What Crie Anabuki does

Crie Anabuki Inc. (株式会社クリエアナブキ) is a privately held, comprehensive human resources services company headquartered in Takamatsu, Kagawa Prefecture, Japan. Founded on April 11, 1986 and marking its 40th anniversary in 2026, the company operates as the HR and staffing arm of the diversified ANABUKI GROUP. As of June 2025, Crie Anabuki reported ¥5.3 billion in sales and employed 131 people. It operates 11 domestic branches concentrated in the Shikoku (Kagawa, Ehime, Tokushima, Kochi) and Chugoku (Hiroshima, Okayama) regions, plus metropolitan offices in Tokyo, Osaka, and Nagoya. Dedicated UI-turn career centers in Tokyo and Osaka support urban-to-regional talent migration, and a wholly-owned Vietnam subsidiary (HR ANABUKI VIETNAM) supports cross-border talent sourcing.

The company's service portfolio spans temporary staffing, temp-to-perm placement, direct recruitment, business process outsourcing (BPO), overseas human resources introduction, disability employment support (through satellite office 'Well Kobo'), corporate training, aptitude assessment (using Japan SHL tools), and recruitment support. Its go-to-market is dual-track: a sales-led motion targeting enterprise HR departments through direct field sales, an inquiry hotline (0120-26-7676), and downloadable materials, alongside a community-led/self-serve motion for individual job seekers via a web job portal, UI-turn centers, and a Mama-tomo Working Lab project. Revenue is generated primarily through recurring daily/hourly staffing fees, success-based placement fees, BPO contract fees, and managed-services fees for disability employment support. The company holds Excellent Dispatch Operator certification from Japan's Ministry of Health, Labour and Welfare and qualified-operator status with the Japan Disability Employment Promotion Operators Association.

The technology stack is described as a standard staffing and HR service platform with no proprietary platform or AI capabilities disclosed. Marketing channels include the proprietary 'Choco Tech' (ちょこテク) blog, an organic social presence on Instagram/X/Facebook, UI-turn career seminars co-sponsored by Tokushima Prefecture and Takamatsu City, and earned media coverage in regional outlets such as Shikoku Shimbun and Ehime Economic Report. Additional subsidiaries include Crie Logiplus (logistics services) and Saiyo Kobo (recruitment services).

Name

Crie Anabuki

Legal name

株式会社クリエアナブキ

Website

https://crie.co.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Crie Anabuki is a privately held Japanese HR services firm founded in 1986 and headquartered in Takamatsu, Kagawa, providing temporary staffing, placement, BPO, overseas HR, disability employment support, and training to enterprise clients across 11 domestic branches in the Shikoku, Chugoku, and metropolitan Tokyo/Osaka/Nagoya markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Takamatsu

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Temporary Staffing (人材派遣): Provides temporary staffing services placing dispatched workers at client companies. Clients pay a daily/hourly staffing fee; Crie Anabuki pays wages to dispatched workers.
2. Temp-to-Perm Placement (紹介予定派遣): Temporary staffing with the option of direct hire after a trial period. Crie Anabuki earns a staffing fee during the trial period and a placement fee upon successful conversion to permanent employee.
3. Direct Recruitment / Placement (人材紹介): Direct placement of candidates at client companies. Fee is charged upon successful placement (fully success-based).
4. BPO (アウトソーシング): Business process outsourcing — Crie Anabuki takes over entire administrative and operational processes for clients, operating on a contract fee basis.
5. Overseas Human Resources (海外人材事業): Introduction of foreign talent, from highly skilled professionals to specific skilled workers, through optimal visa programs. Crie Anabuki supports recruitment, onboarding, and post-employment retention.
6. Disability Employment Support (障がい者雇用支援): Comprehensive disability employment support including placement, job matching, and retention at a satellite office 'Well Kobo'.
7. Training and Assessment (研修・適性診断テスト): Corporate training and aptitude assessment tests (using Japan SHL assessment solutions) provided to client organizations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Crie Anabuki is a comprehensive human resources services company that dispatches temporary workers, places permanent staff, and runs business process outsourcing (BPO) engagements for corporate clients across Japan. The portfolio includes temporary staffing, temp-to-perm placement, direct recruitment, BPO, overseas talent introduction (including foreign skilled workers), disability employment support via the 'Well Kobo' satellite office, corporate training and SHL-based aptitude assessment, and UI-turn career relocation support.

Product overview

Crie Anabuki is a comprehensive human resources services company offering a portfolio of staffing and recruitment solutions. The core offering centers on temporary staffing (人材派遣), temporary-to-permanent placement (紹介予定派遣), and direct recruitment (人材紹介), supplemented by BPO services, overseas human resources, disability employment support, training and assessment, and specialized recruitment support. The company differentiates through regional expertise in the Chugoku/Shikoku area of Japan, operating UI-turn career centers in Tokyo and Osaka to support regional talent attraction. Additional services include outplacement, side-job placement, and Vietnam employment outsourcing. The company also maintains 'ちょこテク' (Choco Tech), a free Office productivity tips website, demonstrating expertise in workplace skill development.

Differentiator

Problem solved

Functional benefit

Brands

• あなぶきグループ: ANABUKI GROUP - parent conglomerate including real estate services, senior services, recruitment support, facility management, travel services, energy saving services, condominium management, human resource development, outsourcing, insurance, advertising, and retail services

Products and services

• Temporary Staffing (人材派遣) Dispatch of temporary workers to client companies covering full-time, part-time, and team-based staffing arrangements. Supports companies with flexible workforce needs including coverage for maternity leave, childcare leave, and seasonal demand.
• Temp-to-Perm Placement (紹介予定派遣) Trial staffing arrangement where workers are dispatched for up to 6 months before direct hire by the client company, allowing both employer and employee to evaluate fit before commitment.
• Direct Recruitment / Placement (人材紹介) Direct recruitment service where career consultants support companies from requirements definition through successful hiring. Features a success-based fee structure where payment is due only upon successful placement.
• BPO (Business Process Outsourcing) Outsourcing of entire administrative and operational processes, enabling companies to focus on core business functions. Offers streamlined complex tasks, enhanced quality, and cost reduction through a single-source solution.
• Overseas Human Resources (海外人材事業) Introduction of foreign talent from highly skilled professionals to specific skilled workers. Provides comprehensive support from recruitment through onboarding and post-employment retention, including Vietnam employment outsourcing.
• Disability Employment Support (障がい者雇用支援) Comprehensive support for hiring, assigning, and retaining employees with disabilities through the satellite office 'Well Kobo'. Achieves over 90% two-year retention rate.
• Training and Assessment (研修・適性診断テスト) Practical training tailored to corporate challenges with comprehensive support from recruitment through new hire follow-up. Utilizes Japan SHL assessment tools for objective evaluation of job seekers and employees.
• Recruitment Support (採用支援) Handles all or part of recruitment activities from strategy development to candidate management and back-office administration. Reduces operational burden and streamlines hiring processes for client companies.
• UI-Turn Career Support (UIターン転職支援) Specialized support for urban-to-rural career transitions in the Chugoku/Shikoku region. Operates UI-turn career centers in Tokyo and Osaka with career consultants providing counseling, resume support, and interview preparation.
• Aptitude Assessment Test (適性診断テスト) Standalone aptitude assessment testing service for corporate clients using Japan SHL assessment solutions, enabling objective evaluation of candidates and employees.
• Other Services (その他) Complementary services including outplacement support, side-job (副業) staffing, Vietnam employment outsourcing, and a partnership with Mamasquare.

Quantifiable outcome

• BPO contract renewal rate of 97%
• +1 more outcomes

Named customers13 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANABUKI GROUP (あなぶきグループ)coreStrategic or Co-development PartnerCrie Anabuki is a member of the ANABUKI GROUP, a diversified corporate group encompassing real estate services (condominium sales, brokerage, development, asset management), senior care services, facility management, travel agency, energy saving services, insurance agency, advertising, supermarket retail, and HR services. Crie Anabuki operates as the group's human resources and staffing arm, with cross-referral relationships among group companies. The group is headquartered in the Shikoku region.
• 株式会社クリエアナブキ・ロジプラス (Crie Logiplus)minorOthersA subsidiary of Crie Anabuki, focused on logistics services.
• 株式会社採用工房 (Saiyo Kobo)minorOthersA subsidiary of Crie Anabuki, focused on recruitment services.
• HR ANABUKI VIETNAM CO.,LTD.minorOthersA subsidiary of Crie Anabuki, providing overseas HR services including Vietnam employment outsourcing.
• 株式会社あなぶきグローバルキャリア (Anabuki Global Career)minorStrategic or Co-development PartnerA related company under ANABUKI GROUP, providing global career services. Crie Anabuki's global career initiatives were featured in Ehime Economic Report through this entity.
• 一般社团法人 日本障害者雇用促進事業者協会 (Japan Disability Employment Promotion Operators Association)minorStrategic or Co-development PartnerCrie Anabuki is a member/declared qualified operator of this association, committing to three declarations: Inclusion Declaration, Industry Compliance Declaration, and Support Declaration for disability employment.
• 一般社团法人 日本人材派遣協会 (Japan Staffing Services Association)minorOthersIndustry association membership for temporary staffing services.
• 一般社团法人 日本人材紹介事業協会 (Japan Human Resources and Staffing Association)minorOthersIndustry association membership for recruitment and placement services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Will Group: Will Group provides comprehensive HR services including temporary staffing, permanent placement, and BPO through a multi-brand approach. It competes directly with Crie Anabuki in Japanese staffing and recruitment markets with similar service breadth.
• Persol Holdings: Persol Holdings is a leading Japanese staffing and HR solutions firm offering temporary staffing, permanent placement, BPO, and career consulting. Its broad service portfolio and Tempstaff brand compete directly with Crie Anabuki's core offerings in the Japanese market.
• Pasona Group: Pasona Group is one of Japan's largest comprehensive HR services companies, offering temporary staffing, permanent placement, BPO, and career consulting across diverse industries. It directly competes with Crie Anabuki across the same service portfolio, with overlapping BPO and regional staffing capabilities.
• Tempstaff (formerly Temp Holdings): Tempstaff is a Japan-focused pure-play staffing company specializing in temporary staffing across clerical, technical, and light industrial roles. It directly competes with Crie Anabuki in temporary staffing services and shares a comparable regional branch strategy.

Emerging players

• Dip Corporation: Dip Corporation operates Hatarako Net, a leading digital temporary staffing platform in Japan, alongside its Indeed Japan operations. Its digital-first approach contrasts with Crie Anabuki's traditional relationship-driven model in the same staffing market.
• BizReach: BizReach operates a high-end direct placement and job-matching platform in Japan, with HireTalent handling middle-market placement. Its digital headhunting model overlaps with Crie Anabuki's direct recruitment service in the same buyer segments.
• CrowdOne: CrowdOne operates a cloud-based, on-demand temporary staffing platform targeting light labor and short-hour work in Japan. It overlaps with Crie Anabuki's part-time and short-hour staffing services through a technology-enabled model.

Broad incumbents

• Recruit Holdings: Recruit Holdings is Japan's largest HR services conglomerate, operating Indeed and Indeed Japan alongside extensive staffing and matching platforms. Its scale and technology investments across the same HR services space make it the broadest incumbent competitor to Crie Anabuki.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/crie_kagawa
• Facebookfacebook.com/crieanabuki
• Instagraminstagram.com/crie.saiyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crie Anabuki