Sub Aqua Dive Center
- Company typePrivate
- Founded1972
- HeadquartersAri, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
Sub Aqua Dive Center firmographics
Firmographics- Name
- Sub Aqua Dive Center
- Legal name
- SADC Ltd
- Website
- https://subaqua-divecenter.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sub Aqua Dive Center industry classification
Industry- Product category
- Scuba Diving Services
- NAICS
- Scenic and Sightseeing Transportation, Water (487210)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industries
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Snorkeling Tours & Reef Experiences (THAJAJAE), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)
Keywords
Where Sub Aqua Dive Center is headquartered
LocationHeadquarters
- HQ city
- Ari
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Sub Aqua Dive Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Scuba Diving Courses: PADI certification courses from beginner to advanced levels including Open Water, Advanced, Nitrox, and specialty courses. Revenue generated through course fees that include materials, certification, and instruction.
- Diving Packages: Prepaid diving packages for Maldives, Egypt, Thailand destinations that include a certain number of dives. Additional services like boat fees, dive guides, and equipment rental may be added.
- Guided Dive Excursions: Daily half-day boat trips to popular dive sites including Manta Point, Barracuda Giri, Banana Reef, and other renowned Maldives dive sites.
- Water Sports Activities: Non-motorized and motorized water sports including windsurfing, kayaking, stand-up paddle boarding, jet skiing, wakeboarding, and catamaran sailing at Angaga Water Sports Center.
- Equipment Rental: Rental of scuba diving equipment including tanks, regulators, BCDs, and wetsuits for customers who do not bring their own gear.
- Liveaboard Bookings: Brokerage service for Thailand and Galapagos liveaboard diving trips, acting as intermediary between customers and boat operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | PADI Open Water Diver Course Theory - online study package |
| Subscription | One time/ perpetual license | PADI Enriched Air (Nitrox) Course - theory only |
| Subscription | One time/ perpetual license | PADI Advanced Open Water Theory - online study |
| Unit Pricing | Pay-as-you-go | Diving Packages - Maldives and Egypt |
| Unit Pricing | Pay-as-you-go | Diving Packages - Thailand and Galapagos |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sub Aqua Dive Center product offering
Product offeringCore offering
Sub Aqua Dive Center operates two flagship PADI-registered dive centers in the Maldives — Angaga Island (South Ari Atoll) and Thulhagiri Island (North Male Atoll) — providing scuba diving courses from beginner to advanced levels, daily guided boat dive excursions to renowned sites, and water sports activities. SADC Ltd also brokers liveaboard diving trips to Thailand, Myanmar, Egypt, and Galapagos, and offers PADI eLearning for online theory completion prior to arrival.
Product overview
Sub Aqua Dive Center operates as a scuba diving service provider with two flagship dive centers located on Angaga Island (South Ari Atoll) and Thulhagiri Island (North Male Atoll) in the Maldives, established in 1972. The company offers PADI-certified diving courses ranging from beginner (Try Diving, PADI Open Water, PADI Scuba Diver) through advanced levels (PADI Advanced Open Water, PADI Nitrox Specialty), plus PADI eLearning for online theory completion. Supporting services include the SUB AQUA WaterSports Center at Angaga featuring non-motorized and motorized water activities, and liveaboard trip options to Thailand and Egypt's Red Sea. The company also provides free Nitrox diving for certified divers and organizes coral restoration projects.
Differentiator
Problem solved
Functional benefit
Brands
- SUB AQUA WaterSports Center: Water sports center offering activities including snorkeling, wind surfing, stand-up paddling, kayaks, and more at Angaga Island
- SUB AQUA WaterSports
Products and services
- SUB AQUA DiveCenter Angaga Flagship dive center on Angaga Island (South Ari Atoll) offering the full range of daily boat dive trips and PADI courses for all skill levels from complete beginners to experienced divers.
- SUB AQUA DiveCenter Thulhagiri Flagship dive center on Thulhagiri Island (North Male Atoll) offering daily boat trips, PADI courses, and access to renowned dive sites including Manta Point and Banana Reef.
- PADI Open Water Diver Course Full PADI Open Water certification course valid worldwide, completed over 4 days with 5 confined water dives and 4 open water dives, achieving maximum depth of 18 metres. Theory available via PADI eLearning.
- PADI Scuba Diver Course Entry-level PADI scuba certification completed in 3 days, qualifying divers to 12 metres depth with a qualified dive guide.
- PADI Advanced Open Water Diver Course Advanced PADI certification consisting of 5 open water dives over 2-3 days, certifying divers to 30 metres depth with deep and navigation dives as required adventure dives.
- PADI Enriched Air (Nitrox) Course PADI specialty course teaching diving with enriched air nitrox for longer no-decompression times; Nitrox is provided free of charge to Nitrox-certified divers at both Angaga and Thulhagiri dive centers.
- Discover Scuba Diving (Try Diving) Introduction program for non-divers to experience breathing underwater in a shallow lagoon under instructor supervision, with a maximum depth of 12 metres.
- SUB AQUA WaterSports Center Angaga Water sports facility on Angaga Island offering activities including snorkeling, kayaking, windsurfing, stand-up paddling, catamaran sailing, wakeboarding, jet skiing, waterskiing, and fun tubes for all the family.
- Maldives Liveaboard Trips Multi-day liveaboard diving services in the Maldives, offering extended diving experiences across various dive sites in the archipelago.
- Thailand Liveaboard Trips Liveaboard diving services to Similan Islands, Richelieu Rock, and other Thai dive destinations, including accommodation on board, hotel transfers, meals, and diving with boat fees and dive guide included in the package price.
- Red Sea Egypt Diving Partner-based scuba diving services in Egypt's Red Sea through partner dive centers in Hurghada and El Quseir (Utopia), with winter specials available.
Quantifiable outcome
- Free Nitrox extends no-decompression limit from 56 minutes to 95 minutes at 18m depth using 32% Nitrox mix
- +2 more outcomes
Companies that use Sub Aqua Dive Center
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Sub Aqua Dive Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sub Aqua Dive Center partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PADI (Professional Association of Diving Instructors)coreRegistered PADI Dive Center offering full range of PADI courses from beginner to advanced levels. PADI is the world's leading scuba diving training agency with over 136,000 individual members and 6,200 dive centres in 170+ countries.
- Thailand Liveaboard OperatorscoreSADC Ltd acts as booking agent for Thailand and Galapagos liveaboard diving trips. Services include accommodation on board, hotel transfers, meals, and diving. Boat fees and dive guide included in package prices.
- Red Sea Partner Dive Centers (Hurghada and El Quseir)minorPartner dive centers in Hurghada and El Quseir (Utopia) Egypt for Red Sea diving. SADC offers Egypt diving packages and winter specials.
- Trans Maldivian AirwaysminorSeaplane transfer provider for flights to Angaga Island (25 minute flight from Male). Mentioned in travel information for reaching dive center locations.
- Project AWARE - Adopt A Dive SiteminorSub Aqua DiveCenter joined Project AWARE's Adopt A Dive Site initiative launched on Earth Day to protect underwater environments.
- Maldivian Manta Ray Project (MMRP)minorParticipation in manta ray research and identification project to learn more about manta ray life cycle, population dynamics, and habitat usage in the Maldives.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Sub Aqua Dive Center competitors and assessment
Company assessmentBroad incumbents
- PADI (Professional Association of Diving Instructors): Global scuba training agency governing the certification framework that SADC delivers; operates through 6,200+ dive centers worldwide and shapes the standards, course content, and brand recognition that SADC leverages.
- TUI Group: Major European tourism group that owns resort and tour brands operating in the Maldives and awarded Thulhagiri Island Resort a Top Quality Award in 2019; represents both a potential customer-acquisition channel and a competitive resort/dive operator.
Others
- ScubaTribe: Diver-only review and discovery platform explicitly used by SADC to collect verified post-dive customer reviews; comparable as an ecosystem participant that influences customer acquisition for dive centers.
- Mares: Major diving equipment manufacturer supplying regulators, BCDs, masks, and fins to dive centers worldwide; comparable ecosystem participant and equipment supplier for operators like SADC.
- Aqua Lung: Global scuba equipment manufacturer and dive lifestyle brand; not a direct competitor but a key supplier of regulators, BCDs, and dive gear that SADC rents to guests, and an adjacent brand in the diving ecosystem.
Direct peers
- Euro-Divers: One of the largest international dive center chains, operating multiple PADI dive centers across the Maldives and other Indian Ocean destinations. Directly comparable in core offering (PADI courses, guided dives, snorkeling) and target customer (European resort-based divers).
- Prodive Maldives: Maldives-based dive operator running PADI dive centers at multiple resort islands, competing for the same resort guest and European tourist customer base as SADC.
- Werner Lau Diving Centers: German-founded dive operator with multiple Maldives resort-based dive centers, sharing SADC's German-speaking target market, PADI course offerings, and resort partnership model.
- Liquid Dive Center: Maldives-focused PADI dive center offering courses and guided dives from resort locations, directly comparable to SADC's two-center resort-based model.
- Extra Divers: European dive center chain operating at several Maldives resorts and other global destinations, offering PADI courses, guided dives, and snorkeling — directly comparable business model and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sub Aqua Dive Center social profiles
Digital presenceSub Aqua Dive Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sub Aqua Dive Center leadership team
Management profileNumber of profiles
Sub Aqua Dive Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sub Aqua Dive Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sub Aqua Dive Center
What does Sub Aqua Dive Center do?
Sub Aqua Dive Center operates two flagship PADI-registered dive centers in the Maldives — Angaga Island (South Ari Atoll) and Thulhagiri Island (North Male Atoll) — providing scuba diving courses from beginner to advanced levels, daily guided boat dive excursions to renowned sites, and water sports activities. SADC Ltd also brokers liveaboard diving trips to Thailand, Myanmar, Egypt, and Galapagos, and offers PADI eLearning for online theory completion prior to arrival.
Is Sub Aqua Dive Center a public or private company?
Sub Aqua Dive Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sub Aqua Dive Center founded?
Sub Aqua Dive Center was founded in 1972. It employs 51 to 100 people.
Where is Sub Aqua Dive Center based?
Sub Aqua Dive Center is headquartered in Ari, Italy, in the Europe region.
How does Sub Aqua Dive Center make money?
Six revenue lines are on record. Scuba Diving Courses are the primary driver. The others are diving Packages, guided Dive Excursions, water Sports Activities, equipment Rental and liveaboard Bookings.
Who are Sub Aqua Dive Center's main competitors?
Broad incumbents on record are PADI (Professional Association of Diving Instructors) and TUI Group. Others are ScubaTribe, Mares and Aqua Lung. Direct peers are Euro-Divers, Prodive Maldives, Werner Lau Diving Centers, Liquid Dive Center and Extra Divers.
Does Sub Aqua Dive Center have an API?
No public API is recorded for Sub Aqua Dive Center.
What industry is Sub Aqua Dive Center in?
Sub Aqua Dive Center's product category is Scuba Diving Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives). Its NAICS code is 487210.