Wisconsin Ready Mixed Concrete Association

What Wisconsin Ready Mixed Concrete Association does

Wisconsin Ready Mixed Concrete Association (WRMCA) is a nonprofit professional trade association founded in 1939 and headquartered at 220 S Hamilton Street, Madison, Wisconsin. It serves the ready mixed concrete industry across Wisconsin and Michigan's Upper Peninsula, providing legislative advocacy, educational programming, and professional certification to approximately 310+ member companies comprising 187 concrete suppliers, 105 associate members (cement/admixture manufacturers, aggregate suppliers, transportation, and service providers), and 18 contractors. The organization is led by Executive Director Cherish Schwenn, with Kim Novak as Association Manager and Peter Kammer handling governmental affairs; Travis Wise (Wingra Redi-Mix) serves as President of the Board of Directors.

WRMCA's core offerings include ACI-sponsored certification programs (Grade 1 Field Testing, Strength Testing, and Flatwork), the 44th Annual Concrete Design Awards recognizing excellence across 18 project categories, the annual Mixer Driver Championship (whose winners advance to the NRMCA National Championship), a consumer-facing supplier/contractor directory, and specialized testing labs. The organization also publishes technical resources (Six Steps to Quality, decorative concrete guidance, ICF, pervious, tilt-up, and agricultural concrete applications) and runs a quarterly newsletter (Scoop) plus a YouTube educational channel. Strategic partnerships anchor its value proposition: ACI Wisconsin co-sponsors the design awards, the American Concrete Institute authorizes its certification programs, and NRMCA provides the national pipeline for driver championship winners.

Revenue is generated primarily through annual membership dues and certification registration fees. Producer membership is tiered by annual volume from $1,500 (under 30,000 yards) to $13,750 (500,000+ yards); associate membership is tiered by category ($2,050 for cement/admixture manufacturers, $950 for aggregates/transportation, $550 for service providers). WRMCA is independently operated with no parent company, no venture or private equity backing, and a lean 1–10 employee staff. Government advocacy, certification sponsorship, and a dense regional member network form the core of its defensibility.

Name

Wisconsin Ready Mixed Concrete Association

Legal name

Wisconsin Ready Mixed Concrete Association

Website

https://wrmca.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisconsin Ready Mixed Concrete Association is a 1939-founded nonprofit trade association serving 310+ ready mixed concrete producers, contractors, and suppliers across Wisconsin and Michigan's Upper Peninsula through ACI certifications, legislative advocacy, and industry recognition programs.

Ownership category

akta.pro rank

Product category

Concrete Industry Trade Association

NAICS

Ready-Mix Concrete Manufacturing (32732), Cement and Concrete Product Manufacturing (3273)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

akta.pro secondary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Ready mixed concrete
• Concrete trade association
• Concrete certification programs
• Concrete industry advocacy
• Producer membership services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues: WRMCA generates revenue primarily through annual membership dues from ready mixed concrete producers (based on yards produced per year, ranging from $1,500 to $13,750) and associate members (including cement/admixture manufacturers at $2,050, aggregates/transportation at $950, and service providers at $550).
2. Certification Programs: The association sponsors American Concrete Institute (ACI) certification programs including Grade 1 Field Testing, Strength Testing, and Flatwork certifications. Revenue is generated through certification registration fees and training materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wisconsin Ready Mixed Concrete Association (WRMCA) is a nonprofit trade association founded in 1939 that serves ready mixed concrete producers, contractors, and industry suppliers in Wisconsin and Michigan's Upper Peninsula. It delivers paid membership tiers (producer and associate), sponsors American Concrete Institute (ACI) certification programs (Grade 1, Strength Testing, Flatwork), runs the annual Concrete Design Awards and Mixer Driver Championship, and provides a consumer-facing supplier/contractor directory and educational resources.

Product overview

The Wisconsin Ready Mixed Concrete Association (WRMCA) is a nonprofit professional organization established in 1939 that serves as a trade association for the ready mixed concrete industry in Wisconsin and Michigan's Upper Peninsula. Rather than offering a single product, WRMCA provides a portfolio of programs and services including the Concrete Design Awards recognition program, Mixer Driver Championship competition, ACI certification programs, a supplier/contractor member directory, testing labs, and educational resources. The organization also promotes various concrete construction technologies and materials including Insulating Concrete Forms (ICF), Pervious Concrete, Tilt-Up Construction, Decorative Concrete, Concrete Parking Lots, and Agricultural Concrete applications. These offerings support both consumers seeking residential concrete projects and industry professionals through certifications, networking, and technical resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Producer Membership Annual membership tier for ready mixed concrete producers, priced on a volume-based scale tied to annual yards produced, ranging from $1,500 to $13,750 per year, granting access to legislative advocacy, certification programs, networking events, and directory listing.
• Associate Membership Annual membership tier for cement, admixture, fly ash and manufacturing companies ($2,050/year), aggregates and transportation companies ($950/year), and service providers ($550/year), providing market access, industry relationships, and promotional opportunities.
• ACI Certification Programs American Concrete Institute certification programs sponsored by WRMCA in Wisconsin, including Grade 1 Field-Testing Technician, Strength Testing Technician, and Flatwork certifications (Associate, Finisher, Advanced Finisher), valid for five years and aimed at concrete industry professionals.
• WRMCA Testing Labs Association-sponsored testing laboratories providing concrete quality testing services for member companies.
• Mixer Driver Championship Annual skills competition for mixer drivers from WRMCA producer members, including driving challenges, ability challenges, and pre-trip truck inspections, with trophies, cash prizes, and advancement to the NRMCA National Championship.
• WRMCA Concrete Design Awards Annual recognition program (44th year in 2025) honoring outstanding concrete projects across 18 categories including agricultural, commercial, concrete overlay, decorative, education and healthcare, industrial, municipal, parking lot, public, residential, sustainable, and tilt-up applications.
• Supplier/Contractor Directory Searchable online directory of WRMCA member companies including concrete suppliers, contractors, and associate members, allowing consumers and builders to locate qualified Wisconsin and Upper Peninsula concrete professionals.

Quantifiable outcome

• Wisconsin ranks #2 nationally in ICF (Insulating Concrete Form) usage, demonstrating strong adoption of advanced concrete building technology
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ACI WisconsincoreStrategic or Co-development PartnerCo-sponsor of the WRMCA Concrete Design Awards program. ACI Wisconsin works with WRMCA to advance concrete quality standards and certification programs in the region.
• Euclid ChemicalminorGTM or Marketing PartnerCo-sponsor of the 44th Annual Concrete Design Awards. Euclid Chemical provides concrete admixtures and supplies to the industry.
• GraymontminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards. Graymont produces and supplies lime and limestone products for construction applications.
• Oshkosh CorporationminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards and Mixer Driver Championship. Oshkosh manufactures concrete mixer trucks and provides sponsorship for driver competitions including traveling trophies.
• Peters ConcreteminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards. Peters Concrete is a ready mixed concrete supplier in Wisconsin.
• Premiere Concrete AdmixturesminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards. Premiere Concrete Admixtures supplies concrete admixture products to producers in the region.
• Schmitz Ready MixminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards. Schmitz Ready Mix is a major ready mixed concrete supplier in Wisconsin.
• Verrette MaterialsminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards. Verrette Materials supplies construction materials.
• Wingra Redi-MixminorGTM or Marketing PartnerCo-sponsor of the Concrete Design Awards. Wingra Redi-Mix is a ready mixed concrete supplier serving southern Wisconsin.
• National Ready Mixed Concrete Association (NRMCA)coreStrategic or Co-development PartnerNRMCA is the national organization that WRMCA collaborates with for industry standards, and WRMCA's Mixer Driver Championship winners go on to compete at the NRMCA National Championship.
• American Concrete Institute (ACI)coreStrategic or Co-development PartnerWRMCA sponsors ACI certification programs in Wisconsin including Grade 1 Field Testing, Strength Testing, and Flatwork certifications. WRMCA conducts review courses and examinations as the local sponsoring group.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Concrete Institute (ACI): Global standards-setting and certification body for concrete. WRMCA sponsors ACI certification programs locally and partners with ACI Wisconsin, making ACI the upstream credentialing peer that WRMCA administers.
• National Ready Mixed Concrete Association (NRMCA): National-level trade association for the ready mixed concrete industry. WRMCA explicitly partners with NRMCA, and its Mixer Driver Championship winners advance to the NRMCA National Championship, making it the closest national-level counterpart.
• Portland Cement Association (PCA): National trade association representing U.S. cement manufacturers. PCA represents the upstream cement suppliers that include WRMCA's associate members, making it an adjacent industry-association peer.
• Precast/Prestressed Concrete Institute (PCI): National institute for the precast concrete industry. Adjacent trade association focused on a related concrete category (precast vs. ready-mix), providing parallel association infrastructure that overlaps with WRMCA's broader concrete-industry scope.

Regional players

• Michigan Concrete Association: Michigan state concrete industry association overlapping WRMCA's service territory in Michigan's Lower Peninsula. Direct comparable in scope, mission, and member-funded model.
• Illinois Ready Mixed Concrete Association: Neighboring state-level ready mixed concrete trade association. It is the closest geographic peer to WRMCA in structure and mission, serving Illinois producers with comparable advocacy and certification programs.
• Minnesota Concrete Council: Minnesota state-level concrete industry association. Notably, Minnesota leads U.S. ICF usage (with Wisconsin #2), making this a closely comparable regional peer operating in the same high-ICF-adoption corridor as WRMCA.

Direct peers

• Concrete Foundations Association (CFA): Trade association focused on concrete foundation contractors. It is structurally analogous to WRMCA but specialized in foundation work, a segment WRMCA heavily promotes (72% national basement market share).
• American Society of Concrete Contractors (ASCC): National trade association for concrete contractors. It is highly comparable as a parallel member-funded association serving the contracting segment of the concrete industry, similar to how WRMCA serves its contractor members.

Emerging players

• Tilt-Up Concrete Association (TCA): Trade association promoting tilt-up concrete construction. WRMCA explicitly promotes tilt-up among its members, making TCA a focused peer in this specific construction method segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIQ3YvAhEQtIDkRhqsK5sUA
• Xx.com/wisrmca
• Facebookfacebook.com/100056645294797
• LinkedInlinkedin.com/company/wisconsin-ready-mixed-concrete-association-wrmca

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Ready Mixed Concrete Association