Asia Standard Hotel Group

What Asia Standard Hotel Group does

Asia Standard Hotel Group Limited (ASH) is a Bermuda-incorporated holding company that owns and operates five hotels under the Empire and Empire Prestige brands in Hong Kong's prime commercial submarkets of Wan Chai, Tsim Sha Tsui, and Causeway Bay. The portfolio serves leisure and business travelers with properties situated in shopping districts and near major convention centers, and includes flagship properties such as the 315-room Empire Hotel Kowloon Tsim Sha Tsui (opened 2001) and the 280-room Empire Hotel Hong Kong Causeway Bay (opened 2009), alongside two boutique Empire Prestige properties launched in 2016 and 2018. Beyond hotel operations, the group runs a real estate development business (most notably the Landmark on Robson mixed-use project in Vancouver, Canada, completed in July 2024 with 236 residential units and 50,000 square feet of retail and office space), a travel agency subsidiary (JBC Travel, a major Hong Kong air-ticket wholesale distributor acquired in 2001), and a financial investment portfolio that generates income from notes and securities. ASH was listed on the Hong Kong Stock Exchange (stock code 292) following a 2000 spin-off from its parent, Asia Standard International Group Limited (HKSE: 129), itself controlled by Asia Orient Holdings Limited (HKSE: 214) under the Poon family; in October 2024 the parent privatized ASH through a court-approved scheme of arrangement under Bermuda law, withdrawing its listing. The underlying business operates with no proprietary technology disclosed — a traditional asset-heavy hospitality and real estate model — and is led by founder/Chairman Poon Jing alongside a management team drawn largely from the parent group's executives.

Name

Asia Standard Hotel Group

Legal name

Asia Standard Hotel Group Limited

Website

https://asiastandardhotelgroup.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Asia Standard Hotel Group owns and operates five Empire-branded hotels in Hong Kong's prime shopping and convention districts, plus a Vancouver real estate development (Landmark on Robson) and a travel agency (JBC Travel); it was privatized by its parent in October 2024.

Ownership category

akta.pro rank

Product category

Hotel Operations and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel operations
• Boutique hotels
• Hospitality services
• Property development
• Travel agency

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Operations: Revenue from room rentals, food and beverage outlets, and ancillary services at five Empire-branded hotels in Hong Kong.
2. Property Development: Revenue from development and sale of real estate properties, including the Landmark on Robson project in Vancouver.
3. Financial Investments: Income from financial investment activities including notes and securities.
4. Travel Agency: Revenue from JBC Travel, a major air-ticket wholesale distributor in Hong Kong.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Asia Standard Hotel Group owns and operates five hotels under the "Empire" branding in Hong Kong, located in shopping districts and near business convention centers. Beyond hotel operations, the Group engages in financial investment, property development (notably the Landmark on Robson in Vancouver, Canada), and travel agency business through its JBC Travel subsidiary, which is a major air-ticket wholesale distributor in Hong Kong.

Product overview

Asia Standard Hotel Group operates a portfolio of five hotels under the Empire branding in Hong Kong, strategically located in shopping districts and near business convention centers. The portfolio includes three Empire Hotel properties (Wan Chai, Tsim Sha Tsui, Causeway Bay) and two Empire Prestige boutique properties (Causeway Bay, Tsim Sha Tsui). Beyond hotel operations, the Group engages in financial investment, property development (including the Landmark on Robson in Vancouver, Canada), and travel agency business through JBC Travel.

Differentiator

Problem solved

Functional benefit

Brands

• Empire Hotels: Hotel brand operating five hotels in Hong Kong under Empire and Empire Prestige sub-brands, including Empire Hotel Hong Kong Wan Chai, Empire Hotel Kowloon Tsim Sha Tsui, Empire Hotel Hong Kong Causeway Bay, Empire Prestige Causeway Bay, and Empire Prestige Tsim Sha Tsui.

Products and services

• Empire Hotel Hong Kong - Wan Chai A hotel located in Wanchai, Hong Kong, part of the Empire branding portfolio, featuring amenities including a Sky Pool with timber decked flooring.
• Empire Hotel Kowloon - Tsim Sha Tsui A 315-room hotel at the heart of Tsim Sha Tsui, conveniently located near shopping districts and convention centers.
• Empire Hotel Hong Kong - Causeway Bay A 280-room hotel located in Causeway Bay featuring Life Spa, conveniently situated in shopping districts.
• Empire Prestige - Causeway Bay A boutique hotel brand offering sophisticated boutique hotel services for discerning leisure travelers.
• Empire Prestige - Tsim Sha Tsui A boutique hotel adjoining Empire Hotel Kowloon featuring contemporary décor for modern leisure travelers.
• Landmark on Robson A mixed-use primary high-end residential landmark development in Vancouver, Canada, featuring two towers with 236 residential units, 50,000 square feet of retail and office space, and four-level underground parking facility. Awarded Best Apartment/Condominium Development Americas.
• JBC Travel A travel agency serving as a major air-ticket wholesale distributor in Hong Kong, complementing the hotel business.

Quantifiable outcome

• Over 2.5 million visitors accommodated at Empire Landmark Hotel Vancouver over 20+ years

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Prosperity Land Estate ManagementminorOthersOne of Hong Kong's most experienced property management companies; affiliated entity within the group
• SAHK (Hong Kong Sheng Kung Hui Welfare Council)minorOthersNGO partner for CSR Community Care Programme since 2009; partnership recognized for 10+ years supporting children and youth with special needs

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Standard Hotel Group