TSG-euroShell (Ukraine)

What TSG-euroShell (Ukraine) does

TSG-euroShell (legal entity: ТОВ "ТРАНСПОРТ СЕРВІС ГРУП УКРАЇНА" / Transport Service Group Ukraine LLC, EDRPOU 41139518) is a privately held Ukrainian company founded in 2017 and headquartered in Lviv. It operates as the official Shell Card Agent in Ukraine, distributing Shell fuel cards, multi-country toll payment devices (T4E Siemens and Telepass SAT/K1), and related services to Ukrainian transport and logistics operators engaged in international freight across Europe. The company also offers a VAT refund service through a partnership with FastVAT covering 13 European countries.

The core technology stack is built around third-party platforms rather than proprietary infrastructure. T4E Siemens is a satellite/GPS-based OBU (On-Board Unit) operating in post-pay mode that covers 15+ European countries via the EETS (European Electronic Toll Service) framework. Telepass SAT and K1 devices provide additional toll coverage for Italian and other European networks. Shell Fleet Hub serves as the customer-facing account management portal, offering 2FA security, transaction controls, card management, and reporting. TSG layers its own 24/7 customer support, device provisioning, and country activation services on top of this infrastructure, accessible via phone, email, and Telegram/Viber bots.

TSG generates revenue primarily through transaction-based commissions as a Shell Card Agent, managed services fees for OBU device provisioning and support, and facilitation fees for VAT recovery services through FastVAT. Ancillary commissions derive from partner services including parking (TRAVIS), car washes, ferries, and emergency road assistance. Pricing is individually negotiated B2B with no public disclosure. The company serves two primary customer segments: Ukrainian international freight carriers operating across Europe and Ukrainian transport fleet operators requiring unified expense management and European road network access. Named customers include Transpele, Sanoil, Silpo, Overtrans, Dniprotransnafta, Smart Trans Group, AVS Trans, Agromat, and others. The company has maintained continuous operations through the 2022 war and expanded its toll coverage footprint with country activations in Slovakia (March 2024) and Slovenia (October 2024), with further expansion to the Netherlands and Denmark planned for 2026 alongside the launch of a next-generation T4E 4G device.

Name

TSG-euroShell (Ukraine)

Legal name

ТОВ "ТРАНСПОРТ СЕРВІС ГРУП УКРАЇНА"

Website

https://tsg-euroshell.com.ua

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TSG-euroShell is the official Shell Card Agent in Ukraine, providing fuel cards, multi-country toll devices (T4E Siemens, Telepass), VAT recovery, and 24/7 support to Ukrainian transport and logistics operators running international freight routes across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shell Card Agent Commission: TSG acts as official Shell Card Agent in Ukraine, earning commission from Shell for card issuance and transaction processing across the European fuel station network
2. OBU Device Services: Provision and support of T4E Siemens and Telepass OBU devices for toll payment, including activation and account management
3. VAT Recovery Facilitation: Facilitation of VAT refunds through FastVAT partnership, providing Ukrainian carriers access to VAT recovery from 13 European countries with options for advance, quarterly, or annual refund schedules
4. Road Services Commission: Commissions from partner services including parking, car washes, ferries, and emergency road assistance arranged through the Shell Card network

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TSG-euroShell is the official Shell Card Agent in Ukraine, distributing Shell fuel cards, multi-country toll payment OBU devices (T4E Siemens, Telepass), VAT recovery services via FastVAT, and 24/7 roadside assistance to Ukrainian international freight carriers operating across Europe. The company serves as a single point of contact consolidating Shell's European fuel station network, EETS-compatible toll devices covering 15+ countries, automated VAT refunds from 13 countries, and emergency support services.

Product overview

TSG-euroShell is a Ukrainian Shell Card agent providing a unified fleet management platform for international transport operators. The core offering is the Shell Card All Inclusive, which serves as a single payment solution combining fuel, road tolls, VAT refunds, and roadside services. The product portfolio centers on two main product lines: (1) Shell fuel cards accepted at thousands of Shell stations across Europe, and (2) OBU toll devices including T4E Siemens (multidevice covering up to 15 countries), T4E 4G Siemens (next-gen 4G version), Telepass SAT, and Telepass K1. These devices enable automatic GPS-based toll payment across European toll roads in post-pay mode. The offering is augmented by VAT refund services (via FastVAT partner, covering 13 EU+ countries), the Shell Fleet Hub online account portal, emergency 24/7 assistance, parking networks, professional car washes, and service station referrals. The company also provides tunnel/bridge payments and ferry/Ro-La booking. The ecosystem is accessible through Shell Fleet Hub, Telegram and Viber bots, and consolidated billing through a single Shell account.

Differentiator

Problem solved

Functional benefit

Brands

• Shell Card: Fuel card accepted across European Shell station network for fuel, road tolls, and related services
• Shell Fleet Hub
• FastVAT
• T4E Siemens (Multibox)
• Telepass

Quantifiable outcome

• 30+ Ukrainian transport companies trust TSG for international fleet operations
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Shell (euroShell)coreChannel Partner/ Reseller/ Distributor · 1 January 2017TSG operates as official Shell Card Agent in Ukraine since 2017, distributing Shell fuel cards to Ukrainian transport companies and providing access to Shell's European fuel station network (35+ stations). Shell provides the card infrastructure, billing system, and fleet management platform (Shell Fleet Hub) while TSG handles local sales, support, and client onboarding in Ukraine.
• FastVATcoreTechnology or IntegrationFastVAT is the largest European VAT recovery agency, partnered with TSG to provide Ukrainian carriers automated VAT refunds from 13 European countries (Austria, Belgium, Bulgaria, Denmark, Finland, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Sweden, UK). FastVAT receives invoices directly from Shell and processes refunds through tax authorities of each country.
• Toll4Europe (Siemens)coreTechnology or IntegrationT4E Siemens manufactures multi-country OBU devices distributed by TSG in Ukraine, enabling automatic toll payment across 15+ European countries via EETS (European Electronic Toll Service) platform.
• TelepasscoreTechnology or IntegrationTelepass provides SAT and K1 OBU devices for toll payment, available through TSG for Ukrainian carriers operating on Italian and other European toll roads, tunnels, bridges, and ferries.
• TRAVIS Road ServicesminorChannel Partner/ Reseller/ DistributorPartner for parking payment services, allowing Shell Card holders to pay for truck parking through TRAVIS network across Europe.
• EuropenetminorChannel Partner/ Reseller/ DistributorPartner for roadside services including fine payment and evacuator services, integrated with Shell Card for seamless billing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• E100: E100 is a Poland-based fuel card and toll payment services provider serving international truckers across CEE and Western Europe. It operates a near-identical model to TSG-euroShell — multi-country fuel cards, OBU devices, and integrated service bundles — and is the most direct competitor for the same Ukrainian freight-carrier customer base.
• UTA Edenred: UTA Edenred is a European fuel card and toll service provider with a multi-country acceptance network and EETS-compatible OBU offerings. Direct competitor to TSG for the same international freight customers, with broader geographic coverage and deeper partner network.
• AS24: AS24 is a Shell-affiliated truck-focused fuel card network across Europe. While connected to the Shell ecosystem that powers TSG, AS24 operates as a competing fuel card brand for the same Ukrainian and pan-European haulier customers, with established recognition in the trucker community.
• Eurowag: Eurowag is a Czech-headquartered fuel card and toll payment provider with strong CEE presence and expanding pan-European footprint. Comparable to TSG in target customer (CEE-based international truckers), bundled offerings (fuel, tolls, VAT refund), and integrated online account portal.
• Telepass: Telepass is the Italian toll payment device and services provider whose SAT and K1 OBU devices TSG distributes. Telepass competes with T4E for EETS market share and serves the same cross-border hauliers that TSG targets through its own direct toll service offerings.
• DKV Euro Service: DKV Euro Service is one of Europe's largest B2B fuel card and toll service networks serving international hauliers with pan-European coverage. It competes directly with TSG for the same Ukrainian international freight carriers through similar bundled card + OBU + VAT recovery offerings.
• Toll4Europe (T4E): Toll4Europe is the EETS-based multi-country toll service platform whose Siemens OBU devices TSG distributes. T4E operates a comparable toll aggregation service across the same 15+ European markets and serves overlapping international freight customers, making it both a partner and a competitive force.

Broad incumbents

• WEX Inc. WEX Inc. is a US-listed global fuel card and payment solutions company with European operations. While much larger and more diversified, WEX competes in the same fleet payment category and serves overlapping international trucking customers through its WEX Europe fleet business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xt.me/euroshell_bot
• YouTubeyoutube.com/@tsgukraineeuroshell1655
• Facebookfacebook.com/TSGeuroShell.UA
• LinkedInlinkedin.com/company/tsg-euroshell-ukraine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSG-euroShell (Ukraine)