Upright Film

What Upright Film does

Hochkant Film GmbH & Co. KG (a.k.a. Hochkant Film, HKF) is a privately held commercial film production company headquartered in Munich at Volkartstr. 72, 80636 München. It is structured as a German limited partnership (GmbH & Co. KG) and led by Managing Director Pascal Bohlen. The firm represents a roster of commercial film directors and photographers, executing brand campaigns on a project-based B2B professional services model.

The company's core offering spans scouting, casting, on-location filming, stunt coordination, live streaming, and post-production using professional digital cinema equipment (Alexa Mini, iPhone for digital content). It produces TV commercials, digital and social campaigns, branded films, photography assignments, documentaries, and live-event content. Beyond traditional commercial film, Hochkant explicitly operates a Digital Content Service covering YouTube content, AR/Metaverse experiences, live event streaming, and CES world premieres. Its website portfolio catalogs active work across multiple campaigns by represented directors.

Revenue is generated through quote-based B2B engagements with enterprise brand clients and their advertising agencies, dominated by premium automotive OEMs (Porsche, BMW, Mercedes-Benz, Audi, Lamborghini, Ferrari, Bentley, Toyota, Volvo, Lexus, Nissan, Dodge, Acura, Hyundai, Mini, RAM, Citroen, Opel). Non-automotive clients include Adidas, Nike, Samsung, Montblanc, Disney+, Amazon, KFC, Michelin, and Schweppes. Service coverage is framed as Germany, Austria, and Switzerland (DACH), with demonstrated international execution on a 27-shooting-day Amazon documentary across six countries. The firm markets itself via a portfolio website and Instagram; pricing is not publicly disclosed.

Name

Upright Film

Legal name

Hochkant Film GmbH & Co. KG

Website

https://hochkantfilm.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hochkant Film GmbH & Co. KG is a Munich-based commercial film production house representing a roster of directors and photographers, delivering B2B production services — TV commercials, digital and social content, photography, stunt work, AR/Metaverse and live event streaming — primarily to premium automotive OEMs and select luxury, sports, technology and streaming brands across the DACH region.

Ownership category

akta.pro rank

Product category

Commercial Film Production Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live-Action Unit Production (2nd Unit, Pickups, Reshoots) (MPADABAI)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Commercial film production
• Talent representation
• Digital content creation
• Automotive advertising
• Commercial photography services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Film Production: B2B production services for brands and agencies. Projects include TV commercials, digital content, social media campaigns, documentaries, and live event production. Revenue is project-based with engagements ranging from single commercial spots to comprehensive campaign production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hochkant Film is a full-service commercial film production company based in Munich that represents a roster of established directors and photographers. The company produces TV commercials, digital content, branded films, documentaries, and live event content for premium automotive, luxury, and lifestyle brands across the DACH region. Services span end-to-end production from scouting and casting to on-location filming, stunt coordination, live streaming, and post-production.

Product overview

Hochkant Film GmbH & Co. KG is a German commercial film production company offering a comprehensive portfolio of film and content production services. The core offering consists of Commercial Film Work (TV and digital commercials), Digital Content Service (social media, AR/Metaverse, live streaming), and Full Production Services (scouting, casting, on-location filming). The company operates as a talent agency representing commercial directors and photographers. The portfolio includes represented directors specializing in automotive, luxury, and lifestyle brands, and photographers for commercial photography assignments. Services are delivered primarily in Germany, Austria, and Switzerland with international capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Film Production Full-service commercial film production for automotive, luxury, and lifestyle brands. The company produces TV commercials, digital content, and branded films for clients including Porsche, BMW, Mercedes-Benz, and other premium brands.
• Digital Content Service Digital content creation including social media campaigns, YouTube content, AR/Metaverse experiences, and live event streaming. Projects include BMW Art Journey documentaries, Porsche Esports coverage, and CES world premieres.
• Full Production Services Full production services in Germany, Austria, and Switzerland including scouting, casting, and on-site filming with a dedicated team and years of experience.
• Directors Representation Representation of commercial film directors including Alessandro Pacciani, Anders Jedenfors, Frank Todaro, James F. Coton, Kim Geldenhuys, Kit Lynch-Robinson, Marc Schölermann, Pascal Heiduk, Paul Mignot, Stephan Telaar, and others.
• Photographers Representation Representation of commercial photographers including David Daub, Manuel Nagel, Philipp Rupprecht, Tim Adorf, and He & Me.

Quantifiable outcome

• 67 awards received by director Paul Mignot
• +3 more outcomes

Named customers28 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radical Media: Global commercial film and content production company representing directors, photographers, and creators. Closely comparable to Hochkant Film as a roster-based production house serving premium brand and entertainment clients.
• Czar: Berlin-based commercial film production company producing commercials, branded content, and digital campaigns for premium European brands. Closest German-language market peer to Hochkant Film.
• B-Reels: Stockholm-headquartered European production company delivering commercials, digital content, and branded films for international brands. Comparable European commercial production peer serving premium clients.
• Prettybird: Director-led commercial production company and talent representation business. Directly comparable as a hybrid production-and-roster firm serving automotive, tech, and lifestyle brands.
• Smuggler: Global production company representing directors for commercials, branded content, and feature work. Comparable scale, roster model, and brand-client mix to Hochkant Film.
• RSA Films: Commercial film production house with deep automotive and luxury brand experience and a represented director roster. Same talent-agency-plus-production hybrid model as Hochkant Film.
• Anonymous Content: Los Angeles-based production company and talent management firm representing directors across commercials, film, and digital content. Comparable talent-representation model and premium-brand client roster.
• MJZ: Long-established commercial production company representing a roster of A-list directors for automotive, tech, and lifestyle advertising. Closely mirrors Hochkant's roster model and premium-brand positioning.
• Partizan: London-based global production company directing commercials, music videos, and branded content. Comparable roster-and-production hybrid with strong European brand-client base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hochkantfilm
• LinkedInlinkedin.com/company/hochkant-film-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upright Film