Roodbeen

What Roodbeen does

Roodbeen is a privately held Dutch supplier of office furnishings, ergonomic furniture, and office supplies, headquartered in Nijkerk, Netherlands. Founded in 1969 and operating with 11-50 employees, the company serves three distinct end-markets: corporate workspaces, hotels, and holiday parks. This positioning suggests a specialized B2B distribution and fit-out supply function aimed at procurement and facility-management buyers across both the corporate and hospitality sectors in the Netherlands.

The firm's product scope — office furnishings, ergonomic seating, and general office supplies — indicates a catalog-based supply model rather than bespoke manufacturing. Its multi-vertical customer mix (corporate, hotel, holiday park) implies an ability to fulfill both recurring consumable supply and one-off interior fit-out projects. The firm has operated under the Roodbeen name for over 55 years, suggesting entrenched local relationships and brand familiarity within its regional market.

No financial disclosures, pricing structure, customer counts, technology stack, distribution partnerships, or management team information are available in the input data; the company's public website (roodbeen.nl) rendered as a verification/loading page at the time of capture, and no funding rounds, M&A activity, or strategic announcements were reported. As a result, the revenue model, growth trajectory, and competitive positioning beyond the basic firmographic profile cannot be characterized from the supplied evidence.

Name

Roodbeen

Website

https://roodbeen.nl

Company type

Private

Founded year

1969

Headcount range

11–50 employees

Short description

Roodbeen is a Dutch supplier of office furnishings, ergonomic furniture, and office supplies, serving corporate workspaces, hotels, and holiday parks from its base in Nijkerk, Netherlands, and operating with 11-50 employees since 1969.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Roodbeen supplies office furnishings, ergonomic furniture, and office supplies for workspaces, hotels, and holiday parks. The company is a Dutch supplier founded in 1969, headquartered in Nijkerk, Netherlands, with 11–50 employees, serving commercial buyers across multiple facility segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Furnishings Physical office furniture and furnishings supplied to commercial buyers outfitting workspaces, hotels, and holiday parks.
• Ergonomic Furniture Ergonomic furniture products supplied to commercial buyers for workspace, hotel, and holiday park use.
• Office Supplies Office consumables and supplies supplied to commercial buyers for workspace, hotel, and holiday park operations.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Vepa: Dutch manufacturer of sustainable office and project furniture. Comparable domestic peer with overlapping circular/sustainable and ergonomic product positioning targeting similar Dutch corporate and hospitality clients.
• Sedus: German office furniture manufacturer with strong focus on ergonomic seating and workstations. Comparable to Roodbeen's ergonomic furniture offering and active in the Benelux/DACH markets.
• Kinnarps: Swedish office furniture manufacturer with extensive European distribution. Directly comparable as a workplace-focused ergonomic furniture supplier serving corporate and public-sector clients across Europe.
• Gispen: Netherlands-based office furniture manufacturer specializing in ergonomic and circular/sustainable workplace furniture. Comparable to Roodbeen in serving Dutch corporate and public-sector clients with a focus on ergonomic product design.
• Bene: Austrian office furniture manufacturer focused on workstations, office furniture, and room systems. Comparable in serving European corporates with ergonomic and design-led office furniture.
• Ahrend: Dutch office furniture manufacturer and supplier serving corporate, government, and educational customers. Direct domestic competitor to Roodbeen with overlapping product categories (seating, desks, workstations) and similar B2B specification-sales model in the Netherlands.

Broad incumbents

• Vitra: Swiss premium office and home furniture brand with strong European presence. While larger and more design-led, Vitra competes in the same Dutch/European corporate office furniture specification market as Roodbeen.
• MillerKnoll: Parent of Herman Miller and other office furniture brands, serving global enterprise clients. Represents the global premium incumbent against which regional specialists like Roodbeen compete for specification work.
• Steelcase: Global leader in office furniture and workspace solutions. Competes with Roodbeen for large Dutch and European corporate accounts, albeit at a much larger scale and broader product portfolio.
• IKEA (IKEA Business): Mass-market furniture retailer with growing B2B business service. While broader and much larger, IKEA captures price-sensitive small business and hospitality furnishings demand that overlaps with Roodbeen's lower-end offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/roodbeen-alles-voor-kantoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roodbeen