Urban Farm-It

Name

Urban Farm-It

Legal name

Urban Farmer Ltd

Website

https://urban-farm-it.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Mushroom Spawn & Cultivation Supplies

NAICS

Mushroom Production (111411), Nursery, Garden Center, and Farm Supply Retailers (444240), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Mushroom & Fungi Production (Indoor/Protected) (AFAGAHAK)

akta.pro secondary industry

Mushroom Farming (Button, Oyster, Shiitake) (AFAGADAJ)

Keywords

• Mushroom cultivation supplies
• Mushroom spawn production
• Specialty fungi genetics
• Commercial mushroom growing
• Mushroom farming consultancy

Headquarters

HQ city

Whitstable

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mushroom Spawn and Supplies Sales: Primary revenue from selling premium mushroom spawn (grain spawn, straw spawn, plug spawn), growing bags, containers, and related cultivation supplies to hobbyists and commercial growers. One-time purchase model for physical products.
2. Consultancy Services: Expert consultancy services offered to help individuals and businesses successfully cultivate and scale their mushroom operations.
3. Courses and Education: Educational courses related to mushroom cultivation offered through their services section.
4. Fresh and Dried Produce: Direct sales of fresh Lion's Mane mushrooms and dried Lion's Mane products to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Urban Farm-It sells premium-grade mushroom spawn (grain spawn, straw spawn, and plug spawn) for hobbyists and commercial growers, sourced through an official distribution partnership with Mycelia. The company also sells fresh and dried Lion's Mane mushrooms, cultivation supplies (grow bags, spawn bags, containers), educational books, gift bundles, and offers expert consultancy services and mushroom cultivation courses. Operations are UK-focused, with both direct-to-consumer e-commerce and wholesale channels.

Product overview

Urban Farm-It operates as a multi-channel mushroom products and services company. Their product portfolio centers on premium mushroom spawn (grain spawn, straw spawn, and plug spawn) available in hobbyist and wholesale quantities, complemented by specialized growing equipment (grow bags, containers, spawn bags). They also offer fresh and dried Lion's Mane produce, having introduced this variety to UK supermarkets. The company provides value-added offerings including a grow-your-own book and garden bundles. Services include expert consultancy and educational courses to support both hobbyists and commercial growers at every stage of cultivation. As official distribution partners of Mycelia, they supply high-quality mushroom genetics alongside their consultancy expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue-Grey Oyster Mushroom Grain Spawn Premium-grade grain spawn for cultivating Blue-Grey Oyster mushrooms (Pleurotus ostreatus), available from £8.75, suitable for hobbyists and commercial growers.
• Pink Oyster Mushroom Grain Spawn Premium-grade grain spawn for cultivating Pink Oyster mushrooms (Pleurotus djamor), known for vibrant color and rapid growth, available from £8.75.
• Lion's Mane Mushroom Grain Spawn Premium-grade grain spawn for cultivating Lion's Mane mushrooms (Hericium erinaceus), a gourmet medicinal mushroom variety, available from £15.99.
• King Oyster Mushroom Grain Spawn Premium-grade grain spawn for cultivating King Oyster mushrooms (Pleurotus eryngii), known for large fruiting bodies and meaty texture, available from £8.75.
• White Elm Oyster Mushroom Grain Spawn Premium-grade grain spawn for cultivating White Elm Oyster mushrooms (Pleurotus ostreatus var. florida), a white strain of the oyster mushroom species, available from £8.75.
• Wine Cap Mushroom Straw Spawn Straw-based spawn for cultivating Wine Cap mushrooms (Stropharia rugosoannulata), ideal for outdoor garden cultivation, available from £15.99.
• Wholesale Mushroom Spawn Bulk 5L spawn bags for commercial growers covering Blue-Grey Oyster (M2191), Lion's Mane (M9514), Pink Oyster (M2708), Yellow-Gold Oyster (M2502), King Oyster (M2603), and White Elm Oyster (M2125), with mix-and-match options priced £29.99–£34.99.
• Mushroom Plug Spawn Plug spawn and dowels for inoculating logs and stumps, suitable for outdoor cultivation of various mushroom species.
• Grow Bags for Fruiting Mushrooms Specialized grow bags designed for the fruiting stage of mushroom cultivation, maintaining optimal humidity and gas exchange.
• Bags for Making Mushroom Spawn Bags designed for the spawn preparation stage of mushroom cultivation, compatible with various sterilization methods.
• Mushroom Growing Containers Containers and vessels for growing mushrooms, providing controlled environments for cultivation.
• Fresh Lion's Mane Fresh Lion's Mane mushrooms (Hericium erinaceus), a gourmet and medicinal mushroom variety that the company pioneered in UK supermarkets.
• Dried Lion's Mane Dried Lion's Mane mushrooms, offering extended shelf life while preserving nutritional and medicinal properties.
• Growing Mushrooms At Home - The Complete Guide Comprehensive instructional book guiding hobbyists through the process of growing mushrooms at home.
• Garden Bundle Curated bundle of mushroom growing products designed as a gift package for home growers.
• Consultancy Services Expert consultancy services to help individuals and businesses successfully cultivate and scale their mushroom operations.
• Course Educational courses for learning mushroom cultivation techniques, supporting both hobbyists and commercial growers.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• MyceliacoreTechnology or IntegrationOfficial distribution partnership with Mycelia, providing Urban Farm-It with premium-grade mushroom spawn genetics. This partnership enables the company to supply certified, high-quality mushroom genetics to both hobbyists and commercial growers in the UK market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Far West Fungi: US-based mushroom farm and supplier of fresh mushrooms, spawn, and grow kits. Comparable across fresh produce, spawn, and cultivation supplies with overlapping customer segments.
• Fungi Perfecti: Long-established mushroom spawn and supplements company founded by Paul Stamets. Sells premium mushroom genetics, grow kits, and supplements, overlapping with Urban Farm-It's premium spawn and Lion's Mane produce offerings.
• Back to the Roots: US-based grow kit and cultivation products company selling mushroom grow kits through consumer retail channels. Comparable on the hobbyist mushroom grow kit side of Urban Farm-It's product range.
• North Spore: US-based mushroom spawn, grow kits, and cultivation supplies retailer serving both hobbyists and commercial growers. Direct competitor in the same product category (grain spawn, plug spawn, grow bags) with a similar B2C and B2B model.
• GroCycle: UK-based mushroom cultivation company offering grow kits, spawn, and online training courses. Directly comparable on UK geography, combined product + education business model, and hobbyist/commercial customer base.

Broad incumbents

• Monaghan Mushrooms: One of the world's largest mushroom producers. Operates in the same UK mushroom market but at industrial scale; included as a broad incumbent whose commercial supply could compete with Urban Farm-It's wholesale spawn customers.
• South Mill Fungiculture: North American commercial mushroom producer and supplier. Comparable in the broader mushroom industry context but operates at significantly larger production scale spanning fresh and processed mushrooms.

Others

• Mycelia: Belgian mushroom genetics supplier and Urban Farm-It's official distribution partner. Included as an upstream supplier/ecosystem participant rather than direct competitor, but central to Urban Farm-It's value proposition.

Regional players

• Hampshire Mushroom: UK-based specialist mushroom cultivator and supplier of fresh mushrooms and grow kits. Comparable in the UK hobbyist/consumer segment but focused on indoor exotic mushroom production rather than spawn distribution.

Emerging players

• Smallhold: US indoor mushroom farming startup with branded retail and foodservice distribution. Indirect overlap on specialty mushroom production and Lion's Mane-style premium positioning rather than direct spawn retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@urbanfarm-it
• Facebookfacebook.com/urban.farm.it
• LinkedInlinkedin.com/company/urban-farm-it
• Instagraminstagram.com/urban.farm.it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Farm-It