IntraSoft Technologies

Name

IntraSoft Technologies

Legal name

IntraSoft Technologies Limited

Website

http://www.itlindia.com/

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

E-commerce Marketplace Retailing

NAICS

General Merchandise Retailers (455)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• E-commerce solutions
• Marketplace retailing
• Online greetings
• Digital e-cards
• Multi-channel retail

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. E-commerce Product Sales: The company generates revenue primarily through selling products on major US marketplaces (Amazon, eBay) as a premium seller. Revenue comes from the margin between wholesale procurement from brand partners and retail pricing on marketplaces. For FY 2025-26, sales reached Rs 534.22 crore.
2. E-commerce Solutions for Brand Partners: End-to-end e-commerce solutions provider enabling brands to maximize brand presence and revenue on leading online marketplaces through technology and data. Revenue derived from services rendered to brand partners including cataloguing, pricing, inventory management, marketing, advertising, and fulfillment.
3. E-Greetings Platform: World's leading online destination for human expressions reaching 65 million views annually. Platform offers over 42,000 e-cards across multiple languages. Revenue model includes free e-cards with advertising and optional premium services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

IntraSoft Technologies operates two distinct business divisions. Through its 123Stores brand, it acts as a premium multi-channel e-retailer and managed-service provider on Amazon USA and eBay USA, procuring products from brand partners and selling them to US consumers while handling cataloguing, pricing, inventory, marketing, fulfillment and after-sales service. Through its 123Greetings brand, it operates the world's leading online e-greetings platform offering 42,000+ e-cards across multiple languages, mobile apps and a Facebook application.

Product overview

IntraSoft Technologies Limited operates two distinct business divisions through its core product brands: 123Stores (e-commerce division) and 123Greetings (e-greetings division). 123Stores is a multi-channel e-retailer providing an end-to-end e-commerce solutions platform enabling brands to sell on Amazon USA and eBay USA through proprietary technology, offering product management, supply-chain logistics, inventory synchronization, and order fulfillment. 123Greetings is a digital greeting cards platform offering over 42,000 e-cards across multiple languages with mobile and social media applications. The company leverages its proprietary technology as the core enabler across both divisions, utilizing AI-backed systems for inventory forecasting and route optimization, while providing comprehensive supply chain management and data analytics services.

Differentiator

Problem solved

Functional benefit

Brands

• 123Stores: E-commerce division providing e-commerce solutions and enabling brands to maximize presence on leading online marketplaces in the US through technology and data.
• 123Greetings

Products and services

• 123Stores
• 123Greetings

Quantifiable outcome

• 99%+ accuracy in Real Time Purchase Order & Invoice Processing
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• Amazon USAcoreChannel Partner/ Reseller/ DistributorPrimary marketplace partner where company operates as Platinum Seller. Shop-in-shop relationship enabling access to over 95% of US online shoppers. Company maintains premium seller status with high performance metrics.
• eBay USAmajorChannel Partner/ Reseller/ DistributorSecondary marketplace partner with Preferred Seller Status and 96% customer rating. Dedicated teams manage each business process for marketplace optimization.
• UPScoreStrategic or Co-development PartnerLongstanding large-scale logistics partnership with deep integration with backend systems for seamless order and shipping information flow. Includes dedicated relationship manager and strategic support for future growth planning. Testimonial from Shawn McNiff, Senior Account Manager, confirms seamless and win-win relationship.
• Spectra Merchandising IntlmajorChannel Partner/ Reseller/ DistributorBrand partner receiving strong marketing and back-end support for brands and products. National Sales Manager Michelle Fenlon values partnership and anticipates continued growth and success.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Thrasio: Thrasio is the largest Amazon-focused third-party brand aggregator, acquiring and operating third-party brands on Amazon. Highly comparable to 123Stores' model of acquiring/managing brands and selling on Amazon, though at much larger scale and US-based.
• Pattern: Pattern is an Amazon brand accelerator that helps brands grow on Amazon and other marketplaces using proprietary technology. Closely comparable to 123Stores' end-to-end marketplace enablement model, with similar technology-and-services orientation.
• SellerX: SellerX acquires and scales Amazon-native third-party brands, similar to 123Stores' brand partnership model. Operates as a marketplace seller with a brand-management overlay comparable to IntraSoft's 123Stores division.

Emerging players

• Helium 10: Helium 10 provides SaaS tools for Amazon sellers (analytics, listing optimization, keyword research). Comparable to the seller-tooling layer of 123Stores' proprietary platform, though positioned as third-party software rather than managed services.
• Jungle Scout: Jungle Scout offers Amazon seller intelligence and product research tools. Overlaps with 123Stores' data analytics and insights platform for brand partners, though Jungle Scout is software-only and serves a broader SMB seller base.

Regional players

• IndiaMART InterMESH: IndiaMART is India's largest B2B online marketplace, publicly listed (NSE). Comparable as a publicly listed Indian internet/marketplace company, though focused on B2B rather than B2C marketplace selling.
• JustDial: JustDial is an Indian local search and marketplace platform listed on Indian exchanges. Comparable as a publicly listed Indian internet/marketplace business, though business model is lead-generation rather than e-commerce retail.
• FSN E-Commerce Ventures (Nykaa): Nykaa is a publicly listed Indian omni-channel e-commerce company (beauty/fashion). Comparable as a publicly listed Indian e-commerce retail and platform business, though Nykaa operates owned D2C channels rather than third-party marketplace selling.

Broad incumbents

• American Greetings: American Greetings is a major player in the physical and digital greetings/card market. Comparable to 123Greetings' e-greetings business, though a much larger incumbent with broad omnichannel greeting card distribution.
• Rakuten (Rakuten Group): Rakuten operates a global e-commerce marketplace alongside many other internet services. Comparable to 123Stores in the marketplace buying-and-selling space, though Rakuten is a vastly larger, diversified incumbent with its own marketplace platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intrasoft-technologies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntraSoft Technologies