Emerald Hour
Emerald Hour is a Boston Beer Company brand that produces non-alcoholic cannabis cocktails and THC gummies in Canada. It sells through 600+ licensed dispensaries in Ontario and Alberta, targeting adults seeking bar-quality social drinking experiences without alcohol.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emerald Hour does
Emerald Hour is a Canadian non-alcoholic cannabis cocktail and edible brand launched in January 2025 by Boston Beer Company (NYSE: SAM), the publicly traded U.S. brewer behind Samuel Adams. The brand's core product line consists of four canned cannabis cocktail SKUs — Agave Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, and Lime & Mint — each delivering 10mg of THC via solventless extraction using live rosin combined with cannabis diamonds, sourced from outdoor-grown, flash-frozen British Columbia cannabis. In October 2025, the brand extended into the edible category with vegan THC gummies at 5mg per piece, also infused with live rosin and solventless cannabis diamonds. Products are formulated to deliver a bar-quality cocktail experience without alcohol and with less sweetness than conventional cocktails.
The brand sells exclusively through licensed Canadian cannabis dispensaries and reports distribution across more than 600 retail points in Ontario and Alberta as of October 2025. Consumer discovery is supported by listings on Leafly and Weedmaps, with brand activation handled through the Emerald Hour website (emeraldhourcannabis.com) and an Instagram presence (drinkemeraldhour). The operating entity is Emerald Hour International, which handles privacy and consumer data compliance under GDPR, CCPA, and PIPEDA frameworks.
As a brand rather than a standalone legal entity, Emerald Hour has no independently disclosed financials, no headcount data, and no funding rounds; it operates entirely within Boston Beer Company's corporate structure. The brand's strategic position is a premium-positioned, adult-use cannabis alternative to alcohol, leveraging its parent's beverage industry expertise, manufacturing capability, and brand-building playbook to enter the Canadian legal cannabis market.
Emerald Hour firmographics
Firmographics- Name
- Emerald Hour
- Legal name
- Boston Beer Company, Inc.
- Website
- https://emeraldhourcannabis.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Emerald Hour is a Boston Beer Company brand that produces non-alcoholic cannabis cocktails and THC gummies in Canada. It sells through 600+ licensed dispensaries in Ontario and Alberta, targeting adults seeking bar-quality social drinking experiences without alcohol.
- Ownership category
- akta.pro rank
Emerald Hour industry classification
Industry- Product category
- Cannabis Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Emerald Hour business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Cannabis Beverage Sales: Sale of canned non-alcoholic cannabis cocktails through licensed dispensaries in Canada. Products contain 10mg THC per serving and are infused with live rosin and cannabis diamonds. Four flavor SKUs available: Agave Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, and Lime & Mint.
- THC Gummy Sales: Sale of vegan THC gummies infused with live rosin and solventless cannabis diamonds. Launched October 2025 in Canada at dispensaries in Ontario and Alberta. Each gummy contains 5mg THC.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Emerald Hour product offering
Product offeringCore offering
Emerald Hour produces and sells non-alcoholic cannabis canned cocktails and THC gummies infused with solventless live rosin and cannabis diamonds. The beverage line includes four flavor SKUs (Agave Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, Lime & Mint), each containing 10mg THC per serving, crafted with regionally sourced cocktail ingredients for an authentic bar-quality experience without alcohol. The brand expanded into edibles in October 2025 with 5mg THC vegan gummies.
Product overview
Emerald Hour is a non-alcoholic cannabis cocktail brand offering a line of canned beverages and edible gummies. The core product line consists of four cannabis cocktail flavors (Agave Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, and Lime & Mint), each containing 10mg THC and infused with solventless live rosin and cannabis diamonds. The brand expanded into the edible market in October 2025 with 5mg THC vegan gummies. All products feature regionally sourced cocktail ingredients and are designed to deliver a bar-quality cocktail experience without alcohol.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerald Hour® Cannabis Cocktail - Agave, Lime & Sea Salt Non-alcoholic cannabis canned cocktail infused with live rosin and cannabis diamonds, containing 10mg THC. Crafted with Pacific sea salt, organic agave, and lime juice, featuring floral aroma with refreshing lime notes.
- Emerald Hour® Cannabis Cocktail - Cranberry & Citrus Non-alcoholic cannabis canned cocktail infused with live rosin and cannabis diamonds, containing 10mg THC. Crafted with authentic lime and cranberry juice, featuring fresh citrus notes with sweet and tangy flavor profile.
- Emerald Hour® Cannabis Cocktail - Ginger & Lime Non-alcoholic cannabis canned cocktail infused with live rosin and cannabis diamonds, containing 10mg THC. Crafted with specially selected ginger extract and lime juice, featuring zesty, woody, and floral notes.
- Emerald Hour® Cannabis Cocktail - Lime & Mint Non-alcoholic cannabis canned cocktail infused with live rosin and cannabis diamonds, containing 10mg THC. Crafted with carefully selected mint extract and lime juice, featuring refreshing balance of mint and citrus.
- Emerald Hour THC Gummies Vegan THC gummies infused with live rosin and solventless cannabis diamonds, containing 5mg THC per gummy. Edible cannabis product for adults seeking alternative consumption formats.
Quantifiable outcome
- Sold in over 600 dispensaries across Canada within 10 months of launch (January-October 2025)
Companies that use Emerald Hour
Customer profileSegments1 record
Ideal customer profiles1 record
Emerald Hour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Emerald Hour partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Boston Beer CompanycoreBoston Beer Company is the parent company and operator of Emerald Hour. The company developed the non-alcoholic cannabis cocktail brand and is responsible for product development, manufacturing, and market launch. Boston Beer owns the Emerald Hour trademark and operates the brand website.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Emerald Hour competitors and assessment
Company assessmentDirect peers
- CANN: CANN is a leading non-alcoholic cannabis-infused beverage brand offering social-tonality canned drinks with low-dose THC. Directly comparable to Emerald Hour in product format, target occasion, and dispensary distribution.
- Houseplant: Houseplant is a premium cannabis lifestyle brand with beverage and edible offerings, focused on connoisseur consumers. Comparable to Emerald Hour's premium positioning and curated approach to THC products.
- Klavon: Klavon is a Canadian cannabis cocktail brand operating in the same social-occasion, non-alcoholic format as Emerald Hour. Direct product and channel overlap.
Broad incumbents
- Molson Coors: Molson Coors has publicly pursued cannabis-beverage ventures (e.g., partnerships in Canada). Comparable to Emerald Hour as a traditional beverage incumbent investing in adjacent cannabis categories.
- Tweed (Canopy Growth): Tweed is one of Canada's largest cannabis brands under Canopy Growth, with a portfolio that includes cannabis beverages. Comparable to Emerald Hour through dispensary distribution and overlapping beverage SKUs in the Canadian market.
- Lagunitas Hi-Ball: Lagunitas (part of Heineken) operates the Hi-Ball line of non-alcoholic cannabis sparkling beverages in California. Comparable to Emerald Hour as a cannabis beverage brand backed by a major traditional beverage parent.
- Tilray Brands: Tilray is a large Canadian-headquartered cannabis LP with a broad product portfolio including beverages and edibles. Comparable to Emerald Hour as a competitor in Canadian cannabis retail across multiple formats.
Emerging players
- Curious Elixirs: Curious Elixirs produces premium non-alcoholic craft cocktails targeting the sober-curious consumer. Comparable to Emerald Hour through its positioning as a bar-quality social beverage without alcohol, though without THC.
- High Sisters: High Sisters is a female-founded cannabis beverage brand with social-occasion positioning. Comparable to Emerald Hour as a niche cannabis cocktail brand targeting adult social consumers.
- DrinkWow: DrinkWow is an emerging brand in the cannabis-infused beverage space with a similar social-tonality canned format. Comparable as a peer competing for the same dispensary shelf space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Emerald Hour social profiles
Digital presenceEmerald Hour compliance and trust
Trust signalCompliance3 records
Emerald Hour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerald Hour leadership team
Management profileNumber of profiles
Profiles1 record
Emerald Hour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerald Hour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerald Hour
What does Emerald Hour do?
Emerald Hour produces and sells non-alcoholic cannabis canned cocktails and THC gummies infused with solventless live rosin and cannabis diamonds. The beverage line includes four flavor SKUs (Agave Lime & Sea Salt, Cranberry & Citrus, Ginger & Lime, Lime & Mint), each containing 10mg THC per serving, crafted with regionally sourced cocktail ingredients for an authentic bar-quality experience without alcohol. The brand expanded into edibles in October 2025 with 5mg THC vegan gummies.
Is Emerald Hour a public or private company?
Emerald Hour is a private company. It is classified as corporate owned and is currently operating.
When was Emerald Hour founded?
Emerald Hour was founded in 2025.
How does Emerald Hour make money?
Two revenue lines are on record. Cannabis Beverage Sales are the primary driver. The others are THC Gummy Sales.
Who are Emerald Hour's main competitors?
Direct peers on record are CANN, Houseplant and Klavon. Broad incumbents are Molson Coors, Tweed (Canopy Growth), Lagunitas Hi-Ball and Tilray Brands. Emerging players are Curious Elixirs, High Sisters and DrinkWow.
Does Emerald Hour have an API?
No public API is recorded for Emerald Hour.
What industry is Emerald Hour in?
Emerald Hour's product category is Cannabis Beverages. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 31211 and its SIC code is 2080.