ASYSTEM Labs

What ASYSTEM Labs does

ASYSTEM Labs is a direct-to-consumer wellness brand that sells clinically formulated supplements organized as coordinated daily systems rather than standalone products. Its core lineup comprises three targeted gummies (Focus, Calm, and Sleep in melatonin and melatonin-free variants), two Complete Optimization daily-supplement systems tailored for men and women, and a Radical Relief Gel Roll-On for topical recovery, with supporting apparel and bundled combinations such as the Mind & Recovery System, Performance & Recovery System, and Power Pair. Formulas are built around patented branded ingredients — Suntheanine®, Zynamite®, NewCaff® 75, KSM-66® and Sensoril® Ashwagandha, Affron® Saffron, PhytoMelatonin (Somato®), and the S7™ botanical blend — with full dosage disclosure, third-party batch testing, and cGMP-certified US manufacturing.

The company's go-to-market is exclusively DTC e-commerce through its owned Shopify storefront (asystem.com), with no third-party retail or marketplace presence. The pricing architecture spans roughly $9 to $165.60, anchored by gummies at $59 and Complete Optimization systems at $99, with a Subscribe & Save subscription offering 20% off recurring 30-day delivery and curated bundles driving higher AOV. Distribution is supported by content marketing (the Betterment Project blog), organic social (Instagram @asystem, Facebook @ownthesystem), email capture, and an influencer/creator program (#MYSYSTEM, Creators/Collabs). The company is headquartered in Los Angeles, was founded in 2018, operates with a 1-10 employee footprint, claims 100,000+ customers, and is privately held with no disclosed funding rounds or institutional investors.

Name

ASYSTEM Labs

Legal name

ASYSTEM

Website

https://www.asystem.com/pages/asystem-labs

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ASYSTEM Labs is a direct-to-consumer wellness brand selling clinically formulated supplements — including Focus, Calm, and Sleep gummies, gender-specific Complete Optimization systems, and a topical relief gel — as coordinated daily systems to health-conscious individual consumers through its own e-commerce site.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Herbal & Botanical Supplements (CRADAGAD), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Dietary supplements
• Natural wellness products
• Focus supplements
• Sleep support gummies
• Topical pain relief

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (One-Time): Direct e-commerce sales of supplements and wellness products with individual product purchases at fixed price points. Includes gummies, capsule systems, topical gels, and apparel.
2. Subscription (Subscribe & Save): Recurring 30-day delivery model offering 20% discount on regular prices. Available for most gummy and supplement products. Encourages customer retention and predictable recurring revenue.
3. Bundle/System Sales: Pre-configured product bundles combining complementary products at discounted prices (e.g., Mind & Recovery System, Performance & Recovery System). Higher average order value opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

ASYSTEM Labs develops and sells clinically formulated natural wellness supplements, including gummy formulas (Focus, Calm, Sleep), daily Complete Optimization capsule systems for men and women, and a topical Radical Relief gel, packaged individually and as coordinated systems/bundles. All products are sold direct-to-consumer through the company's own e-commerce website with one-time and subscription purchase options.

Product overview

ASYSTEM Labs is a wellness company offering a portfolio of advanced natural supplements organized as coordinated daily systems. The core product lineup includes four targeted gummy formulas (Focus, Calm, Sleep with Melatonin, and Sleep Melatonin-Free), two Complete Optimization daily supplement systems (for Men and Women), and a Radical Relief Gel Roll-On for topical pain relief. Products are organized into bundles including the Mind & Recovery System, Performance & Recovery System, Recovery Anywhere System, and various curated bundles (Relax & Refocus, Glow & Go, Sharp & Steady, Power Pair). The company also offers a limited-edition Enhanced Energy apparel collection. All supplements feature clinically researched ingredients with full dosage transparency, are manufactured in FDA-registered cGMP-certified facilities in the USA, and undergo third-party testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Gummies + Melatonin All-natural sleep gummy built with PhytoMelatonin (Somato), Saffron (Affron), and Magnolia Bark to help fall asleep faster, improve sleep quality, and wake refreshed without grogginess. Designed for adults with sleep difficulties.
• Sleep Gummies (Melatonin Free) Melatonin-free sleep support gummy built with clinically studied ingredients and calming botanicals to support relaxation and sleep quality without next-day fog.
• Calm Gummies Daily calm support gummy with Sensoril Ashwagandha, Chamomile, Affron, and L-Theanine designed to support mood, balance, and resilience for stress management.
• Focus Gummies Clean energy focus gummy powered by patented Suntheanine, Zynamite (mango leaf extract), and slow-release NewCaff 75 for 5+ hours of sustained mental energy without crash or jitters.
• Women's Complete Optimization Daily supplement system for women providing sustained energy, stress resilience, immune support, and cellular health in 5 precision-dosed capsules with 80+ vitamins, minerals, and adaptogens.
• Complete Optimization for Men All-in-one daily system for men that replaces multivitamin, fish oil, ashwagandha, and greens powder in 5 precision-dosed capsules with no proprietary blends and full ingredient disclosure.
• Radical Relief Gel Roll On Topical pain relief with 25% active ingredients (5x more than leading topical pain products) featuring Menthol, Methyl Salicylate, and Arnica Montana Oil with Cryosphere applicator for direct muscle and joint massage.
• Mind & Recovery System Complete daily gummy system combining FOCUS Gummies for mental clarity, CALM Gummies for stress support, and choice of SLEEP Gummies to support a full daily rhythm from productive mornings to restorative nights.
• Performance & Recovery System Bundle combining FOCUS Gummies for sustained mental clarity with Radical Relief Gel Roll-On for fast-acting targeted cooling relief to support both performance and recovery.
• Recovery Anywhere System Bundle of three Radical Relief Gel Roll-Ons for keeping targeted cooling relief within reach at home, in the gym, at work, or on the go.
• Relax & Refocus Bundle Bundle combining CALM Gummies for stress relief and relaxation with FOCUS Gummies for mental clarity and sustained concentration.
• The Glow & Go Bundle (Women's) Curated trio for women combining Women's Complete Optimization Supplements, Radical Relief Gel Roll-On, and FOCUS Gummies for total vitality, targeted relief, and enhanced mental clarity.
• The Sharp & Steady Bundle (Men's) Complete daily system for men pairing Men's Complete Optimization Supplements for foundational vitality, FOCUS Gummies for clean mental clarity, and Radical Relief Gel Roll-On for muscle and joint support.
• The Power Pair Bundle Premium duo of Women's Complete Optimization and Men's Complete Optimization for gender-specific daily wellness with tailored ingredients for male and female physiology.
• Enhanced Energy Hoodie 100% cotton drawstring hoodie with graphic and positive expression on back, designed to be worn loosely. Made in Los Angeles.
• Enhanced Energy Tee Two-tone 100% cotton t-shirt designed for layering, with graphic and positive expression on back. Made in Los Angeles.
• Enhanced Energy Hat 100% cotton Klein blue hat with embroidered graphic and snapback closure. Made in Los Angeles.
• Enhanced Energy Sweatpants 100% premium soft cotton sweatpants with adjustable drawstring, elastic waist and cuff, with graphic on leg. Made in Los Angeles.
• Enhanced Energy Socks High quality knit socks featuring graphic and logo with double padded heel and toe. One size. Made in Los Angeles.
• Pre-Workout+ Pre-workout supplement with InnovaTea, Cordyceps, Ashwagandha, DMG, and Beetroot Powder for energy, endurance, and athletic performance.
• Immunity+ Immune support supplement with ElderMune, Chaga, Agarikon, and Stinging Nettle Extract for immune health and overall wellness.

Quantifiable outcome

• S7™ blend clinically shown to increase nitric oxide by 230%
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Direct peers

• Athletic Greens (AG1): Direct peer in the premium daily-supplement DTC category with a single-system product architecture (greens + multivitamin + probiotics) and a heavy subscription model. Closely comparable on positioning, AOV, and target persona (performance-oriented wellness consumers).
• Ritual: DTC supplement brand with clinically backed, fully disclosed multivitamin formulations and a subscription model. Directly comparable on the 'no proprietary blends / traceable ingredients' value proposition and women's/wellness buyer focus.
• Care/of: Personalized vitamin DTC brand with a quiz-driven buying flow, subscription cadence, and clinically validated ingredients. Comparable on DTC-first supplement distribution and daily-system architecture.
• Momentous: Premium sports and performance nutrition brand with clinically studied ingredients (e.g., creatine, beta-alanine, electrolytes) and a strong athlete endorsement network. Comparable on premium pricing, athlete testimonials (like Molly Payne for ASYSTEM), and performance-focused positioning.
• Moon Juice: DTC wellness brand offering supplements, adaptogens, and functional formulations with a strong brand identity and premium pricing. Directly comparable on female-skewing wellness positioning, adaptogenic ingredient focus, and bundle/system architecture.
• Onnit: Supplement and wellness brand built around branded ingredients (e.g., Alpha BRAIN, New Mood), DTC plus omnichannel retail, and athlete/celebrity endorsements. Comparable on branded-ingredient-led product strategy and performance/lifestyle buyer overlap.
• OPositiv: Women's wellness DTC brand focused on hormonal health, libido, PMS, and menopause support via clinically studied supplements. Highly comparable to ASYSTEM's Female Libido Gummies and Women's Complete Optimization positioning.
• Beam: DTC functional wellness brand with a strong focus on focus, energy, sleep, and recovery supplements including gummy and capsule formats. Comparable on the focus/calm/sleep gummy system architecture and influencer-led acquisition model.
• Sakara Life: Premium wellness brand built around coordinated 'systems' (nutrition programs, supplements, functional meals) with a female-skewing customer base. Comparable on the systems-based positioning and premium bundle architecture.

Broad incumbents

• Hims & Hers Health: Larger public DTC telehealth and wellness platform offering supplements alongside prescription and OTC health products. Comparable as a broad incumbent in the DTC wellness category with overlapping consumer health, men's/women's wellness, and sleep/stress products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ownthesystem
• Instagraminstagram.com/asystem

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASYSTEM Labs