Opera & Theatre Madlenianum

What Opera & Theatre Madlenianum does

Opera & Theatre Madlenianum is a for-profit performing arts venue located in Zemun, Serbia, founded in 1997. The company operates a multi-genre theatre presenting opera, operetta, ballet, drama, musical theatre, concerts, and guest productions, supported by six dedicated performance spaces within its complex: Velika sala (Great Hall), Bel Etage, Foaje, Sala Studio, Sala Sifnios, and Vip salon. Its production model combines in-house productions with co-productions (notably with the Institute for Artistic Dance on 'Carmen Suite & Bolero') and hosted guest performances from external companies.

The business generates revenue through two primary streams: ticket sales via a proprietary online ticketing platform (tickets.operatheatremadlenianum.com) and an on-site box office, plus venue rental for private events and corporate functions across its six halls. Pricing follows a unit-pricing model with seats categorized and priced by location and performance, and tickets are sold on a pay-as-you-go basis. Marketing and audience development rely on a content website, an email newsletter ("Prijatelji Madlenianuma"), earned media coverage, and a virtual tour via walkinto.in.

The customer base is split between individual theatre and performing-arts enthusiasts attending productions, and business clients (corporate and event organizers) renting venue space. There is no disclosed revenue, funding, or headcount detail beyond a stated range of 11–50 employees. The company does not disclose any technology stack, digital product beyond its ticketing site, or AI/ML capabilities, and its operating geography is restricted to Serbia.

Name

Opera & Theatre Madlenianum

Legal name

Opera & Theatre Madlenianum

Website

https://madlenianum.rs

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Opera & Theatre Madlenianum is a Zemun, Serbia-based performing arts venue that produces and presents opera, operetta, ballet, drama, musicals, and concerts across six halls, serving individual audiences via ticketed performances and corporate clients through venue rentals.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Dance Companies (711120), Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Opera & Operetta (MPAGABAF), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theatre performances
• Opera productions
• Ballet performances
• Performing arts venue
• Venue rental services

Headquarters

HQ city

Zemun

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue from sales of tickets to theatrical performances including opera, operetta, ballet, drama, musical, and concerts. Box office and online ticketing available.
2. Venue Rental: Revenue from renting theatre spaces including Velika sala (Great Hall), Bel Etage, Foaje, Sala Studio, Sala Sifnios, and Vip salon for private events, corporate functions, and productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Opera & Theatre Madlenianum operates a multi-hall performing arts venue in Zemun, Serbia, producing and presenting live theatrical performances across genres including opera, operetta, ballet, drama, musical theatre, and concerts. It also rents out its performance spaces (Velika sala, Bel Etage, Foaje, Sala Studio, Sala Sifnios, Vip salon) for private and corporate events, and sells tickets through its own box office and online ticketing platform.

Product overview

Opera & Theatre Madlenianum is a performing arts venue offering a diverse portfolio of live theatrical productions. The organization operates as a single venue presenting multiple artistic disciplines: opera, operetta, ballet, drama, musical theater, and concerts. The portfolio also includes guest performances from external productions and co-productions with partner institutions. Beyond live performances, Madlenianum offers venue rental services for external events and maintains an online ticketing platform for audience reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Opera Performances
• Operetta Performances
• Ballet Performances
• Drama Performances
• Musical (Mjuzikl) Performances
• Concert Events
• Guest Performances
• Venue Rental Services
• Online Ticketing System

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Institute for Artistic Dance (Institut za umetničku igru)coreStrategic or Co-development PartnerCoproduction partner for ballet performances. Notable collaboration on 'Carmen Suite & Bolero' production combining the Institute's dance expertise with the theatre's production facilities and audience.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vienna State Opera (Wiener Staatsoper): Large European opera house with extensive opera and ballet programming. Comparable as a multi-genre opera-led venue with its own ensemble and venue rental ecosystem, though far larger and serving a global audience.
• Royal Opera House (London): Internationally recognized London opera and ballet venue with ticketed performances and venue hire. Comparable business model — productions plus corporate venue rentals — but at vastly greater scale and global brand reach.

Regional players

• Croatian National Theatre in Zagreb (HNK Zagreb): Major Zagreb-based performing arts venue with opera, ballet, and drama programming. Comparable as a multi-genre regional theater in a neighboring market, but serves a different national audience than Madlenianum.
• Belgrade Philharmonic (Beogradska filharmonija): Belgrade-based classical music ensemble that performs in Serbian concert halls and competes for the same classical performing arts audience that attends Madlenianum's concert programming.
• Serbian National Theatre (Srpsko narodno pozorište, Novi Sad): Serbia's other national theater based in Novi Sad, staging opera, drama, and ballet. Comparable as a multi-genre Serbian state theater; does not directly compete in the Belgrade/Zemun catchment but addresses the same national audience.

Direct peers

• National Theatre Belgrade (Narodno pozorište): Serbia's flagship repertory theater in Belgrade staging opera, drama, and ballet. Directly comparable to Madlenianum as a multi-genre Serbian performing arts venue competing for the same Belgrade/Zemun audience and donor base.
• Belgrade Drama Theatre (Beogradsko dramsko pozorište): Belgrade-based theater producing dramatic repertoire with its own performance halls. Directly comparable as a same-city performing arts venue with ticketed productions and venue rental activities.
• Atelje 212: Long-established Belgrade theater focused on drama and contemporary productions. Comparable to Madlenianum as a single-city Serbian theater competing for overlapping cultural audiences and corporate event clients.
• Yugoslav Drama Theatre (Jugoslovensko dramsko pozorište): Prominent Belgrade drama theater with multi-hall programming. Comparable in scale and city footprint to Madlenianum, competing for drama audiences and event rental demand in the same metropolitan area.

Others

• Eventim: Major European ticketing and live entertainment platform. Adjacent comparison as a venue/partner in the regional live-entertainment distribution ecosystem that supports how Madlenianum reaches audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=MwQlIvO7kuw
• Xx.com/MadlenianumBG
• Facebookfacebook.com/Madlenianum

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opera & Theatre Madlenianum