit
Brands
- Empire Hotels: Hotel brand operating five hotels in Hong Kong under Empire and Empire Prestige sub-brands, including Empire Hotel Hong Kong Wan Chai, Empire Hotel Kowloon Tsim Sha Tsui, Empire Hotel Hong Kong Causeway Bay, Empire Prestige Causeway Bay, and Empire Prestige Tsim Sha Tsui.
Products and services
- Empire Hotel Hong Kong - Wan Chai A hotel located in Wanchai, Hong Kong, part of the Empire branding portfolio, featuring amenities including a Sky Pool with timber decked flooring.
- Empire Hotel Kowloon - Tsim Sha Tsui A 315-room hotel at the heart of Tsim Sha Tsui, conveniently located near shopping districts and convention centers.
- Empire Hotel Hong Kong - Causeway Bay A 280-room hotel located in Causeway Bay featuring Life Spa, conveniently situated in shopping districts.
- Empire Prestige - Causeway Bay A boutique hotel brand offering sophisticated boutique hotel services for discerning leisure travelers.
- Empire Prestige - Tsim Sha Tsui A boutique hotel adjoining Empire Hotel Kowloon featuring contemporary décor for modern leisure travelers.
- Landmark on Robson A mixed-use primary high-end residential landmark development in Vancouver, Canada, featuring two towers with 236 residential units, 50,000 square feet of retail and office space, and four-level underground parking facility. Awarded Best Apartment/Condominium Development Americas.
- JBC Travel A travel agency serving as a major air-ticket wholesale distributor in Hong Kong, complementing the hotel business.
Quantifiable outcome
- Over 2.5 million visitors accommodated at Empire Landmark Hotel Vancouver over 20+ years
Companies that use Asia Standard Hotel Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles4 records
Asia Standard Hotel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asia Standard Hotel Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Prosperity Land Estate ManagementminorOne of Hong Kong's most experienced property management companies; affiliated entity within the group
- SAHK (Hong Kong Sheng Kung Hui Welfare Council)minorNGO partner for CSR Community Care Programme since 2009; partnership recognized for 10+ years supporting children and youth with special needs
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Asia Standard Hotel Group competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Asia Standard Hotel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asia Standard Hotel Group leadership team
Management profileNumber of profiles
Profiles8 records
Asia Standard Hotel Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Asia Standard Hotel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asia Standard Hotel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asia Standard Hotel Group
What does Asia Standard Hotel Group do?
Asia Standard Hotel Group owns and operates five hotels under the "Empire" branding in Hong Kong, located in shopping districts and near business convention centers. Beyond hotel operations, the Group engages in financial investment, property development (notably the Landmark on Robson in Vancouver, Canada), and travel agency business through its JBC Travel subsidiary, which is a major air-ticket wholesale distributor in Hong Kong.
Is Asia Standard Hotel Group a public or private company?
Asia Standard Hotel Group is a public company. It is classified as corporate owned and is currently operating.
When was Asia Standard Hotel Group founded?
Asia Standard Hotel Group was founded in 2000. It employs 101 to 250 people.
Where is Asia Standard Hotel Group based?
Asia Standard Hotel Group is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does Asia Standard Hotel Group make money?
Four revenue lines are on record. Hotel Operations are the primary driver. The others are property Development, financial Investments and travel Agency.
Does Asia Standard Hotel Group have an API?
No public API is recorded for Asia Standard Hotel Group.
What industry is Asia Standard Hotel Group in?
Asia Standard Hotel Group's product category is Hotel Operations and Hospitality Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.