Asia Metal

Name

Asia Metal

Legal name

Asia Metal Public Company Limited

Website

https://asiametal.co.th

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Steel Products and Structural Steel Manufacturing

NAICS

Rolling and Drawing of Purchased Steel (33122), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Steel Pipe & Tubes (3317), Miscellaneous Primary Metal Products (3390)

akta.pro primary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

• Steel service center
• Structural steel manufacturing
• Hot-rolled steel coils
• Cold-rolled steel coils
• Steel pipe manufacturing

Headquarters

HQ city

Samut Prakan

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Steel Coil Sales and Processing: Sales and processing of Hot-Rolled and Cold-Rolled steel coils with custom slitting and cutting services. Revenue generated from both the material itself and value-added processing services including sheet cutting and coil slitting to customer-specified dimensions.
2. Steel Structure Manufacturing: Manufacturing and sales of structural steel products including C-shaped channels (Light Lips Channels) and steel pipes (round, square, rectangular). Production capacity of 220,000 tons per year across all steel types.
3. Steel Trading/Distribution: Distribution of steel products including round bars, deformed bars, and furniture tubes sourced from various manufacturers to meet diverse customer industrial needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Asia Metal operates as a full-service steel service center and a manufacturer and distributor of structural steel products. It distributes Hot-Rolled, Cold-Rolled, and Pickled & Oiled steel coils with custom slitting and cutting to customer specifications, manufactures cold-formed structural steel products including Light Lips Channel (C-Channel) and round, square, and rectangular steel pipes, and trades round bars, deformed bars, and furniture tubes for industrial and construction applications.

Product overview

Asia Metal Public Company Limited (AMC) is a Thai steel service center and manufacturer operating three distinct business segments: (1) Steel Coil Service Center — processing and distributing Hot-Rolled, Cold-Rolled, and Pickled & Oiled steel coils with custom cutting/slitting services; (2) Steel Structure Products Manufacturing — producing Light Lips Channel (C-Channel), Round Steel Pipe, Square Steel Pipe, and Rectangular Steel Pipe; and (3) Steel Trading — distributing Round Bars, Deformed Bars, Square Furniture Tubes, and Round Furniture Tubes. The company has a combined production capacity of approximately 220,000 tons per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Coil Service Center
• Hot-Rolled Steel
• Pickled & Oiled Steel
• Cold-Rolled Steel
• Light Lips Channel (C-Channel Steel)
• Round Steel Pipe
• Square Steel Pipe
• Rectangular Steel Pipe
• Round Steel Bars
• Deformed Steel Bars
• Square Steel Furniture Tubes
• Round Steel Furniture Tubes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BlueScope Steel: Global steel products manufacturer with significant presence in coated and painted steel as well as building products, overlapping with Asia Metal's coated steel and structural offerings.
• POSCO: Korean integrated steel giant with extensive global operations across steel coils, plates, and downstream products, setting competitive pricing benchmarks for Southeast Asian markets.
• JFE Steel: Major Japanese integrated steel manufacturer with a broad portfolio of HR, CR, and coated steel products, including presence in Southeast Asian industrial markets.
• Nippon Steel: Global top-tier steel producer with extensive integrated steel, structural, and downstream product lines that compete with regional players across Asia.
• Sahaviriya Steel Industries (SSI): Thailand's largest hot-rolled steel producer and a major upstream supplier to the Thai steel service center ecosystem, with significantly greater scale and integration.
• Tata Steel (Thailand): Thai subsidiary of Tata Steel operating cold-rolled and ServoMill steel, overlapping with Asia Metal's coil product lines and broader regional customer footprint.

Direct peers

• NS-Siam United Steel: Thai cold-rolled and galvanized steel producer with overlapping steel coil and downstream product offerings serving similar industrial and construction customers in Thailand.
• Bangkok Steel Industry: Thai steel pipe and tube manufacturer with overlapping product categories (round, square, rectangular pipes) and similar industrial customer base in Thailand.
• GJ Steel: Thailand-based cold-rolled electrical steel and steel producer competing in similar coil and downstream steel product categories serving domestic industrial customers.
• Millcon Steel Public Company: Thai-listed steel service center and manufacturer producing structural steel and steel pipes, with a directly comparable product mix and customer base in Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asiametalpublic
• LinkedInlinkedin.com/company/asia-metal-pcl-amc-

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Metal