The SunnySide Company

What The SunnySide Company does

The SunnySide Company is a privately held, founder-owned creative brand founded in 2006 and headquartered in Phoenix, Arizona, with co-founders Derek Michael Brennan and Denney Fuller. The company produces and distributes apparel, skateboard decks, stickers, sunglasses, lapel pins, and original artwork that reflect a skateboarding, art, and music culture identity rooted in the Arizona/Utah region. Skateboards are sold as bare decks without grip tape, and original artwork is offered as a core product category rather than a secondary add-on.

The business operates on a direct-to-consumer e-commerce model through a Storenvy-hosted storefront, with no physical retail locations, no wholesale distribution, and no third-party marketplaces referenced. Marketing is conducted almost entirely through organic channels: an Instagram account (@thesunnysidecompany) drives top-of-funnel awareness and community engagement, and an email newsletter (eepurl.com/bZNmBX) handles mid-funnel retention, announcing new projects, exclusive content, discounts, and giveaways. Pricing is not publicly disclosed, and revenue model is one-time product sales. The company relies on a small team of 1–10 employees and has no institutional funding, parent company, or subsidiaries.

The customer base is described as a horizontal persona segment targeting skateboarders, artists, and musicians seeking authentic, artist-designed merchandise that reflects their identity and lifestyle. The company does not serve enterprise or B2B customers, has no named logos, and operates solely within the United States. Operating geographies are explicitly limited to Arizona and Utah, with no global footprint claim. There is no software, technology platform, AI/ML capability, app, API, or patented technology disclosed; the company's value proposition is brand-driven and creative rather than technology-driven.

Name

The SunnySide Company

Legal name

The SunnySide Company

Website

https://thesunnysidecompany.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The SunnySide Company is a founder-owned private brand founded in 2006 in Phoenix, Arizona, that designs, produces, and sells skateboards, apparel, stickers, sunglasses, lapel pins, and original art directly to skateboarders, artists, and musicians via a Storenvy e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Revenue generated from direct sales of skateboards, t-shirts, stickers, art prints, sunglasses, and lapel pins through their e-commerce storefront.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The SunnySide Company designs, produces, and sells physical lifestyle merchandise including skateboard decks, branded t-shirts, stickers, sunglasses, lapel pins, and original art pieces. All items are sold individually to end consumers through a Storenvy-hosted online shop, with the product line reflecting the founders' identity as artists, musicians, and skateboarders rooted in Arizona/Utah skate culture.

Product overview

The SunnySide Company is a creative brand producing skateboards, apparel, and artwork. The product portfolio includes skateboard decks (sold unassembled without grip tape), t-shirts, stickers, sunglasses, lapel pins, and original art pieces. All products reflect the company's skateboarding, art, and music culture identity, with a focus on desert-themed Arizona aesthetics. Products are sold through the company's StoreV online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Skateboards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Powell-Peralta: Long-established skateboard and apparel brand with broader product portfolio and global distribution. Comparable product categories (decks, apparel, accessories) but at materially larger scale than SunnySide.
• Stüssy: Iconic lifestyle/skate-rooted brand producing apparel, accessories, and collab drops with strong artist credentials. Comparable to SunnySide on skate/art/music subculture positioning and DTC distribution, though operating globally and at much larger scale.
• Volcom: Large skate-adjacent lifestyle brand producing apparel, footwear, and accessories targeted at skateboarders, artists, and musicians — directly overlapping SunnySide's customer persona and product categories, but at much greater scale and breadth.
• Element Skateboards: Major skateboard and lifestyle brand selling decks, apparel, footwear, and accessories globally. Same product mix and skate-culture customer base as SunnySide, but operates at a much larger, multi-channel scale.

Direct peers

• Welcome Skateboards: Artist-driven skateboard deck and apparel brand with a similarly small-team, creative-led model. Closely comparable to SunnySide as a niche, artist-run skate brand selling decks and apparel direct to a lifestyle audience.
• Antihero Skateboards: Independent artist-led skateboard company with strong graphic-driven identity. Comparable to SunnySide as a small, founder-influenced skate deck brand selling to a core skate audience.
• Heroin Skateboards: Independent skateboard brand known for graphic-driven decks, apparel, and accessories with a DIY/art aesthetic. Comparable to SunnySide on brand identity, product mix, and small independent scale.
• Pig Skateboards: Boutique, artist-driven skateboard brand producing limited runs of graphic decks with apparel and accessories. Closely mirrors SunnySide's small-batch, artist-led deck and lifestyle product approach.
• Chocolate Skateboards: Artist-led skateboard brand producing graphic decks and soft goods. Overlaps with SunnySide on deck design heritage, apparel offering, and direct-to-consumer distribution to a skate/lifestyle audience.
• Krooked Skateboards: Independent skateboard company producing artist-designed decks and apparel with strong crew/community identity. Comparable to SunnySide's artist-collaboration DNA and small-scale independent operation.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/thesunnysidecompany
• LinkedInlinkedin.com/company/the-sunnyside-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The SunnySide Company