Pride Mobility

Name

Pride Mobility

Legal name

Pride Mobility Products Europe BV

Website

https://pridemobility.eu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Pride Mobility Products is a global designer and manufacturer of personal mobility products including scooters, power chairs, and lift recliners, sold exclusively through authorized dealers across 10+ countries under sub-brands such as Jazzy, Go Go, Baja, and Quantum Rehab.

Ownership category

akta.pro rank

Product category

Personal Mobility Devices (Mobility Scooters, Power Wheelchairs, and Power Lift Recliners)

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Mobility scooters
• Power wheelchairs
• Power lift recliners
• Assistive mobility devices
• Personal mobility products

Headquarters

HQ city

Enkhuizen

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Scooter Sales: Pride Mobility designs, manufactures, and sells mobility scooters through a network of authorized dealers. Products include travel scooters, full-size scooters, and all-terrain scooters. Revenue is generated through one-time hardware sales to dealers, who then sell to end consumers at retail prices they set.
2. Power Chair (Electric Wheelchair) Sales: Sale of power chairs including Jazzy brand, compact models, and complex rehab power chairs through Quantum Rehab. Revenue generated through dealer network sales.
3. Power Lift Recliner Sales: Sale of power lift recliners designed to be functional and fashionable home furniture pieces. Distributed through authorized mobility retailers.
4. Accessories and Spare Parts: Genuine spare parts and accessories including baskets, covers, batteries, cane holders, oxygen tank holders, and other add-ons. All parts ordered through authorized dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pride Mobility designs, manufactures, and distributes personal mobility products — primarily mobility scooters, power chairs (electric wheelchairs), and power lift recliners — and sells them exclusively through a global network of authorized mobility dealers who provide demonstrations, assessments, after-sales service, and spare parts. The company operates a multi-brand portfolio (Jazzy, Go Go Travel Mobility, Baja Mobility, Pride Scooters, Quantum Rehab, Pride Power Lift Recliners) covering general, complex-rehab, and outdoor/outdoor-adventure use cases.

Product overview

Pride Mobility is a platform-based product portfolio centered on personal mobility solutions. The core offering encompasses three main product lines: Mobility Scooters (including Go Go Travel Mobility and Baja Mobility sub-brands), Power Chairs (including Jazzy Power Chairs and Quantum Rehab sub-brands for complex rehab needs), and Power Lift Recliners. Supporting the physical products is the PQ-365 mobile app platform providing product information, order tracking, manuals, and training resources. Accessories including holders, storage solutions, and weather protection complement the product ecosystem. The Go Go sub-brand focuses on lightweight portable travel scooters, while Baja targets rugged outdoor adventures; Jazzy serves mainstream power chair users with options from ultra-light carbon models to elevating chairs; and Quantum Rehab addresses complex rehabilitation needs with advanced positioning solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Jazzy Power Chairs: Power chairs offering comfort, style, and control for indoor and outdoor freedom.
• Go Go Travel Mobility
• Baja Mobility
• Quantum Rehab
• Pride Scooters
• Pride Power Lift Recliners

Products and services

• Accessories Add-on accessories for Pride Mobility scooters and power chairs, including cell phone holders, cup holders, storage pods, canopies, weather covers, cane clip attachments, oxygen tank holders, and rear baskets, distributed through the authorized dealer network.
• Go Go Travel Mobility Scooters Lightweight, portable travel mobility scooters designed for everyday errands, travel, and storage; models disassemble or fold quickly and include patented features such as EZ Turn, Charge360 magnetic charging, NFC ignition, Comfort-Trac suspension, and Feather-Touch disassembly. Sold through authorized Pride Mobility dealers.
• Baja Mobility Scooters Rugged, all-terrain mobility scooters built for outdoor adventures, trails, and uneven surfaces; features pneumatic tires, full suspension, hydraulic braking, lithium batteries, and high weight capacities. Sold through authorized Pride Mobility dealers.
• Jazzy Power Chairs Electric power chairs offering comfort, control, and maneuverability for indoor and outdoor use, featuring patented Mid-Wheel 6 drive and Active-Trac suspension, plus options such as elevating seats (Jazzy Air 2), carbon fibre ultra-light frames (Jazzy Carbon Ultra Lite), and AI/LiDAR assistive technology (Jazzy Assist). Sold through authorized Pride Mobility dealers.
• Quantum Rehab Power Chairs Advanced, customizable power chairs for complex rehabilitation and positioning requirements, designed for clinical assessment, personalized seating, and post-fitting support. Distributed through Quantum Rehab's specialist dealer network.
• Power Lift Recliners Power lift recliners that combine comfort and support with a fashionable home-furniture design, intended for users who need assistance sitting down and standing up. Distributed through authorized mobility retailers.
• Jazzy Assist (AI-powered smart wheelchair) AI-powered smart power wheelchair with dual LiDAR motion sensors, rear-view camera assist, Smart SOS tilt-detection emergency alert, EZ-Pass turning assist for narrow spaces, carbon fibre frame, and remote Bluetooth app control for real-time battery, diagnostic, and location tracking. Sold through authorized Pride Mobility dealers.
• Go Go Carbon Travel Scooter Premium ultra-light travel mobility scooter with a full carbon fibre frame (15.9 kg without battery), NFC ignition, vibrant colour display, and airline-compliant lithium battery with up to 16 km of range; folds in seconds for transport. Sold through authorized Pride Mobility dealers.
• Pursuit 2 Mobility Scooter High-performance outdoor mobility scooter with 15 km/h top speed, 56 km range on a single charge, 13-inch pneumatic tires, memory foam seat, dual lithium battery, and LED lighting. Sold through authorized Pride Mobility dealers.
• PQ-365 Mobile App All-in-one mobile companion app for Pride Mobility and Quantum Rehab products that provides product information, order tracking, manuals, brochures, 360-degree product views, fillable order forms, and CEU training courses for clinicians and providers. Available on Apple App Store and Google Play.

Quantifiable outcome

• Go Go Elite Traveller 2 achieves industry-leading turning radius of just 94 cm (37 inches) among four-wheel scooters
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hoveround: US manufacturer and direct-to-consumer retailer of power wheelchairs and mobility scooters. Direct competitor in the consumer power-chair market with comparable product specs and Medicare-aligned distribution; contrasts with Pride's dealer-only model.
• Permobil: Swedish manufacturer specializing in power wheelchairs (M-series, F-series) and complex rehab seating, with a strong direct-to-consumer and clinical channel. Closest peer to Pride's Quantum Rehab line and increasingly competitive in premium powered mobility globally.
• Drive Medical (Drive DeVilbiss Healthcare): One of the largest manufacturers and distributors of mobility products, including power wheelchairs, scooters, and rollators, sold through a similar dealer and online channel. Directly comparable in product breadth (travel, full-size, outdoor) and dealer-led distribution model.
• Karman Healthcare: Manufacturer of manual and power wheelchairs, transport chairs, and mobility scooters with broad dealer distribution in North America and Europe. Direct competitor particularly in the lightweight travel and folding scooter categories overlapping Go Go Travel Mobility.
• Sunrise Medical: Global manufacturer of Quickie manual and power wheelchairs, mobility scooters, and seating systems, distributed through authorized dealers. Comparable in product breadth, dealer-led GTM, and global subsidiary footprint (US, UK, Germany, Spain).
• Merits Health Products: Taiwan-based global manufacturer of power wheelchairs, mobility scooters, and rehab power chairs distributed worldwide through dealers. Direct competitor across travel and outdoor scooter segments with significant overlap in international dealer channels.
• Golden Technologies: US-based manufacturer specializing in luxury lift chairs, mobility scooters, and power wheelchairs. Directly comparable in the lift recliner line (competing with Pride Power Lift Recliners) and in the mid-size outdoor scooter category.
• Invacare (now Motion Concepts / Etac): Long-standing global manufacturer of power wheelchairs, mobility scooters, and complex rehab seating. Directly comparable product portfolio including the Pronto and TDX lines, and competes head-to-head with Pride in the US and European complex-rehab channel through Quantum Rehab-equivalent offerings.

Emerging players

• WHILL: Japan/US startup producing smart, AI-enabled power wheelchairs with autonomous navigation features. Most direct emerging competitor to Pride's Jazzy Assist launch in the smart-wheelchair category, with overlapping computer vision and obstacle-avoidance capabilities.

Broad incumbents

• Ottobock: German global leader in prosthetics, orthotics, and rehabilitation mobility including the Juvo and Paradigm power wheelchair lines. Broad incumbent with overlap in complex rehab and premium mobility, plus adjacent clinical and reimbursement infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrideMobilityProductsEU
• LinkedInlinkedin.com/company/pridemobility

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Mobility