Willis Larsson Transport
Willis Larsson Transport is a Swedish intermodal bulk logistics provider founded in 1961, specializing in the transport of dry bulk goods such as PVC powder and granulate for petrochemical industry customers across Scandinavia. Acquired by Van den Bosch in 2020 and rebranded in 2022.
- Company typePrivate
- Founded1961
- HeadquartersLidköping, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Willis Larsson Transport does
Willis Larsson Transport AB is a Swedish intermodal bulk logistics provider founded in November 1961 by the Larsson family and headquartered in Lidköping, Sweden. The company's core service is the intermodal transport of dry bulk goods, specifically PVC powder and granulate, for petrochemical industry customers across Scandinavia and Europe. Operating with 101–250 employees, the business uses a B2B enterprise sales motion targeting industrial petrochemical manufacturers with customized, quote-based pricing and multi-year contractual relationships.
At the beginning of 2020, the company's activities were acquired by Van den Bosch, a logistics provider specializing in intermodal bulk transport, and on April 1, 2022, the entity was formally rebranded as Van den Bosch Transport AB. This acquisition consolidated Willis Larsson's established Scandinavian dry bulk position into Van den Bosch's broader European intermodal network. Second-generation family manager Sverker Larsson continues as branch manager to preserve operational and customer continuity through the integration.
The revenue model is transaction-fee based, derived from transportation charges for moving dry bulk goods via intermodal (multi-mode) transport solutions. Distribution is managed through direct enterprise sales relationships with petrochemical customers, coordinated from the Lidköping office. Post-acquisition, pricing, quoting, and service coordination are handled under the Van den Bosch umbrella, with customer contact routed through a shared dry bulk email channel and phone line.
Willis Larsson Transport firmographics
Firmographics- Name
- Willis Larsson Transport
- Legal name
- Willis Larsson Transport AB
- Website
- https://willistransport.se
- Company type
- Private
- Founded year
- 1961
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Willis Larsson Transport is a Swedish intermodal bulk logistics provider founded in 1961, specializing in the transport of dry bulk goods such as PVC powder and granulate for petrochemical industry customers across Scandinavia. Acquired by Van den Bosch in 2020 and rebranded in 2022.
- Ownership category
- akta.pro rank
Willis Larsson Transport industry classification
Industry- Product category
- Intermodal Dry Bulk Transportation Services
- NAICS
- Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Freight Transportation Arrangement (488510)
- akta.pro primary industry
- Bulk Commodity Intermodal Transport (Rail–Truck/Ocean–Rail) (TLADAKAM)
- akta.pro secondary industries
- Bulk Intermodal (Transload: Dry Bulk, Aggregates, Chemicals) (TLADAFAK), Intermodal Network Operators & Marketing Companies (IMCs) (TLADAFAF)
Keywords
Where Willis Larsson Transport is headquartered
LocationHeadquarters
- HQ city
- Lidköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Willis Larsson Transport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain
Revenue model
- Intermodal Bulk Transport Services: The company generates revenue through providing intermodal transportation services for dry bulk goods, primarily serving the petrochemical industry with transport of PVC powder and granulates. As a logistics provider, revenue is derived from transportation fees charged for moving bulk goods via multiple transport modes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B logistics services with customized transport solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Willis Larsson Transport product offering
Product offeringCore offering
Willis Larsson Transport (now operating as Van den Bosch Transport AB) provides intermodal bulk transport of dry bulk goods, including PVC powder and granulate, primarily for petrochemical industry customers across Scandinavian and broader European markets. The company combines road, rail, and other transport modes to move dry bulk goods between production sites, terminals, and end customers, leveraging its integration into the Van den Bosch European logistics network.
Product overview
Willis Larsson Transport (now Van den Bosch Transport AB) offers a single core service: intermodal bulk transport of dry bulk goods, specifically PVC powder and granulate for the petrochemical industry. The company operates primarily in the Scandinavian market and, following its acquisition by Van den Bosch in 2020, now contributes to Van den Bosch's European intermodal transport network. Second-generation Sverker Larsson continues as branch manager, maintaining the company's established market position.
Differentiator
Problem solved
Functional benefit
Products and services
- Intermodal Bulk Transport
Quantifiable outcome
- Leading position in European intermodal transport of dry bulk goods
Companies that use Willis Larsson Transport
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Willis Larsson Transport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Willis Larsson Transport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Van den BoschcoreVan den Bosch, a logistics service provider, acquired the activities of Willis Larsson Transport AB at the beginning of 2020. As of April 1, 2022, the company name was changed to Van den Bosch Transport AB. This acquisition strengthens Van den Bosch's leading position in intermodal transport of dry bulk goods in Europe. Sverker Larsson continues as general manager, maintaining continuity in leadership and customer relationships.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Willis Larsson Transport competitors and assessment
Company assessmentBroad incumbents
- CEVA Logistics: Global third-party logistics provider with extensive contract logistics, freight management, and dedicated transport solutions for the chemical and industrial sectors. Wider portfolio but serves overlapping petrochemical customers in Europe.
- DB Schenker: Major European logistics integrator with land, air, and ocean freight services including chemical and bulk industrial transport. Operates at much larger scale but overlaps in the European industrial logistics market.
Direct peers
- VTG Aktiengesellschaft: European rail freight and tank container leasing/logistics group that operates bulk liquid and chemical transport services. Adjacent overlap through chemical bulk intermodal capability and European rail-truck integration.
- Van den Bosch: Parent company and Europe's largest intermodal dry bulk transport specialist. Directly operates the same intermodal bulk logistics capability for chemicals, plastics, and food-grade liquids across Europe that Willis Larsson has now integrated into.
- Dextra Group: UK-headquartered logistics provider operating intermodal bulk transport across Europe for plastics, chemicals, and polymers. Direct overlap with Willis Larsson's PVC powder and granulate handling capability.
- Bulkhaul: UK-based global market leader in tank container services for the chemical, food, and gas industries. Provides intermodal bulk transport solutions with overlapping customer base in petrochemical and plastic raw materials logistics.
- Samskip: European multimodal logistics provider with intermodal container, bulk, and breakbulk services across road, rail, and short-sea. Comparable in operating intermodal networks for industrial and chemical customers in Northern Europe.
- Hoyer Global Logistics: German-headquartered international logistics provider specializing in tank container and bulk liquid transport, including chemicals and petrochemicals. Operates comparable intermodal bulk transport services across Europe serving similar industrial customers.
- Bertschi Global: Swiss intermodal logistics specialist focused on liquid and dry bulk chemicals, plastics, and food-grade products with European deep-sea container and tank container operations. Directly comparable in petrochemical dry bulk intermodal service offering.
Emerging players
- MOL Logistics: International logistics arm of Japanese shipping group MOL offering chemical and bulk tank container services with growing European footprint. Partial overlap in intermodal chemical logistics with petrochemical producers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Willis Larsson Transport social profiles
Digital presenceWillis Larsson Transport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willis Larsson Transport leadership team
Management profileNumber of profiles
Profiles1 record
Willis Larsson Transport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willis Larsson Transport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willis Larsson Transport
What does Willis Larsson Transport do?
Willis Larsson Transport (now operating as Van den Bosch Transport AB) provides intermodal bulk transport of dry bulk goods, including PVC powder and granulate, primarily for petrochemical industry customers across Scandinavian and broader European markets. The company combines road, rail, and other transport modes to move dry bulk goods between production sites, terminals, and end customers, leveraging its integration into the Van den Bosch European logistics network.
Is Willis Larsson Transport a public or private company?
Willis Larsson Transport is a private company. It is classified as corporate owned and is currently acquired.
When was Willis Larsson Transport founded?
Willis Larsson Transport was founded in 1961. It employs 101 to 250 people.
Where is Willis Larsson Transport based?
Willis Larsson Transport is headquartered in Lidköping, Sweden, in the Europe region.
How does Willis Larsson Transport make money?
One revenue line is on record: intermodal Bulk Transport Services.
Who are Willis Larsson Transport's main competitors?
Broad incumbents on record are CEVA Logistics and DB Schenker. Direct peers are VTG Aktiengesellschaft, Van den Bosch, Dextra Group, Bulkhaul, Samskip, Hoyer Global Logistics and Bertschi Global. MOL Logistics is listed as an emerging player.
Does Willis Larsson Transport have an API?
No public API is recorded for Willis Larsson Transport.
What industry is Willis Larsson Transport in?
Willis Larsson Transport's product category is Intermodal Dry Bulk Transportation Services. Its primary akta.pro industry code is TLADAKAM, Bulk Commodity Intermodal Transport (Rail–Truck/Ocean–Rail), with a secondary code of TLADAFAK, Bulk Intermodal (Transload: Dry Bulk, Aggregates, Chemicals). Its NAICS code is 484230.