Dansschool Dream Dance

What Dansschool Dream Dance does

Dansschool Dream Dance is a consumer-facing Dutch dance school operating under that trade name from Rosmalen and Empel in the 's-Hertogenbosch region. Founded in April 2009 by Daphne Brok at age 19, the school offers instruction across 12 dance styles organized into 18 dance groups with a maximum of 16 students per class, delivered through 7 or more instructors including the founder. Operations run across 3 studio locations comprising 4 modern dance studios. The school's product surface spans regular weekly lessons, summer lessons, dance camps, annual theater performances, a pre-professional Vooropleiding Dans program operating as a separate foundation, and the upcoming Dream Dance Festival.

The business model is subscription-driven and consumer-direct, with no disclosed institutional or enterprise anchors. Term-based subscriptions are paid in 3 installments per year, with regular lessons priced at €128–€164 per period and an unlimited membership tier at €448. Ancillary revenue is generated from summer lessons (€11), dance camps (€145), theater tickets (€17.75), and studio rental. Customer access is supported by a member portal (mijn.dreamdance.nl) built on StudioCloud 4.21, which handles enrollment and scheduling.

Strategically, the school has pursued credential and partnership-led positioning rather than scale expansion. It holds the NBDO Sterballetschool quality certification, has partnered with Fontys Dansacademie to formalize the pre-professional pipeline, and collaborates with HT Sports, Stichting Flamencole, and Jeugdcultuurfonds (which broadens access for lower-income families). The company is privately held and owner-operated, with no external funding disclosed.

Name

Dansschool Dream Dance

Legal name

Dansschool Dream Dance

Website

https://dreamdance.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Dansschool Dream Dance is a Dutch consumer dance school in Rosmalen and Empel offering 12 dance styles across 18 groups at 3 studio locations, serving children through seniors with subscription lessons, camps, and theater performances.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Dance education services
• Childrens dance classes
• Ballet instruction
• Dance studio operations
• Recreational dance programs

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dance lesson subscriptions: Recurring revenue from term-based dance lessons paid via automatic debit in 3 installments (September, December, March). Unlimited membership option available for fixed weekly access. One-time €10 registration fee per student.
2. Summer lessons: Individual summer dance lessons sold at €11 per session, available for non-members, running July 2026.
3. Dance camp: Three-day residential dance camp for members at De Roerdomp in Westelbeers, priced at €145 inclusive of all activities, meals, and accommodations.
4. Theater show tickets: Ticket sales for biennial theater productions performed at professional venues (De Lievekamp, Oss), priced at €17.75 per ticket. Revenue covers production costs including costumes, lighting, and venue rental.
5. Studio rental: Modern dance studios available for rental to other instructors and organizations for workshops, fitness classes, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dansschool Dream Dance operates a multi-location dance school offering weekly term-based lessons across 12 dance styles for children from age 2, youth, and adults. The school runs four modern mirrored studios across three sites in Rosmalen and Empel, and supplements regular classes with paid workshops, summer lessons, an annual residential dance camp, biennial theater productions in professional venues, and studio rental to third-party instructors. A digital member portal (mijn.dreamdance.nl) handles enrollment and scheduling.

Product overview

Dansschool Dream Dance is a dance school offering a comprehensive portfolio of services centered around dance education. The core offering consists of weekly dance lessons across 12 dance styles (peuterdans, kleuterdans, kinderdans, kinderballet, klassiek ballet, spitzen, streetjazz, hiphop, jazz fit, jazzdance, moderne dans, afro) for children from age 2 through adults. Supporting services include seasonal summer lessons, mobile dance workshops for schools and corporate events, studio rental, and a members-only dance camp. The school organizes major events including biennial theater shows and demo weeks, plus an annual Dream Dance Festival. A pre-professional dance program (Vooropleiding Dans) is under development. Members access enrollment and scheduling through a digital portal powered by StudioCloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Danslessen (Dance Lessons) Weekly term-based dance lessons across 12 styles (peuterdans, kleuterdans, kinderdans, kinderballet, klassiek ballet, spitzen, streetjazz, hiphop, jazz fit, jazzdance, moderne dans, afro) for children from age 2, youth, and adults, organized by age and skill level.
• Zomerlessen (Summer Lessons) Summer dance program in July offering individual dance lessons at €11 per session for non-members across various styles.
• Dansworkshops (Dance Workshops) Mobile dance workshops delivered at schools, BSO (after-school care), children's parties, companies, events, and team-building activities. Also available on-site in the Rosmalen studios.
• Theatershows (Theater Productions) Biennial theatrical productions performed in professional venues (e.g., Theater de Lievekamp, Oss) with costumes, set design, and professional lighting, featuring students from all dance styles. Tickets priced at €17.75.
• Danskamp (Dance Camp) Three-day residential dance camp for members held at De Roerdomp in Westelbeers, priced at €145 inclusive of workshops, activities, meals, and overnight accommodation.
• Korte cursus peuterdans (Toddler Dance Short Course) Five-lesson toddler dance program for children aged 2-3 taught by a parent together with their child. €35 per duo. Mondays.
• Moderne dans 60+ (Modern Dance for Seniors) Modern dance class specifically designed for adults aged 60 and older, Wednesdays 19.00-20.00, with free trial lesson available.
• Vooropleiding Dans (Pre-Professional Dance Program) Regional pre-professional dance program for young secondary-school dancers with above-average talent, motivation, and ambition, partnering with Fontys Dansacademie. Housed in an independent non-profit foundation.
• Studio Verhuur (Studio Rental) Rental of modern dance and sports studios in Rosmalen center, equipped with professional sound systems, changing rooms, and waiting areas; available for one-off events or recurring sessions by other instructors and organizations.
• Rooster 2026/2027 new classes New scheduled classes for the 2026/2027 season: Wednesday 15.45-16.45 modern dance ages 7-9; Wednesday 16.45-17.45 classical ballet ages 10-13; Thursday 19.00-20.00 classical ballet beginners adults; Saturday 12.30-13.30 streetjazz ages 9-12 at Perron-3.

Quantifiable outcome

• 18 dance groups established by age 21 of owner Daphne Brok

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• NBDO (Nederlandse Belangenvereniging voor Dansprofessionals- en ondernemingen)coreOthersProfessional industry association membership with annual audits for quality certification. Being registered with NBDO and holding the 'Sterballetschool' (highest tier) certification demonstrates quality standards and differentiates from non-certified competitors.
• HT Sports RosmalenminorGTM or Marketing PartnerLocal sports retailer offering 10% discount on dance clothing for Dream Dance members. Benefits both parties through cross-promotion to shared customer base of active families.
• Fontys DansacademiestrategicStrategic or Co-development PartnerPartnership with Fontys Academy for Dance Education in Tilburg helps bridge students toward professional dance education. Dream Dance Academy's pre-professional program leverages this connection to strengthen alignment with professional dance training requirements and provide orientation opportunities for students.
• Stichting FlamencoleminorStrategic or Co-development PartnerJoint collaboration on Mini Vuelta dance workshops bringing Flamenco and Urban dance to children in Rosmalen, with Dream Dance teacher Maaike co-instructing.
• HBO dance schools (stageschool)coreStrategic or Co-development PartnerRecognized as a stageschool (internship school) for HBO dance teacher training students. Under Daphne's supervision, students gain practical experience in the field, developing into qualified dance teachers.
• Stichting Leergeld / JeugdcultuurfondsminorOthersAccepts payment from cultural subsidy organizations enabling financially disadvantaged children to participate in dance lessons, supporting accessibility and inclusion goals.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Lucia Marthas Dance Institute: Large Dutch dance school chain operating studios across multiple cities, offering multi-style dance training for children and adults. Comparable as a multi-style Dutch dance education provider, but with significantly broader geographic footprint and larger scale than Dream Dance.

Regional players

• Dansschool Tilburg: Dance school operating in Tilburg and surrounding North Brabant region with multi-style children's and adult programming. Comparable as a community-based Dutch dance school in the same broader region (North Brabant) offering similar style breadth and age-tiered instruction.

Direct peers

• Dansstudio Danzarella: Small to mid-sized Dutch dance studio offering multi-style recreational dance classes for children and adults with subscription-based lessons. Comparable directly in business model (term-based subscription), style breadth, and community-event programming.
• Pointe People Amsterdam: Dutch dance school focused on ballet and contemporary dance instruction for children and adults, with their own school-branded productions and seasonal performances. Comparable as a Dutch dance education provider emphasizing formal dance training with performance showcases.
• Dance Factory Amsterdam: Dance school in Amsterdam offering multi-style group and private dance classes for children, teens, and adults. Comparable as a multi-style Dutch dance education provider with similar age-segmented class structure.
• Studio Dance-the-Motive: Community dance school in the Netherlands providing recreational multi-style dance classes for children and adults. Comparable in scale and offering - small Dutch studio with subscription classes, workshop delivery, and community events.
• The Move Dance School: Dutch dance school offering classes in multiple styles for children and adults across multiple studio locations in the Netherlands. Comparable directly as a multi-style, multi-location Dutch dance school serving kids through adult segments with subscription-based tuition.
• Balletschool Mariska van de Burgt: Established Dutch ballet and dance school providing graded ballet and multi-style instruction for children and adults in the Netherlands. Comparable as a credentialed Dutch dance school with structured progression pathways and stage performance elements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dansschooldreamdance
• Instagraminstagram.com/dansschool_dreamdance
• LinkedInlinkedin.com/company/dansschool-dream-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dansschool Dream Dance